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Your Analytics, Your Way: How to Convert Using Google Analytics

Last updated on February 10, 2021
42 minutes
Key Takeaways

  • Using consumer narratives to understand the customer journey.
  • Advanced GA functions that will help you drill down into your website performance.
  • Applying your findings to your overall strategy.

Skill Level

All Skill Levels

Are you utilizing your website traffic data to its fullest extent or are you leaving invaluable consumer insights on the table? Take a deep dive into the advanced functions of Google Analytics to better understand the consumer journey and create consumer narratives. Learn how utilizing segments, advanced search, and secondary dimensions can benefit your overall outreach strategy.

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