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Checklist: Developing Your Digital Identity to Increase Online Bookings

Last updated on October 5, 2023
Key Takeaways

  • Curating a strong digital identity helps customers find (and book with!) your business.
  • Your digital identity starts with Google and includes your website and social media.

Skill Level

Beginner, Intermediate

Is it your goal to get more online bookings? While you may be thinking of marketing strategies or promotions to achieve this goal, it’s important to take a step back and start with your online presence; your digital identity.

You want potential customers to be able to easily find your business online and have a clear understanding of what you offer and whether past customers have enjoyed themselves.

Having a holistic web presence encourages potential customers to book a tour or activity. Everything from your Google Business Profile to customer reviews and social media plays a significant role in your conversion rate — and ultimately, your bottom line. 

This checklist underscores the critical components that contribute to a robust online presence.

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    Google Business Profile

  • Your Google Business Profile tells potential customers what your business is all about, from your location and hours of operation to your overall customer rating from Google reviews.
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    Google Reviews

  • Online reviews are essential to your digital identity. It’s important to ask your customers to leave a review of your business to help potential customers in the future.
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    Website Optimization

  • Your website says a lot about your business. Not only does it answer questions customers might have, but it also encourages them to book a tour or activity online.
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    Social Media Presence

  • Potential customers may find and interact with your business on social media! Try to stay on top of whichever social channels you want to prioritize.

In today’s digital landscape, your online identity is a reflection of your brand’s credibility and appeal. By following this comprehensive checklist, you can take significant steps towards increasing online bookings, reaching a wider audience, and ultimately enhancing your bottom line. 

Embracing these digital strategies will ensure that your business remains competitive and relevant in an increasingly online-driven market.

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