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What do you get when you take eager travelers and give them the coronavirus vaccine? A new travel trend: VAXICATIONS! These celebratory trips stem from pent-up demand for travel and the increased feelings of safety…

As a tour operator, you’re probably familiar with Reserve with Google (RwG), the service that enables users to book tours and activities directly from Google Maps, Google Search, and “things to do” searches with things…

You’re within striking distance of the coveted first page of Google – you’ve been running periodic SEO audits, creating quality content, and targeting keywords that fit your business – but your site is still hovering…

Welcome to FareHarbor Compass, your one-stop-shop for growth strategies, information on recent trends, and business best practices – all tailored for the tours and activities industry. Compass allows you to explore topics like digital marketing,…

If you’ve been reading our SEO guides, you know there are plenty of tools out there that business owners can use to refine their SEO strategy. But especially for small businesses, paid premium tools can…

The FareHarbor Lightframe, where online customers browse and complete their booking, offers many benefits to users. They can complete their booking without leaving your site, see the entire booking process on one page, and know…

After browsing our search engine optimization guides, you’ve probably noticed that the term SERP – Search Engine Results Page – comes up somewhat frequently. That’s because an important part of any successful SEO strategy requires…

One of the main tenets of the tourism industry is to give people the opportunity to experience different places and cultures. When we fail to consider tourists with different accessibility needs, we ignore a huge…

Millennials travel more than any other generation, and as Gen Zers begin to graduate from college and branch out on their own, they’re following in millennials’ footsteps. The travel habits of these groups are changing…

As we look forward to the continued return of travel in 2021 we do so after a year where we collectively re-examined our relationships with work, technology, businesses, and the planet. One silver lining to…

Hashtags. You either love them or hate them. But let’s face it – they’re a valuable part of your social media strategy, and they can be downright fun to use! Hashtags help you stay on…