Point Your Business
in the Right Direction

Most tour and activity operators experience some type of slow season. Whether you only offer summertime kayak tours or run year-round cooking classes, it’s normal for search trends for your core activities and services to…

You might already be familiar with creating ads on social media, but boosting your social media posts is a simpler paid tactic to get your content in front of more people. You don’t even have…

Earlier this year, Google announced that it would be phasing out Reserve with Google (RwG) for tours, activities, and attractions. The booking service officially ended on August 1, 2021. Reserve with Google was a feature…

Hospitality is central to our industry, and that means we always have to be prepared to deal with any challenges that arise with customers. Most customers will be excited to partake in your tour or…

After putting the time and effort into improving your site’s SEO, you’ll surely want to know how your site is performing! Has your site moved up in position on the SERP for your target keyword?…

On-page SEO covers the content on your individual web pages as well as the HTML source code of a page. While off-page SEO refers to technical topics like links and other external signals, on-page SEO…

There are so many different categories of search engine optimization – hopefully, you’ve checked out part one of our Ultimate SEO Guide that covers on-page SEO – and technical SEO is one of the most important…

Over 150 million active “pinners” call Pinterest home, and they’re not just crafters, DIY-ers, and wedding planners. Pinterest has become the trip-planning site, with thousands of users turning to the platform in search of inspiration…