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Operating with a Lower PPC Budget? Make These Ad Campaign Optimizations

Last updated on November 9, 2021
Key Takeaways

  • Running ads with a tight budget is absolutely possible.
  • Target more specific, long-tail keywords to reduce ad spend.
  • Customize your Google Ads dashboard to see what metrics are most important to your business.

Skill Level


A lower PPC budget, when spent strategically, is better than no budget at all. Many business owners learned this in 2020 when ad competition was significantly lower than usual due to the pandemic, and they were able to stretch their budgets to their advantage. 

We know tour and activity owners often operate with a limited budget, and we’re always looking for ways to help you be more efficient and lower your costs while still being effective with your ad strategy. Use this checklist to make a few key campaign optimizations that will help you achieve a higher ROI on your ad spend.

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  • There’s always an opportunity to get more specific with your keywords to reduce your budget. Target keywords with a low competition rate that allow you to bid lower.
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    Ad Metrics & Data

  • Google Ads offers so many metrics and ways to organize your data that it can be difficult to choose what to focus on. By cutting down on distracting data and selecting the most important metrics, you’ll be able to concentrate on what really matters when it comes to staying under budget and spending wisely.
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After making some of these optimizations, be sure to monitor how your ads are doing and make adjustments as needed. It’s absolutely possible to advertise with a tight budget if you stay organized and prioritize what’s most important to your business. The best thing about these optimizations is that they don’t only save you money, but they save time as well! Continue to sharpen your ad skills with our additional PPC guides.

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