Point Your Business
in the Right Direction

When the COVD-19 pandemic first became widespread, we were bombarded with messaging about “the new normal” and “these uncertain times”. These messages were being put together on the fly, and it is understandable that many…

The COVID-19 pandemic has shaped many parts of our lives since March 2020, so you probably won’t be surprised to learn that COVID-19-related searches are now the most popular searches on Google – outpacing searches…

Have you ever felt overwhelmed by Google Analytics to the point you just don’t bother with it? Or perhaps you have GA set up, but you’re not sure the best ways to use it or…

You know that the experiences you provide are fun, exciting, and memorable, but your potential customers don’t know that unless you write an impactful tour description that compels them to hit that book button. Writing…

Proximity marketing is a marketing strategy that’s all about delivering highly relevant and personalized content to your target audience at the opportune time. It’s a technique that enhances the customer experience, leading to increased bookings…

Communicating health and safety standards for your tours and activities is a crucial aspect of the new normal for our industry. People want to get back to doing the activities they love, and they want…

The first half of 2020 has seen virtual experiences quickly emerge as a popular way for businesses to connect with their customers while their doors were closed and people were looking for ways to stay…

What Is Remarketing? You’ve probably been in this situation before: You’re browsing a website for a product, maybe a pair of hiking boots, and a few minutes later you get an advertisement for those same…