Better Data, Better Decisions: Using Consumer Narratives with Google Analytics
Join our Google Analytics experts as we explore different ways you can utilize data to better understand your audience.
We’ll walk through the customer journey and dive into consumer narratives based on location. Learn how you can get to know more about your customers based on where they are coming from. You will leave this presentation with actionable ways to utilize your data!
Frequently Asked Questions
Consumer narratives are the stories you can discern about groups of customers, from the beginning of looking for a product to the actions taken up until purchase, and finally through whether they ultimately decided to make the purchase or not. You should consider using consumer narratives for a number of reasons:
- COVID-19 has forced business owners to rethink marketing efforts.
- Creating consumer narratives gives you a useful framework to help save time, effort, and money.
- Allows you to better understand your customers and how to engage with them effectively.
You can find demographic information within your Audience reports in Google Analytics. There is a powerful report you can use to zoom into the locations of your customer base:
- To get here, click Audience > Geo > Location
This report by default is broken down by Country, but you can change your starting point and/or drill down as much as necessary
First, make sure your Google Analytics account has been created and your GA code has been properly added to your website. It’s also important that you have eCommerce enabled in Analytics and you will also need to enable Demographics reports. It’s important you enable these features so you can collect the right information.