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2021: Annual Checklist For Tour And Activity Operators

Last updated on December 20, 2020
Key Takeaways

  • Important things to review once a year to improve your operations & efficiency
  • Action items for your website, SEO, Dashboard, marketing, and more
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All Skill Levels
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As a business owner, you already know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities to your customers. With so many tasks to take care of, it can be hard to keep track of what needs to be done and when. To make your life a little easier, we’ve compiled a checklist of the most important tasks you should be doing once a year to make sure your business is up-to-date and you’re providing the most accurate information to your customers. Whether your slow season is during the summer or winter, take advantage of that time to give these annual tasks the attention they need!

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    General Business

  • Stay on top of your overall business strategy and improve operational efficiency. Evaluate your yearly performance and make adjustments along the way.
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    Dashboard

  • As your business changes from year to year, it’s important these changes are reflected in your Dashboard. Do a quick check to make sure information in your Dashboard is up to date and consistent across all of your touch points.
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    Website/SEO

  • Your online presence is more important than ever. Optimize your website and evaluate your SEO strategy to meet current industry standards and business needs.
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    Marketing & Social Media

  • Put together your annual digital marketing strategy. It’s important to think about the big picture before you start implementing marketing tactics across all your channels to ensure everything is in alignment and will contribute to your goals.

We know there is a lot to unpack in this one checklist, so don’t be afraid to take your time and tackle each task one at a time! After you’ve started this checklist visit your Profile page on Compass (via the main navigation) to come back to any of your ‘In-Progress’ checklists.

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