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[Spark Virtual] Captivate In-Destination Customers

Last updated on November 28, 2022
28 minutes
Key Takeaways

  • Your website must be optimized for last-minute, in-destination bookings.
  • Make it easy for customers to find and navigate your website on mobile devices.
  • Enhance community by marketing to your local area.

Skill Level

Beginner, Intermediate

During the summer of 2022, 30% of European bookings were made on the same day as the scheduled activity (FareHarbor). With this in mind, it’s more important than ever to market your activities to in-destination customers. This Spark session covers how to cater to last-minute bookers and ensure you aren’t missing out on a third of your potential revenue.

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