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8 Proven Ways to Engage with Followers on Social Media

Last updated on September 15, 2020
5 minutes
Key Takeaways

  • Striking the right balance between promotion & connection
  • Using language that resonates with your followers
  • Handling negativity on social media

Skill Level

All Skill Levels

In previous videos, we’ve told you the benefits of setting up social media accounts to promote your tours and activities business. But social media is not just about promotion — it’s about engaging with your customers and community. Whether you run the accounts for your business yourself or you have a person on your staff monitoring and engaging on social media, this video offers some tips on how to navigate customer interactions, from what type of language to use to how to engage with negative and positive comments.

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