The shoulder season is the time between your peak and low season — as well as the time between your low and peak season. That’s right, with two shoulder seasons per year, you should definitely…

Creating a Facebook event is a great way to increase visibility for your festivals, annual events, and more. They are a free tool and easy to set up — so you haven’t already utilized them,…

As a tour or activity operator, you know a steady flow of customers is crucial to maintaining the growth and success of your business.  You need to capture the attention of any potential customer, whether…

Rental companies are prime candidates for getting repeat customers. Client satisfaction is essential for every operator’s success, but why is repeat business so important? Returning customers are 50% more likely to purchase from you than…

Apple recently launched a new tool called Apple Business Connect that allows you to claim and update information about your business on Apple Maps. Think Google Business Profile, but for Apple. By setting up your…

The tourism industry has experienced a turbulent few years. After adapting to the pandemic and embracing new methods of travel, unique activities, and shifting booking patterns, we are thrilled to see what 2023 will bring…

Are you looking for creative ways to expand your reach? Having your business featured in the news or online publications can lead to more bookings, and it feels amazing to get good publicity for your…

No time is as exciting as the lead-up to your annual fall festival or highly anticipated event. Whether you’re running your farm festival for the 10th year in a row or thinking about launching a…

Whether you’re in your slow or shoulder season or just looking to make additional revenue, offering equipment rentals can be a great addition to your business model. Even if you don’t regularly rent out equipment…

Maybe a previous employee set up a Google Business Profile and you didn’t know, so you created a new one. Or maybe you’ve recently restarted your SEO efforts and forgot you already had a listing.…

We tend to think of the holidays as a time to unwind and celebrate with family and friends, but for most business owners, it’s the time to put your head down and focus on your…

Google Business Profile is one of your most important SEO tools, displaying information about your business in searches on a variety of Google platforms. If you’ve been following the advice in our Google Business Profile…

Your Google Business Profile is one of the most important tools when it comes to displaying your business in the Google SERP. You have a lot of features available to you, and by using them…

Google Business Profile is a listing that displays your company’s information — such as location, contact information, and user reviews — across various Google features and platforms. Free and easy to use, your Business Profile…

Whether they’re staying in a hotel or vacation rental, or just crashing at a campground, travelers have a lot of options when planning where to stay—and it’s no different when it comes to tours and…

We’ve spent a lot of time apart this past year, so call us crazy optimists but we anticipate a Valentine’s Day boom in 2021, with people going above and beyond – and getting creative –…

Nowadays, it seems like every day is an unexpected national holiday! From Paper Bag Day to Talk Like a Pirate Day (Arr, Matey), there’s always a reason to celebrate – no need to wait until…

The COVID-19 pandemic has brought unexpected challenges to the tourism industry, and the road to recovery is not a straight line. Reopening tour, activity, and attraction businesses safely and continuing to provide exciting experiences for…

With the holidays once again upon us, it’s time to execute your holiday marketing strategy to boost sales during what is traditionally a busy time of year. The holidays looked a little differently last year…

The holiday season always seems to come up quickly, and 2021 is no different, even with the new challenges the pandemic presents. If you’ve already planned your marketing efforts on holidays like Black Friday, Cyber…

Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs) play a key role in the long-term development of a destination by leading planning, management, and marketing efforts. They bring together governmental authorities, respected professionals,…

Continually optimizing your Google Business Profile is the best way to ensure you’re presenting your business in the best possible light and reaching your local market. From uploading high-quality photos and videos to monitoring your…

From address and phone number to reviews and gift card purchases, your Google Business Profile provides the most accurate information about your business, and it can even boost local SEO and drive sales. In fact,…

Creating a loyal, local clientele base is an important part of a well-rounded business strategy. Once you are ready to grab a slice of the metaphorical local pie, you’ll need to put together a local…

You’ve probably been in this situation before: You’re browsing a website for a product and a few minutes later you get an advertisement for that same product on your social media or elsewhere on the…

One of the most useful tools to get more bookings right from Google Search is Things to do. As a FareHarbor client with online availability, you can give customers the option to book directly from…

As a business owner, your main goal related to your online presence is for customers to find you and book with your company. Google Business Profile is a vital tool for reaching that goal, helping…

SEO stands for search engine optimization. It’s the process of improving your website so that it attracts quality traffic and enjoys prime visibility on the search engine results pages (SERPs). Most people understand SEO as…