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Steps In the Traveler’s Booking Journey

Last updated on January 25, 2023
5 minutes
Key Takeaways

  • A booker goes through several micro-moments before and after making a booking.
  • Capture a traveler's attention in the dreaming, research and planning phases.
  • Take advantage of the sharing phase to highlight positive experiences and build your brand.

Skill Level


Booking travel requires a lot of research and planning on the traveler’s end. Throughout their booking journey, there are a handful of common touch points and important micro-moments where you can increase awareness of your brand and ultimately drive more bookings to your business.

This video guides you through the traveler’s booking journey and offers strategies on how to capture customers in high-stakes moments, from promoting your tours on social media and encouraging user-generated content (UGC) to ensuring your site is mobile-friendly (responsive), and more. Learn how to make the most of the customer booking journey to drive revenue!

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