Email marketing is one of the most efficient and cost-effective ways to reach your contacts year-round with engaging content, special incentives, important information about your business, and other quality content or offers. Whether you’re just diving into the exciting world of email marketing or are a seasoned pro looking for tips and tricks to boost your email marketing efforts, a newsletter is one type of email you should be regularly sending to customers.

We know creating quality content and staying in touch with all of your contacts takes a lot of time and effort. That’s why we’ve put together this simple checklist for enhancing your marketing campaigns with an email newsletter. From the early preparation and brainstorming phase of designing the newsletter to the moment you’re ready to hit send, this handy list includes all the important components of a strong email newsletter. Follow these steps and engage your customers with an email newsletter today!

By following this checklist before, during, and after writing your email newsletters, you can bring in a lot of business and engagement with your company! For a closer look at any of the points on this checklist, view our additional email marketing guides.