- 60 minutes
- Local Strategies
- Websites
Better Data, Better Decisions: Using Consumer Narratives with Google Analytics
Beginner,
Intermediate
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Are you utilizing your website traffic data to its fullest extent or are you leaving invaluable consumer insights on the table? Take a deep dive into the advanced functions of Google Analytics to better understand the consumer journey and create consumer narratives. Learn how utilizing segments, advanced search, and secondary dimensions can benefit your overall outreach strategy.
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