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Checklist: Tips for Writing Item Descriptions & Activity Pages

Last updated on May 11, 2021
Key Takeaways

  • Understanding the differences between the tour descriptions on your website and those in your FareHarbor Dashboard.
  • Best practices for optimizing descriptions in both locations.

Skill Level

All Skill Levels

Tour or activity descriptions – known as item descriptions in your FareHarbor Dashboard – are one of the most essential aspects of securing a booking. Not only do they cover all the important details like duration, location, and what to bring, but they also give you an opportunity to paint a picture of the activity and get potential customers excited to book. 

We take an in-depth look at how to write a winning tour description in this guide. This checklist helps you apply those learnings to your own website and Dashboard so you can set your activities up for success – and bring in more bookings!

  • shape

    Optimizing Items in the Dashboard

  • text
  • table
  • a person riding on the back of a bicycle
  • shape

    Dashboard Item Descriptions vs. Website Activity Pages

  • Your work doesn’t stop with Dashboard item descriptions. Even though the FareHarbor Lightframe is user-friendly and optimized to sell, your website will see additional SEO and UX success if you build individual activity pages with buttons that open up to the Lightframe. These pages give you additional opportunities to rank for keywords and describe your tour in more detail. Learn more about the benefit of having separate activity pages in this guide.
  • graphical user interface, text, application
  • graphical user interface, application

Don’t sell yourself short! Put some serious effort into describing what makes your tours and activities stand out, and you’ll reap the rewards. As a final tip, if you created your Dashboard item descriptions a long time ago and updated your website more recently, make sure there’s no contradictory information between your website activity pages and item descriptions. Keeping important information – like policies, requirements, and ticket types – up to date in both places eliminates confusion and keeps the bookings coming in. Looking for more website or Dashboard advice? Learn why all of your activities should be bookable online.

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