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You’re the Travel Experts, We’re the Tech Experts: Gaining a Competitive Advantage Through SEO & PPC

Last updated on December 13, 2021
40 minutes
Key Takeaways

  • Consider where you fall with online competitors that may be likely to appear in a user search.
  • Understanding your company, your customers, and your goals provides greater direction for optimizing your SEO strategy.
  • Long-tail keywords have more details and are specific versions of high volume generic keywords.

Skill Level

All Skill Levels

Learn what is on the horizon in travel industry marketing and how to drive business through SEO & Pay-Per-Click Optimization in a world where paid advertising is becoming increasingly necessary.

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