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Videos

5 minutes

Business Management Tips
Industry Insights

2020 Rewind: Top Compass Learnings

Last Updated: January 6, 2021

There’s no way around it – 2020 was a tough year for travel and tourism. But it was also a year where many of you took the opportunity to learn, adapt, and identify new ways…

All Skill Levels

4 minutes

COVID-19 Resources
Digital Marketing
Websites

The Tour Operator’s Guide: Sharing Health & Safety Standards to Have the Most Impact

Last Updated: October 29, 2020

With all of the uncertainty surrounding the coronavirus pandemic in 2020, customers searching for your business online will likely have a lot of new questions they’d like to have answered before they are comfortable making…

All Skill Levels

5 minutes

Digital Marketing
Social Media

8 Proven Ways to Engage with Followers on Social Media

Last Updated: September 15, 2020

In previous videos, we’ve told you the benefits of setting up social media accounts to promote your tours and activities business. But social media is not just about promotion — it’s about engaging with your…

All Skill Levels

6 minutes

Reputation Management
SEO

You Asked, We Answered: Review FAQS (That You’ll Actually Use!)

Last Updated: September 15, 2020

Online reviews got you a little confused? It’s no surprise – there are a lot of moving parts when it comes to reviews – from choosing the most important review platforms to understanding how to…

Beginner, Intermediate

7 minutes

COVID-19 Resources
Local Strategies
SEO
Websites

Grow Your Business With Local SEO

Last Updated: July 21, 2020

Search engine optimization is one of the most important things you can work on to ensure your business can easily be found online. Local SEO is crucial to help your business appear in the SERP…

Beginner, Intermediate

5 minutes

Business Management Tips
Digital Marketing
Industry Insights

Steps In the Traveler’s Booking Journey

Last Updated: January 25, 2023

Booking travel requires a lot of research and planning on the traveler’s end. Throughout their booking journey, there are a handful of common touch points and important micro-moments where you can increase awareness of your…

Beginner

6 minutes

Social Media

Using Twitter To Promote Your Tours And Activities

Last Updated: July 8, 2020

Wondering how to reach a large audience with the push of a button? As one of the most-used social media platforms available, Twitter lets you share information about your tours and activities in a quick-hit…

Beginner

5 minutes

Social Media

Using Facebook to Promote Your Tours & Activities

Last Updated: January 27, 2020

With more than 2 billion users and high search ranking authority, Facebook is one of the best online spaces for businesses to promote their tours and activities. This video covers how to optimize your company’s…

Beginner, Intermediate

3 minutes

Reputation Management
SEO

Reputation Matters Part 2: Responding To Online Reviews

Last Updated: July 8, 2020

Good business owners respond to online reviews — both positive and negative. But it can be difficult to know what to say, especially if the review came from an unhappy customer. This video outlines the…

Intermediate, Advanced

4 minutes

Reputation Management
SEO

Reputation Matters Part 1: Managing Your Online Reviews

Last Updated: January 19, 2021

Are you making the most of your company’s online presence? Reviews and ratings can make or break a business, so promoting good reviews is essential for growth. This video covers the importance of your company’s…

Beginner, Intermediate

5 minutes

Digital Marketing
Social Media

Using Instagram to Promote your Tours & Activities

Last Updated: December 5, 2019

Did you know Instagram has over 1 billion active users? This the ideal platform to show off your tours and activities, and this video guide covers the importance of using a business profile, what types…

Beginner, Intermediate

3 minutes

Digital Marketing
Email Marketing

The Power of Email Marketing: Best Practices Part Two

Last Updated: February 11, 2021

Ready to start sending marketing emails to your subscribers? This video will cover the different types of email campaigns you can start running, including sales and promotions, newsletters, lifecycle emails, and more. Learn how to…

Beginner, Intermediate

7 minutes

Content Marketing
Digital Marketing
SEO

Content Is King: Getting Started with Blogging

Last Updated: February 9, 2021

Search engines love websites that are frequently updated with new pages and content, and searchers do too! This video will show you how to add fresh content to your website by creating and maintaining a…

Beginner

2 minutes

Digital Marketing
Email Marketing

The Power of Email Marketing: Best Practices Part One

Last Updated: February 11, 2021

Did you know that 50% of U.S. respondents check their personal email up to 10 times a day? That’s a lot of opportunities to communicate with potential customers, and email marketing is an effective way…

Beginner

6 minutes

SEO
Websites

Getting Started with SEO

Last Updated: October 21, 2019

With only 10 unique positions on the first page of any search engine, landing one of the top spots is essential for your website and business. If you’re new to search engine optimization (SEO), this…

Beginner

3 minutes

Digital Marketing
Pay-Per-Click

Pay to Play: Getting Started With PPC Marketing

Last Updated: October 21, 2019

Ninety-three percent of online experiences begin with a search. Reach your potential customers from their very first search with PPC marketing. PPC, or pay per click, is a form of marketing in which you, the…

Beginner

7 minutes

SEO
Websites

Website Optimization Fundamentals: Getting Started

Last Updated: December 16, 2020

Every great website is built with two goals in mind: To make the website easily discoverable on the search engine results page and To convert visitors into customers This video covers eight optimization fundamentals that…

Beginner, Intermediate

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