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Google My Business Checklist

Last updated on August 9, 2022
Key Takeaways

  • Ensure your business listing is claimed and verified - and what to do if it isn't.
  • Key business information to include to optimize your listing.
  • Tips on how to maintain your listing and make it work for you in the long term.

Skill Level

All Skill Levels

Google My Business is a vital tool to help customers find your company in search engines and ultimately book with you*. GMB displays important information about your business including location, hours, reviews, and pictures. It helps searchers get to know your business right in the search engine results pages (SERPs), which is crucial for local SEO and mobile searches.

Whether you’re setting up your GMB for the first time, or making improvements to optimize your existing page, follow this checklist to make sure you’ve covered all your bases!

*For information specific to updating your GMB listing to reflect changes due to COVID-19, please review our COVID-19 GOOGLE MY BUSINESS CHECKLIST.

  • a close up of a logo

    Create, Claim, & Verify Your Listing

  • a screenshot of a cell phone
  • Google My Business
  • a close up of a logo

    Optimize Your GMB Page

  • a close up of a logo

    Maintain Your GMB Page

  • a drawing of a face

Your GMB profile is easy to maintain and it helps your site rank in searches on a variety of Google platforms and features. Make sure you check your account frequently to keep it updated, stay on top of recent reviews, and check on any suggested edits submitted by other users. Whenever your profile needs a refresh, just go through this checklist!

For detailed and step-by-step instructions on GMB, check out our GMB guide

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