The holiday season is upon us once again, and online shopping and gift-giving remain popular activities among consumers. From families looking for activities to participate in in the new year to sharing tour gift cards with friends or loved ones across the country, fun experiences are at the top of most peoples’ holiday wishlists.
Whether people are planning to vacation locally or take a bucket-list trip, tours and activities that offer flexible redemption timing are the perfect stocking stuffers.
Take advantage of the gift-giving season and use this checklist to promote your tours and activities and spread some cheer during the holiday season – and beyond! For a more in-depth look at holiday marketing strategies, check out this guide to Black Friday weekend and beyond.
Plan Ahead of the Season
We’ve all seen the stores that put up Christmas decorations before Halloween has come and gone. It may seem silly, but they're on to something! It is important to plan ahead and have a holiday marketing plan in place well before the season is in full swing.
Spread Cheer (and Promotions!) Online
Your website and online presence are your best-selling tools. It is essential to ensure your holiday tour and activity information is consistent and up to date across all online platforms.
Share Booking Opportunities Across Platforms
Once you've determined what tours and activities to offer this holiday season, and your website and booking flow is up to date with new promotions make sure to update your social media accounts and plan to market your offerings.
Whether you work your way through the entire checklist or simply choose to implement a few new tactics, know that we at FareHarbor are here to help every step of the way this upcoming holiday season.