Guides | FareHarbor Compass

Pay-Per-Click

38 minutes

Business Management Tips
Digital Marketing
Pay-Per-Click

Impactful Marketing Data: Tracking Campaigns and Targeting the Ideal Audiences

Last Updated: March 27, 2024

Uncover what UTM parameters are and why they’re essential to your data collection. Plus! Learn what Google Ads can do for your business. In this 40-minute webinar, you will learn: To unlock valuable insights about…

Intermediate

6 minute read

Digital Marketing
Pay-Per-Click
Websites

Maximize Your GA4 Data Insights with Google Signals

Last Updated: September 28, 2023

Getting comfortable with the many new aspects of GA4 (Google Analytics) may seem a bit overwhelming. That is why our team at FareHarbor wants to ensure you get all the critical details needed to maximize…

Intermediate, Advanced

10 minute read

Digital Marketing
Pay-Per-Click

5 Tools To Conduct a PPC Competitor Analysis

Last Updated: March 30, 2022

Your PPC competitors are those that are bidding for the same keywords as you. (Be aware that they may not be the same competitors you have offline!). A PPC competitor analysis will help you make…

Intermediate

7 minute read

Pay-Per-Click

Up the Ante: Google Ads’ Top 3 Priorities for 2022

Last Updated: March 18, 2022

Perfecting your Google Ads strategy is an important part of maximizing your exposure and bookings. In typical Google fashion, the algorithm for Ads changes over time, which will affect how you should go about your…

Intermediate

6 minute read

Digital Marketing
Pay-Per-Click
SEO

Get Ready: Transition Your Google Ads to Responsive Search Ads

Last Updated: March 2, 2022

In the past few years, Google has been putting more emphasis on machine learning for PPC ads, with tools like Smart Bidding that rely on the algorithm to optimize ad strategy. In 2020, Google made…

All Skill Levels

7 minute read

Digital Marketing
Pay-Per-Click

How Google’s Customer Match Helps You Engage Your Customers

Last Updated: January 25, 2022

Creating a winning PPC strategy takes a lot of planning and data to ensure you’re targeting the right audiences with impactful messaging. While narrowing down your target audience can seem daunting at first, you can…

Intermediate, Advanced

11 minute read

Pay-Per-Click

How to Improve Your PPC Ads’ Quality Score

Last Updated: January 19, 2022

If you have experience with pay-per-click (PPC) ads, you’ve undoubtedly heard the term Quality Score. Understanding what elements affect your Quality Score is a crucial component of PPC marketing as these elements impact the cost…

Intermediate

40 minutes

Pay-Per-Click
SEO

You’re the Travel Experts, We’re the Tech Experts: Gaining a Competitive Advantage Through SEO & PPC

Last Updated: December 13, 2021

Learn what is on the horizon in travel industry marketing and how to drive business through SEO & Pay-Per-Click Optimization in a world where paid advertising is becoming increasingly necessary.

View Spark Session

All Skill Levels

Pay-Per-Click

Operating with a Lower PPC Budget? Make These Ad Campaign Optimizations

Last Updated: November 9, 2021

A lower PPC budget, when spent strategically, is better than no budget at all. Many business owners learned this in 2020 when ad competition was significantly lower than usual due to the pandemic, and they…

Intermediate

8 minute read

Digital Marketing
Pay-Per-Click
Social Media

Take The Next Step in Social Media Engagement with Boosted Posts

Last Updated: September 8, 2022

You might already be familiar with creating ads on social media, but boosting your social media posts is a simpler paid tactic to get your content in front of more people. You don’t even have…

Beginner, Intermediate

6 minute read

Pay-Per-Click

Advanced PPC Tip: Time Targeting

Last Updated: October 7, 2021

Once you’ve developed a winning PPC strategy, you might be wondering how to take your ads to the next level. It’s likely the majority of your clicks happen during peak times specific to your audience,…

Intermediate, Advanced

10 minute read

Digital Marketing
Pay-Per-Click

Don’t Strike Out: Learn About Google’s New 3-Strike Ad Policy

Last Updated: August 26, 2021

In recent years, Google has implemented a variety of policies and features that aim to improve consumer safety on the SERP. This includes features like “About this result” — which creates greater transparency around ranking…

All Skill Levels

7 minute read

Digital Marketing
Pay-Per-Click
Websites

Level Up Your Analytics: Get to Know Google Tag Manager

Last Updated: August 19, 2021

If you do any tracking on your website or social media profiles (using tools like Google Analytics and Facebook Pixel), you’re probably familiar with tags. These snippets of code help you collect data by specifying…

Advanced

7 minute read

Pay-Per-Click
SEO

Using SEO Forecasting to Choose the Best PPC Keywords

Last Updated: August 5, 2021

Your SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategy should not be reactive — for example, you don’t want to wait until your ads perform poorly before adjusting them. Enter: SEO forecasting. SEO…

Intermediate

Pay-Per-Click
SEO
Social Media
Websites

Checklist: Easy Ways to Improve Your Online Presence & Expand Your Reach

Last Updated: July 29, 2021

What’s the first thing you do when you need a product or service? If you’re like the 85% of consumers who conduct research online before they make a purchase (Forbes), you probably head to the…

All Skill Levels

11 minute read

Digital Marketing
Pay-Per-Click

Spend Wisely — Level Up Your Google Ads with Smart Bidding

Last Updated: July 19, 2021

Google Ads relies more and more on machine learning to optimize ad bids and help advertisers meet their goals. While some marketers prefer to have more control over their data and bidding strategy, the truth…

Beginner, Intermediate

7 minute read

Pay-Per-Click
Reputation Management
SEO

Did You Know: Google Reviews Affect Your PPC Ads

Last Updated: June 4, 2021

In previous Compass guides, we’ve talked a lot about the importance of reviews when it comes to boosting your reputation, improving your local SEO, and more. But did you know that the reviews your business…

Intermediate

13 minute read

Digital Marketing
Email Marketing
Pay-Per-Click
Virtual Experiences

Boost Your Skills: Our 6 Digital Marketing Predictions For 2021

Last Updated: January 26, 2021

The underlying goal for every operator in the tour, activity, and attractions industry is simple: transform enjoyable experiences into positive memories. Our industry is equal parts adventurous and personal, so why should our digital marketing…

All Skill Levels

5 minute read

Pay-Per-Click
Websites

Google Analytics Troubleshooting: Connecting GA to Your Google Ads Account

Last Updated: July 27, 2021

On its own, Google Ads is an excellent platform to manage your paid advertising campaigns and gain visibility in the SERPs. When paired with Google Analytics you gain new insight into how searchers interact with…

Intermediate

Pay-Per-Click
SEO

Facebook Pixel Setup Checklist

Last Updated: September 25, 2020

If you’re advertising on Facebook, pixels are one of the most important tools to help you target, optimize, and remarket effectively. At its core Facebook pixel allows you to collect importation information you can use…

Beginner, Intermediate

6 minute read

Pay-Per-Click
Social Media

Facebook Pixel Fundamentals: Getting Started

Last Updated: September 21, 2021

If you are paying for Facebook Ads, you should be using a Facebook Pixel. Understanding how Facebook Pixels work (and how they relate to your FareHarbor dashboard) can be confusing, but we are here to…

Beginner

11 minute read

Digital Marketing
Email Marketing
Pay-Per-Click

Track Your Marketing Campaigns with UTM Codes

Last Updated: April 22, 2024

One of the most important steps in the lifecycle of any marketing campaign is the act of measuring your performance – you want to make sure that the efforts you are taking, and the money…

Intermediate, Advanced

4 minute read

Pay-Per-Click
Social Media

Tracking Ad Conversions With Facebook Pixels

Last Updated: October 7, 2020

Once you’ve set up your Facebook Pixel it’s time to put it to work! As a FareHarbor client, it is likely that you will want to use the Facebook Pixel to sell more availabilities on your…

All Skill Levels

10 minute read

Digital Marketing
Pay-Per-Click

Budgeting Your Marketing Resources: Where to Spend for the Most Impact

Last Updated: September 14, 2022

Determining your marketing objectives is a delicate balance. The dollar signs add up and it can be challenging to decide where to spend your resources to have the most impact. When putting together your marketing…

Beginner, Intermediate

Pay-Per-Click

Optimize Your PPC Ads with This Best Practices Checklist

Last Updated: April 27, 2020

The world of digital marketing moves quickly; you can start or stop a campaign in seconds by simply clicking a button. Among other things, being successful in digital marketing requires adaptability — the ability to…

All Skill Levels

Digital Marketing
Pay-Per-Click

Starting A Google Ads Campaign? Use This PPC Checklist.

Last Updated: September 3, 2020

Similar to SEO, PPC can seem like a nebula of constantly changing algorithms and undefined criteria, leaving you with more questions than answers. Naturally, this can become a roadblock or obstacle to those who might…

Beginner

17 minute read

COVID-19 Resources
Digital Marketing
Pay-Per-Click
Social Media

The Tour Operator’s Guide: Digital Marketing During COVID-19

Last Updated: November 11, 2020

With the air of uncertainty that has followed these past few weeks and months, it can be challenging for many tour operators and business owners to decide what to do next with their business. Admittedly,…

Beginner, Intermediate

14 minute read

Pay-Per-Click
Social Media

Facebook & Instagram: Creating Ads To Promote Your Tours & Activities (PPC)

Last Updated: November 1, 2022

Facebook and Instagram have a whopping 3 billion active users combined, making them the most important platforms for business owners looking to reach a wide audience. Building a dedicated following organically can take a lot…

Beginner, Intermediate

7 minute read

Digital Marketing
Email Marketing
Pay-Per-Click

Digital Marketing Pro Tip: Why You Should Always A/B Test

Last Updated: October 19, 2020

Digital marketing is driven by data. Which image will increase an email’s click-through rate? Which subject line will get more people to open an email? These are the types of questions marketers ask themselves to…

Intermediate

3 minutes

Digital Marketing
Pay-Per-Click

Pay to Play: Getting Started With PPC Marketing

Last Updated: October 21, 2019

Ninety-three percent of online experiences begin with a search. Reach your potential customers from their very first search with PPC marketing. PPC, or pay per click, is a form of marketing in which you, the…

Beginner

19 minute read

Digital Marketing
Pay-Per-Click
Social Media

Choosing the Right PPC Channel for Your Business

Last Updated: August 10, 2021

Pay-per-click (PPC) advertising is a quick way to generate traffic to your website, in addition to other tactics like search engine optimization. Through PPC, it’s easy to target an audience with advertisements across several platforms,…

Intermediate, Advanced

18 minute read

Digital Marketing
Pay-Per-Click

Digital Marketing Strategy: Breaking Down Pay-Per-Click Marketing (PPC)

Last Updated: February 13, 2020

When you purchase a product or booking a service online, where do you typically start? Chances are, you start with a search. Today, 93% of online experiences begin with a search engine (imForza). This is…

Beginner, Intermediate

16 minute read

Content Marketing
Digital Marketing
Email Marketing
Pay-Per-Click
SEO
Social Media

How Digital Marketing Can Help Grow Your Business

Last Updated: October 24, 2019

What is digital marketing? With the number of internet users constantly increasing, it has become even more important for small businesses to reach their target audience online. That’s where digital marketing – any marketing efforts…

Beginner

52 minutes

Pay-Per-Click

Grow Your Business with Pay-Per-Click (PPC)

Last Updated: May 19, 2022

Join us as we go over the benefits of pay-per-click advertising and how it can help grow your business. This session will include the following: Overview of Pay-Per-Click and how it works PPC benefits and…

Beginner

Give Feedback

Take Action

Go to Dashboard

Contact FareHarbor Support