FareHarbor Compass is exclusively for FareHarbor clients. Please use your FareHarbor login to access Compass.

Last Updated: September 20, 2024

All Skill Levels

4 minute read

Dashboard & FareHarbor

Black Friday Success! 2 Simple Promotions You Can Set Up in Minutes

Does planning and running a (successful) holiday promotion sound daunting? It doesn’t have to! Implementing a promo that works well with your business and specific goals is easy in your Dashboard. With the biggest spending…

Last Updated: October 4, 2024

All Skill Levels

47 minutes

How to Craft a Revenue-Driving Holiday Marketing Campaign

Last Updated: September 16, 2024

All Skill Levels

Business Management Tips
Dashboard & FareHarbor

Checklist: Strategies to Maximize Your Revenue During Your Slow Season

Your slower months can present you with a unique opportunity to better your business and boost revenue. When you have less frequent or no tours running, you can spend your time preparing for the next…

Last Updated: September 10, 2024

All Skill Levels

4 minute read

Dashboard & FareHarbor

Maximize Customer Satisfaction and Conversions With Our New Content Builder

Your tour and activity listings are crucial for securing bookings. They’re where customers find essential details like pricing, tour highlights, or special requirements. But cluttered or unclear descriptions can lead to missed opportunities and unnecessary…

Last Updated: September 25, 2024

All Skill Levels

45 minutes

Dashboard & FareHarbor

Empower Yourself: Mastering Dashboard Essentials

Last Updated: September 18, 2024

All Skill Levels

50 minutes

Business Management Tips
Dashboard & FareHarbor

Get Ahead of Next Season: Build Your 2025 Booking Calendar Now!

In this on-demand webinar you’ll learn how to EASILY build your calendar for next year! An empty calendar is revenue lost. Don’t wait to capture next year’s bookings! In this webinar we’ll review updating availabilities…

Last Updated: August 21, 2024

All Skill Levels

50 minutes

Digital Marketing

Sojern Presents: Data-Driven Strategies To Boost Your Marketing and Increase Ticket Sales

Join Sojern, one of our trusted digital advertising partners, to uncover how to leverage your data to enhance your marketing efforts and bring in more direct bookings. In this 50-minute webinar, you will learn: What…

Last Updated: August 13, 2024

All Skill Levels

4 minute read

Digital Marketing
SEO

3 Simple Blog Writing Tips to Grow Engagement and Conversions

Blogging is a valuable way to teach travelers about your business and local area, entice customers to book your tours, and showcase your expertise in your craft — so long as you are publishing the…

Last Updated: August 9, 2024

All Skill Levels

5 minute read

Content Marketing
Digital Marketing
Local Strategies

3 Effective Tactics to Draw More Affiliates to Your Business

If you’re having trouble filling availabilities or want to increase your business’s exposure, working with affiliates could be just the ticket. Affiliates are companies that sell other operators tours and activities for a commission. While…

Last Updated: July 24, 2024

Intermediate, Advanced

49 minutes

Business Management Tips
Local Strategies

Hiring Like a Boss

From the application through the interview process, we walk you through where to post your job openings, how to optimize your applications to get the information you need and want, and share the right questions…

Last Updated: July 23, 2024

Beginner, Intermediate

3 minute read

Dashboard & FareHarbor

Abandoned Cart Recovery: Turn Your Lost Bookings into Extra Profits

It’s not uncommon for customers to leave checkout before booking their tour or activity. But how do you recapture their attention? Enter — Abandoned Cart Recovery! This tool makes it easier than ever to convert…

Last Updated: July 22, 2024

All Skill Levels

3 minute read

Business Management Tips
Dashboard & FareHarbor

Build a Better Affiliate Business: 5 Tips from The Hawaii Vacation Guide

Whether you’re looking to start an affiliate business side-hustle or have been reselling other operators’ tours for years — we all can appreciate some expert advice. We sat down with Jordan Fromholz and Erica Gellermanto…

Last Updated: July 22, 2024

Intermediate

5 minute read

Dashboard & FareHarbor

Elevate Your Membership Program: Updates, Pricing Tips, and Marketing Strategies

Our memberships feature was released in 2023 and we’re thrilled to share that we’ve made some major advancements — based on your feedback! If unfamiliar, memberships are a customizable tool designed to bring in more…

Last Updated: July 1, 2024

Intermediate, Advanced

6 minute read

Business Management Tips
Dashboard & FareHarbor

Overbooking Be-Gone! Use FareHarbor Resources to Better Track Your Inventory

Whether you own multiple store locations, offer rentals on top of your typical offerings, or simply have a lot of availabilities — managing your inventory can be overwhelming. But that’s where FareHarbor’s resources feature comes…

Wednesday, July 24, 2024 | 5pm ET | 11am HST Learn from your peers! FareHarbor clients, Byron and Zoe Kay of Kona Honu Divers, are hosting this webinar to give you the best tips and…

Intermediate, Advanced

LIVE NOW

Business Management Tips
Industry Insights

Hiring Like A Boss with Byron and Zoe Kay of Kona Honu Divers

Check your email to join or register here

All Skill Levels

31 minutes

Business Management Tips
Dashboard & FareHarbor

FareHarbor 101: Boost Your Efficiency with the Availability Updater

Last Updated: July 18, 2024

Take advantage of one of our top time-saving tools — the availability updater! This feature allows you to make bulk changes to your tours and activities in just a few clicks. In this 45-minute webinar,…

Last Updated: June 20, 2024

All Skill Levels

45 minutes

Dashboard & FareHarbor

FareHarbor for You: Tools for the Reservationist

Gear up for the busy season with our FareHarbor for You webinar series. This month, brush up on your Dashboard training and get your crew up to speed with our exclusive webinars. In this 45-minute…

Last Updated: June 14, 2024

All Skill Levels

3 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

2024 Pricing Strategies: How to Effectively Raise Your Prices

Updating and optimizing your tour and activity prices is a crucial element of your yearly business strategy. You want to strike the perfect balance — charging enough to maximize profits while keeping prices attractive to…

Last Updated: June 12, 2024

All Skill Levels

28 minutes

Dashboard & FareHarbor

FareHarbor for You: Tools for the Guide

Gear up for the busy season with our FareHarbor for You webinar series. This month, brush up on your Dashboard training and get your crew up to speed with our exclusive webinars. In this 30-minute…

Last Updated: June 14, 2024

All Skill Levels

4 minute read

Dashboard & FareHarbor

Transform Walk-Up Sales: Experience Faster Bookings and Zero Lines with FareHarbor Dock

FareHarbor’s booking point-of-sale solution is designed to make your life easier. With this cutting-edge offering, you will speed up your in-person sales while elevating your overall customer experience. This guide will explore how you can…

All Skill Levels

8 minute read

Reputation Management
SEO

Relationship Building: How to Respond to Positive Reviews

We hope you had the time to check out our recent guide covering online reputation management. This time, we’re chatting about a topic that is a bit more heartwarming: how to respond to positive reviews.…

Last Updated: May 22, 2024

Beginner, Intermediate

32 minutes

Dashboard & FareHarbor

FareHarbor Product Innovations: Drive Growth, Sell Smarter, Streamline Operations

Take a spin through our most recent product updates and get a sneak peek for what’s on the horizon. Meet our Product team and learn what these features can do for your business! In this…

Last Updated: May 21, 2024

All Skill Levels

7 minute read

Business Management Tips
Dashboard & FareHarbor

Business Growth Made Easy: How Account Managers Have Tailored Solutions for Success

FareHarbor’s Account Management team is dedicated to our operators’ success. They are ready to help clients reach their goals by offering growth initiatives, optimizing their Dashboard, and following up to make sure everything they suggest…

Last Updated: May 17, 2024

All Skill Levels

45 minutes

Business Management Tips
Industry Insights
Local Strategies

Ask Us Anything: Unlocking Effective Pricing Strategies

Uncover how to manage your pricing strategy by joining our live panel discussion. Submit your burning questions when you register then get those answers in real-time! In this 30-minute panel discussion, you will learn: How…

Last Updated: May 10, 2024

All Skill Levels

45 minutes

Dashboard & FareHarbor

FareHarbor 101: Creating a Foundation for Success

Brush up on the FareHarbor basics to prepare for the busy season. Learn to navigate your Dashboard like a pro with these simple tips and tricks. In this 40-minute webinar, you will learn: How to…

Last Updated: May 14, 2024

Beginner

4 minute read

Dashboard & FareHarbor

Safeguard Your Business and Simplify Processes with FareHarbor Waivers

FareHarbor’s in-house waiver solution is here! You can now streamline your waiver management directly in your Dashboard — no third-party needed. By implementing this new tool, your customers can sign their waivers seamlessly after checkout…

Last Updated: April 25, 2024

All Skill Levels

60 minutes

SEO
Websites

Be the Booker: A Live Workshop to Improve Your Website

Learn to improve website conversions with essential design elements! During this session, our website experts reviewed client sites LIVE to share insights that turn lookers into bookers. In this 40-minute webinar, you will learn: How…

Last Updated: April 22, 2024

All Skill Levels

7 minute read

Dashboard & FareHarbor

Unlock More Sales with Combos: The Ultimate Revenue-Boosting Solution

Have your customers been asking for the ability to buy multiple tours and activities in one checkout experience? Well now they can! Combos makes it easier than ever to upsell to your customers and seamlessly…

Last Updated: April 16, 2024

Intermediate, Advanced

4 minute read

Digital Marketing
SEO
Websites

The Types of Photos You Must Include on Your Tour or Activity Site

Your website serves as more than just an online brochure for your tour and activity business—it’s your primary sales tool. To stand out and attract the right audience, you must effectively showcase what you have…

Last Updated: April 12, 2024

Intermediate

5 minute read

Business Management Tips
Dashboard & FareHarbor
Reputation Management

From Clicks to Check-In: Mastering the Art of Positive First Impressions

Anyone who has ever been on a first date knows that first impressions matter. From the way they dress to how they talk to the server, these details are subconsciously stored away for you to…

Last Updated: April 11, 2024

Intermediate

40 minutes

Dashboard & FareHarbor

Maximizing Your Reach: Leveraging the FareHarbor Distribution Network

Learn to boost revenue using the FareHarbor Distribution Network, gaining access to multiple online travel agencies (OTAs) through one contract, and hear real client success stories! In this 35-minute webinar, you will learn: How to…

Last Updated: April 2, 2024

All Skill Levels

6 minute read

Digital Marketing
Social Media

Want to add a clickable link in Instagram? Use a Link in Bio Tool

Why Use a Link in Bio Tool In the tour and activity industry, making the most out of your social media presence is essential. It’s one thing to showcase incredible images on your pages, but…

Last Updated: March 27, 2024

Intermediate

38 minutes

Business Management Tips
Digital Marketing
Pay-Per-Click

Impactful Marketing Data: Tracking Campaigns and Targeting the Ideal Audiences

Uncover what UTM parameters are and why they’re essential to your data collection. Plus! Learn what Google Ads can do for your business. In this 40-minute webinar, you will learn: To unlock valuable insights about…

Last Updated: March 25, 2024

Intermediate

4 minute read

Industry Insights
Websites

Designing Tour Itineraries That Captivate and Convert

Creating a compelling and well-structured tour/activity itinerary can be the key to unlocking a memorable customer experience. It’s more than just a schedule of events; it provides potential customers with an engaging snapshot of what…

Last Updated: March 18, 2024

Beginner

5 minute read

Business Management Tips
Industry Insights

Your AI Questions, Answered: Insights from AI Expert, Christian Watts

AI is a trend that we do not foresee going away any time soon. Luckily, using AI for your business endeavors can save you time, help with your marketing campaigns, and even increase your revenue.…

Last Updated: March 13, 2024

Intermediate, Advanced

53 minutes

Digital Marketing
Industry Insights

Increase the Lifetime Value of your Customers: Cracking the Code on Memory Marketing with Fotaflo

Turn guests into repeat bookers! See how you can capitalize on the nostalgia of your tours and activities through the power of photo and video. In this 40-minute webinar presented by Fotaflo, you will learn:…

Last Updated: March 13, 2024

All Skill Levels

4 minute read

Business Management Tips
Digital Marketing
Websites

Rebranding Your Business? A Roadmap to a Successful Transformation

So, you’ve decided to rebrand your business. Whether it just feels like the right time, or you recently read the previous Compass guide on determining whether to rebrand, you’re ready to take the plunge. When…

Last Updated: March 6, 2024

Beginner, Intermediate

5 minute read

Email Marketing

Email Automation Part 2: How to Set Up Effective Drip Campaigns

Welcome to part two of your email automation journey — with information straight from our Email Marketing Strategist, Liz Legatt. As you learned in part one, email automation (drip campaigns) is an email or series…

Last Updated: March 6, 2024

Intermediate

5 minute read

Email Marketing

Email Automation Part 1: What are Drip Campaigns and How Can Operators Use Them?

Mastering your marketing strategy is a top way to bring in more bookings, from customers new and old. This time, we have a two-part series about email automation featuring tips and tricks from FareHarbor’s own…

Last Updated: March 1, 2024

Beginner, Intermediate

40 minutes

Dashboard & FareHarbor

Unlock More $$$ with the Power of Custom Fields

Learn how to add and edit custom fields in your book form, including money-making add-ons like Trip Protection! In this 30-minute webinar, you will learn: The simple steps to add and edit custom fields within…

Last Updated: February 28, 2024

Intermediate

5 minute read

Dashboard & FareHarbor

Affiliate Program Update: FHDN and FH Connect Merge for Operator Success

Starting April 1, 2024, the FareHarbor Distribution Network (FHDN) & FareHarbor Connect (FH Connect) programs will merge under the FHDN. Whether you’re looking for additional strategies to generate revenue or partner with leading OTAs, these…

Last Updated: February 23, 2024

All Skill Levels

5 minute read

3 Quick SEO Tactics to Apply Ahead of Peak Season

As an attraction, tour, or activity company, you are bound to run into competition. From the flyers you leave in hotel lobbies to the paid ads you use on social media, you need every advantage…

Last Updated: February 22, 2024

Beginner, Intermediate

6 minute read

Digital Marketing
Industry Insights

Strategic Timing for Success in Busy Season Marketing

In the dynamic world of marketing, timing is crucial. Whether prepping for your high season or an upcoming promotion, launching your campaigns at the right time is key. People browse travel options year-round, with certain…

Last Updated: February 21, 2024

All Skill Levels

55 minutes

Dashboard & FareHarbor

Maximizing Your FareHarbor Dashboard’s Brainpower for Inventory Management

Embark on a journey into the world of resources by harnessing the Dashboard’s intelligence to automate your inventory management. In this webinar, you will learn: How to set up your Dashboard to automate your inventory…

Last Updated: March 1, 2024

Intermediate

6 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Low Risk, High Reward: Use Trip Protection to Boost Revenue and Customer Satisfaction

Trip protection (aka “tour protection” or “activity protection”) allows customers to pay a fee at the time of booking to gain flexibility to cancel or rebook, if needed. The exact coverage is up to your…

Last Updated: February 14, 2024

All Skill Levels

7 minute read

Business Management Tips
Content Marketing
Digital Marketing

Destination Marketing: Leverage the Allure of Your Location to Sell More Tours

Your marketing initiatives likely focus on your USPs (unique selling points) — you know, the aspects of your tours and activities that really make your business stand out. While this is a great strategy to…

Last Updated: February 9, 2024

All Skill Levels

7 minute read

Business Management Tips
Dashboard & FareHarbor
Digital Marketing

Scan and Go: Use QR Codes to Streamline Your Business

QR codes are a type of barcode that are scanned with a smartphone to take someone to a specific website link. They can link to pages such as your website, social media, or your book…

Last Updated: February 8, 2024

Beginner, Intermediate

9 minute read

Dashboard & FareHarbor
Digital Marketing
Industry Insights

5 Methods to Meet the Demands of Today’s Travelers

Whether you’re operating a tour of San Antonio’s Riverwalk or a bungee jumping station outside Portland, Oregon, you need to find creative ways to maintain a consistent flow of interest and traffic toward your company.…

Last Updated: February 2, 2024

All Skill Levels

4 minute read

Email Marketing

Unlocking Repeat Business: 6 Strategies to Re-Engage Holiday Shoppers

If you ran a holiday marketing campaign last year, you likely added new customers to your email and marketing lists. For example, you might have offered incentives for people to sign up for your newsletter…

Last Updated: January 31, 2024

All Skill Levels

8 minute read

Industry Insights

How to Design an Engaging Tour Route Your Customers Will Love

Running a business requires adapting to consumer demands. For tour operators, the challenge is to present an activity that turns into an experience customers will never forget. While the right path may seem straightforward, there…

Last Updated: January 24, 2024

Beginner

58 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Passport to Profits: How Everyone Can Make $$$ with Affiliates [Spark Rewind]

Gain insights into the various affiliate categories, including direct, program, and API affiliates. Plus, discover strategies to optimize your earnings through these channels. In this webinar, you will learn: How affiliates can extend your reach…

Last Updated: January 23, 2024

All Skill Levels

6 minute read

Business Management Tips
Digital Marketing
Websites

Top Considerations for Rebranding Your Tour, Activity, or Attraction Business

When you build a business, you must cultivate a strong brand. Not only is this critical to your day-to-day operations, but it generates an emotional connection and memories with your target customers every time they…

Last Updated: January 24, 2024

Beginner, Intermediate

6 minute read

Social Media

What’s New on Instagram in 2024? Tools and Gen Z Trends

Instagram is consistently putting out new updates and features to improve its platform and keep up with current trends. If you use Instagram regularly (and your customers do too!), it’s worth staying in the know…

Last Updated: January 17, 2024

Intermediate, Advanced

69 minutes

Digital Marketing
Industry Insights

AI Tools to Manage and Grow Your Business [Spark Rewind]

Join Christian Watts, founder and CEO of Magpie Travel, as he simplifies the concept of AI and demonstrates how AI tools can have a transformative impact on your tour business. In this webinar, you will…

Last Updated: January 12, 2024

All Skill Levels

7 minute read

Dashboard & FareHarbor

Reflecting on 2023: Our Most Impactful Product Updates

Start the new year strong by implementing essential Dashboard features. Join us as we reflect on FareHarbor’s most impactful product updates from 2023 and enable functionalities that are right for your business. 2023 was a…

Last Updated: January 9, 2024

All Skill Levels

6 minute read

Dashboard & FareHarbor

FareHarbor Reporting Just Got Better: 4 Enhancements to Our Software

Without reporting and data collection, it’s hard to know which aspects of your business are performing well or what needs improvement. As a client, you have access to FareHarbor’s inherent, powerful reporting tools. From financial…

Last Updated: January 5, 2024

All Skill Levels

9 minute read

Industry Insights

2024 Tour Operator Trends: Embracing Digitization and Beyond

What does 2024 have in store for the travel and tourism industry? Existing focus areas like bleisure travel and sustainable tourism remain essential, while digitization throughout the experience is a growing expectation among consumers. With…

Last Updated: January 3, 2024

All Skill Levels

6 minute read

Digital Marketing
Websites

3 Tips to Elevate Your Online Presence in 2024

Staying relevant in the tour, activity, and attraction industry means reaching a targeted audience of potential bookers, especially as you strive to achieve your business goals in 2024. But is your online marketing game up…

Last Updated: December 20, 2023

Beginner, Intermediate

7 minute read

Social Media

Revamp Your Social Media Game: 5 Content Types to Elevate Your Strategy

Ready to spice up your social media game? You might be a pro at stories, text-based posts, and quick videos, but there’s a whole world of content waiting to inject some serious pizzazz into your…

Last Updated: December 14, 2023

Beginner

45 minutes

Dashboard & FareHarbor

Data Unleashed: Elevating Your Business Through Reporting

Looking to take your reporting to the next level? FareHarbor’s advanced and customizable reporting options empower you to uncover business insights and use data to make informed decisions. Watch now to utilize your Dashboard reports…

Last Updated: December 13, 2023

Intermediate, Advanced

7 minute read

Digital Marketing

14 New Year’s Marketing Ideas to Propel Audience Engagement

Your marketing efforts don’t have to pause after the end of the year — New Year’s Day offers numerous possibilities to boost brand engagement on social media and maintain a strong connection with your loyal…

Last Updated: December 14, 2023

All Skill Levels

34 minutes

Dashboard & FareHarbor

3 Essential FareHarbor Reports to Wrap Up 2023

Finish the year strong by diving into your 2023 data! Get step-by-step instructions on how to run FareHarbor’s most popular reports in your Dashboard. You’ll also learn ways to build strategies and boost bookings based…

Beginner

70 minutes

Social Media

From Scrolling to Booking: Exploring Social Media Marketing and Short-Form Video

Experience the excitement of the Spark main stage! Recorded live at Spark Orlando, this session features FareHarbor’s Digital Marketing Strategist, Tristen Johns, and our very own TikTok guru, Account Manager Rebekah Costley. This is one…

Beginner, Intermediate

52 minutes

Digital Marketing
Websites

Make GA4 Work For You: Exploring Functionality & Reporting

In this Spark 2023 rewind, FareHarbor’s Alex Neubauer and Rob Sweeney present their session from this year’s Spark conference in Orlando, Florida! This is one of several select on-demand sessions from Spark 2023. Delve into…

Intermediate, Advanced

28 minutes

Digital Marketing
Email Marketing

Mastering Marketing: Crafting an Effective Marketing Plan for Success

In this Spark 2023 rewind, FareHarbor account managers Jordan Baham and Lindsay Boutelle present their session from this year’s Spark conference in Orlando, Florida! This is one of several select on-demand sessions from Spark 2023.…

All Skill Levels

7 minute read

Business Management Tips
Dashboard & FareHarbor

Protecting Your Business: How to Handle No-Shows and Cancellations (Part 2)

No-shows and last minute cancellations are disruptive to your business and can negatively affect your revenue, customer experience, and employee schedules. Although there are plenty of ways to reduce no-shows and cancellations (read our top…

Beginner, Intermediate

9 minute read

Business Management Tips
Dashboard & FareHarbor

Protecting Your Business: 5 Strategies to Minimize No-Shows and Cancellations (Part 1)

No-shows and last-minute cancellations can be extremely frustrating for operators. Not to mention the fact that they can cause a loss of revenue, fewer tips for your employees, unplanned changes in staff schedules, and disgruntled…

Last Updated: December 4, 2023

Beginner, Intermediate

10 minute read

Business Management Tips
Dashboard & FareHarbor
Digital Marketing

You’re Not Alone! 5 Common Operator Pain Points Solved

With 1,400+ operators currently in Community (and counting), we are able to get firsthand insight into the problems our clients are facing. And this helps us identify which topics you want to see on Compass.…

Last Updated: November 29, 2023

Beginner, Intermediate

Business Management Tips

Tour Operator’s Year-End Checklist: Reflect, Record, and Plan Ahead

As 2023 wraps up, it’s time for tour operators to reflect on the year gone by and prepare for the future. Regardless of whether you’re in your off-season, mid-winter season, or amidst holiday events, this…

Last Updated: November 27, 2023

Beginner, Intermediate

8 minute read

Social Media

10 Best Practices to Create Engaging Short-Form Videos

Like it or not, billions of people use social media around the globe. Why does this matter to your tour or attraction business? In a word – exposure. Short-form social media video has a massive…

Last Updated: November 20, 2023

Beginner, Intermediate

6 minute read

Making Memories Matter: Holiday Selling Points for Tour and Activity Businesses

‘Tis the season of gift giving, and when those holiday sales start to make their way around, you don’t want your touring company or activity-based business to be left out in the cold. The holidays…

Last Updated: November 16, 2023

All Skill Levels

9 minute read

Dashboard & FareHarbor

Booking Flows: Your Ticket to a Better Customer Experience and More Bookings

If you’re part of a business that offers many different tours and activities, this one’s for you! Having many offerings without any organization on your website can cause your customers to get lost in their…

Last Updated: November 16, 2023

Intermediate, Advanced

59 minutes

Business Management Tips

Buying and Selling a Business: What Every Tour Operator Needs to Know

Spark 2023 Rewind — Trish Higgins (Chenmark) provides insight into the deal process as well as the important questions to ask yourself before making the decision to buy or sell.

Last Updated: November 15, 2023

All Skill Levels

8 minute read

Business Management Tips
Digital Marketing
Websites

5 Success Strategies to Try in Your Off Season

Ah, the off season. That time of the year when your Colorado kayaking company needs to take a break from the cold weather or your Arizona hiking tour has to stop to avoid heatstroke in…

Last Updated: November 9, 2023

Beginner, Intermediate

3 minute read

Industry Insights

Seasonal Surges: Why the Holidays are a Goldmine for Tour Operators

As the holiday season approaches, tour operators should tap into the potential these special days bring. But why can holidays like Halloween, Thanksgiving, Black Friday, and Christmas do so much for tour operations? In this…

Last Updated: November 10, 2023

Beginner

30 minutes

Business Management Tips
Dashboard & FareHarbor

Unlock Off-Season Revenue with Gift Cards and Promo Codes

Learn how to boost sales this gift-giving season by adding gift cards and promo codes to your Dashboard. Duration: 53 minutes (30 minutes of presenter content + 23 minutes of Q&A)

Last Updated: February 22, 2024

All Skill Levels

3 minute read

Dashboard & FareHarbor

Affiliate Rules: A New Way to Take Charge of When Affiliates Can Book

Calling all operators who work with affiliates (a.k.a. resellers or partners)! We’ve got a brand new feature for you: affiliate rules. Affiliate rules is a powerful tool that enables you to control the days that…

Last Updated: November 2, 2023

All Skill Levels

8 minute read

Dashboard & FareHarbor
Industry Insights

Inside Spark Orlando: A Recap of Our Operators’ Top Discoveries

We’re still soaking up the moments from Spark Orlando, the biggest FareHarbor event to date. With over 500 operators in attendance, 14 unique sessions, and a networking reception to end each day — we are…

Last Updated: October 30, 2023

All Skill Levels

7 minute read

Digital Marketing
Social Media

Striking Gold on Black Friday: Success Stories from Operators

Black Friday, a day synonymous with bargains and long queues, is no longer exclusive to retail businesses and storefronts. Now, we don’t even have to leave the comfort of our homes to cash in on…

Last Updated: October 25, 2023

Intermediate, Advanced

11 minute read

Business Management Tips
Websites

Seasonal Shift: Transforming Your Summer Business for Winter Sales

Have you ever thought about diversifying your business to take advantage of the winter season? If you traditionally offer summer or warm-weather activities, you might be wondering what you can do to capitalize on the…

Last Updated: October 23, 2023

All Skill Levels

2 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Check out FareHarbor’s New Podcast Featuring Successful Tour Operators

What’s new at FareHarbor? We’re glad you asked because we are so excited to announce the launch of our new podcast, “Growth Powered By FareHarbor.” Hosted by FareHarbor’s Head of Community, Shane Whaley, each episode…

Last Updated: October 20, 2023

All Skill Levels

5 minute read

Dashboard & FareHarbor
Websites

Insider Insights: 3 Conversion Techniques From the FareHarbor Team

At FareHarbor, our #1 goal is to help you increase your conversion rate with everything from simple Dashboard adjustments to in-depth Compass guides or full-fledged strategy updates. So we sat down with our Director of…

Last Updated: October 19, 2023

Beginner, Intermediate

10 minute read

Business Management Tips
Websites

Website Tip: Create a Gift Cards & Special Offers Page to Drive Sales

As a tour operator or activity provider, many of your customers find your business from your primary marketing channels. But it can help to leverage other methods of driving bookings, especially during the holidays when…

Last Updated: October 13, 2023

Beginner, Intermediate

12 minute read

Business Management Tips
Digital Marketing
Industry Insights

Unlocking Busy Season Success: Statistical Insights for Tour Operators in ANZ

Preparing for the busy season is crucial for tour and activity operators to maximize revenue and provide exceptional customer experiences. Each region and activity type presents its own unique challenges and opportunities, but no matter…

Last Updated: October 11, 2023

All Skill Levels

6 minute read

Digital Marketing
Industry Insights

From Locals to Globetrotters: A Guide to Broadening Your Customer Base

You’re probably aware of the benefits of marketing to your local customer base. But depending on your location and the tours you offer, your target audience could be primarily made up of non-locals, and even…

Last Updated: October 5, 2023

Beginner, Intermediate

Digital Marketing
Reputation Management

Checklist: Developing Your Digital Identity to Increase Online Bookings

Is it your goal to get more online bookings? While you may be thinking of marketing strategies or promotions to achieve this goal, it’s important to take a step back and start with your online…

Last Updated: November 20, 2023

Beginner, Intermediate

5 minute read

Industry Insights

Seize the Season: 4 Black Friday Promotions for Tour Operators

The Black Friday and Cyber Monday weekend can easily become one of the most profitable times of year for your business. Just take FareHarbor client, Triton Charters, who made $250K in only 6 days during…

Last Updated: September 29, 2023

All Skill Levels

6 minute read

Digital Marketing
Social Media

Developing Influencer Relationships for Marketing Success

With the ever growing number of social media influencers in the world, the landscape of the travel and tourism industry has changed massively. These days, you can spread the word and branding of your business…

Last Updated: September 28, 2023

Beginner

6 minute read

Digital Marketing
Pay-Per-Click
Websites

Maximize Your GA4 Data Insights with Google Signals

Getting comfortable with the many new aspects of GA4 (Google Analytics) may seem a bit overwhelming. That is why our team at FareHarbor wants to ensure you get all the critical details needed to maximize…

Last Updated: September 27, 2023

Intermediate, Advanced

30 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Get Ahead of Next Season: Build Your 2024 Booking Calendar Now!

Don’t lose out on bookings! With more customers booking trips in advance, FareHarbor is here to help you set up your 2024 booking calendar today. Duration: 30 minutes of presenter content + 10 minutes of attendee questions.

Last Updated: September 22, 2023

All Skill Levels

8 minute read

Industry Insights

Tailoring Experiences: How Custom Tours Can Transform Your Business

As a tour or activity operator, you’re always looking for ways to attract more customers or improve the guest experience. One idea you could consider is offering a custom or semi-customizable tour. A custom tour…

Last Updated: September 21, 2023

All Skill Levels

32 minutes

Business Management Tips
Digital Marketing
Industry Insights

Unlocking Year-Round Success: How to Extend Your Season to Maximize Profits

Watch this recorded webinar to learn how to turbo-charge your seasonal marketing efforts and make this shoulder season one for the books with events and promotions. Duration: 32 minutes of presenter content + 7 minutes…

Last Updated: September 20, 2023

All Skill Levels

Dashboard & FareHarbor

Spark 2023 Pre-Event Attendee Guide

Spark 2023 is just around the corner! On October 8th and 9th, we’ll be meeting hundreds of tour and activity operators in Orlando for our biggest event ever. We can’t wait to see you there!…

Last Updated: September 14, 2023

All Skill Levels

7 minute read

Dashboard & FareHarbor
Industry Insights

7 Reasons Why You Can’t Miss Spark Orlando

Spark Orlando is just a few short weeks away. Can you believe it — we sure can’t! If you are unfamiliar with this event, Spark is our annual conference designed to help you, our amazing…

Last Updated: October 8, 2023

All Skill Levels

9 minute read

Digital Marketing
Websites

Data Insights Made Easy: An Introduction to Looker Studio

Reporting can feel like a very daunting task. Updating sheets every month and pulling out important insights takes up a lot of time. If you identify with those statements, we encourage you to start using…

Last Updated: September 19, 2023

Beginner, Intermediate

8 minute read

Industry Insights
Local Strategies

Travelers Love the Shoulder Season; This is Why You Should Too

The shoulder season is the time between your peak and low season — as well as the time between your low and peak season. That’s right, with two shoulder seasons per year, you should definitely…

Last Updated: September 5, 2023

All Skill Levels

5 minute read

Email Marketing

3 Simple Methods To Make Customers Open (And Read!) Your Emails

Email marketing continues to be a powerful tool for tour and activity businesses to connect with their audience and drive engagement, especially during off-peak seasons. However, with inboxes flooded with countless emails every day, it…

Last Updated: September 1, 2023

Beginner, Intermediate

6 minute read

Industry Insights

6 Books to Inspire You in Your Business & Personal Life

Looking for ways to sharpen your leadership skills and learn something new? Whether you are just getting started or are an established company with many employees, useful career advice fits all sizes. Recently, we asked…

Last Updated: August 23, 2023

All Skill Levels

7 minute read

Business Management Tips
Digital Marketing
Industry Insights

KPIs: The Best Metrics to Track for Tour Operators

Whether you are launching a new experience, creating an enhanced marketing campaign, or aiming for a higher conversion rate, keeping track of your progress will help you set attainable goals. One great way to do…

Last Updated: August 21, 2023

Beginner, Intermediate

10 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

From Pause to Progress: How to Protect & Improve Your Business During Temporary Closures

When a temporary closure impacts your business and causes a pause in all bookable activities, it can be difficult to get back on track. This is especially true when your business must shut down because…

Last Updated: August 16, 2023

All Skill Levels

6 minute read

Digital Marketing

How to Work with a Marketing Agency: Building a Successful Partnership

In today’s competitive landscape, working with a marketing agency can be a game-changer for tour and activity businesses looking to enhance their brand presence, reach new customers, and drive business growth. If you’re wondering whether…

Last Updated: August 15, 2023

Beginner, Intermediate

44 minutes

Dashboard & FareHarbor
Industry Insights

Turn Refunds into Opportunities: Keep Your Money Flowing

Let’s get familiar with refunds! How to issue one, how to create a sound cancellation policy, and how to turn your refunds into opportunities (hint: online rebooking!).

Last Updated: August 11, 2023

All Skill Levels

10 minute read

Digital Marketing
Websites

GA4 Audience Guide: How to Use Suggested & Custom Audiences

We have covered the details of getting past any mistakes you may make in Google Analytics 4 (GA4) in a previous article you may want to check out. Now, we want to dive a bit…

Last Updated: August 25, 2023

Intermediate, Advanced

Dashboard & FareHarbor
Reputation Management
Websites

From Clicks to Bookings: The Ultimate Conversion Playbook

As a FareHarbor client and activity operator, you likely share our affinity for conversions. Improving your conversion rate is all about turning website “lookers” into bookers. You’re probably doing everything you can to drive bookings,…

Last Updated: August 4, 2023

All Skill Levels

7 minute read

Industry Insights
Social Media

Campaign Ideas: Influencer Marketing for Tours & Activities

In today’s digital age, influencer marketing has quickly turned into a powerful tool for businesses across a wide range of industries. Social media platforms like TikTok and Instagram are home to recognizable faces with a…

Last Updated: August 3, 2023

Beginner, Intermediate

29 minutes

Dashboard & FareHarbor
Industry Insights

Charting a Course to Compliance with Buoy

Ship happens, but we can help prepare you for it! Join us for a webinar presented by our new software partner, Buoy! If you run a Florida boat rental business, this is your chance to…

Last Updated: August 2, 2023

All Skill Levels

6 minute read

Dashboard & FareHarbor

Quick Tip: Hook Customers with Public Headlines

As an operator, your number one goal is to get as many bookings as you can. And we’re here to help you understand and utilize each Dashboard feature that will help make that possible! So,…

Last Updated: July 28, 2023

Beginner, Intermediate

7 minute read

Content Marketing
Industry Insights
Social Media

Gaining a Competitive Edge: How Tour Operators are Using AI

Last Updated: July 21, 2023

Beginner, Intermediate

Social Media

From Likes to RSVPs: A Playbook for Optimizing Your Facebook Event

If you are already familiar with setting up Facebook events to increase your event’s reach and boost its attendance — now is the time to take them to the next level! Optimizing this tool in…

Last Updated: August 7, 2023

Beginner, Intermediate

8 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

4 Membership Ideas To Encourage Repeat Customers and Revenue

Loyalty programs have been proven to build a loyal customer base, secure consistent revenue from repeat purchases, encourage organic referrals, and incentivize customers to make a purchase. Enter our new feature — memberships. The memberships…

Last Updated: July 14, 2023

All Skill Levels

7 minute read

Business Management Tips
Digital Marketing

Unlocking Success: How to Select the Ideal Marketing Agency for Your Tour and Activity Company

There’s no hiding the fact that tour and activity operators are busy. And that sometimes means your marketing initiatives can fall by the wayside. A successful marketing strategy can be what boosts your business into…

Last Updated: July 12, 2023

Beginner, Intermediate

29 minutes

Dashboard & FareHarbor
Industry Insights

Updating your Availabilities: A Live Workshop to Generate Meaningful Conversions

An exclusive live workshop! Learn directly from a FareHarbor expert on ways to quickly make effective updates to your Dashboard, including how to duplicate availabilities to different dates.

Last Updated: July 12, 2023

All Skill Levels

4 minute read

Social Media

Instagram Story Highlights: Make Your Stories Last Forever

You’ve heard of Instagram stories (we hope!), but have you tried Instagram story highlights?! They are an easy-to-use feature that will make your stories stay on your page indefinitely. These highlights are a useful tool…

Beginner, Intermediate

8 minute read

Content Marketing
SEO
Websites

What Does Google’s Helpful Content System Mean for Your Website?

Google currently has a market share of roughly 85% of all online searches. That means the massive search engine is visited over 89.3 billion times a month for everything from “things to do near me”…

Last Updated: June 28, 2023

Intermediate, Advanced

55 minutes

Dashboard & FareHarbor
Industry Insights
SEO
Websites

Be The Booker: A Live Workshop to Drive Your Online Conversions

During this session, our website experts reviewed client sites LIVE to share insights that turn lookers into bookers.

All Skill Levels

10 minute read

SEO
Websites

Google Analytics: What It Is & Why You Need It (Updated for GA4)

Google Analytics is one of the most popular and useful digital marketing tools you should have in your arsenal—and it’s free to use! This tool has an abundance of uses but broadly speaking it allows…

Last Updated: June 26, 2023

Beginner

9 minute read

Digital Marketing
Reputation Management

Harness the Power of Online Reviews to Amplify Your High-Value Activities

In our highly competitive industry, tour and activity operators are constantly seeking innovative methods to drive traffic and increase revenue. High-value activities such as private tours, luxury experiences, and more expensive offerings are an excellent way…

Last Updated: June 23, 2023

Intermediate, Advanced

12 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Weathering the Storm: Guidelines for Managing Weather-Related Challenges in Outdoor Activities

If you are an outdoor activity provider offering experiences like walking tours or biking excursions, you are no stranger to unpredictable weather conditions. From rain and wind to heatwaves and other issues, maintaining customer satisfaction…

Last Updated: June 21, 2023

Beginner, Intermediate

6 minute read

Dashboard & FareHarbor
Industry Insights

3 Ways to Improve Your Checkout Process with Custom Fields

Custom fields are a tool you can use to optimize your book form for each specific tour and activity in the Dashboard. You can add custom fields to gather additional information about your customers like…

Last Updated: June 16, 2023

Beginner, Intermediate

4 minute read

Dashboard & FareHarbor
Industry Insights

Dashboard Quick Tip: 2 Features to Increase Sales at Checkout

There are so many Dashboard features available to you — and we want to make sure you are using every one that makes sense for your business and will streamline your operations. Today we are…

Last Updated: June 16, 2023

All Skill Levels

38 minutes

Dashboard & FareHarbor
Digital Marketing
Industry Insights

Driving Direct Bookings with Google Things to Do: The Setup and Integration with FareHarbor

Get to know the many advantages of Google Things to do as well as how to set up the integration in your Dashboard.

Last Updated: June 12, 2023

All Skill Levels

4 minute read

Local Strategies
Social Media

How to Build Your Social Audience Using Facebook Events

Creating a Facebook event is a great way to increase visibility for your festivals, annual events, and more. They are a free tool and easy to set up — so you haven’t already utilized them,…

Last Updated: June 9, 2023

Beginner

7 minute read

Dashboard & FareHarbor
Industry Insights

The Key to Choosing the Right Online Booking Cutoff Time

When it comes to the nuances of your availabilities, you can’t overlook your online booking cutoff time. This refers to the time at which an item should be closed so customers can no longer book…

Last Updated: June 9, 2023

Beginner, Intermediate

34 minutes

Dashboard & FareHarbor
Industry Insights

FareHarbor for You: Tools for the Reservationist (June 2023)

Brush up on the quickest ways to take a booking and accept payments within the Dashboard. Duration: 34 minutes of presenter content + 10 minutes of viewer questions.

Last Updated: June 28, 2023

All Skill Levels

8 minute read

Dashboard & FareHarbor
Industry Insights
Social Media

9 Reasons You Should Join the FareHarbor Online Community Today

At the end of 2022, we created our first ever online FareHarbor Community via Facebook! With hundreds of members already, this group of FareHarbor clients is getting to experience the major benefits of connecting with…

All Skill Levels

24 minutes

Dashboard & FareHarbor
Industry Insights

FareHarbor for You: Tools for the Guide (June 2023)

Prepare for the busy season with our FareHarbor for You series. First, learn the Dashboard features that will make your daily tasks easier than ever. Duration: 24 minutes of presenter content + 6 minutes of viewer…

All Skill Levels

17 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Working with Affiliates 101

Working with affiliates is an excellent way to increase online bookings and sell your tours and activities in a variety of places to gain you more exposure. If you’re just getting started, it can feel…

Last Updated: May 25, 2023

All Skill Levels

5 minute read

Digital Marketing
Websites

5 Free Digital Marketing Tools to Help You Grow

To be successful in your digital marketing strategy, you need the right tools to get the job done. You might feel that you don’t have much space in your budget for marketing software, but there…

Beginner, Intermediate

33 minutes

Dashboard & FareHarbor
Industry Insights

Price with Confidence: Updating Prices in the Dashboard

Want to update your prices ahead of the busy season? Our Support agents will walk you through the simple steps to do so!

Last Updated: May 23, 2023

All Skill Levels

14 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Everything You Need to Know About the Florida Boating Safety Act (SB 606)

If you run a Florida boat rental business, we want to make sure you’re aware of the Florida Boating Safety Act of 2022 (SB 606). This law requires you to obtain a no-cost permit through…

Last Updated: November 27, 2023

All Skill Levels

Dashboard & FareHarbor
Industry Insights
Local Strategies

Google Things to do Setup Checklist

If you’re considering setting up Google Things to do, it’s natural to worry about a complicated process. However, the FareHarbor Connectivity Team is here to help set up and manage the integration for you. Google…

All Skill Levels

40 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Price with Confidence: Navigating the Landscape of Tour Pricing

Presented by Chenmark, join us as they guide you on how to make the tough decisions that arise when pricing your tours. Duration: 40 minutes of presenter content + an additional 17 minutes of viewer…

Last Updated: April 24, 2024

All Skill Levels

Dashboard & FareHarbor

How to Get the Most Out of FareHarbor’s Best-in-Class Support

Access to best-in-class support for all of our clients across the globe is undoubtedly one of the top perks of working with FareHarbor. Whether you want to have a one-on-one phone call, an email conversation,…

Last Updated: May 12, 2023

All Skill Levels

9 minute read

Industry Insights
SEO
Websites

6 Sources of Web Traffic for Tour and Activity Sites

Putting together a beautiful website is no simple task. However, getting the right visitors to come to your site (and book) is a whole other undertaking. You already know how important it is to have…

Last Updated: May 12, 2023

Beginner

37 minutes

Dashboard & FareHarbor
Industry Insights

FareHarbor for You: Tools for the Reservationist (May 2023)

Brush up on the quickest ways to take a booking and accept payments within the Dashboard. Follow this essential training to get your reservations staff up to speed. Duration: 37 minutes of presenter content +…

Last Updated: May 10, 2023

All Skill Levels

9 minute read

Digital Marketing
Industry Insights
Local Strategies
Social Media

Make Your Brand Stand Out to Attract New Customers

As a tour or activity operator, you know a steady flow of customers is crucial to maintaining the growth and success of your business. You need to capture the attention of any potential customer, whether…

Last Updated: May 9, 2023

Beginner, Intermediate

18 minutes

Dashboard & FareHarbor
Industry Insights

FareHarbor for You: Tools for the Guide (May 2023)

Prepare for the busy season with our FareHarbor for You series. First, learn the Dashboard features that will make your daily tasks easier than ever. Duration: 18 minutes of presenter content + an additional 13 minutes…

Last Updated: May 5, 2023

All Skill Levels

6 minute read

Digital Marketing
Email Marketing
Industry Insights

4 Discount Ideas to Drive Bookings Year-Round

Many businesses offer promo codes and discounts to entice their customers to choose specific products or services, and this strategy is perfect for tour and activity operators. Not only does this give customers an incentive…

Last Updated: May 3, 2023

Beginner, Intermediate

6 minute read

Dashboard & FareHarbor
Industry Insights

5 Steps to Speed Up Your Check-In Process and Increase Customer Satisfaction

As an operator, you want each customer’s experience to be seamless from start to finish. And that begins at check-in! Customers are excited to get to their tour or activity and do not want to…

Last Updated: April 26, 2023

Beginner, Intermediate

29 minutes

Dashboard & FareHarbor
Industry Insights

Unlock the Power of Custom Fields (April 2023)

Curious how to add a waiver or add-on purchase to your book form? Discover the easy way to set up these fields (and many others!) in just a couple of steps. Duration: 29 minutes of…

Last Updated: April 26, 2023

All Skill Levels

8 minute read

Digital Marketing
Industry Insights
Local Strategies

Drive Repeat Customers to Your Rental Company [4 Strategies]

Rental companies are prime candidates for getting repeat customers. Client satisfaction is essential for every operator’s success, but why is repeat business so important? Returning customers are 50% more likely to purchase from you than…

Last Updated: April 24, 2023

Beginner, Intermediate

7 minute read

SEO
Websites

One Element Your SEO Strategy is Missing: The Power of AI

By now you have probably heard the buzz about generative AI, like ChatGPT, Bing Chat, or Google’s Bard, but you might not be sure how to leverage this new technology to grow your business. In…

All Skill Levels

8 minute read

Dashboard & FareHarbor
SEO
Websites

The Full Guide to Google Analytics 4

Google Analytics 4 (GA4) is a new analytics service designed for the next era of online user behavior. It provides you with a complete view of your customers’ journey across devices, as well as essential…

Last Updated: April 20, 2023

All Skill Levels

49 minutes

Dashboard & FareHarbor
Digital Marketing
SEO
Websites

GA4 and FareHarbor: Understanding the New Integration

In this session, our in-house experts will walk you through GA4 best practices, key metrics, new reporting, and integrations with Google Ads. Operating under GDPR? Please read this FAQ with important information regarding using cookie consent managers…

Last Updated: April 19, 2023

All Skill Levels

8 minute read

Digital Marketing
Social Media

Increase Marketing ROI with Timely and Focused Messaging

When it comes to your marketing and advertising strategy, how and when you share it on your channels is just as important as the message itself. When your emails or social posts go unseen, your…

Last Updated: April 14, 2023

Beginner, Intermediate

5 minute read

Business Management Tips
Industry Insights

5 Questions to Ask Yourself Before Opening a Second Location

It’s an exhilarating feeling when you find yourself considering opening a second business location. It means that you’ve successfully launched a business and developed a steady customer base—but more importantly, you have confidence in your…

Last Updated: June 14, 2023

All Skill Levels

6 minute read

Digital Marketing
Local Strategies
Reputation Management

How Tour Operators Can Leverage Apple Business Connect

Apple recently launched a new tool called Apple Business Connect that allows you to claim and update information about your business on Apple Maps. Think Google Business Profile, but for Apple. By setting up your…

Last Updated: April 13, 2023

All Skill Levels

30 minutes

Dashboard & FareHarbor

FareHarbor 101: Build a Foundation for Success

Experience one of our most attended webinars ever! Learn tips and tricks to navigate your Dashboard like a pro. Duration: 30 minutes of presenter content + an additional 25 minutes of viewer questions.

Last Updated: December 7, 2023

All Skill Levels

14 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

The Complete Guide to Seasonal Staff Training

Employee training is essential whether you operate year-round or run a seasonal business. In the lead-up to your busy season, you will be training new hires and giving yourself time to get your full staff…

Last Updated: April 5, 2023

All Skill Levels

6 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

5 Reasons to Join FareHarbor Connect

We’re always looking for ways to not only help you grow your business, but also make your day-to-day operations easier to manage. FareHarbor Connect achieves that, and more. What is FareHarbor Connect? We’re glad you…

Last Updated: March 30, 2023

All Skill Levels

29 minutes

Dashboard & FareHarbor
Industry Insights

FareHarbor 101: Unlock The Power of Custom Fields

Learn more about Custom Fields, our easy-to-use feature that lets you gather additional info from your customers, offer add-ons, and more!

Last Updated: March 24, 2023

All Skill Levels

8 minute read

Digital Marketing
Email Marketing
Industry Insights
Websites

The Early Bird Gets the Worm: Tactics to Drive Early Season Bookings

When your busy season or event is just around the corner, you’re likely filled with anticipation for the upcoming months. And you’re not alone—potential customers are eagerly planning their summer or winter activities and are…

Last Updated: March 22, 2023

All Skill Levels

6 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Tips to Impress Your Customers and Increase Attraction Revenue

Are you looking for ways to improve the customer experience at your attraction? If you don’t offer a guided experience in the traditional sense, it can sometimes feel challenging to engage with customers throughout their…

Last Updated: November 16, 2023

Beginner, Intermediate

Industry Insights
Reputation Management

Checklist: How to Thoughtfully Handle Customer Complaints

Responding to customer complaints following your tour or activity is just as important as navigating an interaction with a challenging customer during your tour. When customers go to social media, review sites or directly to…

Last Updated: March 16, 2023

Beginner, Intermediate

54 minutes

Industry Insights
SEO
Websites

Be The Booker: A Live Workshop To Improve Your Website

During this live workshop, our experts reviewed websites submitted by you, our clients, to give insight on what turns lookers into bookers. We also covered website design best practices and tips for guiding customers to…

Last Updated: March 15, 2023

All Skill Levels

Industry Insights
Social Media

Checklist: Need-to-Know TikTok Tips for Operators

As a tour or activity operator, TikTok is the perfect place to share videos and images of your customers having fun at your business. This lets potential customers put themselves into the experience or go…

Last Updated: March 10, 2023

Beginner

7 minute read

Dashboard & FareHarbor
Email Marketing
Industry Insights
Reputation Management

4 Points to Include in Every Follow-Up Email

We’re sure you’ve put a lot of thought into the experience customers have during your tour or activity. But what happens afterward? If you don’t send a follow-up email or other communication, you could be…

Last Updated: March 7, 2023

Beginner, Intermediate

4 minute read

Digital Marketing
SEO
Websites

Google Optimize Won’t Be Available After September 2023—Here’s What You Need to Do

Starting on September 30, 2023, Google Optimize will no longer be available. All tests and personalizations will also end on that date. Not to worry though—Google plans to incorporate similar features and solutions of Google…

Last Updated: March 14, 2023

All Skill Levels

Business Management Tips
Reputation Management
Websites

How to Make Your Business Look More Professional

In most cases, a customer’s first interaction with your business will be online — whether that be your website, Google Business Profile (formerly known as Google My Business profile), review sites like Yelp, and more.…

Last Updated: February 27, 2023

Beginner

7 minute read

Dashboard & FareHarbor
Email Marketing
Industry Insights

How to Write a Reminder Email That Improves the Guest Experience

A reminder email is an automated message that reminds all customers of their upcoming reservations. That in itself is a great reason to set up this type of email—but when you use this piece of…

Last Updated: February 24, 2023

Beginner

5 minute read

Industry Insights
Reputation Management

6 Ways to Captivate Customers During a Tour or Activity

Have you ever been on a tour or participated in an activity that absolutely enthralled you? Maybe the tour guide was a natural comedian who kept the whole group laughing, or the commentary had so…

Last Updated: February 22, 2023

Beginner, Intermediate

5 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

6 FareHarbor Product Updates To Help Jump Start Your 2023

Start the year off strong by taking advantage of all of the features FareHarbor has to offer. From zipline tours to boat cruises, kayaking excursions and gourmet food tastings—our Product team works tirelessly to provide…

Last Updated: February 17, 2023

All Skill Levels

5 minute read

Digital Marketing
Industry Insights

3 Tour & Activity Marketing Considerations For 2023

With a new year comes a renewed focus on optimizing your operations and online presence. Creating a successful digital marketing strategy will put your business in front of more potential customers, so it’s important to…

Last Updated: February 17, 2023

All Skill Levels

4 minute read

Digital Marketing
Social Media

3 Easy Valentine’s Day Promotion Ideas to Make Your Customers Swoon

Are you planning to promote your tours and activities around Valentine’s Day this year? Even if you’re still on the fence about this romantic holiday, you might be surprised by how easily and quickly you…

Last Updated: January 27, 2023

Beginner

7 minute read

Digital Marketing
Social Media
Websites

7 Ways to Use Canva in Your Marketing Materials

Are you interested in creating marketing materials at a lower cost? From social media posts to email graphics and edited photos, professional design work is often pricey and time consuming—but it doesn’t have to be! …

Last Updated: September 21, 2023

Beginner, Intermediate

60 minutes

Digital Marketing
Local Strategies
Social Media

A Guide to Expanding Your Local Presence with TikTok

Up your social media game! We walk you through the leading short-form video platform and share easy ways this tool can influence potential customers.

Last Updated: April 27, 2023

All Skill Levels

37 minutes

Dashboard & FareHarbor

FareHarbor 101: Utilizing the Dashboard’s Availability Updater

Learn how to make bulk updates to your tours and activities (booking time, inventory management, and more) to increase efficiency. Note: You can now filter by customer type! In step 2 of using the Availability…

Last Updated: January 25, 2023

Beginner

10 minute read

Digital Marketing
Social Media

Instagram Stickers: A Simple Tool to Learn Customer Insights

Are you utilizing Instagram stories in your marketing strategy? You definitely should be! If you’re unfamiliar with them, Instagram (IG) stories are posts that live on your profile for only 24 hours. If you are…

Last Updated: January 20, 2023

Beginner, Intermediate

37 minutes

Digital Marketing
Email Marketing
Social Media

Don’t Leave Your Money on The Table: Optimize Your Marketing ROI

Investing in online marketing is one of the most important things you can do for your business. We want to be your resource for digital marketing with a few tips to help you be successful.…

Last Updated: January 20, 2023

Beginner, Intermediate

25 minutes

Business Management Tips
Digital Marketing
Local Strategies

FareHarbor Distribution Network Round Table: Local Partnerships That Work For You

In this session, FareHarbor’s Senior Director of Strategic Partnerships, Erika Sternburg, explains how operators can expand their reach by joining the FareHarbor Distribution Network. She is joined by several clients and affiliates including The Hawaii…

Last Updated: January 20, 2023

All Skill Levels

27 minutes

Dashboard & FareHarbor
Industry Insights
Local Strategies

Fireside Chat With FareHarbor Leadership

Get cozy and tune into this fireside chat with FareHarbor’s Chief Product Officer, Director of Account Management (Americas) and Managing Director of the Americas, joined by Booking Holdings’ VP of Strategy and Business Development. Together,…

Last Updated: January 18, 2023

All Skill Levels

6 minute read

Business Management Tips
Digital Marketing
Industry Insights

Marketing & Pricing Considerations For Your Private Activities

Private tours can be a low-lift, high-reward new offering for your company. But how do you get them off the ground? At this point, you have considered the benefits and potential drawbacks of offering a…

Last Updated: January 11, 2023

Intermediate

6 minute read

Digital Marketing
Industry Insights
Websites

8 Ideas Tour Operators Can Use to Evoke Luxury in Their Brand

Luxury or upscale experiences are a trend in 2023! From private sailing charters to exclusive wine tastings, these activities come in many shapes and sizes, giving you so many opportunities to market them to the…

Last Updated: January 11, 2023

All Skill Levels

4 minute read

Industry Insights

2023 Travel Trend: Luxury Experiences

Upscale experiences are shaping up to be increasingly popular in 2023. By understanding who luxury customers are and what they’re looking for in a vacation experience, you can better market your tours and activities to…

Last Updated: January 9, 2024

All Skill Levels

Business Management Tips
Industry Insights

Checklist: Our Top Productivity Tips for a Successful 2024

The start of the year is the perfect time to think about and plan your goals for the upcoming months. Hello, New Year’s resolutions! But, as the weeks go on, even an easy goal can…

Last Updated: January 4, 2023

All Skill Levels

5 minute read

Industry Insights
Local Strategies

5 Travel & Tourism Trends to Embrace in 2023

The tourism industry has experienced a turbulent few years. After adapting to the pandemic and embracing new methods of travel, unique activities, and shifting booking patterns, we are thrilled to see what 2023 will bring…

Last Updated: December 30, 2022

All Skill Levels

3 minute read

SEO
Websites

Google Search Results Continuously Scroll on Desktop & Mobile

What happens when you get to the bottom of the Google search results page? In the past, if you didn’t find a result you were looking for, you might have typed in a different query…

Last Updated: December 21, 2022

All Skill Levels

8 minute read

Content Marketing
Digital Marketing
Local Strategies

8 Strategies To Get Your Business Featured in the Media

Are you looking for creative ways to expand your reach? Having your business featured in the news or online publications can lead to more bookings, and it feels amazing to get good publicity for your…

Last Updated: January 27, 2023

Intermediate, Advanced

75 minutes

Dashboard & FareHarbor
Industry Insights
Websites

Optimize Your Website: Understanding Performance and Leveraging Your Data

Discover simple ways to make more online bookings. Keeping your site up to date and analyzing performance is just the start!

Last Updated: January 24, 2023

Advanced

56 minutes

Content Marketing
SEO
Websites

Annual Check Up: Optimize Your Website & SEO

Learn how to drive organic traffic to your site (which also increases sales!) with SEO and quality content writing.

Last Updated: January 18, 2023

Beginner, Intermediate

43 minutes

Content Marketing
Digital Marketing
Social Media
Websites

Enhance Your Marketing Strategy with Canva & Goal Setting

Find out the importance of a detailed marketing strategy and how simple design elements can make your brand pop.

Last Updated: December 19, 2022

Beginner, Intermediate

22 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights
Local Strategies

Insider Tips From Our OTA Partners

Interested in learning more about OTAs and how they can benefit your business? Check out this Spark session led by Olivia Geraghty, Directory of FareHarbor Connectivity, who is joined by Andy Hunter of GetYourGuide and…

Last Updated: December 19, 2022

All Skill Levels

21 minutes

Dashboard & FareHarbor
Industry Insights

Unmatched Support: 3 Teams Working For You Behind The Scenes

Learn about three FareHarbor teams you might not be as familiar with, but who are tirelessly working for your business behind the scenes. These include: Quality Control, who interpret how FareHarbor Dashboards and websites can…

Last Updated: December 19, 2022

All Skill Levels

37 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Tweak These 4 FareHarbor Features and Make Even More Money!

These four FareHarbor features not only drive conversions, but are also able to be optimized and best used by your unique business. Learn how FareHarbor can help you put more money in your pocket using…

Last Updated: December 16, 2022

All Skill Levels

9 minute read

Content Marketing
Digital Marketing
Industry Insights

How to Find and Vet Freelancers for Your Business

Life as a tour and activity operator is fast-paced and busy, so you may not have enough time to really dive into your writing, marketing, photography, and public relations initiatives. Enter the freelance worker. Rather…

Last Updated: December 14, 2022

Beginner, Intermediate

6 minute read

Business Management Tips
Digital Marketing

How to Turn Your Business Milestones Into Growth Opportunities

Whether it’s framing your first dollar earned or commemorating your company’s 25th anniversary, there are so many steps on your business’s journey that are worth taking time to celebrate! These opportunities are great for bringing…

All Skill Levels

20 minutes

Dashboard & FareHarbor
Industry Insights

Developing Together: How Client Feedback Informs the FareHarbor Roadmap

Our Product team gives the scoop on how new FareHarbor features are prioritized and developed, starting with ideation and research to testing and development. We also share how you can be involved in the development…

All Skill Levels

43 minutes

Dashboard & FareHarbor
Industry Insights
Websites

Captivate, Optimize, Sell: Proven Strategies to Turn Your Lookers Into Bookers

Your website is your 24/7 salesperson – are you making the most of it? In order to turn your online lookers into bookers, you have to captivate your visitor from the beginning, optimize your content,…

All Skill Levels

40 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

How I Grew My Tour Business: 3 Operators Reveal Their #1 Growth Strategy

FareHarbor Head of Community Shane Whaley is joined by three tour operators discussing the top growth strategy they’ve implemented at their businesses. In this session, you’ll hear business advice from: Midgi Moore: Owner and “Chief…

Last Updated: December 7, 2023

All Skill Levels

26 minutes

Digital Marketing
Industry Insights
Websites

[Spark Virtual] Be Your Own Customer – Simple Steps To Understand Your Customers’ Booking Journey

We explore the three phases a customer goes through before booking activities, providing you with actionable takeaways to help improve your business’ online presence. From the dreaming phase to the booking phase, understanding customer touch…

All Skill Levels

28 minutes

Dashboard & FareHarbor
Industry Insights
Websites

[Spark Virtual] Increase Your Automated Bookings with ASN Book Buttons

Use your partners’ websites to maximise your online exposure and generate more bookings. By the end of this session, you’ll have an understanding of what ASN buttons are, the benefits of using them, and how…

Last Updated: December 9, 2022

All Skill Levels

6 minute read

Content Marketing
Websites

Best Practices For Writing Website Copy

You may think it’s just words, but having quality and effective content on your website can either help a customer make a booking or make them go back to the search engine. Website copy should…

Last Updated: December 7, 2022

Beginner

8 minute read

Content Marketing
Digital Marketing

5 Elements of a Successful Blog Post

Blogging is one of the most effective ways to drive organic traffic to your site, establish yourself as an industry expert and develop a community of readers. Knowing what areas to focus on when creating…

Last Updated: December 2, 2022

Beginner

4 minute read

Digital Marketing
Email Marketing

3 Ways to Take Your Email Communications to The Next Level

Email marketing is one of the most efficient ways to communicate with your customers. If you’re already comfortable with the basics of email marketing, you may be wondering what’s next for your email strategy. Whether…

Last Updated: November 30, 2022

Beginner, Intermediate

4 minute read

Stand Out On The SERP With Google Business Profile Attributes

Before any customer steps foot on your tour, they most likely will be checking out your Google Business Profile to get a feel for what your company has to offer. When you’re looking to stand…

Beginner

28 minutes

Digital Marketing
Industry Insights
Local Strategies

[Spark Virtual] Captivate In-Destination Customers

During the summer of 2022, 30% of European bookings were made on the same day as the scheduled activity (FareHarbor). With this in mind, it’s more important than ever to market your activities to in-destination…

Beginner, Intermediate

38 minutes

Business Management Tips
Industry Insights
Local Strategies

[Spark Virtual] How To Make The Most of Your Off Season

Learn useful tools to boost and grow your business during your off season. We show you how to take advantage of your slow time in order to increase your revenue and online presence, as well…

Beginner, Intermediate

32 minutes

Digital Marketing
Industry Insights
Local Strategies

[Spark Virtual] Marketing to British Customers and How to Keep Them Coming Back

In this presentation we take a look at travelers from the UK and break down specifics on where and how they travel. We also take a deep dive into some great ways to turn these…

Beginner, Intermediate

24 minutes

Dashboard & FareHarbor
Industry Insights

[Spark Virtual] Using Data To Understand Your Customer

With so much data at your fingertips, it can be difficult to know where to start. The goal of this Spark session is to show you how your business can use data to better understand…

Last Updated: January 31, 2023

Beginner, Intermediate

29 minutes

Dashboard & FareHarbor
Industry Insights
Websites

[Spark Virtual] How You Can Build Trust Throughout the Customer Journey

Your website is an extension of your business, so it is critical that it is set up in a way that builds trust with your customer. We are going to take a journey in the…

Last Updated: January 31, 2023

Beginner, Intermediate

28 minutes

Dashboard & FareHarbor
Industry Insights

[Spark Virtual] Customizing FareHarbor: 5 Ways to Streamline Your Day-to-Day Operations

Learn how to customise FareHarbor and improve your workflow. Your Dashboard should work for you, not the other way around! We’ve selected five key functionalities within FareHarbor that you can use to optimize your operations,…

Last Updated: January 31, 2023

Beginner, Intermediate

29 minutes

SEO
Websites

[Spark Virtual] Ranking On Google. Keep It Simple.

Appearing in the top results of a Google search is a great way to increase online bookings. We cover what you should take into account, including how to write an attractive meta description and title…

Last Updated: November 21, 2022

Beginner, Intermediate

6 minute read

Digital Marketing
Industry Insights
Websites

Attract More Group Bookings & Keep Them Running Smoothly

While group bookings can open the door to more customers and revenue, many operators worry they can sometimes be difficult to deal with. There’s often a lot to juggle in terms of payments, expectations, start…

Last Updated: December 6, 2022

Beginner, Intermediate

10 minute read

Business Management Tips
Industry Insights

It Doesn’t Always Stay in Vegas: Spark 2022 Highlights

Spark Las Vegas was a major success and we’re thankful for each client, sponsor, and partner that was able to join us on October 10th, 2022. We’re still buzzing from seeing you face-to-face once again!…

Last Updated: November 16, 2022

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

5 Strategies To Reduce Tour and Activity Staff Turnover

When you put a lot of time and energy into hiring the right staff for your tour or activity business, you really want them to stick around. Of course, with highly seasonal businesses and changes…

Last Updated: November 11, 2022

Beginner, Intermediate

4 minute read

Dashboard & FareHarbor

Holiday Quick Tip: Utilize QR Codes This Season

The holidays can often feel a bit hectic. Whether you experience an increased demand for your activities during this time of year or you’re juggling a lot of moving pieces surrounding an annual event, you…

Last Updated: November 9, 2022

Beginner, Intermediate

7 minute read

Digital Marketing
Industry Insights

3 Digital Marketing Tips Every Tour Operator Should Follow

As a tour or activity operator, your work doesn’t end with running your experiences. You might also be a social media guru, blogger, or photographer for your business. Put on your digital marketer hat and…

Last Updated: November 4, 2022

Beginner

5 minute read

Social Media

Creative Ways to Leverage Social Media During the Holidays

During the busiest shopping months of the year, social media is a must-use tool for attracting new customers and nurturing strong relationships with your online community. In 2022, holiday sales are expected to increase by…

Last Updated: November 2, 2022

Intermediate

6 minute read

Digital Marketing
Industry Insights
Social Media

5 Easy Photography Tips to Catch the Attention of Bookers

Photos of customers enjoying your tours and activities can easily be the most effective form of marketing for your business. You may not have put an emphasis on how you take photos of your business…

Last Updated: October 28, 2022

Beginner

6 minute read

Content Marketing
Digital Marketing

How to Create a Content Outline (And Write Better Content!)

Is writer’s block getting you down? Not sure where to start in delivering your content strategy? We have a secret weapon that’ll make writing and publishing your blog and website content easier than ever —…

Last Updated: November 30, 2022

Beginner

45 minutes

Digital Marketing
Industry Insights
SEO

What Every Tour Operator Should Know About Google Tag Manager and Goal Flows

Want to gain an understanding of how the data you are collecting through Google Analytics can work for you? This webinar covers Google Tag Manager and the value it brings to your Google Analytics! In…

Last Updated: October 27, 2022

Beginner, Intermediate

6 minute read

Digital Marketing
Industry Insights

What is a Unique Selling Proposition? (Plus How to Use It To Your Advantage)

What makes your business unique? What key factors prompt your customers to choose your activities over your competitors? The first things that come to your mind are likely your unique selling propositions, or USPs. USPs…

Last Updated: October 24, 2022

Beginner, Intermediate

7 minute read

Digital Marketing
Industry Insights

How To Confidently Appear On Video To Promote Your Business

Videos are a great way to get your company’s messages across in a very human way. They offer the opportunity to relate to your audiences on social media to not only increase engagement, but also…

Beginner

5 minute read

Business Management Tips
Industry Insights

How To Improve the Customer Experience at Your Rental Business

Just because you’re not providing a guided tour doesn’t mean you don’t have any control of your customers’ experiences. From the minute they book an equipment rental with your company, your customer is relying on…

Last Updated: October 14, 2022

Beginner, Intermediate

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Prepare for Spark Virtual 2022 (CEST) – Pre-Event Checklist & Resources

Spark Virtual is almost here, and we are so excited to connect with you on October 24th-28th, starting at 10:00 CEST, for a full week of immersive presentations and networking. We’ve designed this experience with…

Last Updated: October 14, 2022

All Skill Levels

6 minute read

Business Management Tips
Industry Insights

Expand Your Reach: Offer Private Tours & Experiences

Private tours have become increasingly popular recently. Not only does this type of offering promote safety and peace of mind, but it also helps travelers have a unique experience with their chosen company. People can…

Last Updated: October 14, 2022

Beginner

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Prepare for Spark Virtual 2022 (AEDT) – Pre-Event Checklist & Resources

Spark Virtual is almost here, and we are so excited to connect with you on October 25th and 26th, 2022, starting at 9am AEDT, for two days of immersive presentations and networking. We’ve designed this…

Last Updated: October 12, 2022

All Skill Levels

8 minute read

Social Media

How to Make a Compelling Reel and Encourage Instagram Engagement

Instagram Reels are short, entertaining videos that can be a great tool for businesses looking to increase their engagement and visibility. However, if you don’t know how to create captivating content, you may not experience…

Last Updated: November 9, 2022

Beginner

40 minutes

Dashboard & FareHarbor
Digital Marketing
Industry Insights

Promo Codes, Gift Cards, & The Holiday Season

With the holiday season approaching quickly, take the time to engage with your promo codes and gift card options. Give the gift of simplicity by setting up these two FareHarbor features today!

Last Updated: October 7, 2022

Beginner, Intermediate

6 minute read

Dashboard & FareHarbor
Digital Marketing
Websites

Improve Your Conversion Rate Using Online Reference Tags and FareHarbor Reporting

For most tour operators, their top priority for their website is turning clicks into customers – in other words, having a high conversion rate. A fundamental part of driving conversions is analyzing your current performance…

Last Updated: June 8, 2023

Intermediate, Advanced

7 minute read

Digital Marketing
Industry Insights

Should You Outsource Marketing? Considerations for Getting Started

Marketing your tours and activities is one of the top ways to be successful. It leads to more visibility online and new and retained business. Whether your goals are lofty (like starting a blog and…

Last Updated: September 30, 2022

Beginner

Dashboard & FareHarbor
Industry Insights

Are You Ready for Spark 2022? Don’t Miss These Pre-Conference Resources

FareHarbor Spark is almost here, and we are so excited to be back in person for our most anticipated event of the year! Hundreds of tour operators will be joining us in Las Vegas on…

Last Updated: September 28, 2022

All Skill Levels

6 minute read

Business Management Tips
Industry Insights

7 Must-Ask Customer Feedback Questions

Customer feedback is an essential part of doing business. While it might feel a little uncomfortable to ask guests for their honest opinion, it’s the best way to improve the quality of the experiences you…

Last Updated: September 22, 2022

Beginner, Intermediate

8 minute read

Business Management Tips
Industry Insights

Everything You Need to Know About Operating Multi-Day Tours

Multi-day tours are exciting for guests and tour operators, with options to enjoy diverse itineraries, meet new people, and try multiple activities over the course of several days. For guests, multi-day tours offer hassle-free travel,…

Last Updated: September 28, 2022

Beginner, Intermediate

10 minute read

SEO
Websites

The Other Search Engine: Bing

In most of our SEO guides, you hear us talk about how to optimize for Google, the biggest search engine out there with around 83% of the search engine market share (Statista). But there’s another…

Last Updated: September 14, 2022

Beginner

9 minute read

SEO
Social Media

5 Instagram SEO Techniques To Extend Your Reach

You may be asking yourself, how do I reach the most potential customers on my Instagram account? The answer: Instagram search optimization. While this may be a concept you have not heard of, there are…

Last Updated: September 7, 2022

Intermediate

7 minute read

Business Management Tips
Industry Insights

Adding a Self-Guided Tour to Your Offerings

Tour operators are always searching for creative, unique ways to keep their businesses successful. One option that is exceedingly popular (especially after travel restrictions and social distancing) is a self-guided tour. A self-guided tour is…

Last Updated: March 4, 2024

All Skill Levels

9 minute read

Digital Marketing
Reputation Management
Social Media

Build Community & Boost Your Brand on Social Media

Social media community management is a strategy used to create an authentic community across your various internet platforms like Instagram, Facebook, TikTok, and more. It’s a way for you to interact with your audience and…

Last Updated: August 31, 2022

Intermediate, Advanced

7 minute read

SEO
Websites

Google Troubleshooting: Why Was My Page Deindexed?

When you publish a new page to your website, it gets indexed by Google. The Google crawler analyzes the page for content and meaning and stores it in the index. This way it will show…

Intermediate

8 minute read

Digital Marketing
Industry Insights
Social Media

5 Marketing Ideas to Scare Up Your Spooky Season

Grab a glass of hot apple cider, gas up the hayride tractor, and start working on your costume because that oh so spooky time of year is almost upon us again. As with any holiday…

Last Updated: August 24, 2022

Beginner, Intermediate

7 minute read

Business Management Tips
Industry Insights

4 Questions to Ask Yourself Before Introducing a New Tour or Activity

Are you ready to offer a new experience to your customers? While the excitement of developing a new activity can be enticing, taking a strategic approach to growing your business is key. Similar to the…

All Skill Levels

6 minute read

Business Management Tips
Digital Marketing
Industry Insights

How to Take Advantage of the Tourism Shoulder Season

Your peak season is winding down, but that doesn’t mean your revenue has to dwindle. The shoulder season (between your peak season and off season) is full of opportunities to capture revenue and continue running…

Last Updated: August 17, 2022

All Skill Levels

Digital Marketing
Social Media

New to Social Media? Inspire Audience Engagement First (Checklist)

Whether you’re a new business or you’re just getting started on social media, one of the biggest problems you’ll face is getting potential customers to trust your business enough to complete a booking. Even if…

Last Updated: August 12, 2022

Beginner, Intermediate

7 minute read

Industry Insights
Reputation Management

5 Ways to Get More Reviews and Referrals

When your whole team puts in the effort to provide your guests with an incredible tour or activity experience, you hope that you wowed them enough for them to leave you a good review. But…

Last Updated: August 10, 2022

Beginner, Intermediate

11 minute read

Digital Marketing
Social Media

An Introduction to YouTube Ads

Diversifying where you advertise your company is an important step to reaching as many customers as possible. YouTube is one of the most trafficked media sites worldwide, with well over 2.2 billion active users (Visual…

Last Updated: August 5, 2022

Beginner, Intermediate

5 minute read

Digital Marketing
Industry Insights
Reputation Management

Customer Feedback: 2 Surveys That Will Give You Actionable Data

Collecting customer feedback is a great way to improve your business. The individuals that have already experienced your tour or activity are able to give you real answers and suggestions about the aspects they enjoyed…

Last Updated: August 3, 2022

Beginner, Intermediate

5 minute read

3 SEO Meta Tags Tour Operators Need to Know

Search Engine Optimization, or SEO, is key to driving organic traffic to your site from Google searches. Getting the algorithm to notice your site is a never-ending process and it can seem daunting when you…

Last Updated: July 29, 2022

Beginner

6 minute read

Business Management Tips
Industry Insights

How to Reduce Wait Times and Start Your Activities On Time

As a tour operator, wait times may not immediately seem like a problem. This usually means your attractions are bringing in significant crowds and revenue. The flipside of having long wait times, though, is that…

Last Updated: September 1, 2022

All Skill Levels

35 minutes

Dashboard & FareHarbor

FareHarbor 101 – Create a Foundation for Success (August 2022)

Beginner

31 minutes

Business Management Tips
Industry Insights
Local Strategies

How to Extend Your Season & Maximize the Value of the Shoulder Months

Bookings don’t have to stop when your high season does! Join us and discover how to extend your peak season into the shoulder months to capture additional bookings from your local audience.

Last Updated: July 27, 2022

Intermediate

6 minute read

Digital Marketing
Websites

7 Tips to Create a Great Company Logo

A logo represents a company and its brand identity. As with all of your marketing assets, your logo should be on brand with your chosen color scheme, fonts, and images. This will help distinguish your…

Last Updated: July 22, 2022

Beginner

7 minute read

Digital Marketing
Email Marketing

5 Simple Ways to Increase Your Email Open Rates

Are your marketing emails going unnoticed – or being totally ignored? The answer for a lot of companies is yes. The average open rate for marketing and newsletter emails in the travel, hospitality, and leisure…

Last Updated: July 20, 2022

Beginner, Intermediate

Business Management Tips
Industry Insights
Websites

Checklist: Reduce Customer Calls with These Simple Website Updates

Your busy season will always be your most frenzied time of year, and you may notice a major increase in customer phone calls. This could be an indication that they cannot find the answers they…

Last Updated: July 15, 2022

Intermediate

7 minute read

Local Strategies
SEO

Local SEO: What Are Google’s Local Justifications?

The main goal of the Google search engine results page (SERP) is to offer searchers the answer to their question as quickly and easily as possible. To this end, the SERP is full of features,…

Last Updated: March 28, 2023

Intermediate

7 minute read

Dashboard & FareHarbor

Your Top Support Questions, Answered

Here at FareHarbor, we pride ourselves on our resources — from expert-run webinars to specialized Compass guides (like the one you’re reading right now!). And we’re sure you’ve taken advantage of our top-rated 24/7 Support…

Last Updated: July 27, 2022

All Skill Levels

55 minutes

Business Management Tips
Industry Insights
Reputation Management

Collect Customer Feedback; Improve the Guest Experience

Do you know what your customers really think about your business? Now is the time to find out! Discover actionable strategies to ask for customer feedback – and implement it! This webinar covers customer surveys,…

Last Updated: July 8, 2022

Intermediate

8 minute read

Business Management Tips
Digital Marketing

Busier Than Ever? Keep Marketing!

Travelers and locals alike are flocking to your business and enjoying the experiences you offer. Business is booming, and you’re spending every minute of the day ensuring that your tours or activities are running smoothly. …

Last Updated: July 1, 2022

Intermediate

8 minute read

Digital Marketing
Social Media

3 Ways to Leverage LinkedIn as a Marketing Tool

We will always recommend a diverse marketing strategy to maximize results. Although you may be using Instagram or Youtube already, a LinkedIn profile can also be a great tool for marketing if used effectively. This…

Last Updated: June 29, 2022

All Skill Levels

5 minute read

Digital Marketing
Industry Insights

Why Do Customers Choose Certain Activities? [3 Reasons]

How did you decide what to do on your last vacation? Maybe you researched the top-ranked activities on Tripadvisor or you got a recommendation from a local friend. Choosing which tour or activity to add…

Last Updated: February 21, 2023

All Skill Levels

30 minutes

Websites

Website Tips to Reduce Call Volume and Drive Conversions

Is your phone ringing off the hook? Save time (and stop those calls in their tracks) by making a few easy website updates. Questions about things like what to bring, where to meet, and what…

Last Updated: March 28, 2023

Intermediate

7 minute read

Business Management Tips
Industry Insights

Tour Guide Training: 5 Strategies for Success

As a tour operator, you want to get people talking about your business, and one of the best ways is to employ tour guides that make the experience amazing for your guests. Much of this…

Last Updated: September 14, 2023

Beginner, Intermediate

12 minute read

Business Management Tips
Dashboard & FareHarbor
Digital Marketing

3 FareHarbor Reports to Determine Customer Booking Patterns

Do you have a good understanding of how far in advance your customers typically book? How about which activity start times are most popular? Eliminate the guesswork by running three quick and easy reports right…

Intermediate

9 minute read

Digital Marketing
Industry Insights
Local Strategies

Festival & Event Guide: FareHarbor Features and Marketing Tips

No time is as exciting as the lead-up to your annual fall festival or highly anticipated event. Whether you’re running your farm festival for the 10th year in a row or thinking about launching a…

Last Updated: June 15, 2022

All Skill Levels

11 minute read

Digital Marketing
Social Media

Boost Your Social Media Strategy with Competitor Analysis

We’re all competing for followers’ attention on social media. And while you should be focused on the unique value and point of view that your business offers on these platforms, there are many benefits to…

Last Updated: June 10, 2022

Intermediate

9 minute read

Business Management Tips
Dashboard & FareHarbor

Use Crew Roles and Notifications to Improve Customer & Staff Experience

Running an organized, efficient business is one of the key factors of customer satisfaction. When customers have to wait for an activity to start because of delays or other problems, they’re more likely to leave…

Last Updated: June 8, 2022

Beginner

5 minute read

Business Management Tips
Digital Marketing
Reputation Management

Reach Your Marketing Goals with Google Alerts

We’re all about using free tools to enhance your marketing strategy. One of our favorites is Google Alerts, a tool that lets you track the web for mentions of your business name or any other…

Last Updated: March 7, 2023

Beginner, Intermediate

8 minute read

Business Management Tips
Websites

Tailor Your Website with Google Optimize

March 2023 update: Please note Google Optimize will be discontinued in September 2023. Head over to this guide for details on what this means for your website, how to save your data, and what tools…

Last Updated: February 22, 2023

Intermediate

7 minute read

Business Management Tips
Industry Insights
Local Strategies

Generate Additional Business with Equipment Rentals

Whether you’re in your slow or shoulder season or just looking to make additional revenue, offering equipment rentals can be a great addition to your business model. Even if you don’t regularly rent out equipment…

Last Updated: May 27, 2022

Beginner, Intermediate

Business Management Tips
Digital Marketing
Industry Insights

Checklist: Make Your Tours & Activities Appeal to “Workationers”

We’ve all heard the saying about working hard and playing hard…well, it turns out the two truly go hand in hand in the form of “workations” (work vacations). Whether people have to travel for business…

Last Updated: September 14, 2023

All Skill Levels

40 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

3 FareHarbor Reports for a Successful Summer Season

Reporting is essential all year-round, but especially during your summer or busy season! You might think you need to wait for some downtime before you start running reports in your Dashboard, but that’s not the…

Intermediate

30 minutes

Business Management Tips
Dashboard & FareHarbor

Crew Communications: Make the Most of User Notifications

Get organized and stay in touch with your staff when it matters most – during your busy season! This webinar covers essential user notifications you and your staff receive from your FareHarbor Dashboard. Staff can…

Last Updated: April 12, 2023

Beginner

11 minute read

Local Strategies
SEO

Google Business Profile Troubleshooting: There Are Duplicate Listings for My Business

Maybe a previous employee set up a Google Business Profile and you didn’t know, so you created a new one. Or maybe you’ve recently restarted your SEO efforts and forgot you already had a listing.…

Last Updated: May 20, 2022

Intermediate

7 minute read

SEO
Websites

You Don’t Have to Rank Number One on Google – Really!

We’ve long been conditioned to equate SEO success with ranking – a website’s position on the search engine results page (SERP) for a given keyword. It’s only natural to strive for the top spot. We’ve…

Last Updated: May 18, 2022

All Skill Levels

8 minute read

Reputation Management
SEO
Websites

3 Questions to Ask Yourself When Creating an SEO Strategy

There are so many different aspects to SEO, from technical considerations like schema markup to content, keywords, and local strategies. So when you’re putting together your SEO strategy, it can be difficult to know where…

Last Updated: May 13, 2022

Beginner

10 minute read

Business Management Tips
Industry Insights
Reputation Management

7 Customer Service Tips to Give Your Guests an Amazing Experience

Tour and activity providers must have stellar customer service skills in order to run their business more smoothly, get positive reviews, and stay successful. You and your employees interact with guests every day, and while…

Last Updated: May 11, 2022

All Skill Levels

7 minute read

Content Marketing
Digital Marketing
Websites

6 Writing Tools to Make You a Content Pro

Developing successful content doesn’t happen overnight. From researching your audience to analyzing search intent and choosing the right keywords, there’s always room for improvement when creating content for your website. When you spend a lot…

Last Updated: May 6, 2022

All Skill Levels

10 minute read

Digital Marketing
Social Media

Improve Your Social Media ROI: 5 Strategies

Social media can be as time-consuming as you allow it to be — both as a user and as a marketer. But as a business owner, you might feel like it’s not worth the time…

Intermediate

25 minutes

Dashboard & FareHarbor

FareHarbor for You: Tools for the Guide

Whether you are a tour guide looking to grow in your role or a business owner who wants to set their team up for success, this webinar will provide all the information you need. From…

Last Updated: March 21, 2023

Beginner

7 minute read

Business Management Tips
COVID-19 Resources

How to Find & Hire Tour and Activity Employees

Whether you’re preparing for your busy season or need to fill vacancies in your staff, hiring employees is one of the most important things you can do for your business. Putting the right people on…

Last Updated: April 29, 2022

All Skill Levels

9 minute read

Outdated SEO Practices to Avoid (And What to Do Instead)

SEO best practices can quickly go out of fashion since search engines like Google make constant updates to improve their algorithms. We know it can feel difficult to stay up to date on the best…

Intermediate

30 minutes

Business Management Tips
Content Marketing
Dashboard & FareHarbor

Smooth Sailing – Your Guide to Summer Planning

The dog days of summer are right around the corner and it’s time to start planning for new and returning customers! In this guide to summer planning, we will discuss how to prepare your staff…

Last Updated: April 27, 2022

Beginner

10 minute read

Content Marketing
Digital Marketing

5 Advanced Content Strategies (That You Can Easily Implement!)

Writing is an art – one that can certainly feel hard to master. It’s also an essential part of marketing your tour or activity business, which likely makes you even more enthusiastic to get it…

Last Updated: April 22, 2022

Intermediate, Advanced

6 minute read

Business Management Tips
Industry Insights

4 Benefits of Including Free Tours in Your Business Model

As a business owner, adding a free offering may seem counterproductive. Contrary to what you might think, adding a free tour may actually help you increase profits! Of course, this is not for everyone and…

Last Updated: April 20, 2022

All Skill Levels

11 minute read

Business Management Tips
Dashboard & FareHarbor

5 Custom Calendar Ideas for a Streamlined Dashboard

Hopefully you’re familiar with the Bookings section of your Dashboard and the various view, filter, and display options. But did you know you can also save your favorite filters and display options as a custom…

Last Updated: September 11, 2023

Beginner, Intermediate

8 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Drive Year-Round Revenue with the FareHarbor Distribution Network

Are you looking for fresh strategies to generate revenue? Use the FareHarbor Distribution Network (FHDN) to expand your reach this busy season. The FHDN lets you sell other FareHarbor clients’ tours and activities as well…

Last Updated: April 13, 2022

All Skill Levels

8 minute read

Business Management Tips
Dashboard & FareHarbor

Do It Yourself: Master 3 Essential Dashboard Actions

Whether you need a quick reminder on how to use the availability updater or want to train a new employee on editing an item listing, it’s always a good time to refresh your memory on…

Last Updated: April 8, 2022

Beginner

6 minute read

Business Management Tips
Industry Insights

Travel Trend: Welcome Dogs on Tour!

Looking for additional ways to market your tours and draw in new customers? Offer dog-friendly activities! These days, it seems like more and more people love to travel with their furry, four-legged friends. In fact,…

Last Updated: April 6, 2022

All Skill Levels

6 minute read

Business Management Tips
Websites

5 Pages to Add to Your Tour Business Website

You’re probably familiar with the must-have pages that ensure a great user experience on your website, like a contact page and home page. Apart from these common inclusions, there are several other pages you should…

Last Updated: April 1, 2022

Beginner, Intermediate

8 minute read

Content Marketing
Digital Marketing

Digital Marketing Tip: 5 Ways to Find Your Target Audience

Our Compass digital marketing guides often highlight the importance of marketing to your target audience. Whether that’s families with kids, solo travelers, or Gen Z, understanding the ins and outs of your main customer base helps…

Last Updated: March 30, 2022

All Skill Levels

10 minute read

Digital Marketing
Pay-Per-Click

5 Tools To Conduct a PPC Competitor Analysis

Your PPC competitors are those that are bidding for the same keywords as you. (Be aware that they may not be the same competitors you have offline!). A PPC competitor analysis will help you make…

Last Updated: March 25, 2022

Intermediate

10 minute read

Digital Marketing
Social Media

YouTube for Tour Operators: Customize, Optimize, and Measure

Your YouTube channel is an opportunity to show viewers what your company is all about. With so many channels on the platform, it’s important to stand out and attract more viewers who could turn into…

Last Updated: March 23, 2022

Intermediate

10 minute read

Digital Marketing
Industry Insights
Websites

Travel Trend: Marketing to Solo Travelers

Traveling alone is a unique and exciting experience that everyone from Baby Boomers to Gen Zers is eager to have, creating a valuable opportunity for tour and activity operators. Marketing to solo travelers is a…

Last Updated: March 18, 2022

All Skill Levels

7 minute read

Pay-Per-Click

Up the Ante: Google Ads’ Top 3 Priorities for 2022

Perfecting your Google Ads strategy is an important part of maximizing your exposure and bookings. In typical Google fashion, the algorithm for Ads changes over time, which will affect how you should go about your…

Intermediate

60 minutes

Dashboard & FareHarbor

FareHarbor for You: Tools for the Reservationist

You are in the user role of Reservationist on your FareHarbor Dashboard. What does this mean? You are the person who makes and takes bookings – a very important role! You should be able to…

Last Updated: March 28, 2023

Beginner

60 minutes

Dashboard & FareHarbor

FareHarbor 101 – Create a Foundation for Success (April 2022)

Start here to learn all the information and tips you need to be the most successful FareHarbor user possible. We’ve got you covered from Dashboard basics to booking support and everything in between.

Last Updated: March 16, 2022

Beginner

11 minute read

Social Media

Getting Started with LinkedIn for Tour Operators

What started out as a platform to make professional connections, LinkedIn has become a prime spot to share industry news, engage with your peers, and tell authentic stories. Currently, there are over 55 million companies…

Beginner

36 minutes

Dashboard & FareHarbor

Custom Calendars: Make the Dashboard Your Own

Create efficient, personalized workflows in your Dashboard with custom calendars. You can set up views for specific users or different activities, to ensure the right information is readily available for each member of your team.…

Last Updated: March 22, 2022

Beginner, Intermediate

10 minute read

Business Management Tips
Dashboard & FareHarbor

Protect Your Business From Credit Card Disputes: Tips from the FareHarbor Payments Team

Collecting payments is an essential part of doing business. So when credit card disputes happen, you want to act quickly to protect your company. Not only can disputes be costly, but they’re also stressful and…

All Skill Levels

55 minutes

Dashboard & FareHarbor

Tailor Your Dashboard with Custom Fields

Custom fields let you optimize your book form for your specific tours and activities. These fields can be used to gather additional information from your customers, offer them extra options, or record information just for…

Beginner, Intermediate

38 minutes

Dashboard & FareHarbor

Seasonal Cleaning – Freshening Up Your Dashboard

Your Dashboard may be in need of a refresh. We know how great it feels after a thorough cleaning — why not experience that with your Dashboard! Learn new optimization tips that will lead to…

Last Updated: March 9, 2022

Beginner, Intermediate

7 minute read

Business Management Tips
Industry Insights

Travel Trend: Exploring Your Roots Through Ancestry Travel

In the past few years, at-home DNA testing has become more and more common with the popularity of companies like Ancestry and 23andMe. People are increasingly interested in learning where they come from, and these…

Last Updated: March 4, 2022

All Skill Levels

11 minute read

Content Marketing
SEO

Get Noticed on the SERP with People Also Ask

Google’s search engine results pages (SERPs) are full of variety. From ads and organic results to the local map pack and featured snippets, the array of SERP features offers many ways to gain additional exposure…

Last Updated: March 2, 2022

Intermediate

6 minute read

Digital Marketing
Pay-Per-Click
SEO

Get Ready: Transition Your Google Ads to Responsive Search Ads

In the past few years, Google has been putting more emphasis on machine learning for PPC ads, with tools like Smart Bidding that rely on the algorithm to optimize ad strategy. In 2020, Google made…

Last Updated: February 24, 2022

All Skill Levels

5 minute read

Content Marketing
SEO
Websites

Google’s Passage Ranking Update: What Does it Mean for My Site?

An update from Google in 2021 changed how the search engine indexes and ranks web pages. Known as the Passage Ranking update, this change means that Google now ranks specific passages of content in addition…

Last Updated: February 23, 2022

Intermediate

5 minute read

Content Marketing
Digital Marketing
Websites

Your Brief Guide to Using Anchor Text

If you’ve spent some time perusing FareHarbor Compass, you’ve likely noticed us using anchor text. Anchor text is the text used in a link. It might say “learn more,” “our favorite kayak routes,” or “find…

Last Updated: February 15, 2022

Beginner

9 minute read

Industry Insights
Local Strategies

Travel Trend: Bikepacking

One of the best parts of traveling is experiencing the beauty of the great outdoors, and luckily you don’t need to plan an expensive trip abroad to do just that. The emerging travel trend of…

Last Updated: February 11, 2022

All Skill Levels

7 minute read

How Canonical Tags Help Your SEO Strategy

It’s no secret that Google is not a fan of duplicate content. Fortunately, you can use a canonical tag to tell Google which version of your webpage (or entire site) is the master copy, signaling to…

Intermediate

30 minutes

Content Marketing
Industry Insights
Local Strategies

Diversity, Equity, and Inclusion – The Future of Tourism

Do you prioritize diversity, equity, and inclusion (DEI) in your business plan? When tour, activity, and attraction operators implement DEI policies, they can influence positive change within their communities and expand their customer base. In…

Last Updated: February 8, 2022

All Skill Levels

4 minute read

Social Media

Facebook Troubleshooting: Converting a Personal Profile to a Business Page

A Facebook page is necessary to use many of the platform’s business features, such as creating ads and tracking performance. If you already have a good following on your existing personal profile, you might be…

Last Updated: February 3, 2022

Beginner

8 minute read

Content Marketing

Improve Your Content Strategy With a Content Calendar

As you’re thinking about the content you want to create and share via your website, blog, emails, and social media, it can feel overwhelming to keep track of all the specifics. A content calendar allows…

Last Updated: February 1, 2022

Intermediate

8 minute read

Content Marketing
SEO

4 SEO Trends to Watch – and Take Advantage of! – in 2022

There have been a lot of changes in the world of search engine optimization (SEO) as of late. From new search engine results page (SERP) features to ranking updates, 2022 will likely bring a flurry…

All Skill Levels

30 minutes

Content Marketing
Dashboard & FareHarbor

Love is in the Air: Promoting Your Activities to Couples

From first dates to 50th anniversaries, couples are looking for special activities to experience with one another. Since Valentine’s Day is right around the corner, there’s no better time to add some romance to your…

Last Updated: January 27, 2022

Beginner

9 minute read

Content Marketing
Digital Marketing
Local Strategies

How to Create Shareable Content [6 Tips]

When it comes to your content strategy, you’re doing everything right: conducting keyword research, writing evergreen content, and performing regular content audits. But your content still isn’t earning backlinks. What’s going on? No matter your…

Last Updated: January 25, 2022

All Skill Levels

7 minute read

Digital Marketing
Pay-Per-Click

How Google’s Customer Match Helps You Engage Your Customers

Creating a winning PPC strategy takes a lot of planning and data to ensure you’re targeting the right audiences with impactful messaging. While narrowing down your target audience can seem daunting at first, you can…

Last Updated: January 19, 2022

Intermediate, Advanced

11 minute read

Pay-Per-Click

How to Improve Your PPC Ads’ Quality Score

If you have experience with pay-per-click (PPC) ads, you’ve undoubtedly heard the term Quality Score. Understanding what elements affect your Quality Score is a crucial component of PPC marketing as these elements impact the cost…

Last Updated: January 19, 2022

Intermediate

8 minute read

Content Marketing
Industry Insights
Websites

How to Make Your UX Writing More Inclusive & Accessible

You’ve heard us say many times that your website is your number one sales tool. When a user lands on your website, you have a chance to convert them into a customer through great copy,…

Last Updated: January 13, 2022

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

Reframing & Decolonizing Tourism

We typically think of travel as a way to connect with different cultures, but the reality is that travel is often framed through a lens of colonialism, particularly when tourists from higher-income, predominantly white countries…

Last Updated: February 8, 2022

All Skill Levels

5 minute read

Digital Marketing
Reputation Management
SEO

Shoot for the Stars: How to Get a Google Star Rating

Doesn’t it feel great to get a 5-star review? Whether on Tripadvisor or Google, those awesome reviews boost your star rating and prompt potential customers to book with your business. You can make your website…

Intermediate

25 minutes

Content Marketing
Dashboard & FareHarbor
Local Strategies

From Snowshoeing to Dog Sledding: A Guide to Making Your Winter Activity Stand Out

Winter is now in full swing in many parts of the world. Skiing, snowshoeing, and even mulled wine making are shooting to the top of bucket lists. If you offer winter activities, do you know…

Last Updated: January 10, 2022

All Skill Levels

45 minutes

Content Marketing
Dashboard & FareHarbor
Digital Marketing

Own Your Dashboard: Get the Most Out of FareHarbor

Knowing how to better use the Dashboard will help you optimize your bookings and your business. Learn about Dashboard basics, how to continue your Dashboard education, and where to find the best help resources!

Last Updated: January 10, 2022

All Skill Levels

30 minutes

Content Marketing
Digital Marketing

Minimum Effort, Maximum Result: Website Optimizations That Supercharge Conversions

Who doesn’t want more sales? Learn how your website can convert more website visitors and action steps you need to take to start generating more revenue.

Last Updated: January 10, 2022

All Skill Levels

15 minutes

Business Management Tips

Rapid Fire: How Keeping Things Simple Leads to Higher Sales

Every business gets more complex as it grows. Learn tangible tips & tricks to keep things simple, while also putting more money in your pocket. This session is applicable for companies of all sizes.

Last Updated: January 4, 2022

All Skill Levels

13 minute read

Social Media

8 Easy Social Media Contests for Tour Operators to Boost Engagement

Social media contests are a great way to gain more followers, increase engagement, heighten brand exposure, acquire email signups and so much more! Of course you can develop complex campaigns, but there are many simple…

Last Updated: January 4, 2022

All Skill Levels

16 minute read

Digital Marketing
Social Media

How to Run a Social Media Giveaway

An effective way to encourage followers to engage with your brand and increase their interest in your offerings is by running a social media giveaway. Giveaways give your followers a chance to try out what…

Last Updated: December 10, 2021

Intermediate

7 minute read

Business Management Tips
Industry Insights

2021 (Food) Tour Trend: Veggie & Vegan Travelers

Veganism has far surpassed being a new diet trend. In fact, WTVOX estimates there are 79 million vegans worldwide. With veganism and vegetarianism entering the mainstream, it’s time for tour operators to revisit the way…

Last Updated: December 10, 2021

All Skill Levels

8 minute read

SEO
Websites

Reclaim & Replace Broken Links: Two Winning Link Building Strategies

If you’ve been working on a link building strategy, you know it takes time to gain quality backlinks to your website. But inevitably, some backlinks will become broken over time, either because the page doesn’t…

Last Updated: December 13, 2021

Intermediate, Advanced

40 minutes

Pay-Per-Click
SEO

You’re the Travel Experts, We’re the Tech Experts: Gaining a Competitive Advantage Through SEO & PPC

Learn what is on the horizon in travel industry marketing and how to drive business through SEO & Pay-Per-Click Optimization in a world where paid advertising is becoming increasingly necessary.

Last Updated: December 13, 2021

All Skill Levels

30 minutes

Business Management Tips

On Deck with OTAs – Broaden Your Horizons with FareHarbor Connect

Gain fresh insights from leaders of online travel agencies (OTAs) on how to successfully expand your reach and grow your business.

Last Updated: December 7, 2021

All Skill Levels

9 minute read

Digital Marketing
Social Media

YouTube SEO: How to Get Your Video to Rank

Is SEO for YouTube really relevant? You bet it is! Apart from being an opportunity to showcase your brand, videos that rank well on YouTube get more views and more exposure for your business. YouTube…

Last Updated: December 7, 2021

Intermediate, Advanced

9 minute read

Digital Marketing
Social Media

Getting Started With YouTube for Tour Operators

YouTube is a useful medium to connect with your audience and show off what makes your tours and activities worth booking. The second-most visited website after Google, YouTube is a search engine unto itself, giving…

Beginner

35 minutes

Business Management Tips
Dashboard & FareHarbor

Planning for 2022 with FareHarbor Reports

This webinar features several reporting tools that will help you analyze your business, so you can make informed decisions for the future. Learn about our Sales Report, Booking Report, and the new Check-In Report—all designed…

Last Updated: December 6, 2021

All Skill Levels

15 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Rapid Fire: Connect the Dots with Zapier’s Data Automation

Learn about our Integration with Zapier, a third-party tool for automating processes and moving data between softwares. This information will be helpful whether you are a Zapier power user, or have never heard of it…

Last Updated: December 6, 2021

All Skill Levels

30 minutes

Dashboard & FareHarbor

Listening, Learning, Leading: Your Direct Line to FareHarbor Leadership

Ted Clements (CEO), Mark Loh (CPO), Stella Fressier (Director of Sales) and Erika Sternburg (Director of Strategic Partnerships) represent FareHarbor’s leadership team. In this session, they answer your most burning questions.

Last Updated: December 2, 2021

All Skill Levels

5 minute read

SEO
Websites

Ultimate SEO Series Part 3: Analytics & Tracking

After putting the time and effort into improving your site’s SEO, you’ll surely want to know how your site is performing! Has your site moved up in position on the SERP for your target keyword?…

Last Updated: December 2, 2021

Intermediate, Advanced

11 minute read

SEO
Websites

Ultimate SEO Series Part 1: On-Page SEO

On-page SEO covers the content on your individual web pages as well as the HTML source code of a page. While off-page SEO refers to technical topics like links and other external signals, on-page SEO…

Last Updated: December 2, 2021

All Skill Levels

15 minute read

SEO
Websites

Ultimate SEO Series Part 2: Technical SEO

There are so many different categories of search engine optimization – hopefully, you’ve checked out part one of our Ultimate SEO Guide that covers on-page SEO – and technical SEO is one of the most important…

Last Updated: November 26, 2021

Intermediate, Advanced

9 minute read

Social Media

Getting Started With Pinterest for Tour & Activity Operators

Over 150 million active “pinners” call Pinterest home, and they’re not just crafters, DIY-ers, and wedding planners. Pinterest has become the trip-planning site, with thousands of users turning to the platform in search of inspiration…

Last Updated: November 26, 2021

Beginner

11 minute read

Social Media

How to Create Pins & Build a Following on Pinterest

You may be familiar with Pinterest in your personal life, but did you know it can also be an excellent tool for tourism businesses? The visual nature of the site makes it one of the…

Last Updated: November 23, 2021

Beginner

4 minute read

Business Management Tips
Digital Marketing

Drive Conversions with GMB Welcome Offers

As a quick refresher, Google My Business (GMB) allows business owners to claim their listing on Google so that their business shows up in search results when someone searches for a service they offer. Beyond…

Beginner

6 minute read

Content Marketing
Digital Marketing

3 Blog Ideas That Will Earn You More Backlinks

Blogging is an opportunity to get creative with your content strategy while giving readers another touchpoint to get to know your business. In addition to helping your website rank for long-tail keywords and inspiring readers…

Intermediate, Advanced

7 minute read

Digital Marketing

Remarketing Tools for Businesses of All Sizes

Remarketing is an important strategy to bring back customers who have shown interest in what you have to offer. This tactic specifically targets users who visited your website and didn’t complete a conversion. On average,…

Intermediate, Advanced

15 minutes

Content Marketing
Digital Marketing
Local Strategies

Rapid Fire: International Demand Building with Visit Scotland

Patrick OShaughnessey, from Visit Scotland, will discuss the importance of increasing international travel in order to help with COVID recovery — and the tips to do so in your own area too.

All Skill Levels

15 minutes

Business Management Tips
Digital Marketing
Local Strategies

Rapid Fire: Playing Google’s Game: Turn Locals into Loyalists

Learn how to fine tune your local marketing strategy by focusing on your Google My Business listing.

Last Updated: November 9, 2021

All Skill Levels

Pay-Per-Click

Operating with a Lower PPC Budget? Make These Ad Campaign Optimizations

A lower PPC budget, when spent strategically, is better than no budget at all. Many business owners learned this in 2020 when ad competition was significantly lower than usual due to the pandemic, and they…

Last Updated: July 25, 2023

Intermediate

8 minute read

Business Management Tips
Industry Insights

Effective Ways to Earn More Tips as a Tour Guide

Leading tours in a historic city or pristine wilderness location is one of the most enjoyable jobs available… but that doesn’t mean it’s all fun and games! Tour guides work hard to make the experience…

Last Updated: November 16, 2021

Beginner

15 minutes

Business Management Tips

Rapid Fire: Ramp Up Revenue with the FareHarbor Distribution Network

Running an activity or tour business can be exhilarating! You have the opportunity to share your passion with a stranger, whether that be on a mountain, in a city, or through the water. But it…

All Skill Levels

15 minutes

Content Marketing

Rapid Fire: School’s Out! 4 Tips to Score an A+ with Holiday Bookings

It’s important to prepare for your busy season in advance; this includes planning for school holidays, when families will be looking for an escape from their daily lives. This session will outline strategies and actions…

All Skill Levels

20 minutes

Content Marketing
Digital Marketing
Local Strategies

Keynote Speaker: Google Travel

Join us as Simone Lini, Strategic Partner Development Manager at Google Travel, offers an insider perspective on the new Google Things to Do program and how operators can prepare to leverage it to connect with…

Last Updated: November 10, 2021

All Skill Levels

30 minutes

Industry Insights

From Eco to Educational: Creating a Greener, More Giving Landscape for Tours, Activities, and Attractions

Sustainable tourism, eco tourism, voluntourism and other niche tourism activities are a popular way to both help your local community and set yourself apart from the competition. This type of tourism addresses the current and…

All Skill Levels

30 minutes

Business Management Tips
SEO

Your Data, Your Way: Creating a Clear Pathway to Conversions

Data can be overwhelming. We get that. That is why in this session we demystify data, including conversion-based reporting, enabling you to take a wholistic, informed view of your business when deciding how to grow.

All Skill Levels

35 minutes

Dashboard & FareHarbor
Industry Insights

A Look Under the Hood: FareHarbor’s Latest Dashboard Updates

Have you ever wondered how FareHarbor determines what new products to develop and how to roll them out? In this session, our product team takes you through our focus for the year ahead, including helping…

Last Updated: November 4, 2021

All Skill Levels

10 minute read

Technical Tip: HTML Basics Every Business Owner Should Know

Your website is your first chance to make a good impression on potential tour or activity guests. There are so many different ways to design and build your website, but they all have one thing…

All Skill Levels

13 minute read

Digital Marketing
Local Strategies
SEO
Social Media

A Complete Guide to Holiday Marketing for Tour Operators

We tend to think of the holidays as a time to unwind and celebrate with family and friends, but for most business owners, it’s the time to put your head down and focus on your…

All Skill Levels

8 minute read

Local Strategies
Reputation Management
SEO

Google Business Profile Troubleshooting: I Want to Change My Cover Photo

Google Business Profile is one of your most important SEO tools, displaying information about your business in searches on a variety of Google platforms. If you’ve been following the advice in our Google Business Profile…

Last Updated: March 11, 2022

Beginner

Business Management Tips
Digital Marketing
Industry Insights

The Trust Factor: Instill Trust in Your Customers & Boost Your Bottom Line

Trust has always been a major indicator of success in the tour industry. Instilling trust in your customers is what gets them to book with you and leave a good review, not to mention that…

Last Updated: October 22, 2021

All Skill Levels

10 minute read

Content Marketing

How to Take Your Titles from Clickbait to Click-Worthy [11 Tips]

Titles have a lot of work to do. They need to be descriptive, SEO-friendly, and capture the readers’ attention so they’ll not only click but also read the content. It’s not easy to pack all…

Last Updated: October 18, 2022

Beginner

15 minute read

Business Management Tips
Dashboard & FareHarbor

Rediscover the Magic of the Tourism Industry – Our Top 3 Takeaways from Spark 2021

Spark 2021 was our biggest event ever, and we are still absorbing the fascinating information from each session as well as the great feedback and reviews from our attendees. The fully remote conference took place…

Last Updated: September 8, 2022

All Skill Levels

8 minute read

Digital Marketing
Pay-Per-Click
Social Media

Take The Next Step in Social Media Engagement with Boosted Posts

You might already be familiar with creating ads on social media, but boosting your social media posts is a simpler paid tactic to get your content in front of more people. You don’t even have…

Last Updated: October 21, 2021

Beginner, Intermediate

Dashboard & FareHarbor

Preparing for Spark 2021: Can’t-Miss Pre-Conference Resources

FareHarbor Spark is coming up soon, and we’re eager to ignite your passion for tours and activities all over again! We’re serving up immersive presentations and interactive dialogues you won’t want to miss. Before you…

Last Updated: October 11, 2021

All Skill Levels

7 minute read

Websites

The Truth About Web Accessibility: Don’t Fall for These 5 Myths

Web accessibility can feel overwhelming if you’re just learning about it for the first time, especially as you parse out laws, guidelines, and misconceptions. You may think it’s too complicated, time-consuming, or just not that…

Last Updated: October 21, 2021

Beginner

10 minute read

Dashboard & FareHarbor

FH Terminology Part 2: Items, Settings & Reports

Knowing your way around the FareHarbor Dashboard gives you the freedom to make adjustments to your calendar, items, customer types, and more. Whether you’re updating your confirmation notes, adding health and safety policies, or generating…

Last Updated: October 6, 2021

All Skill Levels

8 minute read

Business Management Tips
SEO

Tactics to Overcome SEO Slumps in the Slow Season

Most tour and activity operators experience some type of slow season. Whether you only offer summertime kayak tours or run year-round cooking classes, it’s normal for search trends for your core activities and services to…

Last Updated: September 30, 2021

Intermediate, Advanced

5 minute read

Content Marketing
SEO
Websites

Try Google’s New Content Data Experience: Search Console Insights

Understanding how your content is performing in the search engine results page (SERP) isn’t always a straightforward process. Whether you’re new to tools like Google Analytics and Google Search Console or you’ve just mastered the…

Last Updated: September 27, 2021

Intermediate

13 minute read

Social Media

Save Time on Social: 4 Ways to Repurpose Your Content for Instagram

From writing evergreen blog posts to making videos for YouTube, you spend a lot of time creating quality content that showcases the best of your business. But if you’re only putting that content in one…

Last Updated: September 23, 2021

Intermediate

17 minute read

Content Marketing
Digital Marketing

You’ve Got the Power (Words) to Improve Your Conversions

Words are powerful. We’ve all experienced their potential for persuasion in some form or another. And when it comes to your marketing efforts, choosing the right (or the wrong) word could make all the difference…

Last Updated: October 7, 2021

Beginner

6 minute read

Pay-Per-Click

Advanced PPC Tip: Time Targeting

Once you’ve developed a winning PPC strategy, you might be wondering how to take your ads to the next level. It’s likely the majority of your clicks happen during peak times specific to your audience,…

Last Updated: September 15, 2021

Intermediate, Advanced

19 minute read

Business Management Tips
SEO
Websites

Using Google Analytics Reports to Improve Organic Traffic & Conversions

Many tour operators — and all types of business owners — base business decisions off of metrics such as weekly sales accruals, customer feedback, and gut feelings. But when you’re looking to build your bottom…

Last Updated: March 21, 2022

Intermediate, Advanced

8 minute read

Business Management Tips
Email Marketing
Local Strategies

Come Again: 5 Tricks to Capture Repeat Business

Getting new customers takes time and money, which is why repeat customers are so important to businesses in all industries. Repeat customers are much more likely to make a purchase, and your marketing efforts to…

Last Updated: October 21, 2021

Beginner, Intermediate

11 minute read

Dashboard & FareHarbor

FH Terminology Part 1: Dashboard & Booking Topics

Whether you just got onboarded or have been with FareHarbor since the beginning, you’ve probably noticed there are many Dashboard features to take advantage of. From Dashboard basics like availabilities and manifests to more advanced…

Last Updated: September 7, 2021

Beginner, Intermediate

13 minute read

Featured Snippets Top the SERP: Here’s How to Get One

Featured snippets are a coveted spot on the Search Engine Results Page (SERP). They provide an answer to a search query directly at the top of the SERP. In fact, the featured snippet is the…

Last Updated: September 2, 2021

Intermediate

10 minute read

Email Marketing

The ABCs of A/B Testing Your Emails (It’s Easier Than You Think!)

You’re probably familiar with the saying “if at first you don’t succeed, try, try again.” That’s A/B testing in a nutshell – evaluating two versions of something like an email subject line to determine which…

Last Updated: August 27, 2021

Intermediate

10 minute read

Digital Marketing
SEO
Websites

Link Building Tip: Use a Domain Authority Checker to Find the Best Sites

One of the most important steps of link building is finding websites or bloggers whose content resonates with you – or better yet, with your audience. But before you take the leap and reach out…

Last Updated: August 26, 2021

Intermediate, Advanced

10 minute read

Digital Marketing
Pay-Per-Click

Don’t Strike Out: Learn About Google’s New 3-Strike Ad Policy

In recent years, Google has implemented a variety of policies and features that aim to improve consumer safety on the SERP. This includes features like “About this result” — which creates greater transparency around ranking…

Last Updated: August 20, 2021

All Skill Levels

8 minute read

Digital Marketing
SEO

Search Natives: How Gen Z is Shaping SEO

Gen Z is well on its way to becoming the largest generation in the world, and we’re starting to see their influence on different industries and platforms. For example, this generation has driven a surge…

Last Updated: August 17, 2021

Beginner

7 minute read

COVID-19 Resources
Industry Insights

Your Questions About the EU Digital COVID Certificate, Answered

International travel has been slow to pick up amid the pandemic, with a variety of different restrictions and quarantine requirements in place throughout the world. The European Union Digital COVID Certificate (EUDCC), launched on July…

Last Updated: August 13, 2021

All Skill Levels

9 minute read

Business Management Tips
Industry Insights
Reputation Management

Impress Your Guests and Create Memorable Experiences [7 Tips]

Few things are more rewarding to a business owner than opening your computer and seeing a great 5-star review for your tour or activity business. To keep the praise coming, focus on creating an amazing…

Last Updated: August 12, 2021

All Skill Levels

6 minute read

SEO
Websites

Everything You Need to Know about Google’s June & July (2021) Core Updates

Another Google algorithm update? That’s right! While Google typically does not share what changes to expect from algorithm updates, SEO experts believe that the June and July Core Updates, like most others, focused on quality…

Last Updated: August 19, 2021

Intermediate, Advanced

7 minute read

Digital Marketing
Pay-Per-Click
Websites

Level Up Your Analytics: Get to Know Google Tag Manager

If you do any tracking on your website or social media profiles (using tools like Google Analytics and Facebook Pixel), you’re probably familiar with tags. These snippets of code help you collect data by specifying…

Advanced

12 minute read

Business Management Tips
Local Strategies
SEO

Google Business Profile 201: Optimizing Your Listing

Your Google Business Profile is one of the most important tools when it comes to displaying your business in the Google SERP. You have a lot of features available to you, and by using them…

Beginner, Intermediate

11 minute read

Local Strategies
SEO

Google Business Profile 101: Setting Up Your Listing

Google Business Profile is a listing that displays your company’s information — such as location, contact information, and user reviews — across various Google features and platforms. Free and easy to use, your Business Profile…

Last Updated: August 5, 2021

Beginner

7 minute read

Pay-Per-Click
SEO

Using SEO Forecasting to Choose the Best PPC Keywords

Your SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategy should not be reactive — for example, you don’t want to wait until your ads perform poorly before adjusting them. Enter: SEO forecasting. SEO…

Last Updated: August 3, 2021

Intermediate

13 minute read

Business Management Tips
Websites

Stop Hackers: How to Maintain a Secure Tour Website

Your tour or activity website is your time to shine — it’s where you get to show the world what’s fun and unique about the experiences you offer — and you’ve probably spent a lot…

Last Updated: July 29, 2021

Beginner, Intermediate

Pay-Per-Click
SEO
Social Media
Websites

Checklist: Easy Ways to Improve Your Online Presence & Expand Your Reach

What’s the first thing you do when you need a product or service? If you’re like the 85% of consumers who conduct research online before they make a purchase (Forbes), you probably head to the…

Last Updated: July 28, 2021

All Skill Levels

7 minute read

Content Marketing
Digital Marketing
Social Media

Cheat Sheet: When to Post on Each Platform to Maximize Visibility

Creating high-quality content takes time, whether it’s for social media, marketing emails, or your blog. The last thing you want is for that content to get lost in the barrage of media users receive every…

Last Updated: August 4, 2021

All Skill Levels

9 minute read

Business Management Tips
Industry Insights
Reputation Management

5 Tips to Help You Deal with Challenging Customers on Tour

Hospitality is central to our industry, and that means we always have to be prepared to deal with any challenges that arise with customers. Most customers will be excited to partake in your tour or…

Last Updated: July 23, 2021

All Skill Levels

9 minute read

SEO
Websites

8 Ways to Reduce Your Website’s Bounce Rate

Keeping users engaged on your website for longer sessions is essential for boosting conversions and improving user experience. If you’ve read our guide on bounce rate and engagement rate in Google Analytics, you know that…

Last Updated: July 23, 2021

All Skill Levels

9 minute read

SEO
Websites

Breaking Down Bounce Rate & Engagement Rate in Google Analytics

Have you noticed a high bounce rate when analyzing your website data on Google Analytics? If so, you might be wondering how important this metric really is and what it means for your website traffic.…

Last Updated: September 10, 2021

Intermediate

7 minute read

Business Management Tips
Industry Insights
SEO

Goodbye, Reserve With Google — Hello, Things To Do

Earlier this year, Google announced that it would be phasing out Reserve with Google (RwG) for tours, activities, and attractions. The booking service officially ended on August 1, 2021. Reserve with Google was a feature…

Last Updated: July 31, 2023

All Skill Levels

10 minute read

Business Management Tips
Dashboard & FareHarbor

4 FareHarbor Affiliate Features That Streamline Bookings

Allowing your items to be resold through affiliates is a great way to gain exposure and fill seats on your tours. FareHarbor’s affiliate features streamline the booking process so that you don’t have to pick…

Last Updated: July 19, 2021

Intermediate

11 minute read

Digital Marketing
Pay-Per-Click

Spend Wisely — Level Up Your Google Ads with Smart Bidding

Google Ads relies more and more on machine learning to optimize ad bids and help advertisers meet their goals. While some marketers prefer to have more control over their data and bidding strategy, the truth…

Last Updated: July 8, 2021

Beginner, Intermediate

7 minute read

Content Marketing
SEO
Social Media
Websites

Separating SEO Fact from Fiction: Don’t Fall for These 4 SEO Myths

Misinformation is unfortunately common in the world of SEO. From buying backlinks to using exact-match keywords, SEO misconceptions can be confusing and distract you from the main goal of SEO – to drive more visitors…

Last Updated: July 6, 2021

All Skill Levels

9 minute read

Content Marketing
Digital Marketing
SEO

Need Blog Inspiration? Write a “Know Before You Go” Post

Are you in need of some new ideas for your next blog post? We certainly know the feeling. If you’ve exhausted the topics in this blogging guide, try your hand at writing a “Know Before…

Last Updated: June 28, 2021

All Skill Levels

12 minute read

COVID-19 Resources
Digital Marketing
Email Marketing

Key Traveler Demographic: Marketing to Baby Boomers & Senior Travelers

It goes without saying that generational differences are reflected in everything from fashion and food choices to financial and family planning — and it is no different when it come to how generational groups choose…

Last Updated: June 28, 2021

All Skill Levels

7 minute read

COVID-19 Resources
Digital Marketing
Local Strategies

Are We Back to “Normal” Yet? 5 Post-Pandemic Marketing Tips to Implement Now!

Since March of 2020, we’ve all been waiting to get back to “normal.” While the road hasn’t been linear, and some new practices are here to stay, the world is opening back up again. Different…

Last Updated: June 18, 2021

All Skill Levels

10 minute read

Business Management Tips
Local Strategies
SEO
Websites

Translating Your Website? Ask Yourself These 6 Questions First

It’s common in our industry for businesses to be multilingual. A tour operator in Puerto Rico often speaks both Spanish and English, while an operator in the Netherlands might speak Dutch, English, and German (among…

Last Updated: June 24, 2021

All Skill Levels

13 minute read

SEO
Websites

SEO Best Practices for Multi-Language Websites

In the tourism industry, it’s common for businesses to have websites in more than one language. For example, if you run a sightseeing tour business in England, you may have English, French, and Spanish versions…

All Skill Levels

3 minute read

Dashboard & FareHarbor
SEO
Websites

GA Upgrade: Meet The New Google Analytics 4

Any Google Analytics user must be aware of the latest update regarding this tool—Google Analytics 4 is the newest version of Google Analytics, and your original or current Universal Analytics property was deprecated on July…

Last Updated: June 4, 2021

All Skill Levels

7 minute read

Pay-Per-Click
Reputation Management
SEO

Did You Know: Google Reviews Affect Your PPC Ads

In previous Compass guides, we’ve talked a lot about the importance of reviews when it comes to boosting your reputation, improving your local SEO, and more. But did you know that the reviews your business…

Last Updated: June 3, 2021

Intermediate

9 minute read

Business Management Tips
Dashboard & FareHarbor

3 Essentials for Using the FareHarbor Bookings Calendar

In business, time is money, and one way to save time is to become more efficient and independent in your use of the FareHarbor dashboard. No matter the size of your company, operation, or team,…

Last Updated: February 15, 2022

All Skill Levels

10 minute read

SEO
Websites

Need to Know: Optimize for Google’s Page Experience Update & Core Web Vitals

A big change came to Google in 2021, with additional updates on the way – specifically, the search engine’s growing emphasis on user experience. In May 2020, Google announced Page Experience, an update to search…

Last Updated: May 26, 2021

All Skill Levels

13 minute read

Business Management Tips
Local Strategies
SEO

How to Show Up in Google’s Local Travel Guides

It’s easier than ever for travelers to research destinations, find things to do during their travels, book flights, and plan an entire trip online from start to finish — all online! Google Travel is one…

Last Updated: May 28, 2021

All Skill Levels

12 minute read

SEO
Websites

Technical SEO: Understanding and Using Redirects

A redirect allows you to send users and search engines to a URL that is different from the one they originally requested. For example, if you’ve moved your website to a new domain, you don’t…

Last Updated: January 25, 2023

Intermediate, Advanced

Dashboard & FareHarbor
Digital Marketing
SEO
Websites

Daily & Weekly Checklist for Tour & Activity Operators

Seize the day! A busy tour business has lots of moving parts each and every day—from your staff and guests to your marketing and promotions. With such a wide variety of tasks to take care…

Last Updated: May 14, 2021

All Skill Levels

6 minute read

Industry Insights
Local Strategies

2021 Travel Trend: Family Flexications

With vaxications on the rise, we can expect to see travel picking up throughout the North American summer season in countries where vaccines have been rolled out effectively. It comes as no surprise that a…

Last Updated: May 22, 2021

All Skill Levels

13 minute read

Digital Marketing
Email Marketing

How To Choose The Right Email Marketing Platform for Your Tour Business

If you’ve browsed our digital marketing guides, you might have noticed that many of our resources focus on email marketing. That is in part because email is one of the most cost-effective ways to market…

Last Updated: May 12, 2021

Beginner, Intermediate

12 minute read

Business Management Tips
Digital Marketing
Industry Insights

All Together: Your Guide to Inclusive Marketing

Tourism is about bringing people of different identities and backgrounds together to share in a common experience — often one that exposes them to new cultures and ideas — and when selecting tours and activities…

Last Updated: July 20, 2021

All Skill Levels

12 minute read

SEO
Websites

Improve Site Speed & Page Load Time with a Google Lighthouse Audit

We’ve all visited a site that takes too long to load and when that happens we navigate away to another site in the SERP. That is a bad experience for the user, and is detrimental…

Last Updated: May 5, 2021

Intermediate, Advanced

6 minute read

Business Management Tips
Dashboard & FareHarbor

6 FareHarbor Perks That Make Running Your Tour Business Easier

At FareHarbor every member of our team is wrapped up in your success and we pride ourselves on making your life easier. From our top-rated 24/7 customer support to our intuitive, highly-customizable features streamlined to,…

All Skill Levels

6 minute read

Digital Marketing
Social Media

Spend More Time on Your Tours: 4 Free Social Media Scheduling Tools

Social media can feel like an unruly animal that constantly needs to be fed, but with the right tools, your social media strategy can become organized and easy to manage. It’s important to maintain a…

All Skill Levels

Dashboard & FareHarbor
SEO
Websites

Checklist: Tips for Writing Item Descriptions & Activity Pages

Tour or activity descriptions – known as item descriptions in your FareHarbor Dashboard – are one of the most essential aspects of securing a booking. Not only do they cover all the important details like…

Last Updated: February 22, 2023

All Skill Levels

7 minute read

Business Management Tips
Industry Insights
Local Strategies

How Tour Operators Can Capitalize on Vacation Rentals

Whether they’re staying in a hotel or vacation rental, or just crashing at a campground, travelers have a lot of options when planning where to stay—and it’s no different when it comes to tours and…

Last Updated: May 3, 2021

All Skill Levels

8 minute read

COVID-19 Resources
Industry Insights
Local Strategies

3 Ways the Pandemic Has Made Travel Better (Yes, Better!)

As we navigate through the spring of 2021, most of us have spent over a year in some form of lockdown following ever-changing travel restrictions, and we’re all itching to get back out there and…

Last Updated: April 28, 2021

All Skill Levels

10 minute read

SEO
Websites

Design for Mobile Now: 11 Mobile-First Design Tips

If you’ve read our introductory guide on the importance of mobile-first indexing you already know why it is a critical part of your website and online strategy. The next step is to thoroughly vet your…

Last Updated: April 28, 2021

All Skill Levels

5 minute read

Local Strategies
SEO
Websites

Mobile-First Indexing is Here – Here’s What You Need to Know!

It’s been a while for many of us, but think back to your most recent vacation. Did you bring your laptop along with you? And if you did, did you lug it around with you…

Last Updated: April 26, 2021

All Skill Levels

10 minute read

COVID-19 Resources
Local Strategies
SEO

What To Expect – And How to Prepare – 7 Tips For Your First Post-Pandemic Busy Season

Successful vaccine rollouts and the dawn of summer in the northern hemisphere point to an upcoming busy season – the first busy season since the start of the pandemic for many tour operators. In past…

Last Updated: April 26, 2021

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

Save Time & Stay Organized with Staff Scheduling Software

As a tour and activity business owner, you’re probably used to wearing many hats. In addition to managing daily operations, your other responsibilities probably include monitoring reviews, posting to social media, and communicating with customers…

Last Updated: May 3, 2022

All Skill Levels

4 minute read

Business Management Tips
Industry Insights
Local Strategies
SEO

Reserve with Google Shake Up – New Search Experiences Coming Later in 2021

For the latest information on this topic, head over to our new guide on the introduction of Google Things to do! As a tour operator, you’re probably familiar with Reserve with Google (RwG), the service…

Last Updated: April 6, 2021

All Skill Levels

Business Management Tips
Industry Insights
Local Strategies

Start Here: A Sustainability Checklist for Tour Operators

If you’re just starting your journey into sustainable tours and activities, you might be feeling a little overwhelmed or unsure of how your business can make an impact. Whether you are a small, family-owned business…

Last Updated: April 13, 2021

All Skill Levels

8 minute read

Dashboard & FareHarbor
Websites

Why You Should Create Activity Pages On Your Website (Rather Than Driving Directly To The FareHarbor Lightframe)

The FareHarbor Lightframe – where online customers browse and complete their booking – offers many benefits to users. From the Lightframe users can see the entire booking process on a single page, and can complete…

Last Updated: August 31, 2021

All Skill Levels

13 minute read

SEO
Websites

The Anatomy of a SERP (Search Engine Results Page)

After browsing our search engine optimization guides, you’ve probably noticed that the term SERP – Search Engine Results Page – comes up somewhat frequently. That’s because an important part of any successful SEO strategy requires…

Last Updated: March 30, 2021

Intermediate, Advanced

12 minute read

Content Marketing
SEO
Websites

How to Rank on the First Page of Google

You’re within striking distance of the coveted first page of Google – you’ve been running periodic SEO audits, creating quality content, and targeting keywords that fit your business – but your site is still hovering…

Last Updated: April 7, 2021

All Skill Levels

8 minute read

COVID-19 Resources
Industry Insights
Local Strategies

2021 Travel Trend: Vaxications

What do you get when you take eager travelers and give them the coronavirus vaccine? A new travel trend: VAXICATIONS! These celebratory trips stem from pent-up demand for travel and the increased feelings of safety…

Last Updated: August 12, 2021

All Skill Levels

10 minute read

Business Management Tips
Industry Insights

Come One, Come All: Making Your Tours More Accessible

One of the main tenets of the tourism industry is to give people the opportunity to experience different places and cultures. When we fail to consider tourists with different accessibility needs, we ignore a huge…

Last Updated: March 19, 2021

All Skill Levels

14 minute read

Digital Marketing
Reputation Management
Social Media

Marketing to Millennial and Gen Z Travelers

Millennials travel more than any other generation, and as Gen Zers begin to graduate from college and branch out on their own, they’re following in millennials’ footsteps. The travel habits of these groups are changing…

Last Updated: April 22, 2021

Beginner, Intermediate

5 minute read

Industry Insights
Local Strategies

2021 Industry Trend: (Re)Focus on Sustainability

As we look forward to the continued return of travel in 2021 we do so after a year where we collectively re-examined our relationships with work, technology, businesses, and the planet. One silver lining to…

Last Updated: March 10, 2021

All Skill Levels

9 minute read

Social Media

Get Social Savvy With #Hashtags#

Hashtags. You either love them or hate them. But let’s face it – they’re a valuable part of your social media strategy, and they can be downright fun to use! Hashtags help you stay on…

Last Updated: March 8, 2021

Beginner, Intermediate

Business Management Tips
Industry Insights

Beyond the Basics: Stand Out in a Competitive Market

A basic understanding of SEO and digital marketing are the fundamentals to crafting your brand’s online presence, but to build brand recognition and stand out in a competitive market, you need to have a firm…

Last Updated: March 8, 2021

All Skill Levels

7 minute read

Industry Insights

Open Up the World: Promoting Inclusion & Diversity in Tourism

The tourism industry is built on a desire to see and share the world, experiencing diverse places, people, and cultures. As you read our content on the topic of diversity and inclusion, you’ll see us…

Last Updated: March 3, 2021

All Skill Levels

6 minute read

Digital Marketing
Social Media

Social Listening: Your Tool to Success on Social Media

Successful engagement on social media (and elsewhere) includes creating and sharing high-quality, compelling content and visuals. You’re already doing the right thing by posting regular business updates, sharing fun videos and memes, and creating ads…

Last Updated: February 24, 2021

Beginner, Advanced

37 minutes

Business Management Tips
COVID-19 Resources

Inspiring Trust: Building a Resilient Business Strategy

Build a resilient business strategy by learning how to remain adaptable and land on your feet in any situation! This workshop will address the power of proactively developing a game plan, creating migration strategies, and…

Last Updated: February 22, 2021

All Skill Levels

16 minutes

COVID-19 Resources
Industry Insights

The End of Tech (As We Know It)

Like you, Arival knows that in-destination experiences are the best part of travel. But why is the tour, activity, and attraction sector one of the most fragmented in the industry? Will recent events potentially accelerate…

Last Updated: May 5, 2021

All Skill Levels

Digital Marketing
Social Media

The Ultimate Social Media Checklist: Daily, Weekly & Monthly Tasks For Your Social Strategy

Keeping up with your likes, follows, and mentions on social media is always an important part of a comprehensive digital marketing strategy, and it’s even more essential in light of the on-going COVID-19 pandemic and…

Last Updated: February 12, 2021

All Skill Levels

11 minute read

Content Marketing
SEO
Websites

Understand Your Competition: Conducting SEO Competitor Analysis Is Easier Than You Think

No matter what kind of tours or activities you provide, it’s essential to know who your competitors are and to be able to identify what makes your business stand out from the competition. Knowing these…

All Skill Levels

10 minute read

Digital Marketing
Email Marketing

Improve Your Email Open Rate With Catchy Subject Lines

You’ve put considerable time and effort into crafting your latest outreach email, and now you want to make sure that people actually open it. You need an enticing email subject line to hook your audience…

Last Updated: February 16, 2021

All Skill Levels

41 minutes

Digital Marketing
Email Marketing

Keep Your Head in the Game: A 2021 Email Marketing Playbook

Consumer reception to email marketing has changed significantly over the past few months, so we want to help you take advantage of the latest consumer trends and break through to your target audience. Learn how…

Last Updated: February 10, 2021

All Skill Levels

42 minutes

Digital Marketing
SEO

Your Analytics, Your Way: How to Convert Using Google Analytics

Are you utilizing your website traffic data to its fullest extent or are you leaving invaluable consumer insights on the table? Take a deep dive into the advanced functions of Google Analytics to better understand…

Last Updated: May 5, 2021

All Skill Levels

12 minute read

Digital Marketing
Social Media

Are You Looking To Grow Your Social Media Following? Check Out These 10 Tips

You’ve set up the most important social media accounts for your business – your profile pictures are added and you’ve already picked out a few funny memes or GIFs to share with your following…your following…the…

Last Updated: January 4, 2023

All Skill Levels

6 minute read

Digital Marketing
Local Strategies
Virtual Experiences

Spread The Love: 5 Valentine’s Day Marketing Tips For Couples, Singles, Families, and More!

We’ve spent a lot of time apart this past year, so call us crazy optimists but we anticipate a Valentine’s Day boom in 2021, with people going above and beyond – and getting creative –…

Last Updated: January 26, 2021

All Skill Levels

13 minute read

Digital Marketing
Email Marketing
Pay-Per-Click
Virtual Experiences

Boost Your Skills: Our 6 Digital Marketing Predictions For 2021

The underlying goal for every operator in the tour, activity, and attractions industry is simple: transform enjoyable experiences into positive memories. Our industry is equal parts adventurous and personal, so why should our digital marketing…

Last Updated: January 25, 2021

All Skill Levels

35 minutes

Content Marketing
Digital Marketing
Social Media

Your Digital Presence: A New Decade of Content, Trust and Engagement

As consumers, we increasingly rely on advanced online research to inform our purchasing decisions, and your potential customers are no different! This workshop will explore the top tactics to improve your digital presence, including how…

Last Updated: February 12, 2021

All Skill Levels

15 minute read

Content Marketing
Digital Marketing
SEO

Got Blogger’s Block? Creative Blogging Ideas for Tour & Activity Operators

As a business owner or marketer blogging probably isn’t a totally new idea to you – but whether you’re just getting started or are looking for inspiration to take your blog to the next level…

Beginner, Intermediate

48 minutes

COVID-19 Resources
Industry Insights

A Journey Into The Future Of Distribution

It’s no secret that OTAs play an influential role in the tour, activity, and attraction industry. Join our discussion to hear from some of the largest OTAs about how they’ve adapted over the past few…

Last Updated: February 2, 2021

All Skill Levels

6 minute read

Industry Insights

Trend Alert: 2021’s Most Popular Activities Revealed By Our Booking Data

Our Booking Data Reveals This Year’s Most Popular Activity Types The events of 2020 provided a sharp reminder that nothing is guaranteed. With distant adventures out of the question, travelers turned closer to home and…

Last Updated: January 14, 2021

All Skill Levels

35 minutes

Business Management Tips
COVID-19 Resources
Dashboard & FareHarbor

Navigating New Standards: Implementing Solutions to Advance Your Safety Efforts

2020 presented challenges that have required some of the swiftest and most dramatic changes to health and safety standards our industry has ever seen. The good news? You’re not alone! This workshop covers how to…

Last Updated: March 8, 2021

All Skill Levels

14 minute read

COVID-19 Resources
Industry Insights

8 Lessons We Learned from COVID-19 in 2020 (And What’s Here To Stay)

As we begin 2021 it’s hard to believe that almost a year has passed since the coronavirus pandemic began. Much has changed, especially in our beloved travel and tourism industry. Without question, there have been…

All Skill Levels

60 minutes

Digital Marketing
Industry Insights
SEO

9 Trends For Tour & Activity Operators To Know In 2021

Get a jump start on the New Year by taking a closer look at travel and marketing trends that will be impactful for tour and activity operators in 2021. Now is a great time to…

Last Updated: February 27, 2023

All Skill Levels

10 minute read

Digital Marketing
Industry Insights
Local Strategies

Creative Marketing Tip: Practical & Playful Travel & Tourism Holidays to Promote Year-Round

Nowadays, it seems like every day is an unexpected national holiday! From Paper Bag Day to Talk Like a Pirate Day (Arr, Matey), there’s always a reason to celebrate – no need to wait until…

Last Updated: January 5, 2021

All Skill Levels

13 minutes

Industry Insights
Local Strategies

Where, When, & How Sustainable Tourism is Changing

Despite what you may think, being sustainable and turning a profit are far from exclusive. In fact, your business can benefit from riding the “local” wave and taking better care of our planet at the…

Last Updated: January 6, 2021

All Skill Levels

5 minutes

Business Management Tips
Industry Insights

2020 Rewind: Top Compass Learnings

There’s no way around it – 2020 was a tough year for travel and tourism. But it was also a year where many of you took the opportunity to learn, adapt, and identify new ways…

Last Updated: December 15, 2020

All Skill Levels

9 minute read

Digital Marketing
Websites

Up Your Design Game: 8 Free and Easy-to-Use Design Tools

When you run a small business, you often find yourself wearing many hats, including designer and marketer. This can be especially stressful when you don’t have the funds to purchase expensive software or the time…

Last Updated: December 15, 2020

All Skill Levels

39 minutes

Business Management Tips
Dashboard & FareHarbor

Connecting The Dots: Level Up On Data Driven Decisions

Sharpen your analytical skills to improve your decision making processes, cut out distractions and emotions, and make the best use of the data you have at your fingertips every day. In this session, you’ll learn…

Last Updated: December 11, 2020

All Skill Levels

8 minute read

Business Management Tips

Crafting Your Mission Statement & Company Purpose

A mission statement describes what your business does and why it does it, offering visitors to your website, social media, and marketing material a clear look at what your brand is all about. Whether you’ve…

Last Updated: December 18, 2020

Beginner, Intermediate

39 minutes

Business Management Tips
COVID-19 Resources
Dashboard & FareHarbor

Measuring The Magic: Leveraging Data In Times Of Uncertainty

As tourism professionals, staying ahead of the curve means learning to navigate consumers’ new and increasingly complex decision-making processes. Where do you even begin to re-evaluate consumer intent? The answer is data! With over 100…

Last Updated: April 20, 2021

All Skill Levels

10 minute read

SEO
Websites

6 Tips to Write & Design a Winning FAQ Page

One of the top benefits of writing detailed tour/activity descriptions is that it reduces the number of people calling with questions about the experience, freeing up more time for you to manage other aspects of…

Last Updated: December 18, 2020

Beginner, Intermediate

41 minutes

Dashboard & FareHarbor

What’s Under The Dash: FareHarbor Fresh Feature Updates

Get an exclusive look at FareHarbor’s latest product features and the people who bring them to life! Meet our Product team and hear about new updates regarding seating assignment capabilities, search-by-date functionality, payment integrations, and…

Last Updated: December 9, 2020

All Skill Levels

60 minutes

Business Management Tips
Dashboard & FareHarbor

Dashboard Insights: Our Must-Know FareHarbor Reports for 2021

As we begin to wrap up 2020 and look ahead to 2021, it’s important to understand how to utilize the data in your Dashboard. Our industry will continue to change as we move into the…

Last Updated: November 25, 2020

All Skill Levels

44 minutes

Business Management Tips
Industry Insights

From Conversation to Action: Diversity & Inclusion in the Tourism Industry

This year brought some long-standing injustices into glaring clarity alongside the call to action to honestly examine how each of us can play a vital role in making our industry more equitable for all. Let’s…

Last Updated: December 18, 2020

All Skill Levels

10 minutes

COVID-19 Resources
Local Strategies
Websites

Capturing Lightning in a Bottle: Turn Challenges into Opportunities

This year, the tour, activity, and attraction industry was shaken up like never before, but today, we’re all here because of a shared belief: that we’re capable of bouncing back even stronger. What is the…

Last Updated: March 22, 2023

All Skill Levels

7 minute read

Industry Insights
Local Strategies

How DMOs Can Support Local Businesses Throughout COVID-19

The COVID-19 pandemic has brought unexpected challenges to the tourism industry, and the road to recovery is not a straight line. Reopening tour, activity, and attraction businesses safely and continuing to provide exciting experiences for…

Beginner, Intermediate

10 minute read

Digital Marketing
Local Strategies

3 Ways to Boost Holiday Sales in 2021

With the holidays once again upon us, it’s time to execute your holiday marketing strategy to boost sales during what is traditionally a busy time of year. The holidays looked a little differently last year…

Last Updated: November 13, 2020

All Skill Levels

9 minute read

Dashboard & FareHarbor
Industry Insights

Shared Experiences Strengthen Connections at FareHarbor Spark: Our Top 3 Takeaways

On October 19 and 20, 2020, over 800 tour, activity, and attractions professionals came together at FareHarbor Spark, a fully-virtual event that united diverse perspectives from more than 30 countries around the world. We challenged…

Last Updated: July 27, 2021

All Skill Levels

5 minute read

Pay-Per-Click
Websites

Google Analytics Troubleshooting: Connecting GA to Your Google Ads Account

On its own, Google Ads is an excellent platform to manage your paid advertising campaigns and gain visibility in the SERPs. When paired with Google Analytics you gain new insight into how searchers interact with…

Intermediate

7 minute read

Digital Marketing
Local Strategies

Celebrate The Season With These Fun, Less Common Holidays

The holiday season always seems to come up quickly, and 2021 is no different, even with the new challenges the pandemic presents. If you’ve already planned your marketing efforts on holidays like Black Friday, Cyber…

Last Updated: May 13, 2021

All Skill Levels

13 minute read

Content Marketing
Digital Marketing
Email Marketing

Writing the Ultimate Email Newsletter

Email continues to produce an exceptionally high ROI as compared to other marketing channels, and email newsletters are one of the easiest ways to stay in front of your audience and to nurture both existing…

Last Updated: November 19, 2020

All Skill Levels

COVID-19 Resources
Digital Marketing
Industry Insights

How to Navigate the New Digital Market

Presented by Sojern Guest Speakers: Aline Hilsabeck – Data Analyst, Travel Insights, Sojern Guy Miller – Senior Sales Director, Sojern In today’s world of travel restrictions and budget cuts, tour and attraction operators need creative options to help drive demand to…

Last Updated: December 2, 2020

All Skill Levels

10 minute read

Content Marketing
Digital Marketing
SEO

Understanding Your Audience: Writing For Search Intent

Keywords are a major focus in SEO — keyword research helps us to identify what searchers are typing into the search bar, and from there we work to include those keywords on web pages, social…

Last Updated: October 29, 2020

Beginner, Intermediate

4 minutes

COVID-19 Resources
Digital Marketing
Websites

The Tour Operator’s Guide: Sharing Health & Safety Standards to Have the Most Impact

With all of the uncertainty surrounding the coronavirus pandemic in 2020, customers searching for your business online will likely have a lot of new questions they’d like to have answered before they are comfortable making…

All Skill Levels

51 minutes

Dashboard & FareHarbor

How to Capture Holiday Sales this Season

Although the holidays may be a bit different this year, people are still looking for ways to spread holiday cheer. Make sure your business is in the best position possible to take advantage of the…

Last Updated: March 22, 2023

Beginner, Intermediate

13 minute read

Digital Marketing
Local Strategies
SEO

Everything You Need to Know About Working With Destination Marketing Organizations

Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs) play a key role in the long-term development of a destination by leading planning, management, and marketing efforts. They bring together governmental authorities, respected professionals,…

Last Updated: June 1, 2021

All Skill Levels

Dashboard & FareHarbor

Preparing for Spark 2020: Pre-Workshop Resource Guide

FareHarbor Spark is right around the corner, and this year, we’re serving up our most advanced content to date! To help you get the most out of each engaging workshop, we’ve compiled a resource guide…

Last Updated: October 9, 2020

All Skill Levels

8 minute read

Industry Insights
Social Media

Learning from COVID-19 YouTube Search Trends

The COVID-19 pandemic has affected many aspects of our daily lives, including the things people search for online. We’ve already explored the ways in which Google search trends have changed during the pandemic. In this…

Last Updated: December 2, 2020

All Skill Levels

9 minute read

Local Strategies
SEO

Put Google Posts to Work for Your Brand

Google Posts is a feature that allows business owners to publish content directly to their brand’s Google Knowledge Panel in their GMB listing – the box that appears to the right of the search results…

Last Updated: March 25, 2022

All Skill Levels

12 minute read

SEO
Websites

Top 6 Website Mistakes & How to Fix Them

Your website is the first impression of your business, and conducting a web search is a common first step for those looking to make a tour or activity booking. If your website is properly optimized…

All Skill Levels

4 minute read

Business Management Tips
Dashboard & FareHarbor

Understanding Software Partnerships at FareHarbor

As a tour or activity operator, you surely gravitated towards FareHarbor because our software helps to increase your revenue through online bookings while providing you with an enterprise-level reservation system. We also understand that operators…

Last Updated: April 12, 2023

All Skill Levels

7 minute read

Local Strategies
SEO

Google Business Profile Troubleshooting: Someone Else Claimed My Listing

Continually optimizing your Google Business Profile is the best way to ensure you’re presenting your business in the best possible light and reaching your local market. From uploading high-quality photos and videos to monitoring your…

Last Updated: September 25, 2020

All Skill Levels

Pay-Per-Click
SEO

Facebook Pixel Setup Checklist

If you’re advertising on Facebook, pixels are one of the most important tools to help you target, optimize, and remarket effectively. At its core Facebook pixel allows you to collect importation information you can use…

Last Updated: September 21, 2021

Beginner, Intermediate

6 minute read

Pay-Per-Click
Social Media

Facebook Pixel Fundamentals: Getting Started

If you are paying for Facebook Ads, you should be using a Facebook Pixel. Understanding how Facebook Pixels work (and how they relate to your FareHarbor dashboard) can be confusing, but we are here to…

Last Updated: September 29, 2020

Beginner

4 minute read

Dashboard & FareHarbor

Streamline & Automate Your Workflow With Zapier – A FareHarbor Integration

With so many essential business tasks in your busy schedule, it can be a challenge to find ways to make your workflows run more smoothly and save valuable time to focus on other aspects of…

Last Updated: October 29, 2020

All Skill Levels

7 minute read

Digital Marketing
Virtual Experiences

Tips to Take Your Virtual Experience to the Next Level

At the start of the COVID-19 pandemic, virtual experiences seemed like a temporary measure that would get us through a few months. But now that we’ve adjusted to doing many things from home — including…

Last Updated: April 22, 2024

Intermediate

11 minute read

Digital Marketing
Email Marketing
Pay-Per-Click

Track Your Marketing Campaigns with UTM Codes

One of the most important steps in the lifecycle of any marketing campaign is the act of measuring your performance – you want to make sure that the efforts you are taking, and the money…

Intermediate, Advanced

42 minutes

Dashboard & FareHarbor

Get Ahead of Your Promotions: Setting Up Campaigns and Promo Codes

We know how important promo codes can be for your business, and we also know that setting them up in your Dashboard isn’t always that easy. Which is why we created a webinar to help you better understand how…

Last Updated: September 15, 2020

Intermediate, Advanced

5 minutes

Digital Marketing
Social Media

8 Proven Ways to Engage with Followers on Social Media

In previous videos, we’ve told you the benefits of setting up social media accounts to promote your tours and activities business. But social media is not just about promotion — it’s about engaging with your…

Last Updated: October 13, 2020

All Skill Levels

6 minute read

Dashboard & FareHarbor
Industry Insights

How FareHarbor Spark Can Help Revitalize Tourism

For many reasons, 2020 has become a year that no one will forget. We saw the rise of new social conventions and the decline of major industries around the world, all while only leaving home…

All Skill Levels

Business Management Tips
Dashboard & FareHarbor

API Connectivity Checklist

If you’re considering partnering with an OTA, it’s natural to worry about a complicated process. However, thanks to the FareHarbor Connectivity Team, working with an OTA and learning about API connections is easy and enjoyable.…

Last Updated: September 24, 2021

All Skill Levels

4 minute read

Dashboard & FareHarbor
Industry Insights

API Connectivity 201: Expert Advice on Getting Connected with OTAs

The world of travel looks vastly different than it did five years or even one year ago. With the number of ways to promote your tours only growing, it’s worth putting some thought into your…

All Skill Levels

6 minute read

Dashboard & FareHarbor
Industry Insights

API Connectivity 101: Breakdown and Benefits of API Connectivity

What is API connectivity? API Connectivity creates a link between your FareHarbor Dashboard and the Online Travel Agency (OTA) that is reselling your tours, allowing you to use FareHarbor as your one-stop-shop for managing bookings…

Last Updated: September 14, 2020

All Skill Levels

8 minute read

Digital Marketing
SEO

Using Google Surveys to Gain Insights on Potential Customers

Truly understanding your audience is crucial to effective marketing, and there’s no better way to get to know your potential customers than by directly asking them what you want to know. Surveys are a great…

Last Updated: October 29, 2020

Beginner, Intermediate

8 minute read

Business Management Tips
Industry Insights

How Direct Bookings Help Your Bottom Line

As a tour or activity operator, you are no doubt familiar with online travel agencies (OTAs). Partnering with OTAs can help your business fill more availabilities and expand your audience. However, OTAs are not right…

Last Updated: October 26, 2020

All Skill Levels

37 minutes

Business Management Tips

Managing Your Connectivity with Online Travel Agencies

Are you looking for help navigating the world of online travel agencies? Managing all of your connections can be time-consuming, but with the right tools and guidance from FareHarbor, we can make it easy! Join our FareHarbor…

Beginner, Intermediate

5 minute read

COVID-19 Resources
Industry Insights

Travel Trend: Self-Guided & Private Tours

2020 threw us all more than a few curveballs, and along with changes we’ve made to life and work, new travel and tourism trends are on the rise. While fewer of us are planning to…

Last Updated: September 1, 2020

All Skill Levels

4 minute read

Dashboard & FareHarbor
SEO

Understanding Discrepancies Between Google Analytics and FareHarbor Reports

Google Analytics is an important tool to help you understand your website traffic and online sales. Connecting your Google Analytics account with your FareHarbor Lightframe allows you to track conversions from your website and understand…

Last Updated: June 8, 2023

All Skill Levels

Dashboard & FareHarbor
SEO

New FareHarbor Client Checklist

Welcome to FareHarbor! We’re excited to help you grow your business by sharing best practices and strategies. As a new client, there are a few things you should do to optimize your Dashboard to make…

All Skill Levels

12 minute read

COVID-19 Resources
Reputation Management
Social Media

Adding Health & Safety Policies to Online Directory Listings & Social Media

A recent Tripadvisor study found that 84% of people value cleanliness or sanitization certificates when booking a travel experience. By highlighting your safety policies, you’re more likely to attract customers who are specifically looking for…

Last Updated: August 24, 2020

All Skill Levels

6 minute read

Social Media

Cheat Sheet: Sizing Images for Social Media

Between creating content and engaging with your followers, there’s a lot that goes into promoting your business on social media. Images play a large role in making your brand stand out, from a recognizable profile…

Beginner, Intermediate

52 minutes

Business Management Tips
COVID-19 Resources

3 Tips for Adapting to New Customer Expectations

Presented by Podium Guest Speakers: Paris Picard – Senior Account Executive Jason A’alona – Head of Retail In the wake of a COVID-19 pandemic, the need to adapt is critical. Your customers now expect frictionless,…

All Skill Levels

14 minute read

Dashboard & FareHarbor

Get To Know FareHarbor Compass: Tips & Tricks

Welcome to FareHarbor Compass, your one-stop shop for growth strategies, information on recent trends, and business best practices—all tailored for the tours and activities industry. Compass allows you to explore topics like digital marketing, review…

Last Updated: August 7, 2020

All Skill Levels

11 minute read

Social Media

7 Social Media Mistakes to Avoid

For business owners, having an active social media presence is vital for interacting with your audience and promoting your tours and activities. With so many trends, new social media platforms, and unique marketing strategies emerging…

Last Updated: March 14, 2023

All Skill Levels

Business Management Tips
Digital Marketing
SEO

Preparing For Your Busy Season: Marketing & SEO Checklist

Your company’s busy season may be fast-paced, exciting, and a great boost to your business, but it’s definitely not the time to be stressing over your online presence and marketing campaigns. Do yourself a favor…

Last Updated: October 2, 2020

All Skill Levels

60 minutes

Local Strategies
Websites

Better Data, Better Decisions: Using Consumer Narratives with Google Analytics

Join our Google Analytics experts as we explore different ways you can utilize data to better understand your audience. We’ll walk through the customer journey and dive into consumer narratives based on location. Learn how you…

Last Updated: March 10, 2023

Beginner, Intermediate

Dashboard & FareHarbor
Industry Insights

Preparing for Your Busy Season: FareHarbor Dashboard Checklist

We know how valuable your time is as a business owner, especially when your busy season is right around the corner. That’s why we’ve created this pre-season checklist to help you prepare, so when your…

Last Updated: September 15, 2020

All Skill Levels

6 minutes

Reputation Management
SEO

You Asked, We Answered: Review FAQS (That You’ll Actually Use!)

Online reviews got you a little confused? It’s no surprise – there are a lot of moving parts when it comes to reviews – from choosing the most important review platforms to understanding how to…

Last Updated: August 17, 2020

Beginner, Intermediate

10 minute read

Content Marketing
COVID-19 Resources
SEO

How Tour Operators Can Adjust Content Strategies For COVID-19

When the COVD-19 pandemic first became widespread, we were bombarded with messaging about “the new normal” and “these uncertain times”. These messages were being put together on the fly, and it is understandable that many…

Last Updated: February 22, 2021

All Skill Levels

10 minute read

Why E-A-T Is Important for SEO (Expertise, Authority, Trust)

E-A-T (Expertise, Authority, and Trust) is one of the ways in which Google’s human quality raters determine the quality of a site. While there is no definitive answer to whether E-A-T is truly a ranking…

Last Updated: July 27, 2020

Beginner, Intermediate

10 minute read

COVID-19 Resources
SEO

SEO Tactics For Small Businesses During COVID-19

The COVID-19 pandemic has shaped many parts of our lives since March 2020, so you probably won’t be surprised to learn that COVID-19-related searches are now the most popular searches on Google – outpacing searches…

All Skill Levels

15 minute read

Industry Insights
Local Strategies
SEO

Google Business Profile Troubleshooting: Recovering a Suspended Listing

From address and phone number to reviews and gift card purchases, your Google Business Profile provides the most accurate information about your business, and it can even boost local SEO and drive sales. In fact,…

Last Updated: November 12, 2020

All Skill Levels

COVID-19 Resources
Local Strategies
SEO

Google My Business: COVID-19 Checklist

Google My Business is one of the most important tools to communicate directly with your customers during COVID-19 and is and is crucial to update to help appeal to local bookers. Keep customers updated in…

All Skill Levels

4 minute read

Pay-Per-Click
Social Media

Tracking Ad Conversions With Facebook Pixels

Once you’ve set up your Facebook Pixel it’s time to put it to work! As a FareHarbor client, it is likely that you will want to use the Facebook Pixel to sell more availabilities on your…

Last Updated: March 25, 2021

All Skill Levels

11 minute read

Business Management Tips
Websites

Tell Your Story & Connect With Customers With Your Website’s ‘About Us’ Page

Your ‘About Us’ page is one of your first chances to make a good impression on visitors to your website. Potential bookers read your About page to learn who you are, what matters to you,…

Last Updated: July 27, 2023

All Skill Levels

12 minute read

SEO
Websites

Common Google Analytics Mistakes – And How To Fix Them

Let’s start with a simple question—how do you know your website is succeeding without feedback? Data is critical to ensuring your message is delivered to the right audience for your tour, attraction, or activity. Website…

Last Updated: September 28, 2021

All Skill Levels

19 minute read

SEO
Websites

Get to Know Google’s Top 10 Free Website & SEO Tools

Google is the gold standard for search engines, and although they don’t reveal their algorithm secrets, their many free tools provide important indicators and resources to help improve your rankings. Because of this, using Google’s…

All Skill Levels

45 minutes

COVID-19 Resources
Dashboard & FareHarbor

Managing Your Dashboard for Success – July 2020

As the current circumstances continue to change daily, it’s important that your team is able to manage your FareHarbor Dashboard efficiently. Join our experts as they guide you and your staff through everything you need to…

Last Updated: August 24, 2020

Beginner, Intermediate

12 minute read

Social Media

Getting Started with TikTok for Tour Operators

TikTok is a new trend that’s taking social media by storm. With over 1.5 billion downloads in 2019, it was the most downloaded app of the year. This application is all about video, allowing users…

Last Updated: June 25, 2020

All Skill Levels

12 minute read

Social Media

How to Use TikTok to Increase Brand Awareness

If you’ve spent any time on social media lately, you’ve likely heard of or seen videos from TikTok. This relatively new social media platform, which has been popular with Gen Z users, is becoming more…

Last Updated: April 10, 2024

All Skill Levels

11 minute read

Business Management Tips
SEO
Websites

How to Write a Tour Description That Sells

You know that the experiences you provide are fun, exciting, and memorable —but your potential customers won’t unless you write an impactful tour description that compels them to hit that book button. Writing a tour…

All Skill Levels

21 minute read

Digital Marketing
Virtual Experiences

How to Market Your Virtual Experience

The first half of 2020 has seen virtual experiences quickly emerge as a popular way for businesses to connect with their customers while their doors were closed and people were looking for ways to stay…

All Skill Levels

65 minutes

COVID-19 Resources
Digital Marketing

Demystifying the Digital Landscape: Exploring Digital Marketing Trends in Light of COVID-19

As the world navigates a global pandemic, online habits and buying behaviors are drastically shifting. As a result, we must all transform how we attract potential customers by using digital marketing strategies effectively while remaining mindful of the…

Last Updated: June 15, 2020

All Skill Levels

12 minute read

Reputation Management
SEO

Putting Good Reviews To Work For You

Business owners love seeing five-star reviews. It feels good knowing that a guest enjoyed your tour or activity so much that they wanted to share their experience online. Although you can’t choose the reviews your…

Last Updated: January 27, 2021

All Skill Levels

11 minute read

Content Marketing
SEO

The Importance of Writing Evergreen Content For Your Blog

Like the plants that remain green and hold their leaves throughout the year, evergreen content stands the test of time, remaining popular and relevant long after it was written. It holds the interest of its…

Last Updated: October 8, 2020

Beginner

9 minute read

Digital Marketing
Local Strategies

Local Marketing Tip: Proximity Marketing

Proximity marketing is a marketing strategy that’s all about delivering highly relevant and personalized content to your target audience at the opportune time. It’s a technique that enhances the customer experience, leading to increased bookings…

Beginner, Intermediate

16 minute read

COVID-19 Resources
Industry Insights

Anticipating the Return of Travel: How to Prepare

In the first part of this series, we discussed the waves of travel we expect to see as the industry slowly begins to pick up again. As this happens, there are some steps that tour…

Last Updated: July 16, 2020

All Skill Levels

11 minute read

COVID-19 Resources
Industry Insights

Anticipating the Return of Travel: Waves of Travel

One thing has become clear to many of us over the past few months: We miss exploring the world, and we will find ways to travel again. While this year has been difficult for our…

Last Updated: January 8, 2021

All Skill Levels

11 minute read

COVID-19 Resources
Industry Insights

Preparing for Budget-Conscious Travelers in 2020 & Beyond

The economic implications of the pandemic have inevitably had an impact on the travel and tourism industry, but there’s one thing we can be sure of — people still want to travel. However, travelers will…

Last Updated: September 14, 2022

All Skill Levels

10 minute read

Digital Marketing
Pay-Per-Click

Budgeting Your Marketing Resources: Where to Spend for the Most Impact

Determining your marketing objectives is a delicate balance. The dollar signs add up and it can be challenging to decide where to spend your resources to have the most impact. When putting together your marketing…

Last Updated: July 16, 2020

Beginner, Intermediate

10 minute read

COVID-19 Resources
Industry Insights
Local Strategies

2020 Travel Trend: The Return of the Road Trip

Travel has changed in some very unexpected ways in 2020, and new trends are sure to emerge and remain even after we’re able to travel the world again. One trend that has resurfaced and is…

Last Updated: February 25, 2021

All Skill Levels

11 minute read

SEO
Websites

Conversion Tip: Stick The Landing (Page)

You’ve heard us say that your website is one of your best sales tools, and it certainly is. In a time where virtual communication is more important than ever your website is a window into…

Last Updated: October 15, 2020

Beginner, Intermediate

15 minute read

COVID-19 Resources
Reputation Management
Social Media

Managing Your Social Media During a Crisis

When times are tough, it’s common for individuals and brands alike to struggle with what to say, particularly on social media. Do you stick with your old messaging and approach communications as though its still…

Last Updated: July 21, 2020

All Skill Levels

7 minutes

COVID-19 Resources
Local Strategies
SEO
Websites

Grow Your Business With Local SEO

Search engine optimization is one of the most important things you can work on to ensure your business can easily be found online. Local SEO is crucial to help your business appear in the SERP…

Last Updated: March 22, 2021

Beginner, Intermediate

12 minute read

COVID-19 Resources
Dashboard & FareHarbor
Websites

Communicating Health and Safety Policies on Your Website

Communicating health and safety standards for your tours and activities is a crucial aspect of the new normal for our industry. People want to get back to doing the activities they love, and they want…

Last Updated: June 3, 2020

All Skill Levels

13 minute read

Content Marketing
Digital Marketing
Social Media

Marketing Strategy: User Generated Content (UGC)

User-generated content (UGC) is quickly becoming the cornerstone of building audience engagement and trust in your brand. If you’re looking for a way to boost your content strategy and enhance your reach, user-generated content is…

Beginner, Intermediate

56 minutes

COVID-19 Resources
Local Strategies
SEO

Strategies to Optimize Your Local SEO

Presented by SEMrush Guest Speakers: Jenna Fehrle – Enterprise Customer Success Manager Ryan O’Donnel – Enterprise Customer Success Manager As businesses begin to reopen, it’s more important than ever to optimize your local search criteria.…

Last Updated: July 21, 2020

Beginner, Intermediate

8 minute read

COVID-19 Resources
Industry Insights
Local Strategies

Understanding Domestic Tourism Before & After the Pandemic

When thinking about tourism and travel, we commonly think of things like boarding planes to exotic destinations, and booking adventurous activities overseas. However, tourism has historically been much more local, with more than 7 out…

Last Updated: May 8, 2020

All Skill Levels

13 minute read

Content Marketing
Social Media

How To Get Your Content To Go Viral Online

Going viral is every business owner’s dream. It offers the potential for more bookings, a larger audience, and a strong following on social media, to name a few benefits. And knowing that thousands or millions…

All Skill Levels

38 minutes

COVID-19 Resources
Dashboard & FareHarbor

Handling Disputes During COVID-19

As credit card disputes are on the rise due to cancellations in travel plans and the ongoing uncertainty of COVID-19, it’s important that you understand the dispute process and are prepared for how to handle…

Last Updated: August 25, 2020

All Skill Levels

COVID-19 Resources
Industry Insights

Providing Safe Experiences: Implementing Cleanliness & Sanitation Standards

From high-adrenaline off-road Jeep tours to cooking classes with a professional chef, all tours, activities, and attractions have to communicate safety guidelines to their guests in one way or another. This might mean featuring a…

Last Updated: May 4, 2020

All Skill Levels

9 minute read

Digital Marketing
Virtual Experiences

4 Ways to Promote Your Gift Cards & Virtual Experiences for Mother’s Day

It’s easy to lose track of time at a time like this when our routines have shifted dramatically, but Mother’s Day is right around the corner, and just like in any other year businesses are…

Last Updated: March 13, 2023

Beginner

13 minute read

Digital Marketing
Local Strategies
Websites

Marketing to Your Local Communities

Creating a loyal, local clientele base is an important part of a well-rounded business strategy. Once you are ready to grab a slice of the metaphorical local pie, you’ll need to put together a local…

Last Updated: March 13, 2023

Beginner, Intermediate

10 minute read

Digital Marketing
Email Marketing
Local Strategies

Remarketing Strategies & Tips for Tour Operators

You’ve probably been in this situation before: You’re browsing a website for a product and a few minutes later you get an advertisement for that same product on your social media or elsewhere on the…

Last Updated: April 27, 2020

Intermediate, Advanced

Pay-Per-Click

Optimize Your PPC Ads with This Best Practices Checklist

The world of digital marketing moves quickly; you can start or stop a campaign in seconds by simply clicking a button. Among other things, being successful in digital marketing requires adaptability — the ability to…

All Skill Levels

75 minutes

Business Management Tips
COVID-19 Resources

4 Strategies to Increase Direct Bookings After a Crisis

Hosted by Arival – View the Recording Speaker: Drew Barrett, VP Sales – EMEA, FareHarbor We know travel will return, and the operators that use this downtime to learn and improve their online presence will…

Last Updated: November 11, 2021

All Skill Levels

12 minute read

Social Media

Tips & Tricks to Elevate Your Instagram & Facebook Stories

Stories have become one of the most popular ways to share content on social media. With more and more users accessing social media on their smartphones rather than desktop, Stories have emerged as the leading…

Last Updated: May 6, 2020

All Skill Levels

9 minute read

Industry Insights
Virtual Experiences

Before Going Live: 5 Steps To Prepare For Your Virtual Experience

Whether your virtual event is hosted live or is pre-recorded, the opportunities that virtual tours and digital experiences offer are seemingly endless. They are a way for you to showcase your creativity, try something new,…

Beginner, Intermediate

58 minutes

Email Marketing

3 Best Email Campaigns for Tour Operators

Presented by Sunstone Digital Marketing Guest Speaker: Lesli Peterson – Owner, Sunstone Digital Marketing Maybe you thought email marketing didn’t make sense for experience providers, so you never bothered trying. Or maybe you attempted a…

Last Updated: October 8, 2020

Intermediate

9 minute read

Business Management Tips
Websites

Benefits of Including Web Chat on Your Website

The ease of online booking has helped to transform the way people learn about and plan travel, tours, and activities. But sometimes a potential guest could have a last-minute question that just can’t wait, or…

Last Updated: April 20, 2021

Beginner

11 minute read

SEO
Websites

Make a Good First Impression: Creating a Highly Converting Homepage

When a potential customer finds your company on Google, they will most likely land on your homepage first. Once they click on your company in the SERP (search engine results page) and your homepage starts…

Beginner, Intermediate

Digital Marketing
Pay-Per-Click

Starting A Google Ads Campaign? Use This PPC Checklist.

Last Updated: May 6, 2020

Beginner

20 minute read

Industry Insights
Virtual Experiences

Choosing The Right Virtual Platform For Your Tour Or Activity

Hopefully, by now you’ve read our guide on the first steps to creating a virtual tour and have come up with a few ideas on how you can make it work for you. Virtual experiences…

Last Updated: May 6, 2020

Beginner, Intermediate

12 minute read

Industry Insights
Virtual Experiences

Transform Activities Into Virtual Experiences With Google Tour Creator

Virtual tours are a fun and exciting way to engage with your audience when you’re unable to run your traditional, in-person tours. Tour and activity operators around the world have experimented with online cooking classes,…

Last Updated: December 16, 2020

Beginner, Intermediate

17 minute read

SEO
Websites

Choosing the Right Platform to Build Your Own Website

Having a website is an essential component of any business, large or small, and it’s particularly important for tour and activity operators. Travelers today are looking for ease and convenience when they’re making their travel…

Beginner, Intermediate

48 minutes

Business Management Tips
Virtual Experiences

Create Your Own Virtual Experience: A Time for Innovation

As many tour operators are forced to temporarily close their doors, it’s important to think about new ways to generate business remotely. Whether that means taking to social media to engage with your audience or…

Last Updated: August 25, 2020

All Skill Levels

Reputation Management
SEO

Review Management Checklist

Reviews are one of the defining factors of a company’s reputation, and as such are can make or break a traveler’s decision on whether or not to book with your company. Consumers read an average…

Last Updated: January 25, 2023

Beginner, Intermediate

5 minutes

Business Management Tips
Digital Marketing
Industry Insights

Steps In the Traveler’s Booking Journey

Booking travel requires a lot of research and planning on the traveler’s end. Throughout their booking journey, there are a handful of common touch points and important micro-moments where you can increase awareness of your…

Last Updated: November 11, 2020

Beginner

17 minute read

COVID-19 Resources
Digital Marketing
Pay-Per-Click
Social Media

The Tour Operator’s Guide: Digital Marketing During COVID-19

With the air of uncertainty that has followed these past few weeks and months, it can be challenging for many tour operators and business owners to decide what to do next with their business. Admittedly,…

Beginner, Intermediate

19 minute read

COVID-19 Resources
Digital Marketing
Local Strategies
SEO

SEO, Marketing, and Business Tips to Combat Coronavirus Impact

The new normal created by the novel Coronavirus is starting to settle in, and among worrying about other things it can feel scary to have your business’ doors closed or be running at a much…

All Skill Levels

15 minute read

Business Management Tips
Industry Insights
Virtual Experiences

First Steps to Creating a Virtual Tour

While the global coronavirus (COVID-19) pandemic has forced many tour operators to temporarily close down, it’s more important than ever to think about new ways to generate business. Whether that means promoting gift cards for…

Last Updated: August 12, 2020

Beginner, Intermediate

41 minutes

Content Marketing
SEO

Creating Website Content to Drive Online Traffic

Learn how to unlock strategies that can increase your website traffic by posting the right content on your website. Keep your website growing and changing by updating relevant content as well as starting a blog!…

Beginner

44 minutes

Dashboard & FareHarbor

Improving Customer Engagement and Conversions With Your Dashboard

Having a hard time pinpointing confusing areas of your booking flow? Fine-tune your dashboard to convert online bookings. We cover booking flows, decision trees, bookability settings, high-resolution photos, item descriptions, and more. By the end…

Last Updated: March 11, 2022

Beginner, Intermediate

11 minute read

Business Management Tips
COVID-19 Resources
Industry Insights

A Beginner’s Guide to Small Business Loans

Whether or not to seek a small business loan is a decision that each business must make for themselves by weighing the overall pros and cons. Even if you’re not planning on taking on a…

All Skill Levels

12 minute read

COVID-19 Resources
Email Marketing
Local Strategies

Email Tips: Communicating With Your Clients During & After Coronavirus

As the tour and activity industry continues to adapt to the current situation brought on by the novel Coronavirus, it’s more important than ever to keep an open line of communication with your customers and…

Last Updated: October 6, 2020

All Skill Levels

Content Marketing
SEO
Websites

Your Content Audit Checklist

Whether you want to start a travel blog, publish a new city guide, or update an old company news story, a content audit can help you track your website content to show you what needs…

Last Updated: March 18, 2021

All Skill Levels

70 minutes

Digital Marketing
Social Media

Build Your Brand with Social

Not sure how to turn your social media and email marketing strategies into money-making machines? All the tools you need are right at your fingertips… literally. Learn the importance of building your brand’s online presence…

Beginner, Intermediate

44 minutes

Business Management Tips
Websites

Save Money & Drive Revenue with Online Conversions

Seeking a more cost-effective way to increase revenue without paying for ads? By optimizing your website to improve your conversion rate, you’ll not only save money but also find it’s easier than spending money to…

All Skill Levels

41 minutes

Email Marketing

Connecting with Your Customer Through Email Marketing

Looking for ways to stay in contact with your customers? Email marketing is a quick and easy way to engage with past and future customers. We’ll go through the best ways to set yourself up…

Beginner

61 minutes

Understanding SEO: Tips to Make the Biggest Impact

Want to improve your online search presence, but don’t really know where to start? Join in as we discuss the key elements to understanding search engine optimization as well as what you can do to…

Last Updated: October 8, 2020

Beginner, Intermediate

11 minute read

COVID-19 Resources
Digital Marketing
Local Strategies

Appealing to the Local Booker

Travel is an exciting and ever-evolving industry and those are just some of the many reasons those of us in the industry were initially drawn to the work in the first place. From emerging travel…

Last Updated: September 9, 2020

Beginner, Intermediate

COVID-19 Resources
Dashboard & FareHarbor
Industry Insights
Local Strategies

Actionable Resources For Your COVID-19 Response

The travel and tourism industry is going through an extremely challenging time as the novel coronavirus continues to impact tour operators and the tourism industry at large. While we know we will get through this…

All Skill Levels

43 minutes

COVID-19 Resources
Dashboard & FareHarbor

Managing Your Dashboard for Coronavirus Response – March 2020

This webinar will provide answers and insight on things like refunding and rebooking best practices, how to handle gift cards as credit, communicating with your customers, and other important Dashboard tips to help you stay…

Last Updated: July 7, 2023

All Skill Levels

Digital Marketing
SEO
Websites

Google Analytics Checklist

Google Analytics is one of the most useful and popular digital analytics tools you can implement on your website. GA4, the newest version of the tool, allows you to see high-level insights as well as drill…

Last Updated: April 9, 2020

Beginner, Intermediate

10 minute read

Industry Insights
Social Media

Social Media Travel Accounts You Should Be Following

Social media is not only a useful tool for digital marketing, but it’s also the best place to learn about trends in your industry and what your customers care about. In addition to using your…

Last Updated: October 15, 2020

All Skill Levels

7 minute read

Digital Marketing

Why You Need to Adopt a Multi-Channel Marketing Strategy – Now!

You’ve heard the saying before: Never put all your eggs in one basket. This saying is especially true in business and in the world of digital marketing. With such a diverse range of tactics and…

Intermediate, Advanced

Business Management Tips
Local Strategies

Brand Building Essentials Checklist

Whether your business is brand new or you’ve been in the tours and activities sphere for some time, creating and optimizing your brand is a subtle but important way to connect and communicate with potential customers. …

All Skill Levels

11 minute read

Content Marketing
SEO

Boost Your Website’s SEO with a Content Audit

Having a content marketing strategy for your tour and activity company is one of the most useful methods for reaching your target audience and drawing searchers to your site to make a booking. In previous…

Intermediate

80 minutes

Business Management Tips

Give Away Photos and Videos. Grow Your Business!

Guest Webinar Presented by Fotaflo and Ride The Bine Do you struggle to easily provide all of your customers with photo and video memories of their experience? Do you want to create long-lasting engagement with…

All Skill Levels

11 minute read

Industry Insights

2021 Travel Trends: Ecotourism & Voluntourism

One of the best ways to make your tour and activity business stand out from the competition is to show your guests that you stay up to date with the latest industry trends like solo…

Last Updated: July 8, 2020

All Skill Levels

6 minutes

Social Media

Using Twitter To Promote Your Tours And Activities

Wondering how to reach a large audience with the push of a button? As one of the most-used social media platforms available, Twitter lets you share information about your tours and activities in a quick-hit…

Last Updated: October 16, 2020

Beginner

46 minutes

Dashboard & FareHarbor

What’s New at FareHarbor: Feature Releases

Interested in learning more about FareHarbor’s latest and greatest new feature releases? View this webinar for a showcase of all the new features released this past year, then start applying them to your Dashboard in…

Last Updated: February 13, 2020

Beginner

14 minute read

What Next? Measuring & Tracking SEO Success

With so many SEO goals and best practices to follow, like using Google Analytics, avoiding duplicate content, and doing keyword research, it’s normal to wonder if all your hard work is paying off. That’s why…

Last Updated: October 5, 2020

Intermediate, Advanced

13 minute read

Content Marketing
SEO

Choosing the Best Keywords for Your Business

You’ve probably seen us mention keywords quite often throughout our guides — as they’re an integral part of SEO, PPC, and more — but you might be wondering where these mythical words and phrases come…

All Skill Levels

Dashboard & FareHarbor
Digital Marketing
SEO
Websites

Monthly Checklist For Tour And Activity Operators

As a business owner, you already know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities to your customers. With so many tasks to…

All Skill Levels

33 minutes

Reputation Management
SEO

8 Ways to Maximize Your Google Business Profile for Sales

If you want to start targeting local customers and boost your local search visibility, it’s time to get serious about optimizing your Google Business Profile. Watch our session on setting up and maximizing your profile…

Last Updated: September 29, 2020

Beginner, Intermediate

15 minute read

Digital Marketing

Video Marketing Software, Equipment & Strategies for Tour & Activity Operators

Developing an effective video marketing strategy is an incredibly impactful way to promote your business. Video is no longer just a component of marketing strategies, it has become part of the core. According to a…

Last Updated: January 27, 2020

All Skill Levels

5 minutes

Social Media

Using Facebook to Promote Your Tours & Activities

With more than 2 billion users and high search ranking authority, Facebook is one of the best online spaces for businesses to promote their tours and activities. This video covers how to optimize your company’s…

Last Updated: January 23, 2020

Beginner, Intermediate

12 minute read

SEO
Websites

Using Schema Markup To Up Your SEO Game

Schema markup, a structured data vocabulary, is a semantic vocabulary of tags or microdata you can add to your site’s HTML to tell search engines how you want them to display your pages in the…

Intermediate, Advanced

38 minutes

Business Management Tips
Dashboard & FareHarbor

Expand Your Reach with the FareHarbor Distribution Network

Do you have excess capacity that you’re not sure how to fill? Come join our webinar and discover how the FareHarbor Distribution Network (FHDN) makes it easy to distribute your tours/activities on a wider scale.…

All Skill Levels

11 minute read

Digital Marketing
Email Marketing
Social Media

Enhance Your Marketing Strategy With Personalized Content

Marketing your tour and activity company is the most common way to spread the word about your business, engage with past customers, and draw in new guests. But if you really want to drive conversions…

Last Updated: September 13, 2022

Intermediate, Advanced

9 minute read

SEO
Websites

The Importance Of Making Your Website Accessible

In addition to website best practices for SEO, user experience, and online sales, accessibility is another essential component of your website. The Americans with Disabilities Act (ADA) was created in 1990 to ensure that people…

Intermediate

Business Management Tips
Websites

Web Branding Basics Checklist

When it comes to your online presence, branding doesn’t stop at your website. You want people to recognize any materials published by your company, such as email newsletters, social media posts, advertisements, and more. It’s…

Last Updated: July 8, 2020

Beginner

3 minutes

Reputation Management
SEO

Reputation Matters Part 2: Responding To Online Reviews

Good business owners respond to online reviews — both positive and negative. But it can be difficult to know what to say, especially if the review came from an unhappy customer. This video outlines the…

Last Updated: August 11, 2020

Intermediate, Advanced

17 minute read

Business Management Tips

Branding 101: Building A Smart, Effective Brand for Your Tour or Activity Business

Your brand is one of the most powerful tools in your marketing arsenal as it represents your identity as a business and the quality of the services you provide, at-a-glance. Taking the time to create…

Beginner, Intermediate

Dashboard & FareHarbor
Digital Marketing
SEO
Websites

Annual Checklist For Tour And Activity Operators

You know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities. With so many tasks to take care of, it can be hard to…

Last Updated: January 7, 2020

All Skill Levels

9 minute read

Business Management Tips
Industry Insights

Get to Know Your FareHarbor Teams

Whether you’re just getting started with FareHarbor or you’ve been with us for years, you know it’s our priority to help you grow your business. We have a variety of teams at your disposal who…

All Skill Levels

11 minute read

SEO
Websites

Building On Your Link Building Outreach Strategy

Link building is a combination of creating quality content, understanding what your audience wants to see, and getting a sense of how your competitors rank for similar keywords and content. If you’ve read our guide…

Last Updated: April 17, 2020

Intermediate

8 minute read

Digital Marketing
Social Media

Keep Track of Your Content With a Social Media Calendar

By the end of 2019, a whopping 2.7 billion people will be using social media, according to Statista. This makes social networks like Facebook, Instagram, and Twitter essential locations for reaching a wide audience of…

Beginner, Intermediate

4 minutes

Reputation Management
SEO

Reputation Matters Part 1: Managing Your Online Reviews

Are you making the most of your company’s online presence? Reviews and ratings can make or break a business, so promoting good reviews is essential for growth. This video covers the importance of your company’s…

Beginner, Intermediate

7 minute read

Digital Marketing
Social Media

Tips for Running a Successful Social Media Campaign

Social media is a necessity for any modern tour business, and there are many ways to leverage this tool to increase online bookings. Not only does it increase your brand awareness, but it can also…

Last Updated: December 13, 2019

Intermediate

9 minute read

Business Management Tips
SEO
Websites

Why Sell Online? 5 Pros of E-Commerce

Word of mouth and referrals have always been a cornerstone of the tours and activities industry, and while they are some of the best ways to create loyalty and foster trust, they don’t have as…

Last Updated: December 5, 2019

Beginner

5 minutes

Digital Marketing
Social Media

Using Instagram to Promote your Tours & Activities

Did you know Instagram has over 1 billion active users? This the ideal platform to show off your tours and activities, and this video guide covers the importance of using a business profile, what types…

Last Updated: March 18, 2020

Beginner, Intermediate

9 minute read

Industry Insights
Local Strategies

What Makes A Great Tour Guide?

It’s no secret that tour guides can make or break a guest’s experience. From the negative TripAdvisor reviews about tour guides who were rude or unprofessional to the social media selfies of happy guests with…

Beginner

9 minute read

Digital Marketing
Industry Insights
SEO

How to Market Tours & Activities to Families

One of the most important aspects of marketing is determining who your target audience is and understanding their behaviors. If families make up a significant portion of your bookings and tour groups, then it’s crucial…

Last Updated: November 1, 2022

Beginner, Intermediate

14 minute read

Pay-Per-Click
Social Media

Facebook & Instagram: Creating Ads To Promote Your Tours & Activities (PPC)

Facebook and Instagram have a whopping 3 billion active users combined, making them the most important platforms for business owners looking to reach a wide audience. Building a dedicated following organically can take a lot…

Last Updated: February 4, 2021

Beginner, Intermediate

12 minute read

Content Marketing
Local Strategies
SEO
Websites

A Step-By-Step Guide to Creating a Link Building Strategy

When you’ve put a lot of time and energy into search engine optimization, it can feel frustrating when your website doesn’t rank well on the search engine results page (SERP). Although it can take three…

Beginner

COVID-19 Resources
Digital Marketing
Websites

Checklist: Promoting Your Tours & Activities During the Holidays

The holiday season is upon us once again, and online shopping and gift-giving remain popular activities among consumers. From families looking for activities to participate in in the new year to sharing tour gift cards…

Last Updated: February 5, 2021

Beginner, Intermediate

10 minute read

Local Strategies
Reputation Management
SEO

Using Local Directories to Drive Website Traffic & Improve Local SEO

If you’ve read our guide to local SEO, you know it’s important to have local citations on business directories to help your rankings on local searches. A local citation is a mention of the name,…

Last Updated: February 9, 2021

Beginner, Intermediate

10 minute read

A Beginner’s Guide to Using Google Search Console

You’re probably already familiar with Google Analytics, but as a business owner, it’s equally important to use Google Search Console, a free tool that allows you to analyze your site’s performance in the search engines…

Intermediate

12 minute read

Digital Marketing

5 Marketing Strategies for Black Friday Weekend (And Beyond)

The chaos of the holidays can sneak up quickly, and being prepared in advance will help you get your business ready for maximum sales. The popularity of online shopping continues to increase every year, especially…

Last Updated: March 15, 2022

Beginner

9 minute read

Business Management Tips
Local Strategies
SEO
Websites

Optimize Your Website to Capture Last-Minute & In-Destination Bookings

Tour operators love guests who book and plan their trip well in advance, but not all travelers are planners. Last-minute and in-destination bookings are inevitable as travelers go with the flow and decide to book…

Last Updated: September 4, 2020

Beginner, Intermediate

Digital Marketing
Social Media

Share Your Tour Videos: YouTube Optimization Checklist

As one of the top 2020 social media trends, video is a popular and highly effective tool that tour and activity operators can take advantage of to help grow their businesses. According to Google, 88%…

Beginner

3 minutes

Digital Marketing
Email Marketing

The Power of Email Marketing: Best Practices Part Two

Ready to start sending marketing emails to your subscribers? This video will cover the different types of email campaigns you can start running, including sales and promotions, newsletters, lifecycle emails, and more. Learn how to…

Last Updated: November 19, 2020

Beginner, Intermediate

Content Marketing
SEO
Websites

The Ultimate SEO Checklist

Search engine optimization can feel a little overwhelming even to the most seasoned website owners, but it’s important to stay on top of your site’s performance and adjust your SEO as needed. If your site…

All Skill Levels

Digital Marketing
Reputation Management
SEO
Websites

Google Business Profile Checklist

Google Business Profile is a vital tool to help customers find your company in search engines and ultimately book with you. Your Google Business Profile displays important information about your business including location, hours, reviews,…

Last Updated: September 4, 2020

All Skill Levels

SEO
Websites

Website UX Checklist

It’s easy to find yourself getting hung up on optimizing your website for SEO, but that doesn’t mean you should forget about user experience (UX) when designing your website. UX — how customers interact with…

Last Updated: December 3, 2020

Beginner, Advanced

Content Marketing
SEO

Checklist: 10 Steps To Writing Content That Sells

From activity pages and about us descriptions to blog posts, FAQ pages, and everything in between, the content you write for your website is one of the most important aspects of your digital marketing strategy.…

Last Updated: January 28, 2021

Beginner, Intermediate

Content Marketing
Digital Marketing
Email Marketing

Email Marketing Best Practices Checklist

Email marketing is one of the most efficient and cost-effective ways to reach your contacts year-round with engaging content, special incentives, important information about your business, and other quality content or offers. Whether you’re just…

Beginner, Intermediate

11 minute read

Digital Marketing
Email Marketing

Understanding the 5 Most Important Email Marketing Benchmarks

The only way to make sure your email marketing strategy is working for you is to look at the numbers, but it can be a bit overwhelming when you’re faced with a lot of data and…

All Skill Levels

10 minute read

SEO
Websites

Using Google Analytics Data to Maximize Opportunity

There are a lot of how-to’s on navigating Google Analytics, including what each report means and how to properly set up various filters, custom segments, referral exclusions, and just about every feature that’s available on…

Last Updated: October 19, 2020

Intermediate, Advanced

7 minute read

Digital Marketing
Email Marketing
Pay-Per-Click

Digital Marketing Pro Tip: Why You Should Always A/B Test

Digital marketing is driven by data. Which image will increase an email’s click-through rate? Which subject line will get more people to open an email? These are the types of questions marketers ask themselves to…

Intermediate

9 minute read

Reputation Management
SEO

Top Review Platforms for Tour & Activity Operators

A business’s online reputation is more important than ever. Reviews can make or break a potential customer’s decision to book with a tour operator, and responding to both positive and negative reviews across review platforms…

Beginner, Intermediate

86 minutes

Business Management Tips

How to Grow a Tour Business

Guest Webinar Series Presented by Be a Better Guide and The Sunshine Tribe Be a Better Guide Project and The Sunshine Tribe helps tour and activity entrepreneurs all over the world create, sell and market…

Last Updated: September 7, 2022

Beginner

65 minutes

Industry Insights

10 Trends Defining Tours, Activities & Attractions

Guest Webinar Series Presented by Arival and Unexpected Atlanta Arival has become the defining platform for the Tours, Activities & Attractions sector, with three conferences worldwide, a series of definitive research reports and Arival.travel media…

All Skill Levels

56 minutes

Business Management Tips
Reputation Management
SEO

Understanding the Modern Customer Journey

Guest Webinar Series Presented by Podium Over 35,000 local businesses trust Podium to help them get found, get chosen and get connected to their consumers online. This webinar will cover: The evolving customer journey and…

Last Updated: October 23, 2019

Beginner

9 minute read

Digital Marketing

Glossary of Digital Marketing Terms

The digital world is full of terms like SEO, PPC, SSL, SERP, and many more. With countless terms and topics to process, digital marketing jargon can sometimes make you feel like you’re reading a different…

Last Updated: November 2, 2021

Beginner

14 minute read

Content Marketing
Digital Marketing
SEO
Websites

13 Free & Fun SEO Tools

If you’ve been reading our SEO guides, you know there are plenty of tools out there that business owners can use to refine their SEO strategy. But especially for small businesses, paid premium tools can…

All Skill Levels

11 minute read

Content Marketing
SEO
Websites

Why Duplicate Content Hurts SEO And How to Avoid It

Duplicate content is just what it sounds like — content that appears on the internet in more than one place. Since that “one place” is defined as any location with a unique URL, duplicate content…

Last Updated: October 15, 2020

Intermediate

12 minute read

Digital Marketing
Social Media

Utilizing Video to Promote Your Tours & Activities

Emerging as one of the tourism industry’s biggest trends, video should be a central piece of your digital marketing strategy in 2020 and beyond. Video has become a dominant and valuable type of social content…

Last Updated: October 20, 2020

Beginner, Intermediate

10 minute read

Business Management Tips
Digital Marketing
Websites

Mapping Your Customers’ Digital Journey in Six Stages

Booking vacations is an exciting experience, but it also requires a lot of research from the traveler’s perspective. Customer journey maps are a great tool to visually represent your customers’ experiences from beginning to end,…

Last Updated: February 9, 2021

Intermediate, Advanced

7 minutes

Content Marketing
Digital Marketing
SEO

Content Is King: Getting Started with Blogging

Search engines love websites that are frequently updated with new pages and content, and searchers do too! This video will show you how to add fresh content to your website by creating and maintaining a…

Beginner

2 minutes

Digital Marketing
Email Marketing

The Power of Email Marketing: Best Practices Part One

Did you know that 50% of U.S. respondents check their personal email up to 10 times a day? That’s a lot of opportunities to communicate with potential customers, and email marketing is an effective way…

Last Updated: October 21, 2019

Beginner

6 minutes

SEO
Websites

Getting Started with SEO

With only 10 unique positions on the first page of any search engine, landing one of the top spots is essential for your website and business. If you’re new to search engine optimization (SEO), this…

Last Updated: October 21, 2019

Beginner

3 minutes

Digital Marketing
Pay-Per-Click

Pay to Play: Getting Started With PPC Marketing

Ninety-three percent of online experiences begin with a search. Reach your potential customers from their very first search with PPC marketing. PPC, or pay per click, is a form of marketing in which you, the…

Last Updated: December 16, 2020

Beginner

7 minutes

SEO
Websites

Website Optimization Fundamentals: Getting Started

Every great website is built with two goals in mind: To make the website easily discoverable on the search engine results page and To convert visitors into customers This video covers eight optimization fundamentals that…

Last Updated: October 27, 2021

Beginner, Intermediate

11 minute read

Business Management Tips

Navigating the Slow Season: Extend Your Seasonal Operation Into a Lucrative Business All Year Long

Whether you operate a snowmobile tour in Colorado or a dolphin cruise in Florida, there is a chance you experience downtime at some point during the year. Seasonality is an obstacle that the vast majority…

Last Updated: November 21, 2019

Beginner

7 minute read

SEO
Websites

How Long Does It Take for a Site to Rank?

This is a question that every business owner with a website will ask themselves at some point. You’ve worked on making your new website the best it can be or refreshed your existing site, and…

Intermediate, Advanced

9 minute read

Content Marketing
Email Marketing

Engage with Customers Using Canned Emails

Do you find yourself writing the same responses to customer emails over and over again? Have you ever tried to reach a customer to communicate last-minute itinerary changes and not been able to get in…

Last Updated: March 10, 2022

Beginner, Intermediate

13 minute read

SEO
Websites

Domain Do’s and Don’ts

When it comes to your online presence and SEO, your domain name is one of the most important factors to consider. Your domain should reflect your brand, help you rank in SEO searches, and be…

Beginner, Intermediate

12 minute read

Industry Insights

5 Travel & Tourism Trends to Watch in 2020

Keeping up with industry trends is essential for finding and retaining happy customers. In today’s fast-paced world of new technology, social media influencers, and Instagrammable vacation destinations, new travel and tourism trends are constantly emerging,…

All Skill Levels

7 minute read

Business Management Tips
Dashboard & FareHarbor

Are Tour Add-Ons Right For My Business?

No matter which pricing strategies are used to sell activities, there’s always room for something extra to help drive revenue and set yourself apart from the competition. Tour add-ons are additional services or products that…

Last Updated: February 14, 2020

Beginner

16 minute read

SEO
Websites

A Brief History of Google Algorithm Updates

If you stay on top of SEO news, you’re probably familiar with the dreaded algorithm update. But what does an algorithm update mean for your website? As Google learns more about how users interact with…

All Skill Levels

10 minute read

Business Management Tips

Ways to Implement Pricing & Upsell Strategies

Pricing strategies for tour operators often involve a balance between marketing goals and financial analysis. Whether you’re just starting out as a tour operator and wondering what to charge for activities or you’ve been on…

Intermediate, Advanced

15 minute read

Email Marketing

Choosing The Right Email Marketing Campaign To Promote Your Tour Business

There are so many ways to use email campaigns to achieve your marketing goals — whether you’re looking to promote brand awareness, increase conversions, or grow your revenue — that it can be difficult to…

Last Updated: May 13, 2021

Beginner, Intermediate

9 minute read

Digital Marketing
Email Marketing

Email Marketing Basics for Tour Operators

Email marketing is one of the most efficient ways to reach your customers and contacts without sacrificing your time or budget. This is a year-round tactic that you can use to engage previous customers, encourage…

Last Updated: August 10, 2021

Beginner

19 minute read

Digital Marketing
Pay-Per-Click
Social Media

Choosing the Right PPC Channel for Your Business

Pay-per-click (PPC) advertising is a quick way to generate traffic to your website, in addition to other tactics like search engine optimization. Through PPC, it’s easy to target an audience with advertisements across several platforms,…

Last Updated: November 27, 2023

Intermediate, Advanced

9 minute read

Business Management Tips
Industry Insights
Local Strategies

Everything Tour & Activity Operators Need to Know about Google Things to do

One of the most useful tools to get more bookings right from Google Search is Things to do. As a FareHarbor client with online availability, you can give customers the option to book directly from…

Last Updated: January 14, 2020

All Skill Levels

12 minute read

Social Media

Getting Started with Twitter for Tour Operators

Stepping into the world of Twitter for the first time can be a little overwhelming. Unlike other social media platforms where you can leisurely peruse, Twitter feels a bit more fast-paced with new posts constantly…

Last Updated: February 13, 2020

Beginner, Intermediate

18 minute read

Digital Marketing
Pay-Per-Click

Digital Marketing Strategy: Breaking Down Pay-Per-Click Marketing (PPC)

When you purchase a product or booking a service online, where do you typically start? Chances are, you start with a search. Today, 93% of online experiences begin with a search engine (imForza). This is…

Beginner, Intermediate

19 minute read

SEO
Websites

8 Elements of a Website That Ranks & Converts

Your company’s website should have two main goals: to make your business and activities discoverable in search engines and to convert visitors into customers. Optimizing your website helps you achieve these goals by giving your…

All Skill Levels

14 minute read

Social Media

Getting Started with Facebook for Tour Operators

With over 2 billion active users, Facebook is the most popular social media platform out there, and it has a diverse user base from a variety of age groups. All businesses are expected to have…

Last Updated: November 7, 2019

Beginner, Intermediate

12 minute read

Social Media

Getting Started with Instagram for Tour Operators

With its visual nature and an ever-increasing number of users, Instagram is the perfect social media platform for tour and activity operators. It currently has more than 1 billion active accounts every month (Instagram), and…

Beginner, Intermediate

13 minute read

Digital Marketing
Social Media

Social Media Trends You Need to Know Heading Into 2020

Social media plays a big marketing role for any business, with 3.196 billion active social media users in the world today, and it has quite an impact on the travel and tourism industry. Today, 30%…

Last Updated: February 12, 2021

All Skill Levels

12 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Increase Online Bookings With Partnerships & Resellers

Marketing your tour or activity company and growing your business can be a challenge in a constantly evolving industry. Between managing employees, responding to customer reviews, and making your tours or activities the best they…

Beginner, Intermediate

7 minute read

Business Management Tips
Websites

Don’t Miss Out on Revenue: Why All Your Activities Should Be Bookable Online

Historically, tour and activity operators were able to rely on word of mouth and in-destination bookings such as walk-ups or concierge desks. However, due to the rise of online search engines and social media, the…

Beginner

15 minute read

Digital Marketing

Building Blocks of a Digital Marketing Strategy

Creating a digital marketing strategy from scratch can seem time-consuming, and you might be tempted to start implementing tactics before developing a full plan, but having a clear strategy is the first step toward achieving…

Last Updated: December 16, 2020

Beginner, Intermediate

9 minute read

Business Management Tips
Websites

Featuring Your Best-Selling Activity on Your Website

Imagine you’re planning a trip to Puerto Rico and you’ve been browsing the web for tour and activity ideas. You’ve found a couple of tours that take guests to popular waterfalls in El Yunque Rainforest…

Beginner

4 minute read

Increase Bookings: Why You Need to Build Out Next Season’s Calendar, Now!

Whether you’re a planner or you wait until the last minute when it comes to planning your own vacations or activities, as a tour operator, it is imperative to think ahead. One major piece of…

Last Updated: December 7, 2022

13 minute read

Content Marketing
Digital Marketing
SEO

Content Marketing Strategy: The Complete List of Blogging Do’s & Don’ts

Looking for an extra boost in organic traffic or hoping to create more engagement with your website? Blogging drives traffic to your site and is a fun and effective way to hook potential customers with…

Beginner

19 minute read

Content Marketing
Digital Marketing
Email Marketing
Social Media
Websites

Digital Marketing Strategy: Using CTAs to Drive Bookings

A call to action, or CTA, is a statement that directs readers to take a single action by prompting them or telling them exactly what to do next. If you have a website, you already…

Last Updated: October 12, 2020

Beginner, Intermediate

13 minute read

Business Management Tips
Reputation Management
SEO

Understanding the Importance of Online Reviews

Thanks to review websites like Yelp, Tripadvisor, and even Facebook business pages, a company’s online reputation can make or break a consumer’s decision to book a tour or activity. With smartphones always at our fingertips,…

Beginner

8 minute read

Reputation Management
SEO

Reputation Management: How to Respond to Negative Reviews

Managing your online reputation is crucial to the success of your business. One major part of this process is responding to your reviews — those that are negative and those that are positive. According to…

Last Updated: April 29, 2022

Beginner, Intermediate

9 minute read

Business Management Tips

Are OTAs Right for Your Business?

Online travel agencies, or OTAs, are third-party resellers such as Viator, Expedia, GetYourGuide, and others that sell local tours and activities. This might make it sound like OTAs are competition for your business, but the…

Beginner

16 minute read

Digital Marketing
Email Marketing
Local Strategies

Tips & Tricks to Build & Segment Your Email List

Email marketing is one of the most efficient and cost-effective ways to engage with your customers and contacts and to develop your brand. This is a year-round tactic that you can use to encourage repeat…

Last Updated: May 20, 2021

Beginner

7 minute read

Business Management Tips
Dashboard & FareHarbor
Websites

Simplify Your Check-In Process: The Benefits of Using an Electronic Waiver

Why Electronic Waivers Are Important Electronic waivers – just like traditional paper waivers – are a useful tool for protecting tour and activity operators from negligence liability. Whether a company offers high-adrenaline zip line rides…

Beginner

16 minute read

Content Marketing
Digital Marketing
Email Marketing
Pay-Per-Click
SEO
Social Media

How Digital Marketing Can Help Grow Your Business

What is digital marketing? With the number of internet users constantly increasing, it has become even more important for small businesses to reach their target audience online. That’s where digital marketing – any marketing efforts…

Last Updated: February 9, 2021

Beginner

20 minute read

Content Marketing
SEO
Websites

8 Tips for Creating Content That Your Customers – And Google – Want!

Writing killer content is one of the most important parts of digital marketing, and it’s a great tool to rank organically in search engines and to establish you as an industry expert. Getting started with…

Beginner, Intermediate

15 minute read

Digital Marketing
Social Media

Social Media Platforms Every Tour Operator Should Use

While you might associate social media with pictures of food and videos of teenagers doing dangerous challenges, it’s actually an important marketing tool for businesses, particularly in the travel and tourism industry. For starters, it…

Beginner

30 minutes

Dashboard & FareHarbor

Creating & Updating Items

Want to be more hands-on with your Dashboard? This session will go over the basics of creating and updating your items. This session will include the following: The basic steps to create a new item…

Intermediate

27 minutes

Business Management Tips
Dashboard & FareHarbor

Introduction to FareHarbor Reports

Looking to dive into the world of FareHarbor reporting? This webinar is a perfect place to start! This session will include the following: Reports terminology Advanced reports: Sales, Bookings, Customers, Custom Field Answers Navigating, customizing…

Beginner

30 minutes

Dashboard & FareHarbor

Managing Your Calendar & Availabilities

You spend a lot of time looking at your FareHarbor calendar – and we want to give you the tools to be efficient! Discover different tricks to use when viewing, updating, and creating your calendar.…

Beginner

26 minutes

Dashboard & FareHarbor

Manifest & Check-in Features

Efficiency is key when it comes to checking in your guests. Join us on this webinar as we go through tips and best practices for utilizing your manifest. This session will include the following: Manifest…

Beginner

48 minutes

Dashboard & FareHarbor

Dashboard 101: Managing Your Bookings

This introductory webinar is great for new FareHarbor users or anyone wanting to brush up on their dashboard knowledge! This session will include the following: Dashboard terminology Basics of the bookings calendar Creating a new…

Beginner

52 minutes

Pay-Per-Click

Grow Your Business with Pay-Per-Click (PPC)

Join us as we go over the benefits of pay-per-click advertising and how it can help grow your business. This session will include the following: Overview of Pay-Per-Click and how it works PPC benefits and…

Beginner

17 minutes

Dashboard & FareHarbor

Custom Field Basics

Interested in optimizing your book form but not sure where to start? Custom fields are a huge part of your conversions, and this lesson will teach you some of our best practices. This session will…

Advanced

25 minutes

Dashboard & FareHarbor

Introduction to Resources

Have you ever wondered what resources are or how you can manage inventory on FareHarbor? To find the answers and more, join us for our Introduction to Resources webinar! This session will include the following:…

Advanced

21 minute read

Content Marketing
Local Strategies
SEO
Websites

Using Keywords to Improve Site Ranking

Keywords are the terms and phrases that describe the content of a page, and they’re what searchers type into search engines to find the content they’re looking for. Skillful use of keywords is one of…

Last Updated: February 4, 2021

Beginner, Intermediate

11 minute read

COVID-19 Resources
Local Strategies
SEO

The Importance of Local SEO

Local SEO is absolutely crucial for small businesses and brick-and-mortar businesses to be discovered online. In fact, according to SEO Tribunal, 97% of people learn more about local businesses online than anywhere else. This is…

Last Updated: April 13, 2023

Beginner

13 minute read

Local Strategies
SEO

Why You Need a Google Business Profile

As a business owner, your main goal related to your online presence is for customers to find you and book with your company. Google Business Profile is a vital tool for reaching that goal, helping…

Last Updated: April 20, 2021

Beginner

12 minute read

SEO
Websites

Why You Need an SSL Certificate for Your Website

No matter how big or small your company is, it’s important to have a secure website. You’ve probably read about data and website security and the rise of online fraud, from phishing breaches to data…

Advanced

14 minute read

Local Strategies
SEO
Websites

What Is SEO & How Can It Help My Business?

SEO stands for search engine optimization. It’s the process of improving your website so that it attracts quality traffic and enjoys prime visibility on the search engine results pages (SERPs). Most people understand SEO as…