We’ve all heard the saying about working hard and playing hard…well, it turns out the two truly go hand in hand in the form of “workations” (work vacations).
Whether people have to travel for business or are able to work remotely from any location, the growing workation trend is an excellent opportunity to attract a new audience and generate additional bookings.
You might meet a customer who wants to relax at a wine tasting after a day of meetings or a businessperson who has extended their work trip to do some sightseeing. There are also those who stay in one town for a longer amount of time, like a traveling nurse.
In fact, 68% of LinkedIn members have extended a domestic business trip for pleasure (LinkedIn).
You can reach this type of traveler with targeted content on social media and your website. Take a look at our top tips for making your tours and activities appeal to workationers.
At Your Business
Make a few changes and introduce new offerings at your business location to create a welcoming space for workationers.
In Your Marketing & Advertising Materials
Consider how you market your tours and activities to workationers to tap into this audience.
On Your Website & Dashboard
Modify your offerings for workationers to drive bookings.
Remember, these travelers typically have some free time during their business trip and want to spend it exploring the local area and attractions. By offering perks and convenient experiences, you can capture the attention of this lucrative audience.