The holiday season is upon us once again, and while 2020 will see many families and friends celebrating in new and different ways, online shopping and gift-giving are sure to increase in popularity this year. From families looking for safe activities to participate in in the new year to sharing tour gift cards with friends or loved ones across the country, local experiences are at the top of most peoples’ 2020 holiday wish-lists and safe and fun tours and activities that offer flexible redemption timing are the perfect stocking stuffers.
Take advantage of the gift-giving season and use this checklist to promote your tours and activities and spread some cheer during the holiday season – and beyond! For a more in-depth look at holiday marketing strategies, check out this guide to Black Friday weekend and beyond.
Plan Ahead of the Season
We’ve all seen the stores that put up Christmas decorations before Halloween has come and gone. It may seem silly, but they're on to something! It is important to plan ahead and have a holiday marketing plan in place well before the season is in full swing.
Spread Cheer (and Promotions!) Online
Particularly in 2020, your website and online presence is your best-selling tool. It is essential to ensure your holiday tour and activity information is consistent and up to date across all online platforms.
Share Booking Opportunities Across Platforms
Once you've determined what tours and activities to offer this holiday season, and your website and booking flow is up to date with new promotions make sure to update your social media accounts and plan to market your offerings.
Whether you work your way through the entire checklist or simply choose to implement a few new tactics, know that we at FareHarbor are here to help every step of the way as you navigate new opportunities and overcome unfamiliar obstacles this upcoming holiday season.
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