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in the Right Direction

What do you get when you take eager travelers and give them the coronavirus vaccine? A new travel trend: VAXICATIONS! These celebratory trips stem from pent-up demand for travel and the increased feelings of safety…

As a tour operator, you’re probably familiar with Reserve with Google (RwG), the service that enables users to book tours and activities directly from Google Maps, Google Search, and “things to do” searches with things…

You’re within striking distance of the coveted first page of Google – you’ve been running periodic SEO audits, creating quality content, and targeting keywords that fit your business – but your site is still hovering…

Welcome to FareHarbor Compass, your one-stop-shop for growth strategies, information on recent trends, and business best practices – all tailored for the tours and activities industry. Compass allows you to explore topics like digital marketing,…

As a tour and activity business owner, you’re probably used to wearing many hats. In addition to managing daily operations, your other responsibilities probably include monitoring reviews, posting to social media, and communicating with customers…

With vaxications on the rise, we can expect to see travel picking up throughout the North American summer season in countries where vaccines have been rolled out effectively. It comes as no surprise that a…

If you’ve browsed our digital marketing guides, you might have noticed that many of our resources focus on email marketing. That is in part because email is one of the most cost-effective ways to market…

Tourism is about bringing people of different identities and backgrounds together to share in a common experience — often one that exposes them to new cultures and ideas — and when selecting tours and activities…

We’ve all visited a site that takes too long to load and when that happens we navigate away to another site in the SERP. That is a bad experience for the user, and is detrimental…