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Pay to Play: Getting Started With PPC Marketing

Last updated on October 21, 2019
3 minutes

Skill Level


Ninety-three percent of online experiences begin with a search. Reach your potential customers from their very first search with PPC marketing. PPC, or pay per click, is a form of marketing in which you, the advertiser, pay a fee each time your ad is clicked. Check out this video to learn how PPC marketing gets your website listed higher on the search engine results page, increases visits to your website, drives conversions, and increases revenue. Determine if PPC is right for your business, what types of campaigns you should create, where to advertise, and how to measure success.

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