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How to Build Your Social Audience Using Facebook Events

Last updated on June 12, 2023
4 minute read
Key Takeaways

  • Facebook events are a free tool to bring more customers to your events.
  • They are easy to set up and will provide all important event details.
  • They are great for annual events, promotions, start of the season, and more!

Skill Level


Creating a Facebook event is a great way to increase visibility for your festivals, annual events, and more. They are a free tool and easy to set up — so you haven’t already utilized them, this is your sign to start!

First things first though, in order to create an event, you must have a Facebook account. You can do this by clicking “Create Account” at this link. You will also want to create an event using your business’s page, rather than your personal one, of course.

This guide will cover what Facebook events are, why you should be using them, and how to set them up.

What are Facebook Events?

Facebook events are pages you can create that provide all important details about an event you are hosting. You should include date, time, booking information, promotional photos, address, and anything else pertinent to the success of your event.

Since this tool is on Facebook, potential customers will be able to easily find out all information about your event. They can also comment on the page to ask any follow-up questions or share the event page themselves (even more exposure — yes!).

A few scenarios when you would create a Facebook event:

a group of people riding skis across snow covered ground

  • A seasonal event like a fall festival or winter carnival
  • An event to celebrate the start of your season
  • A holiday pop-up, like a lights show or sleigh ride
  • A major sales event for your tours and activities, online or in-person
  • Any other party or celebration you have throughout the year

Benefits of Adding Facebook Events to Your Marketing Strategy

To capitalize on your business’s events, it’s an excellent idea to add this free, low-lift tool to your strategy. Facebook events also:

  • Build your brand awareness by reaching new (and repeat!) customers
  • Further promote your event through a new channel
  • Attract more customers to your business
  • Help you make more revenue during your event

Most importantly, Facebook events are very easy to create and promote. Here are step-by-step instructions.

How to Make a Facebook Event

You can create an event to be public, meaning it is visible to anyone with a Facebook profile, or private, where only those invited can see the page. We recommend setting your events to be public in order to maximize their exposure.

  1. Head to your business’s page on Facebook.
  2. Use the dropdown menu next to “Share,” then select “Create Event.”
  3. Add all the details, such as the event name, location, time, and description.

Pro Tip: If you need to create a recurring event, like a festival that falls on two weekends, you can click “Schedule Multiple Events” under “Frequency.” This will speed up the process when you need to make multiple events and you can make it daily, weekly, or a custom amount.

Get creative with your events and let them shine on Facebook. Stay tuned for an upcoming Compass guide that will outline tips to optimize your events and boost your sales.

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