In previous videos, we’ve told you the benefits of setting up social media accounts to promote your tours and activities business. But social media is not just about promotion — it’s about engaging with your customers and community. Whether you run the accounts for your business yourself or you have a person on your staff monitoring and engaging on social media, this video offers some tips on how to navigate customer interactions, from what type of language to use to how to engage with negative and positive comments.

Additional Resources:

• Tips & Tricks to Elevate Your Instagram & Facebook Stories
• Marketing Strategy: User Generated Content (UGC)
• Social Media Travel Accounts You Should Be Following
• All FareHarbor Compass Social Media Guides