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Google Business Profile Checklist

Last updated on June 6, 2023
Key Takeaways

  • Ensure your business listing is claimed and verified and learn what to do if it isn't.
  • Review the key business information to include in your listing.
  • Maintain your listing and make it work for you in the long term.

Skill Level

All Skill Levels

Google Business Profile is a vital tool to help customers find your company in search engines and ultimately book with you. Your Google Business Profile displays important information about your business including location, hours, reviews, and pictures. It helps searchers get to know your business right in the search engine results pages (SERPs), which is crucial for local SEO and mobile searches.

Whether you’re setting up your Profile for the first time, or making improvements to optimize your existing page, follow this checklist to make sure you’ve covered all your bases!

  • a close up of a logo

    Create, Claim, & Verify Your Listing

  • a screenshot of a cell phone
  • Google My Business
  • a close up of a logo

    Optimize Your Google Business Profile

  • a close up of a logo

    Maintain Your Google Business Profile

  • a drawing of a face

Your Google Business Profile is easy to maintain and it helps your site rank in searches on a variety of Google platforms and features. Make sure you check your account frequently to keep it updated, stay on top of recent reviews, and check on any suggested edits submitted by other users. Whenever your profile needs a refresh, just go through this checklist!

For detailed and step-by-step instructions on making the most of your listing, check out our Google Business Profile guide

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