Skip to primary navigation Skip to content Skip to footer

Google Analytics Checklist

Last updated on November 12, 2020
Key Takeaways

  • Make sure Analytics is set up properly and integrated with FareHarbor
  • Enable Ecommerce Tracking to pull in Transaction data from FareHarbor
  • Familiarize yourself with the different types of Analytics reports for your business!

Skill Level

All Skill Levels

Google Analytics (GA) is one of the most useful and popular digital analytics tools you can implement on your website. GA allows you to see high-level insights as well as drill down deep into details of things like website traffic, audience types, bounce rate, content shares, and more. You can also set goals for your website and schedule regular reports to be emailed directly to you in order to help make sure you stay on track. Best of all, it’s free!

If you’ve been working your way through our Ultimate SEO Checklist, you’ve probably noticed that setting up your Google Analytics account is one of the first steps to optimizing your website for search engines and human users. But once you’ve gone through the setup, you’re probably wondering what you should do next to get the most out of this useful tool. This checklist covers some of the most important technical items to set up, reporting resources to use, and optimization tips so you can start using Google Analytics like a pro — and start seeing positive improvements to your online presence.

  • a close up of a logo

    Technical Items

  • a screenshot of a cell phone
  • a screenshot of a cell phone
  • a close up of a logo


  • a close up of a flower
  • a close up of a logo


  • a close up of a flower
  • a close up of a logo

    Optimization and Analysis

Start making the most of your website and shape the success strategy of your business by using these steps and tips to track traffic and reach your goals! For a more in-depth breakdown of other ways to use Google Analytics, check out this guide on using Google Analytics to maximize data opportunity.

Related Guides