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From Scrolling to Booking: Exploring Social Media Marketing and Short-Form Video

Last updated on December 11, 2023
70 minutes
Key Takeaways

  • Use what you know about your target audience to determine which platforms to focus on.
  • Experiment with these content types: itinerary, behind the scenes, and commercial.
  • Effective hashtags and captioning will make your content stand out to potential customers.

Skill Level

Beginner, Intermediate

Experience the excitement of the Spark main stage! Recorded live at Spark Orlando, this session features FareHarbor’s Digital Marketing Strategist, Tristen Johns, and our very own TikTok guru, Account Manager Rebekah Costley. This is one of several select on-demand sessions from Spark 2023.

Learn to pinpoint your target audience with precision, craft social media content tailored to your preferences, and adopt data-driven approaches to content creation that drive increased conversions. This session is ideal for business owners, particularly those lacking a dedicated marketing or social media team member, who want to enhance their grasp of social media marketing strategies.

Additional Session Resources

Operator Examples:

Get Up and Go Kayaking

Sea the City

Wick and Pour

Short-Form Video Formats to Try

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