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Impactful Marketing Data: Tracking Campaigns and Targeting the Ideal Audiences

Last updated on March 27, 2024
38 minutes
Key Takeaways

  • Targeting maximizes effectiveness of your marketing efforts
  • Google Chrome phases out third-party cookies by the end of 2024
  • UTMs help you analyze the effectiveness of your campaigns

Skill Level


Uncover what UTM parameters are and why they’re essential to your data collection. Plus! Learn what Google Ads can do for your business.

In this 40-minute webinar, you will learn:

  • To unlock valuable insights about customer behavior and campaign performance by utilizing UTM parameters
  • How to achieve repeat bookings with retargeting strategies
  • How to use Google Ads in your retargeting campaign

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