FareHarbor Compass is exclusively for FareHarbor clients. Please use your FareHarbor login to access Compass.

Last Updated: August 13, 2024

All Skill Levels

4 minute read

Digital Marketing
SEO

3 Simple Blog Writing Tips to Grow Engagement and Conversions

Blogging is a valuable way to teach travelers about your business and local area, entice customers to book your tours, and showcase your expertise in your craft — so long as you are publishing the…

Last Updated: August 9, 2024

All Skill Levels

5 minute read

Content Marketing
Digital Marketing
Local Strategies

3 Effective Tactics to Draw More Affiliates to Your Business

If you’re having trouble filling availabilities or want to increase your business’s exposure, working with affiliates could be just the ticket. Affiliates are companies that sell other operators tours and activities for a commission. While…

Last Updated: April 16, 2024

Intermediate, Advanced

4 minute read

Digital Marketing
SEO
Websites

The Types of Photos You Must Include on Your Tour or Activity Site

Your website serves as more than just an online brochure for your tour and activity business—it’s your primary sales tool. To stand out and attract the right audience, you must effectively showcase what you have…

Last Updated: April 2, 2024

Intermediate

6 minute read

Digital Marketing
Social Media

Want to add a clickable link in Instagram? Use a Link in Bio Tool

Why Use a Link in Bio Tool In the tour and activity industry, making the most out of your social media presence is essential. It’s one thing to showcase incredible images on your pages, but…

Last Updated: March 27, 2024

Intermediate

38 minutes

Business Management Tips
Digital Marketing
Pay-Per-Click

Impactful Marketing Data: Tracking Campaigns and Targeting the Ideal Audiences

Uncover what UTM parameters are and why they’re essential to your data collection. Plus! Learn what Google Ads can do for your business. In this 40-minute webinar, you will learn: To unlock valuable insights about…

Last Updated: March 13, 2024

Intermediate

53 minutes

Digital Marketing
Industry Insights

Increase the Lifetime Value of your Customers: Cracking the Code on Memory Marketing with Fotaflo

Turn guests into repeat bookers! See how you can capitalize on the nostalgia of your tours and activities through the power of photo and video. In this 40-minute webinar presented by Fotaflo, you will learn:…

Last Updated: March 13, 2024

All Skill Levels

4 minute read

Business Management Tips
Digital Marketing
Websites

Rebranding Your Business? A Roadmap to a Successful Transformation

So, you’ve decided to rebrand your business. Whether it just feels like the right time, or you recently read the previous Compass guide on determining whether to rebrand, you’re ready to take the plunge. When…

Last Updated: February 22, 2024

Beginner, Intermediate

6 minute read

Digital Marketing
Industry Insights

Strategic Timing for Success in Busy Season Marketing

In the dynamic world of marketing, timing is crucial. Whether prepping for your high season or an upcoming promotion, launching your campaigns at the right time is key. People browse travel options year-round, with certain…

Last Updated: February 14, 2024

All Skill Levels

7 minute read

Business Management Tips
Content Marketing
Digital Marketing

Destination Marketing: Leverage the Allure of Your Location to Sell More Tours

Your marketing initiatives likely focus on your USPs (unique selling points) — you know, the aspects of your tours and activities that really make your business stand out. While this is a great strategy to…

Last Updated: February 9, 2024

All Skill Levels

7 minute read

Business Management Tips
Dashboard & FareHarbor
Digital Marketing

Scan and Go: Use QR Codes to Streamline Your Business

QR codes are a type of barcode that are scanned with a smartphone to take someone to a specific website link. They can link to pages such as your website, social media, or your book…

Last Updated: February 8, 2024

Beginner, Intermediate

9 minute read

Dashboard & FareHarbor
Digital Marketing
Industry Insights

5 Methods to Meet the Demands of Today’s Travelers

Whether you’re operating a tour of San Antonio’s Riverwalk or a bungee jumping station outside Portland, Oregon, you need to find creative ways to maintain a consistent flow of interest and traffic toward your company.…

Last Updated: January 23, 2024

All Skill Levels

6 minute read

Business Management Tips
Digital Marketing
Websites

Top Considerations for Rebranding Your Tour, Activity, or Attraction Business

When you build a business, you must cultivate a strong brand. Not only is this critical to your day-to-day operations, but it generates an emotional connection and memories with your target customers every time they…

Last Updated: January 17, 2024

Beginner, Intermediate

69 minutes

Digital Marketing
Industry Insights

AI Tools to Manage and Grow Your Business [Spark Rewind]

Join Christian Watts, founder and CEO of Magpie Travel, as he simplifies the concept of AI and demonstrates how AI tools can have a transformative impact on your tour business. In this webinar, you will…

Last Updated: January 3, 2024

All Skill Levels

6 minute read

Digital Marketing
Websites

3 Tips to Elevate Your Online Presence in 2024

Staying relevant in the tour, activity, and attraction industry means reaching a targeted audience of potential bookers, especially as you strive to achieve your business goals in 2024. But is your online marketing game up…

Last Updated: December 13, 2023

Beginner, Intermediate

7 minute read

Digital Marketing

14 New Year’s Marketing Ideas to Propel Audience Engagement

Your marketing efforts don’t have to pause after the end of the year — New Year’s Day offers numerous possibilities to boost brand engagement on social media and maintain a strong connection with your loyal…

Last Updated: December 11, 2023

All Skill Levels

52 minutes

Digital Marketing
Websites

Make GA4 Work For You: Exploring Functionality & Reporting

In this Spark 2023 rewind, FareHarbor’s Alex Neubauer and Rob Sweeney present their session from this year’s Spark conference in Orlando, Florida! This is one of several select on-demand sessions from Spark 2023. Delve into…

Last Updated: December 11, 2023

Intermediate, Advanced

28 minutes

Digital Marketing
Email Marketing

Mastering Marketing: Crafting an Effective Marketing Plan for Success

In this Spark 2023 rewind, FareHarbor account managers Jordan Baham and Lindsay Boutelle present their session from this year’s Spark conference in Orlando, Florida! This is one of several select on-demand sessions from Spark 2023.…

Last Updated: December 4, 2023

All Skill Levels

10 minute read

Business Management Tips
Dashboard & FareHarbor
Digital Marketing

You’re Not Alone! 5 Common Operator Pain Points Solved

With 1,400+ operators currently in Community (and counting), we are able to get firsthand insight into the problems our clients are facing. And this helps us identify which topics you want to see on Compass.…

Last Updated: November 15, 2023

Beginner, Intermediate

8 minute read

Business Management Tips
Digital Marketing
Websites

5 Success Strategies to Try in Your Off Season

Ah, the off season. That time of the year when your Colorado kayaking company needs to take a break from the cold weather or your Arizona hiking tour has to stop to avoid heatstroke in…

Last Updated: October 30, 2023

Beginner, Intermediate

7 minute read

Digital Marketing
Social Media

Striking Gold on Black Friday: Success Stories from Operators

Black Friday, a day synonymous with bargains and long queues, is no longer exclusive to retail businesses and storefronts. Now, we don’t even have to leave the comfort of our homes to cash in on…

Last Updated: October 13, 2023

Intermediate, Advanced

12 minute read

Business Management Tips
Digital Marketing
Industry Insights

Unlocking Busy Season Success: Statistical Insights for Tour Operators in ANZ

Preparing for the busy season is crucial for tour and activity operators to maximize revenue and provide exceptional customer experiences. Each region and activity type presents its own unique challenges and opportunities, but no matter…

Last Updated: October 11, 2023

All Skill Levels

6 minute read

Digital Marketing
Industry Insights

From Locals to Globetrotters: A Guide to Broadening Your Customer Base

You’re probably aware of the benefits of marketing to your local customer base. But depending on your location and the tours you offer, your target audience could be primarily made up of non-locals, and even…

Last Updated: October 5, 2023

Beginner, Intermediate

Digital Marketing
Reputation Management

Checklist: Developing Your Digital Identity to Increase Online Bookings

Is it your goal to get more online bookings? While you may be thinking of marketing strategies or promotions to achieve this goal, it’s important to take a step back and start with your online…

Last Updated: September 29, 2023

Beginner, Intermediate

6 minute read

Digital Marketing
Social Media

Developing Influencer Relationships for Marketing Success

With the ever growing number of social media influencers in the world, the landscape of the travel and tourism industry has changed massively. These days, you can spread the word and branding of your business…

Last Updated: September 28, 2023

Beginner

6 minute read

Digital Marketing
Pay-Per-Click
Websites

Maximize Your GA4 Data Insights with Google Signals

Getting comfortable with the many new aspects of GA4 (Google Analytics) may seem a bit overwhelming. That is why our team at FareHarbor wants to ensure you get all the critical details needed to maximize…

Last Updated: September 21, 2023

Intermediate, Advanced

32 minutes

Business Management Tips
Digital Marketing
Industry Insights

Unlocking Year-Round Success: How to Extend Your Season to Maximize Profits

Watch this recorded webinar to learn how to turbo-charge your seasonal marketing efforts and make this shoulder season one for the books with events and promotions. Duration: 32 minutes of presenter content + 7 minutes…

Last Updated: October 8, 2023

All Skill Levels

9 minute read

Digital Marketing
Websites

Data Insights Made Easy: An Introduction to Looker Studio

Reporting can feel like a very daunting task. Updating sheets every month and pulling out important insights takes up a lot of time. If you identify with those statements, we encourage you to start using…

Last Updated: August 23, 2023

Beginner, Intermediate

7 minute read

Business Management Tips
Digital Marketing
Industry Insights

KPIs: The Best Metrics to Track for Tour Operators

Whether you are launching a new experience, creating an enhanced marketing campaign, or aiming for a higher conversion rate, keeping track of your progress will help you set attainable goals. One great way to do…

Last Updated: August 16, 2023

Beginner, Intermediate

6 minute read

Digital Marketing

How to Work with a Marketing Agency: Building a Successful Partnership

In today’s competitive landscape, working with a marketing agency can be a game-changer for tour and activity businesses looking to enhance their brand presence, reach new customers, and drive business growth. If you’re wondering whether…

Last Updated: August 11, 2023

Beginner, Intermediate

10 minute read

Digital Marketing
Websites

GA4 Audience Guide: How to Use Suggested & Custom Audiences

We have covered the details of getting past any mistakes you may make in Google Analytics 4 (GA4) in a previous article you may want to check out. Now, we want to dive a bit…

Last Updated: July 14, 2023

Intermediate, Advanced

7 minute read

Business Management Tips
Digital Marketing

Unlocking Success: How to Select the Ideal Marketing Agency for Your Tour and Activity Company

There’s no hiding the fact that tour and activity operators are busy. And that sometimes means your marketing initiatives can fall by the wayside. A successful marketing strategy can be what boosts your business into…

Last Updated: June 26, 2023

Beginner, Intermediate

9 minute read

Digital Marketing
Reputation Management

Harness the Power of Online Reviews to Amplify Your High-Value Activities

In our highly competitive industry, tour and activity operators are constantly seeking innovative methods to drive traffic and increase revenue. High-value activities such as private tours, luxury experiences, and more expensive offerings are an excellent way…

Last Updated: June 16, 2023

Intermediate, Advanced

38 minutes

Dashboard & FareHarbor
Digital Marketing
Industry Insights

Driving Direct Bookings with Google Things to Do: The Setup and Integration with FareHarbor

Get to know the many advantages of Google Things to do as well as how to set up the integration in your Dashboard.

Last Updated: May 25, 2023

All Skill Levels

5 minute read

Digital Marketing
Websites

5 Free Digital Marketing Tools to Help You Grow

To be successful in your digital marketing strategy, you need the right tools to get the job done. You might feel that you don’t have much space in your budget for marketing software, but there…

Last Updated: May 10, 2023

Beginner, Intermediate

9 minute read

Digital Marketing
Industry Insights
Local Strategies
Social Media

Make Your Brand Stand Out to Attract New Customers

As a tour or activity operator, you know a steady flow of customers is crucial to maintaining the growth and success of your business. You need to capture the attention of any potential customer, whether…

Last Updated: May 5, 2023

Beginner, Intermediate

6 minute read

Digital Marketing
Email Marketing
Industry Insights

4 Discount Ideas to Drive Bookings Year-Round

Many businesses offer promo codes and discounts to entice their customers to choose specific products or services, and this strategy is perfect for tour and activity operators. Not only does this give customers an incentive…

Last Updated: April 26, 2023

Beginner, Intermediate

8 minute read

Digital Marketing
Industry Insights
Local Strategies

Drive Repeat Customers to Your Rental Company [4 Strategies]

Rental companies are prime candidates for getting repeat customers. Client satisfaction is essential for every operator’s success, but why is repeat business so important? Returning customers are 50% more likely to purchase from you than…

Last Updated: April 20, 2023

Beginner, Intermediate

49 minutes

Dashboard & FareHarbor
Digital Marketing
SEO
Websites

GA4 and FareHarbor: Understanding the New Integration

In this session, our in-house experts will walk you through GA4 best practices, key metrics, new reporting, and integrations with Google Ads. Operating under GDPR? Please read this FAQ with important information regarding using cookie consent managers…

Last Updated: April 19, 2023

All Skill Levels

8 minute read

Digital Marketing
Social Media

Increase Marketing ROI with Timely and Focused Messaging

When it comes to your marketing and advertising strategy, how and when you share it on your channels is just as important as the message itself. When your emails or social posts go unseen, your…

Last Updated: June 14, 2023

Beginner, Intermediate

6 minute read

Digital Marketing
Local Strategies
Reputation Management

How Tour Operators Can Leverage Apple Business Connect

Apple recently launched a new tool called Apple Business Connect that allows you to claim and update information about your business on Apple Maps. Think Google Business Profile, but for Apple. By setting up your…

Last Updated: March 24, 2023

All Skill Levels

8 minute read

Digital Marketing
Email Marketing
Industry Insights
Websites

The Early Bird Gets the Worm: Tactics to Drive Early Season Bookings

When your busy season or event is just around the corner, you’re likely filled with anticipation for the upcoming months. And you’re not alone—potential customers are eagerly planning their summer or winter activities and are…

Last Updated: March 7, 2023

All Skill Levels

4 minute read

Digital Marketing
SEO
Websites

Google Optimize Won’t Be Available After September 2023—Here’s What You Need to Do

Starting on September 30, 2023, Google Optimize will no longer be available. All tests and personalizations will also end on that date. Not to worry though—Google plans to incorporate similar features and solutions of Google…

Last Updated: February 17, 2023

All Skill Levels

5 minute read

Digital Marketing
Industry Insights

3 Tour & Activity Marketing Considerations For 2023

With a new year comes a renewed focus on optimizing your operations and online presence. Creating a successful digital marketing strategy will put your business in front of more potential customers, so it’s important to…

Last Updated: February 17, 2023

All Skill Levels

4 minute read

Digital Marketing
Social Media

3 Easy Valentine’s Day Promotion Ideas to Make Your Customers Swoon

Are you planning to promote your tours and activities around Valentine’s Day this year? Even if you’re still on the fence about this romantic holiday, you might be surprised by how easily and quickly you…

Last Updated: January 27, 2023

Beginner

7 minute read

Digital Marketing
Social Media
Websites

7 Ways to Use Canva in Your Marketing Materials

Are you interested in creating marketing materials at a lower cost? From social media posts to email graphics and edited photos, professional design work is often pricey and time consuming—but it doesn’t have to be! …

Last Updated: September 21, 2023

Beginner, Intermediate

60 minutes

Digital Marketing
Local Strategies
Social Media

A Guide to Expanding Your Local Presence with TikTok

Up your social media game! We walk you through the leading short-form video platform and share easy ways this tool can influence potential customers.

Last Updated: January 25, 2023

All Skill Levels

10 minute read

Digital Marketing
Social Media

Instagram Stickers: A Simple Tool to Learn Customer Insights

Are you utilizing Instagram stories in your marketing strategy? You definitely should be! If you’re unfamiliar with them, Instagram (IG) stories are posts that live on your profile for only 24 hours. If you are…

Last Updated: January 20, 2023

Beginner, Intermediate

37 minutes

Digital Marketing
Email Marketing
Social Media

Don’t Leave Your Money on The Table: Optimize Your Marketing ROI

Investing in online marketing is one of the most important things you can do for your business. We want to be your resource for digital marketing with a few tips to help you be successful.…

Last Updated: January 20, 2023

Beginner, Intermediate

25 minutes

Business Management Tips
Digital Marketing
Local Strategies

FareHarbor Distribution Network Round Table: Local Partnerships That Work For You

In this session, FareHarbor’s Senior Director of Strategic Partnerships, Erika Sternburg, explains how operators can expand their reach by joining the FareHarbor Distribution Network. She is joined by several clients and affiliates including The Hawaii…

Last Updated: January 18, 2023

All Skill Levels

6 minute read

Business Management Tips
Digital Marketing
Industry Insights

Marketing & Pricing Considerations For Your Private Activities

Private tours can be a low-lift, high-reward new offering for your company. But how do you get them off the ground? At this point, you have considered the benefits and potential drawbacks of offering a…

Last Updated: January 11, 2023

Intermediate

6 minute read

Digital Marketing
Industry Insights
Websites

8 Ideas Tour Operators Can Use to Evoke Luxury in Their Brand

Luxury or upscale experiences are a trend in 2023! From private sailing charters to exclusive wine tastings, these activities come in many shapes and sizes, giving you so many opportunities to market them to the…

Last Updated: December 21, 2022

All Skill Levels

8 minute read

Content Marketing
Digital Marketing
Local Strategies

8 Strategies To Get Your Business Featured in the Media

Are you looking for creative ways to expand your reach? Having your business featured in the news or online publications can lead to more bookings, and it feels amazing to get good publicity for your…

Last Updated: January 18, 2023

Intermediate, Advanced

43 minutes

Content Marketing
Digital Marketing
Social Media
Websites

Enhance Your Marketing Strategy with Canva & Goal Setting

Find out the importance of a detailed marketing strategy and how simple design elements can make your brand pop.

Last Updated: December 16, 2022

Beginner, Intermediate

9 minute read

Content Marketing
Digital Marketing
Industry Insights

How to Find and Vet Freelancers for Your Business

Life as a tour and activity operator is fast-paced and busy, so you may not have enough time to really dive into your writing, marketing, photography, and public relations initiatives. Enter the freelance worker. Rather…

Last Updated: December 14, 2022

Beginner, Intermediate

6 minute read

Business Management Tips
Digital Marketing

How to Turn Your Business Milestones Into Growth Opportunities

Whether it’s framing your first dollar earned or commemorating your company’s 25th anniversary, there are so many steps on your business’s journey that are worth taking time to celebrate! These opportunities are great for bringing…

Last Updated: December 7, 2023

All Skill Levels

26 minutes

Digital Marketing
Industry Insights
Websites

[Spark Virtual] Be Your Own Customer – Simple Steps To Understand Your Customers’ Booking Journey

We explore the three phases a customer goes through before booking activities, providing you with actionable takeaways to help improve your business’ online presence. From the dreaming phase to the booking phase, understanding customer touch…

Last Updated: December 7, 2022

All Skill Levels

8 minute read

Content Marketing
Digital Marketing

5 Elements of a Successful Blog Post

Blogging is one of the most effective ways to drive organic traffic to your site, establish yourself as an industry expert and develop a community of readers. Knowing what areas to focus on when creating…

Last Updated: December 2, 2022

Beginner

4 minute read

Digital Marketing
Email Marketing

3 Ways to Take Your Email Communications to The Next Level

Email marketing is one of the most efficient ways to communicate with your customers. If you’re already comfortable with the basics of email marketing, you may be wondering what’s next for your email strategy. Whether…

Last Updated: November 28, 2022

Beginner, Intermediate

28 minutes

Digital Marketing
Industry Insights
Local Strategies

[Spark Virtual] Captivate In-Destination Customers

During the summer of 2022, 30% of European bookings were made on the same day as the scheduled activity (FareHarbor). With this in mind, it’s more important than ever to market your activities to in-destination…

Last Updated: November 28, 2022

Beginner, Intermediate

32 minutes

Digital Marketing
Industry Insights
Local Strategies

[Spark Virtual] Marketing to British Customers and How to Keep Them Coming Back

In this presentation we take a look at travelers from the UK and break down specifics on where and how they travel. We also take a deep dive into some great ways to turn these…

Last Updated: November 21, 2022

Beginner, Intermediate

6 minute read

Digital Marketing
Industry Insights
Websites

Attract More Group Bookings & Keep Them Running Smoothly

While group bookings can open the door to more customers and revenue, many operators worry they can sometimes be difficult to deal with. There’s often a lot to juggle in terms of payments, expectations, start…

Last Updated: November 9, 2022

Beginner, Intermediate

7 minute read

Digital Marketing
Industry Insights

3 Digital Marketing Tips Every Tour Operator Should Follow

As a tour or activity operator, your work doesn’t end with running your experiences. You might also be a social media guru, blogger, or photographer for your business. Put on your digital marketer hat and…

Last Updated: November 2, 2022

Beginner

6 minute read

Digital Marketing
Industry Insights
Social Media

5 Easy Photography Tips to Catch the Attention of Bookers

Photos of customers enjoying your tours and activities can easily be the most effective form of marketing for your business. You may not have put an emphasis on how you take photos of your business…

Last Updated: October 28, 2022

Beginner

6 minute read

Content Marketing
Digital Marketing

How to Create a Content Outline (And Write Better Content!)

Is writer’s block getting you down? Not sure where to start in delivering your content strategy? We have a secret weapon that’ll make writing and publishing your blog and website content easier than ever —…

Last Updated: November 30, 2022

Beginner

45 minutes

Digital Marketing
Industry Insights
SEO

What Every Tour Operator Should Know About Google Tag Manager and Goal Flows

Want to gain an understanding of how the data you are collecting through Google Analytics can work for you? This webinar covers Google Tag Manager and the value it brings to your Google Analytics! In…

Last Updated: October 27, 2022

Beginner, Intermediate

6 minute read

Digital Marketing
Industry Insights

What is a Unique Selling Proposition? (Plus How to Use It To Your Advantage)

What makes your business unique? What key factors prompt your customers to choose your activities over your competitors? The first things that come to your mind are likely your unique selling propositions, or USPs. USPs…

Last Updated: October 24, 2022

Beginner, Intermediate

7 minute read

Digital Marketing
Industry Insights

How To Confidently Appear On Video To Promote Your Business

Videos are a great way to get your company’s messages across in a very human way. They offer the opportunity to relate to your audiences on social media to not only increase engagement, but also…

Last Updated: November 9, 2022

Beginner

40 minutes

Dashboard & FareHarbor
Digital Marketing
Industry Insights

Promo Codes, Gift Cards, & The Holiday Season

With the holiday season approaching quickly, take the time to engage with your promo codes and gift card options. Give the gift of simplicity by setting up these two FareHarbor features today!

Last Updated: October 7, 2022

Beginner, Intermediate

6 minute read

Dashboard & FareHarbor
Digital Marketing
Websites

Improve Your Conversion Rate Using Online Reference Tags and FareHarbor Reporting

For most tour operators, their top priority for their website is turning clicks into customers – in other words, having a high conversion rate. A fundamental part of driving conversions is analyzing your current performance…

Last Updated: June 8, 2023

Intermediate, Advanced

7 minute read

Digital Marketing
Industry Insights

Should You Outsource Marketing? Considerations for Getting Started

Marketing your tours and activities is one of the top ways to be successful. It leads to more visibility online and new and retained business. Whether your goals are lofty (like starting a blog and…

Last Updated: March 4, 2024

Beginner

9 minute read

Digital Marketing
Reputation Management
Social Media

Build Community & Boost Your Brand on Social Media

Social media community management is a strategy used to create an authentic community across your various internet platforms like Instagram, Facebook, TikTok, and more. It’s a way for you to interact with your audience and…

Intermediate, Advanced

8 minute read

Digital Marketing
Industry Insights
Social Media

5 Marketing Ideas to Scare Up Your Spooky Season

Grab a glass of hot apple cider, gas up the hayride tractor, and start working on your costume because that oh so spooky time of year is almost upon us again. As with any holiday…

Beginner, Intermediate

6 minute read

Business Management Tips
Digital Marketing
Industry Insights

How to Take Advantage of the Tourism Shoulder Season

Your peak season is winding down, but that doesn’t mean your revenue has to dwindle. The shoulder season (between your peak season and off season) is full of opportunities to capture revenue and continue running…

Last Updated: August 17, 2022

All Skill Levels

Digital Marketing
Social Media

New to Social Media? Inspire Audience Engagement First (Checklist)

Whether you’re a new business or you’re just getting started on social media, one of the biggest problems you’ll face is getting potential customers to trust your business enough to complete a booking. Even if…

Last Updated: August 10, 2022

Beginner, Intermediate

11 minute read

Digital Marketing
Social Media

An Introduction to YouTube Ads

Diversifying where you advertise your company is an important step to reaching as many customers as possible. YouTube is one of the most trafficked media sites worldwide, with well over 2.2 billion active users (Visual…

Last Updated: August 5, 2022

Beginner, Intermediate

5 minute read

Digital Marketing
Industry Insights
Reputation Management

Customer Feedback: 2 Surveys That Will Give You Actionable Data

Collecting customer feedback is a great way to improve your business. The individuals that have already experienced your tour or activity are able to give you real answers and suggestions about the aspects they enjoyed…

Last Updated: July 27, 2022

Beginner, Intermediate

6 minute read

Digital Marketing
Websites

7 Tips to Create a Great Company Logo

A logo represents a company and its brand identity. As with all of your marketing assets, your logo should be on brand with your chosen color scheme, fonts, and images. This will help distinguish your…

Last Updated: July 22, 2022

Beginner

7 minute read

Digital Marketing
Email Marketing

5 Simple Ways to Increase Your Email Open Rates

Are your marketing emails going unnoticed – or being totally ignored? The answer for a lot of companies is yes. The average open rate for marketing and newsletter emails in the travel, hospitality, and leisure…

Last Updated: July 8, 2022

Beginner, Intermediate

8 minute read

Business Management Tips
Digital Marketing

Busier Than Ever? Keep Marketing!

Travelers and locals alike are flocking to your business and enjoying the experiences you offer. Business is booming, and you’re spending every minute of the day ensuring that your tours or activities are running smoothly. …

Last Updated: July 1, 2022

Intermediate

8 minute read

Digital Marketing
Social Media

3 Ways to Leverage LinkedIn as a Marketing Tool

We will always recommend a diverse marketing strategy to maximize results. Although you may be using Instagram or Youtube already, a LinkedIn profile can also be a great tool for marketing if used effectively. This…

Last Updated: June 29, 2022

All Skill Levels

5 minute read

Digital Marketing
Industry Insights

Why Do Customers Choose Certain Activities? [3 Reasons]

How did you decide what to do on your last vacation? Maybe you researched the top-ranked activities on Tripadvisor or you got a recommendation from a local friend. Choosing which tour or activity to add…

Last Updated: September 14, 2023

All Skill Levels

12 minute read

Business Management Tips
Dashboard & FareHarbor
Digital Marketing

3 FareHarbor Reports to Determine Customer Booking Patterns

Do you have a good understanding of how far in advance your customers typically book? How about which activity start times are most popular? Eliminate the guesswork by running three quick and easy reports right…

Intermediate

9 minute read

Digital Marketing
Industry Insights
Local Strategies

Festival & Event Guide: FareHarbor Features and Marketing Tips

No time is as exciting as the lead-up to your annual fall festival or highly anticipated event. Whether you’re running your farm festival for the 10th year in a row or thinking about launching a…

Last Updated: June 15, 2022

All Skill Levels

11 minute read

Digital Marketing
Social Media

Boost Your Social Media Strategy with Competitor Analysis

We’re all competing for followers’ attention on social media. And while you should be focused on the unique value and point of view that your business offers on these platforms, there are many benefits to…

Last Updated: June 8, 2022

Intermediate

5 minute read

Business Management Tips
Digital Marketing
Reputation Management

Reach Your Marketing Goals with Google Alerts

We’re all about using free tools to enhance your marketing strategy. One of our favorites is Google Alerts, a tool that lets you track the web for mentions of your business name or any other…

Last Updated: May 27, 2022

Beginner, Intermediate

Business Management Tips
Digital Marketing
Industry Insights

Checklist: Make Your Tours & Activities Appeal to “Workationers”

We’ve all heard the saying about working hard and playing hard…well, it turns out the two truly go hand in hand in the form of “workations” (work vacations). Whether people have to travel for business…

Last Updated: May 11, 2022

All Skill Levels

7 minute read

Content Marketing
Digital Marketing
Websites

6 Writing Tools to Make You a Content Pro

Developing successful content doesn’t happen overnight. From researching your audience to analyzing search intent and choosing the right keywords, there’s always room for improvement when creating content for your website. When you spend a lot…

Last Updated: May 6, 2022

All Skill Levels

10 minute read

Digital Marketing
Social Media

Improve Your Social Media ROI: 5 Strategies

Social media can be as time-consuming as you allow it to be — both as a user and as a marketer. But as a business owner, you might feel like it’s not worth the time…

Last Updated: April 27, 2022

Intermediate

10 minute read

Content Marketing
Digital Marketing

5 Advanced Content Strategies (That You Can Easily Implement!)

Writing is an art – one that can certainly feel hard to master. It’s also an essential part of marketing your tour or activity business, which likely makes you even more enthusiastic to get it…

Last Updated: April 1, 2022

Intermediate, Advanced

8 minute read

Content Marketing
Digital Marketing

Digital Marketing Tip: 5 Ways to Find Your Target Audience

Our Compass digital marketing guides often highlight the importance of marketing to your target audience. Whether that’s families with kids, solo travelers, or Gen Z, understanding the ins and outs of your main customer base helps…

Last Updated: March 30, 2022

All Skill Levels

10 minute read

Digital Marketing
Pay-Per-Click

5 Tools To Conduct a PPC Competitor Analysis

Your PPC competitors are those that are bidding for the same keywords as you. (Be aware that they may not be the same competitors you have offline!). A PPC competitor analysis will help you make…

Last Updated: March 25, 2022

Intermediate

10 minute read

Digital Marketing
Social Media

YouTube for Tour Operators: Customize, Optimize, and Measure

Your YouTube channel is an opportunity to show viewers what your company is all about. With so many channels on the platform, it’s important to stand out and attract more viewers who could turn into…

Last Updated: March 23, 2022

Intermediate

10 minute read

Digital Marketing
Industry Insights
Websites

Travel Trend: Marketing to Solo Travelers

Traveling alone is a unique and exciting experience that everyone from Baby Boomers to Gen Zers is eager to have, creating a valuable opportunity for tour and activity operators. Marketing to solo travelers is a…

Last Updated: March 2, 2022

All Skill Levels

6 minute read

Digital Marketing
Pay-Per-Click
SEO

Get Ready: Transition Your Google Ads to Responsive Search Ads

In the past few years, Google has been putting more emphasis on machine learning for PPC ads, with tools like Smart Bidding that rely on the algorithm to optimize ad strategy. In 2020, Google made…

Last Updated: February 23, 2022

All Skill Levels

5 minute read

Content Marketing
Digital Marketing
Websites

Your Brief Guide to Using Anchor Text

If you’ve spent some time perusing FareHarbor Compass, you’ve likely noticed us using anchor text. Anchor text is the text used in a link. It might say “learn more,” “our favorite kayak routes,” or “find…

Last Updated: January 27, 2022

Beginner

9 minute read

Content Marketing
Digital Marketing
Local Strategies

How to Create Shareable Content [6 Tips]

When it comes to your content strategy, you’re doing everything right: conducting keyword research, writing evergreen content, and performing regular content audits. But your content still isn’t earning backlinks. What’s going on? No matter your…

Last Updated: January 25, 2022

All Skill Levels

7 minute read

Digital Marketing
Pay-Per-Click

How Google’s Customer Match Helps You Engage Your Customers

Creating a winning PPC strategy takes a lot of planning and data to ensure you’re targeting the right audiences with impactful messaging. While narrowing down your target audience can seem daunting at first, you can…

Last Updated: February 8, 2022

Intermediate, Advanced

5 minute read

Digital Marketing
Reputation Management
SEO

Shoot for the Stars: How to Get a Google Star Rating

Doesn’t it feel great to get a 5-star review? Whether on Tripadvisor or Google, those awesome reviews boost your star rating and prompt potential customers to book with your business. You can make your website…

Last Updated: January 10, 2022

Intermediate

45 minutes

Content Marketing
Dashboard & FareHarbor
Digital Marketing

Own Your Dashboard: Get the Most Out of FareHarbor

Knowing how to better use the Dashboard will help you optimize your bookings and your business. Learn about Dashboard basics, how to continue your Dashboard education, and where to find the best help resources!

Last Updated: January 10, 2022

All Skill Levels

30 minutes

Content Marketing
Digital Marketing

Minimum Effort, Maximum Result: Website Optimizations That Supercharge Conversions

Who doesn’t want more sales? Learn how your website can convert more website visitors and action steps you need to take to start generating more revenue.

Last Updated: January 4, 2022

All Skill Levels

16 minute read

Digital Marketing
Social Media

How to Run a Social Media Giveaway

An effective way to encourage followers to engage with your brand and increase their interest in your offerings is by running a social media giveaway. Giveaways give your followers a chance to try out what…

Last Updated: December 7, 2021

Intermediate

9 minute read

Digital Marketing
Social Media

YouTube SEO: How to Get Your Video to Rank

Is SEO for YouTube really relevant? You bet it is! Apart from being an opportunity to showcase your brand, videos that rank well on YouTube get more views and more exposure for your business. YouTube…

Last Updated: December 7, 2021

Intermediate, Advanced

9 minute read

Digital Marketing
Social Media

Getting Started With YouTube for Tour Operators

YouTube is a useful medium to connect with your audience and show off what makes your tours and activities worth booking. The second-most visited website after Google, YouTube is a search engine unto itself, giving…

Last Updated: November 23, 2021

Beginner

4 minute read

Business Management Tips
Digital Marketing

Drive Conversions with GMB Welcome Offers

As a quick refresher, Google My Business (GMB) allows business owners to claim their listing on Google so that their business shows up in search results when someone searches for a service they offer. Beyond…

Beginner

6 minute read

Content Marketing
Digital Marketing

3 Blog Ideas That Will Earn You More Backlinks

Blogging is an opportunity to get creative with your content strategy while giving readers another touchpoint to get to know your business. In addition to helping your website rank for long-tail keywords and inspiring readers…

Intermediate, Advanced

7 minute read

Digital Marketing

Remarketing Tools for Businesses of All Sizes

Remarketing is an important strategy to bring back customers who have shown interest in what you have to offer. This tactic specifically targets users who visited your website and didn’t complete a conversion. On average,…

Intermediate, Advanced

15 minutes

Content Marketing
Digital Marketing
Local Strategies

Rapid Fire: International Demand Building with Visit Scotland

Patrick OShaughnessey, from Visit Scotland, will discuss the importance of increasing international travel in order to help with COVID recovery — and the tips to do so in your own area too.

All Skill Levels

15 minutes

Business Management Tips
Digital Marketing
Local Strategies

Rapid Fire: Playing Google’s Game: Turn Locals into Loyalists

Learn how to fine tune your local marketing strategy by focusing on your Google My Business listing.

All Skill Levels

20 minutes

Content Marketing
Digital Marketing
Local Strategies

Keynote Speaker: Google Travel

Join us as Simone Lini, Strategic Partner Development Manager at Google Travel, offers an insider perspective on the new Google Things to Do program and how operators can prepare to leverage it to connect with…

All Skill Levels

13 minute read

Digital Marketing
Local Strategies
SEO
Social Media

A Complete Guide to Holiday Marketing for Tour Operators

We tend to think of the holidays as a time to unwind and celebrate with family and friends, but for most business owners, it’s the time to put your head down and focus on your…

Last Updated: March 11, 2022

All Skill Levels

Business Management Tips
Digital Marketing
Industry Insights

The Trust Factor: Instill Trust in Your Customers & Boost Your Bottom Line

Trust has always been a major indicator of success in the tour industry. Instilling trust in your customers is what gets them to book with you and leave a good review, not to mention that…

Last Updated: September 8, 2022

All Skill Levels

8 minute read

Digital Marketing
Pay-Per-Click
Social Media

Take The Next Step in Social Media Engagement with Boosted Posts

You might already be familiar with creating ads on social media, but boosting your social media posts is a simpler paid tactic to get your content in front of more people. You don’t even have…

Last Updated: September 23, 2021

Beginner, Intermediate

17 minute read

Content Marketing
Digital Marketing

You’ve Got the Power (Words) to Improve Your Conversions

Words are powerful. We’ve all experienced their potential for persuasion in some form or another. And when it comes to your marketing efforts, choosing the right (or the wrong) word could make all the difference…

Last Updated: August 27, 2021

Beginner

10 minute read

Digital Marketing
SEO
Websites

Link Building Tip: Use a Domain Authority Checker to Find the Best Sites

One of the most important steps of link building is finding websites or bloggers whose content resonates with you – or better yet, with your audience. But before you take the leap and reach out…

Last Updated: August 26, 2021

Intermediate, Advanced

10 minute read

Digital Marketing
Pay-Per-Click

Don’t Strike Out: Learn About Google’s New 3-Strike Ad Policy

In recent years, Google has implemented a variety of policies and features that aim to improve consumer safety on the SERP. This includes features like “About this result” — which creates greater transparency around ranking…

Last Updated: August 20, 2021

All Skill Levels

8 minute read

Digital Marketing
SEO

Search Natives: How Gen Z is Shaping SEO

Gen Z is well on its way to becoming the largest generation in the world, and we’re starting to see their influence on different industries and platforms. For example, this generation has driven a surge…

Last Updated: August 19, 2021

Beginner

7 minute read

Digital Marketing
Pay-Per-Click
Websites

Level Up Your Analytics: Get to Know Google Tag Manager

If you do any tracking on your website or social media profiles (using tools like Google Analytics and Facebook Pixel), you’re probably familiar with tags. These snippets of code help you collect data by specifying…

Last Updated: July 28, 2021

Advanced

7 minute read

Content Marketing
Digital Marketing
Social Media

Cheat Sheet: When to Post on Each Platform to Maximize Visibility

Creating high-quality content takes time, whether it’s for social media, marketing emails, or your blog. The last thing you want is for that content to get lost in the barrage of media users receive every…

Last Updated: July 19, 2021

All Skill Levels

11 minute read

Digital Marketing
Pay-Per-Click

Spend Wisely — Level Up Your Google Ads with Smart Bidding

Google Ads relies more and more on machine learning to optimize ad bids and help advertisers meet their goals. While some marketers prefer to have more control over their data and bidding strategy, the truth…

Last Updated: July 6, 2021

Beginner, Intermediate

9 minute read

Content Marketing
Digital Marketing
SEO

Need Blog Inspiration? Write a “Know Before You Go” Post

Are you in need of some new ideas for your next blog post? We certainly know the feeling. If you’ve exhausted the topics in this blogging guide, try your hand at writing a “Know Before…

Last Updated: June 28, 2021

All Skill Levels

12 minute read

COVID-19 Resources
Digital Marketing
Email Marketing

Key Traveler Demographic: Marketing to Baby Boomers & Senior Travelers

It goes without saying that generational differences are reflected in everything from fashion and food choices to financial and family planning — and it is no different when it come to how generational groups choose…

Last Updated: June 28, 2021

All Skill Levels

7 minute read

COVID-19 Resources
Digital Marketing
Local Strategies

Are We Back to “Normal” Yet? 5 Post-Pandemic Marketing Tips to Implement Now!

Since March of 2020, we’ve all been waiting to get back to “normal.” While the road hasn’t been linear, and some new practices are here to stay, the world is opening back up again. Different…

Last Updated: January 25, 2023

All Skill Levels

Dashboard & FareHarbor
Digital Marketing
SEO
Websites

Daily & Weekly Checklist for Tour & Activity Operators

Seize the day! A busy tour business has lots of moving parts each and every day—from your staff and guests to your marketing and promotions. With such a wide variety of tasks to take care…

Last Updated: May 22, 2021

All Skill Levels

13 minute read

Digital Marketing
Email Marketing

How To Choose The Right Email Marketing Platform for Your Tour Business

If you’ve browsed our digital marketing guides, you might have noticed that many of our resources focus on email marketing. That is in part because email is one of the most cost-effective ways to market…

Last Updated: May 12, 2021

Beginner, Intermediate

12 minute read

Business Management Tips
Digital Marketing
Industry Insights

All Together: Your Guide to Inclusive Marketing

Tourism is about bringing people of different identities and backgrounds together to share in a common experience — often one that exposes them to new cultures and ideas — and when selecting tours and activities…

Last Updated: May 11, 2021

All Skill Levels

6 minute read

Digital Marketing
Social Media

Spend More Time on Your Tours: 4 Free Social Media Scheduling Tools

Social media can feel like an unruly animal that constantly needs to be fed, but with the right tools, your social media strategy can become organized and easy to manage. It’s important to maintain a…

Last Updated: March 19, 2021

All Skill Levels

14 minute read

Digital Marketing
Reputation Management
Social Media

Marketing to Millennial and Gen Z Travelers

Millennials travel more than any other generation, and as Gen Zers begin to graduate from college and branch out on their own, they’re following in millennials’ footsteps. The travel habits of these groups are changing…

Last Updated: March 3, 2021

Beginner, Intermediate

6 minute read

Digital Marketing
Social Media

Social Listening: Your Tool to Success on Social Media

Successful engagement on social media (and elsewhere) includes creating and sharing high-quality, compelling content and visuals. You’re already doing the right thing by posting regular business updates, sharing fun videos and memes, and creating ads…

Last Updated: May 5, 2021

Beginner, Advanced

Digital Marketing
Social Media

The Ultimate Social Media Checklist: Daily, Weekly & Monthly Tasks For Your Social Strategy

Keeping up with your likes, follows, and mentions on social media is always an important part of a comprehensive digital marketing strategy, and it’s even more essential in light of the on-going COVID-19 pandemic and…

Last Updated: May 11, 2021

All Skill Levels

10 minute read

Digital Marketing
Email Marketing

Improve Your Email Open Rate With Catchy Subject Lines

You’ve put considerable time and effort into crafting your latest outreach email, and now you want to make sure that people actually open it. You need an enticing email subject line to hook your audience…

Last Updated: February 16, 2021

All Skill Levels

41 minutes

Digital Marketing
Email Marketing

Keep Your Head in the Game: A 2021 Email Marketing Playbook

Consumer reception to email marketing has changed significantly over the past few months, so we want to help you take advantage of the latest consumer trends and break through to your target audience. Learn how…

Last Updated: February 10, 2021

All Skill Levels

42 minutes

Digital Marketing
SEO

Your Analytics, Your Way: How to Convert Using Google Analytics

Are you utilizing your website traffic data to its fullest extent or are you leaving invaluable consumer insights on the table? Take a deep dive into the advanced functions of Google Analytics to better understand…

Last Updated: May 5, 2021

All Skill Levels

12 minute read

Digital Marketing
Social Media

Are You Looking To Grow Your Social Media Following? Check Out These 10 Tips

You’ve set up the most important social media accounts for your business – your profile pictures are added and you’ve already picked out a few funny memes or GIFs to share with your following…your following…the…

Last Updated: January 4, 2023

All Skill Levels

6 minute read

Digital Marketing
Local Strategies
Virtual Experiences

Spread The Love: 5 Valentine’s Day Marketing Tips For Couples, Singles, Families, and More!

We’ve spent a lot of time apart this past year, so call us crazy optimists but we anticipate a Valentine’s Day boom in 2021, with people going above and beyond – and getting creative –…

Last Updated: January 26, 2021

All Skill Levels

13 minute read

Digital Marketing
Email Marketing
Pay-Per-Click
Virtual Experiences

Boost Your Skills: Our 6 Digital Marketing Predictions For 2021

The underlying goal for every operator in the tour, activity, and attractions industry is simple: transform enjoyable experiences into positive memories. Our industry is equal parts adventurous and personal, so why should our digital marketing…

Last Updated: January 25, 2021

All Skill Levels

35 minutes

Content Marketing
Digital Marketing
Social Media

Your Digital Presence: A New Decade of Content, Trust and Engagement

As consumers, we increasingly rely on advanced online research to inform our purchasing decisions, and your potential customers are no different! This workshop will explore the top tactics to improve your digital presence, including how…

Last Updated: February 12, 2021

All Skill Levels

15 minute read

Content Marketing
Digital Marketing
SEO

Got Blogger’s Block? Creative Blogging Ideas for Tour & Activity Operators

As a business owner or marketer blogging probably isn’t a totally new idea to you – but whether you’re just getting started or are looking for inspiration to take your blog to the next level…

Last Updated: May 19, 2022

Beginner, Intermediate

60 minutes

Digital Marketing
Industry Insights
SEO

9 Trends For Tour & Activity Operators To Know In 2021

Get a jump start on the New Year by taking a closer look at travel and marketing trends that will be impactful for tour and activity operators in 2021. Now is a great time to…

Last Updated: February 27, 2023

All Skill Levels

10 minute read

Digital Marketing
Industry Insights
Local Strategies

Creative Marketing Tip: Practical & Playful Travel & Tourism Holidays to Promote Year-Round

Nowadays, it seems like every day is an unexpected national holiday! From Paper Bag Day to Talk Like a Pirate Day (Arr, Matey), there’s always a reason to celebrate – no need to wait until…

Last Updated: December 15, 2020

All Skill Levels

9 minute read

Digital Marketing
Websites

Up Your Design Game: 8 Free and Easy-to-Use Design Tools

When you run a small business, you often find yourself wearing many hats, including designer and marketer. This can be especially stressful when you don’t have the funds to purchase expensive software or the time…

All Skill Levels

10 minute read

Digital Marketing
Local Strategies

3 Ways to Boost Holiday Sales in 2021

With the holidays once again upon us, it’s time to execute your holiday marketing strategy to boost sales during what is traditionally a busy time of year. The holidays looked a little differently last year…

All Skill Levels

7 minute read

Digital Marketing
Local Strategies

Celebrate The Season With These Fun, Less Common Holidays

The holiday season always seems to come up quickly, and 2021 is no different, even with the new challenges the pandemic presents. If you’ve already planned your marketing efforts on holidays like Black Friday, Cyber…

Last Updated: May 13, 2021

All Skill Levels

13 minute read

Content Marketing
Digital Marketing
Email Marketing

Writing the Ultimate Email Newsletter

Email continues to produce an exceptionally high ROI as compared to other marketing channels, and email newsletters are one of the easiest ways to stay in front of your audience and to nurture both existing…

Last Updated: November 19, 2020

All Skill Levels

COVID-19 Resources
Digital Marketing
Industry Insights

How to Navigate the New Digital Market

Presented by Sojern Guest Speakers: Aline Hilsabeck – Data Analyst, Travel Insights, Sojern Guy Miller – Senior Sales Director, Sojern In today’s world of travel restrictions and budget cuts, tour and attraction operators need creative options to help drive demand to…

Last Updated: December 2, 2020

All Skill Levels

10 minute read

Content Marketing
Digital Marketing
SEO

Understanding Your Audience: Writing For Search Intent

Keywords are a major focus in SEO — keyword research helps us to identify what searchers are typing into the search bar, and from there we work to include those keywords on web pages, social…

Last Updated: October 29, 2020

Beginner, Intermediate

4 minutes

COVID-19 Resources
Digital Marketing
Websites

The Tour Operator’s Guide: Sharing Health & Safety Standards to Have the Most Impact

With all of the uncertainty surrounding the coronavirus pandemic in 2020, customers searching for your business online will likely have a lot of new questions they’d like to have answered before they are comfortable making…

Last Updated: March 22, 2023

All Skill Levels

13 minute read

Digital Marketing
Local Strategies
SEO

Everything You Need to Know About Working With Destination Marketing Organizations

Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs) play a key role in the long-term development of a destination by leading planning, management, and marketing efforts. They bring together governmental authorities, respected professionals,…

Last Updated: October 29, 2020

All Skill Levels

7 minute read

Digital Marketing
Virtual Experiences

Tips to Take Your Virtual Experience to the Next Level

At the start of the COVID-19 pandemic, virtual experiences seemed like a temporary measure that would get us through a few months. But now that we’ve adjusted to doing many things from home — including…

Last Updated: April 22, 2024

Intermediate

11 minute read

Digital Marketing
Email Marketing
Pay-Per-Click

Track Your Marketing Campaigns with UTM Codes

One of the most important steps in the lifecycle of any marketing campaign is the act of measuring your performance – you want to make sure that the efforts you are taking, and the money…

Last Updated: September 15, 2020

Intermediate, Advanced

5 minutes

Digital Marketing
Social Media

8 Proven Ways to Engage with Followers on Social Media

In previous videos, we’ve told you the benefits of setting up social media accounts to promote your tours and activities business. But social media is not just about promotion — it’s about engaging with your…

Last Updated: September 14, 2020

All Skill Levels

8 minute read

Digital Marketing
SEO

Using Google Surveys to Gain Insights on Potential Customers

Truly understanding your audience is crucial to effective marketing, and there’s no better way to get to know your potential customers than by directly asking them what you want to know. Surveys are a great…

Last Updated: March 14, 2023

Beginner, Intermediate

Business Management Tips
Digital Marketing
SEO

Preparing For Your Busy Season: Marketing & SEO Checklist

Your company’s busy season may be fast-paced, exciting, and a great boost to your business, but it’s definitely not the time to be stressing over your online presence and marketing campaigns. Do yourself a favor…

All Skill Levels

21 minute read

Digital Marketing
Virtual Experiences

How to Market Your Virtual Experience

The first half of 2020 has seen virtual experiences quickly emerge as a popular way for businesses to connect with their customers while their doors were closed and people were looking for ways to stay…

Last Updated: September 3, 2020

All Skill Levels

65 minutes

COVID-19 Resources
Digital Marketing

Demystifying the Digital Landscape: Exploring Digital Marketing Trends in Light of COVID-19

As the world navigates a global pandemic, online habits and buying behaviors are drastically shifting. As a result, we must all transform how we attract potential customers by using digital marketing strategies effectively while remaining mindful of the…

Last Updated: October 8, 2020

All Skill Levels

9 minute read

Digital Marketing
Local Strategies

Local Marketing Tip: Proximity Marketing

Proximity marketing is a marketing strategy that’s all about delivering highly relevant and personalized content to your target audience at the opportune time. It’s a technique that enhances the customer experience, leading to increased bookings…

Last Updated: September 14, 2022

Beginner, Intermediate

10 minute read

Digital Marketing
Pay-Per-Click

Budgeting Your Marketing Resources: Where to Spend for the Most Impact

Determining your marketing objectives is a delicate balance. The dollar signs add up and it can be challenging to decide where to spend your resources to have the most impact. When putting together your marketing…

Last Updated: June 3, 2020

Beginner, Intermediate

13 minute read

Content Marketing
Digital Marketing
Social Media

Marketing Strategy: User Generated Content (UGC)

User-generated content (UGC) is quickly becoming the cornerstone of building audience engagement and trust in your brand. If you’re looking for a way to boost your content strategy and enhance your reach, user-generated content is…

Last Updated: May 4, 2020

Beginner, Intermediate

9 minute read

Digital Marketing
Virtual Experiences

4 Ways to Promote Your Gift Cards & Virtual Experiences for Mother’s Day

It’s easy to lose track of time at a time like this when our routines have shifted dramatically, but Mother’s Day is right around the corner, and just like in any other year businesses are…

Last Updated: March 13, 2023

Beginner

13 minute read

Digital Marketing
Local Strategies
Websites

Marketing to Your Local Communities

Creating a loyal, local clientele base is an important part of a well-rounded business strategy. Once you are ready to grab a slice of the metaphorical local pie, you’ll need to put together a local…

Last Updated: March 13, 2023

Beginner, Intermediate

10 minute read

Digital Marketing
Email Marketing
Local Strategies

Remarketing Strategies & Tips for Tour Operators

You’ve probably been in this situation before: You’re browsing a website for a product and a few minutes later you get an advertisement for that same product on your social media or elsewhere on the…

Last Updated: September 3, 2020

Intermediate, Advanced

Digital Marketing
Pay-Per-Click

Starting A Google Ads Campaign? Use This PPC Checklist.

Last Updated: January 25, 2023

Beginner

5 minutes

Business Management Tips
Digital Marketing
Industry Insights

Steps In the Traveler’s Booking Journey

Booking travel requires a lot of research and planning on the traveler’s end. Throughout their booking journey, there are a handful of common touch points and important micro-moments where you can increase awareness of your…

Last Updated: November 11, 2020

Beginner

17 minute read

COVID-19 Resources
Digital Marketing
Pay-Per-Click
Social Media

The Tour Operator’s Guide: Digital Marketing During COVID-19

With the air of uncertainty that has followed these past few weeks and months, it can be challenging for many tour operators and business owners to decide what to do next with their business. Admittedly,…

Last Updated: October 7, 2020

Beginner, Intermediate

19 minute read

COVID-19 Resources
Digital Marketing
Local Strategies
SEO

SEO, Marketing, and Business Tips to Combat Coronavirus Impact

The new normal created by the novel Coronavirus is starting to settle in, and among worrying about other things it can feel scary to have your business’ doors closed or be running at a much…

Last Updated: March 18, 2021

All Skill Levels

70 minutes

Digital Marketing
Social Media

Build Your Brand with Social

Not sure how to turn your social media and email marketing strategies into money-making machines? All the tools you need are right at your fingertips… literally. Learn the importance of building your brand’s online presence…

Last Updated: October 8, 2020

Beginner, Intermediate

11 minute read

COVID-19 Resources
Digital Marketing
Local Strategies

Appealing to the Local Booker

Travel is an exciting and ever-evolving industry and those are just some of the many reasons those of us in the industry were initially drawn to the work in the first place. From emerging travel…

Last Updated: July 7, 2023

Beginner, Intermediate

Digital Marketing
SEO
Websites

Google Analytics Checklist

Google Analytics is one of the most useful and popular digital analytics tools you can implement on your website. GA4, the newest version of the tool, allows you to see high-level insights as well as drill…

Last Updated: October 15, 2020

Beginner, Intermediate

7 minute read

Digital Marketing

Why You Need to Adopt a Multi-Channel Marketing Strategy – Now!

You’ve heard the saying before: Never put all your eggs in one basket. This saying is especially true in business and in the world of digital marketing. With such a diverse range of tactics and…

Last Updated: September 3, 2020

Intermediate, Advanced

Dashboard & FareHarbor
Digital Marketing
SEO
Websites

Monthly Checklist For Tour And Activity Operators

As a business owner, you already know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities to your customers. With so many tasks to…

Last Updated: September 29, 2020

All Skill Levels

15 minute read

Digital Marketing

Video Marketing Software, Equipment & Strategies for Tour & Activity Operators

Developing an effective video marketing strategy is an incredibly impactful way to promote your business. Video is no longer just a component of marketing strategies, it has become part of the core. According to a…

Last Updated: October 14, 2020

All Skill Levels

11 minute read

Digital Marketing
Email Marketing
Social Media

Enhance Your Marketing Strategy With Personalized Content

Marketing your tour and activity company is the most common way to spread the word about your business, engage with past customers, and draw in new guests. But if you really want to drive conversions…

Last Updated: June 5, 2023

Intermediate, Advanced

Dashboard & FareHarbor
Digital Marketing
SEO
Websites

Annual Checklist For Tour And Activity Operators

You know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities. With so many tasks to take care of, it can be hard to…

Last Updated: April 17, 2020

All Skill Levels

8 minute read

Digital Marketing
Social Media

Keep Track of Your Content With a Social Media Calendar

By the end of 2019, a whopping 2.7 billion people will be using social media, according to Statista. This makes social networks like Facebook, Instagram, and Twitter essential locations for reaching a wide audience of…

Last Updated: June 5, 2023

Beginner, Intermediate

7 minute read

Digital Marketing
Social Media

Tips for Running a Successful Social Media Campaign

Social media is a necessity for any modern tour business, and there are many ways to leverage this tool to increase online bookings. Not only does it increase your brand awareness, but it can also…

Last Updated: December 5, 2019

Intermediate

5 minutes

Digital Marketing
Social Media

Using Instagram to Promote your Tours & Activities

Did you know Instagram has over 1 billion active users? This the ideal platform to show off your tours and activities, and this video guide covers the importance of using a business profile, what types…

Last Updated: October 12, 2021

Beginner, Intermediate

9 minute read

Digital Marketing
Industry Insights
SEO

How to Market Tours & Activities to Families

One of the most important aspects of marketing is determining who your target audience is and understanding their behaviors. If families make up a significant portion of your bookings and tour groups, then it’s crucial…

Beginner, Intermediate

COVID-19 Resources
Digital Marketing
Websites

Checklist: Promoting Your Tours & Activities During the Holidays

The holiday season is upon us once again, and online shopping and gift-giving remain popular activities among consumers. From families looking for activities to participate in in the new year to sharing tour gift cards…

Beginner, Intermediate

12 minute read

Digital Marketing

5 Marketing Strategies for Black Friday Weekend (And Beyond)

The chaos of the holidays can sneak up quickly, and being prepared in advance will help you get your business ready for maximum sales. The popularity of online shopping continues to increase every year, especially…

Last Updated: September 4, 2020

Beginner

Digital Marketing
Social Media

Share Your Tour Videos: YouTube Optimization Checklist

As one of the top 2020 social media trends, video is a popular and highly effective tool that tour and activity operators can take advantage of to help grow their businesses. According to Google, 88%…

Beginner

3 minutes

Digital Marketing
Email Marketing

The Power of Email Marketing: Best Practices Part Two

Ready to start sending marketing emails to your subscribers? This video will cover the different types of email campaigns you can start running, including sales and promotions, newsletters, lifecycle emails, and more. Learn how to…

Last Updated: June 6, 2023

Beginner, Intermediate

Digital Marketing
Reputation Management
SEO
Websites

Google Business Profile Checklist

Google Business Profile is a vital tool to help customers find your company in search engines and ultimately book with you. Your Google Business Profile displays important information about your business including location, hours, reviews,…

Last Updated: January 28, 2021

All Skill Levels

Content Marketing
Digital Marketing
Email Marketing

Email Marketing Best Practices Checklist

Email marketing is one of the most efficient and cost-effective ways to reach your contacts year-round with engaging content, special incentives, important information about your business, and other quality content or offers. Whether you’re just…

Beginner, Intermediate

11 minute read

Digital Marketing
Email Marketing

Understanding the 5 Most Important Email Marketing Benchmarks

The only way to make sure your email marketing strategy is working for you is to look at the numbers, but it can be a bit overwhelming when you’re faced with a lot of data and…

Last Updated: October 19, 2020

All Skill Levels

7 minute read

Digital Marketing
Email Marketing
Pay-Per-Click

Digital Marketing Pro Tip: Why You Should Always A/B Test

Digital marketing is driven by data. Which image will increase an email’s click-through rate? Which subject line will get more people to open an email? These are the types of questions marketers ask themselves to…

Last Updated: October 23, 2019

Intermediate

9 minute read

Digital Marketing

Glossary of Digital Marketing Terms

The digital world is full of terms like SEO, PPC, SSL, SERP, and many more. With countless terms and topics to process, digital marketing jargon can sometimes make you feel like you’re reading a different…

Last Updated: November 2, 2021

Beginner

14 minute read

Content Marketing
Digital Marketing
SEO
Websites

13 Free & Fun SEO Tools

If you’ve been reading our SEO guides, you know there are plenty of tools out there that business owners can use to refine their SEO strategy. But especially for small businesses, paid premium tools can…

Last Updated: October 15, 2020

All Skill Levels

12 minute read

Digital Marketing
Social Media

Utilizing Video to Promote Your Tours & Activities

Emerging as one of the tourism industry’s biggest trends, video should be a central piece of your digital marketing strategy in 2020 and beyond. Video has become a dominant and valuable type of social content…

Last Updated: October 20, 2020

Beginner, Intermediate

10 minute read

Business Management Tips
Digital Marketing
Websites

Mapping Your Customers’ Digital Journey in Six Stages

Booking vacations is an exciting experience, but it also requires a lot of research from the traveler’s perspective. Customer journey maps are a great tool to visually represent your customers’ experiences from beginning to end,…

Last Updated: February 9, 2021

Intermediate, Advanced

7 minutes

Content Marketing
Digital Marketing
SEO

Content Is King: Getting Started with Blogging

Search engines love websites that are frequently updated with new pages and content, and searchers do too! This video will show you how to add fresh content to your website by creating and maintaining a…

Beginner

2 minutes

Digital Marketing
Email Marketing

The Power of Email Marketing: Best Practices Part One

Did you know that 50% of U.S. respondents check their personal email up to 10 times a day? That’s a lot of opportunities to communicate with potential customers, and email marketing is an effective way…

Last Updated: October 21, 2019

Beginner

3 minutes

Digital Marketing
Pay-Per-Click

Pay to Play: Getting Started With PPC Marketing

Ninety-three percent of online experiences begin with a search. Reach your potential customers from their very first search with PPC marketing. PPC, or pay per click, is a form of marketing in which you, the…

Last Updated: May 13, 2021

Beginner

9 minute read

Digital Marketing
Email Marketing

Email Marketing Basics for Tour Operators

Email marketing is one of the most efficient ways to reach your customers and contacts without sacrificing your time or budget. This is a year-round tactic that you can use to engage previous customers, encourage…

Last Updated: August 10, 2021

Beginner

19 minute read

Digital Marketing
Pay-Per-Click
Social Media

Choosing the Right PPC Channel for Your Business

Pay-per-click (PPC) advertising is a quick way to generate traffic to your website, in addition to other tactics like search engine optimization. Through PPC, it’s easy to target an audience with advertisements across several platforms,…

Last Updated: February 13, 2020

Intermediate, Advanced

18 minute read

Digital Marketing
Pay-Per-Click

Digital Marketing Strategy: Breaking Down Pay-Per-Click Marketing (PPC)

When you purchase a product or booking a service online, where do you typically start? Chances are, you start with a search. Today, 93% of online experiences begin with a search engine (imForza). This is…

Last Updated: October 24, 2019

Beginner, Intermediate

13 minute read

Digital Marketing
Social Media

Social Media Trends You Need to Know Heading Into 2020

Social media plays a big marketing role for any business, with 3.196 billion active social media users in the world today, and it has quite an impact on the travel and tourism industry. Today, 30%…

Last Updated: October 22, 2019

All Skill Levels

15 minute read

Digital Marketing

Building Blocks of a Digital Marketing Strategy

Creating a digital marketing strategy from scratch can seem time-consuming, and you might be tempted to start implementing tactics before developing a full plan, but having a clear strategy is the first step toward achieving…

Last Updated: December 7, 2022

Beginner, Intermediate

13 minute read

Content Marketing
Digital Marketing
SEO

Content Marketing Strategy: The Complete List of Blogging Do’s & Don’ts

Looking for an extra boost in organic traffic or hoping to create more engagement with your website? Blogging drives traffic to your site and is a fun and effective way to hook potential customers with…

Last Updated: October 24, 2019

Beginner

19 minute read

Content Marketing
Digital Marketing
Email Marketing
Social Media
Websites

Digital Marketing Strategy: Using CTAs to Drive Bookings

A call to action, or CTA, is a statement that directs readers to take a single action by prompting them or telling them exactly what to do next. If you have a website, you already…

Last Updated: May 11, 2021

Beginner, Intermediate

16 minute read

Digital Marketing
Email Marketing
Local Strategies

Tips & Tricks to Build & Segment Your Email List

Email marketing is one of the most efficient and cost-effective ways to engage with your customers and contacts and to develop your brand. This is a year-round tactic that you can use to encourage repeat…

Last Updated: October 24, 2019

Beginner

16 minute read

Content Marketing
Digital Marketing
Email Marketing
Pay-Per-Click
SEO
Social Media

How Digital Marketing Can Help Grow Your Business

What is digital marketing? With the number of internet users constantly increasing, it has become even more important for small businesses to reach their target audience online. That’s where digital marketing – any marketing efforts…

Last Updated: October 22, 2019

Beginner

15 minute read

Digital Marketing
Social Media

Social Media Platforms Every Tour Operator Should Use

While you might associate social media with pictures of food and videos of teenagers doing dangerous challenges, it’s actually an important marketing tool for businesses, particularly in the travel and tourism industry. For starters, it…