Search engine optimization is one of the most important things you can work on to ensure your business can easily be found online. Local SEO is crucial to help your business appear in the SERP when people are looking for your type of business in your area, using search terms like “near me” or your specific location. In fact, 80% of local searches lead to conversions, which means that optimizing for local search can ultimately lead to more business!

In this video, we will break down the factors that Google’s algorithm uses to evaluate local SEO and discuss five elements that will help you to boost your local SEO right now.