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Steps In the Traveler’s Booking Journey

Last updated on October 21, 2020
5 minutes
Key Takeaways

  • Understanding the micro-moments a booker goes through before & after making a booking
  • How to capture a traveler's attention in the dreaming, research & planning phases
  • Taking advantage of the sharing phase to highlight positive experiences & build your brand

Skill Level


Booking travel requires a lot of research and planning on the traveler’s end. Throughout their booking journey, there are a handful of common touchpoints and important micro-moments where you can increase awareness of your brand and ultimately drive more bookings to your business. This video guides you through the traveler’s booking journey and offers strategies on how to capture customers in high-stakes moments – including promoting your tours on social media, encouraging user-generated content (UGC), ensuring your site is mobile-friendly (responsive), and more. Learn how to make the most of the customer’s booking journey to drive more revenue!

The first phase in the booking journey, the Dreaming phase, is a little longer than usual right now as we navigate COVID-19 due to the uncertainty of when the world will be able to travel again. Some travel websites are encouraging travelers to take this time to plan that dream vacation that they haven’t had time to research before. For the next few months, you’ll have a captive audience of people taking to social media and surfing the web to explore their wanderlust, so it’s a good time to ramp up your social media strategy and online presence and get travelers excited about enjoying their vacation with you in the future! 

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