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Rapid Fire: International Demand Building with Visit Scotland

Last updated on November 15, 2021
15 minutes
Key Takeaways

  • Learn how Visit Scotland is focusing on re-building international travel with a focus on sustainability.
  • Covid has accelerated trends in active travel, buying local, and the environmental impacts of travel.
  • Creating and publishing new content can help promote your business to an international audience.

Skill Level

All Skill Levels

Patrick OShaughnessey, from Visit Scotland, will discuss the importance of increasing international travel in order to help with COVID recovery — and the tips to do so in your own area too.

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