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Boost your skills and grow your business with FareHarbor Compass: one destination for SEO tips, digital marketing resources, industry insights, and more to help your tour, activity, or attraction operation thrive.

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COVID-19 Resources

Did you know?

67%

67% of online bookings in Q3 2020 came from local demand, up from 44% in Q3 2019

Optimize For Local

2,466

Number of connections between FareHarbor operators & our trusted Software Partners

Streamline Your Operations

66%

66% of online bookings in Q3 2020 came from “COVID-Safe” tours & activities

Set-up Your Health & Safety Policy

Recommended Content

FareHarbor is committed to helping you build and maintain a resilient business and our partnership with you is our highest priority. Explore our business-boosting resources and hone your skills to help set yourself up for future success.

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Goodbye Reserve with Google, Hello Things to Do

Last Updated: July 21, 2021

Earlier this year, Google announced that it would be phasing out Reserve with Google, and we now know the booking service is officially ending on August 1, 2021. Reserve with Google was a feature that…

All Skill Levels

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Checklist: Tips for Writing Item Descriptions & Activity Pages

Last Updated: May 11, 2021

Tour or activity descriptions – known as item descriptions in your FareHarbor Dashboard – are one of the most essential aspects of securing a booking. Not only do they cover all the important details like…

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5 Tips to Help You Deal with Challenging Customers on Tour

Last Updated: July 28, 2021

Hospitality is central to our industry, and that means we always have to be prepared to deal with any challenges that arise with customers. Most customers will be excited to partake in your tour or…

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4 FareHarbor Affiliate Features That Streamline Bookings

Last Updated: July 21, 2021

Allowing your items to be resold through affiliates is a great way to gain exposure and fill seats on your tours. FareHarbor’s affiliate features streamline the booking process so that you don’t have to pick…

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Content Marketing
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How to Rank on the First Page of Google

Last Updated: March 30, 2021

You’re within striking distance of the coveted first page of Google – you’ve been running periodic SEO audits, creating quality content, and targeting keywords that fit your business – but your site is still hovering…

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Checklist: Easy Ways to Improve Your Online Presence & Expand Your Reach

Last Updated: July 29, 2021

What’s the first thing you do when you need a product or service? If you’re like the 85% of consumers who conduct research online before they make a purchase (Forbes), you probably head to the…

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Cheat Sheet: When to Post on Each Platform to Maximize Visibility

Last Updated: July 28, 2021

Creating high-quality content takes time, whether it’s for social media, marketing emails, or your blog. The last thing you want is for that content to get lost in the barrage of media users receive every…

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8 Ways to Reduce Your Website’s Bounce Rate

Last Updated: July 23, 2021

Keeping users engaged on your website for longer sessions is essential for boosting conversions and improving user experience. If you’ve read our guide on bounce rate and engagement rate in Google Analytics, you know that…

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Breaking Down Bounce Rate & Engagement Rate in Google Analytics

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Have you noticed a high bounce rate when analyzing your website data on Google Analytics? If so, you might be wondering how important this metric really is and what it means for your website traffic.…

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Bookmarked and completed guides, and in-progress checklists can be viewed in your Compass profile

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