Instagram Reels are short, entertaining videos that can be a great tool for businesses looking to increase their engagement and visibility. However, if you don’t know how to create captivating content, you may not experience…

Marketing your tours and activities is one of the top ways to be successful. It leads to more visibility online and new and retained business.  Whether your goals are lofty (like starting a blog and…

You may be asking yourself, how do I reach the most potential customers on my Instagram account? The answer: Instagram search optimization.  While this may be a concept you have not heard of, there are…

Social media community management is a strategy used to create an authentic community across your various internet platforms like Instagram, Facebook, Reddit, and more. It’s a way for you to interact with your audience and…

Diversifying where you advertise your company is an important step to reaching as many customers as possible. YouTube is one of the most trafficked media sites worldwide, with well over 2.2 billion active users (Visual…

We will always recommend a diverse marketing strategy to maximize results. Although you may be using Instagram or Youtube already, a LinkedIn profile can also be a great tool for marketing if used effectively.  This…

We’re all competing for followers’ attention on social media. And while you should be focused on the unique value and point of view that your business offers on these platforms, there are many benefits to…

Social media can be as time-consuming as you allow it to be — both as a user and as a marketer. But as a business owner, you might feel like it’s not worth the time…

Your YouTube channel is an opportunity to show viewers what your company is all about. With so many channels on the platform, it’s important to stand out and attract more viewers who could turn into…

What started out as a platform to make professional connections, LinkedIn has become a prime spot to share industry news, engage with your peers, and tell authentic stories.  Currently, there are over 55 million companies…

A Facebook page is necessary to use many of the platform’s business features, such as creating ads and tracking performance. If you already have a good following on your existing personal profile, you might be…

Social media contests are a great way to gain more followers, increase engagement, heighten brand exposure, acquire email signups and so much more! Of course you can develop complex campaigns, but there are many simple…

An effective way to encourage followers to engage with your brand and increase their interest in your offerings is by running a social media giveaway. Giveaways give your followers a chance to try out what…

Is SEO for YouTube really relevant? You bet it is! Apart from being an opportunity to showcase your brand, videos that rank well on YouTube get more views and more exposure for your business.  YouTube…

YouTube is a useful medium to connect with your audience and show off what makes your tours and activities worth booking. The second-most visited website after Google, YouTube is a search engine unto itself, giving…

Over 150 million active “pinners” call Pinterest home, and they’re not just crafters, DIY-ers, and wedding planners. Pinterest has become the trip-planning site, with thousands of users turning to the platform in search of inspiration…

You may be familiar with Pinterest in your personal life, but did you know it can also be an excellent tool for tourism businesses? The visual nature of the site makes it one of the…

You might already be familiar with creating ads on social media, but boosting your social media posts is a simpler paid tactic to get your content in front of more people. You don’t even have…

From writing evergreen blog posts to making videos for YouTube, you spend a lot of time creating quality content that showcases the best of your business. But if you’re only putting that content in one…

Creating high-quality content takes time, whether it’s for social media, marketing emails, or your blog. The last thing you want is for that content to get lost in the barrage of media users receive every…

Misinformation is unfortunately common in the world of SEO. From buying backlinks to using exact-match keywords, SEO misconceptions can be confusing and distract you from the main goal of SEO – to drive more visitors…

Social media can feel like an unruly animal that constantly needs to be fed, but with the right tools, your social media strategy can become organized and easy to manage. It’s important to maintain a…

Millennials travel more than any other generation, and as Gen Zers begin to graduate from college and branch out on their own, they’re following in millennials’ footsteps. The travel habits of these groups are changing…

Hashtags. You either love them or hate them. But let’s face it – they’re a valuable part of your social media strategy, and they can be downright fun to use! Hashtags help you stay on…

Successful engagement on social media (and elsewhere) includes creating and sharing high-quality, compelling content and visuals. You’re already doing the right thing by posting regular business updates, sharing fun videos and memes, and creating ads…

You’ve set up the most important social media accounts for your business – your profile pictures are added and you’ve already picked out a few funny memes or GIFs to share with your following…your following…the…

The COVID-19 pandemic has affected many aspects of our daily lives, including the things people search for online. We’ve already explored the ways in which Google search trends have changed during the pandemic. In this…

If you are paying for Facebook Ads, you should be using a Facebook Pixel. Understanding how Facebook Pixels work (and how they relate to your FareHarbor dashboard) can be confusing, but we are here to…

A recent Tripadvisor study found that 84% of people value cleanliness or sanitization certificates when booking a travel experience. By highlighting your safety policies, you’re more likely to attract customers who are specifically looking for…

Between creating content and engaging with your followers, there’s a lot that goes into promoting your business on social media. Images play a large role in making your brand stand out, from a recognizable profile…

For business owners, having an active social media presence is vital for interacting with your audience and promoting your tours and activities. With so many trends, new social media platforms, and unique marketing strategies emerging…

Once you’ve set up your Facebook Pixel it’s time to put it to work! As a FareHarbor client, it is likely that you will want to use the Facebook Pixel to sell more availabilities on your…

TikTok is a new trend that’s taking social media by storm. With over 1.5 billion downloads in 2019, it was the most downloaded app of the year. This application is all about video, allowing users…

If you’ve spent any time on social media lately, you’ve likely heard of or seen videos from TikTok. This relatively new social media platform, which has been popular with Gen Z users, is becoming more…

When times are tough, it’s common for individuals and brands alike to struggle with what to say, particularly on social media. Do you stick with your old messaging and approach communications as though its still…

User-generated content (UGC) is quickly becoming the cornerstone of building audience engagement and trust in your brand. If you’re looking for a way to boost your content strategy and enhance your reach, user-generated content is…

Going viral is every business owner’s dream. It offers the potential for more bookings, a larger audience, and a strong following on social media, to name a few benefits. And knowing that thousands or millions…

Stories have become one of the most popular ways to share content on social media. With more and more users accessing social media on their smartphones rather than desktop, Stories have emerged as the leading…

With the air of uncertainty that has followed these past few weeks and months, it can be challenging for many tour operators and business owners to decide what to do next with their business. Admittedly,…

Social media is not only a useful tool for digital marketing, but it’s also the best place to learn about trends in your industry and what your customers care about. In addition to using your…

Marketing your tour and activity company is the most common way to spread the word about your business, engage with past customers, and draw in new guests. But if you really want to drive conversions…

By the end of 2019, a whopping 2.7 billion people will be using social media, according to Statista. This makes social networks like Facebook, Instagram, and Twitter essential locations for reaching a wide audience of…

Emerging as one of the tourism industry’s biggest trends, video should be a central piece of your digital marketing strategy in 2020 and beyond. Video has become a dominant and valuable type of social content…

Pay-per-click (PPC) advertising is a quick way to generate traffic to your website, in addition to other tactics like search engine optimization. Through PPC, it’s easy to target an audience with advertisements across several platforms,…

Stepping into the world of Twitter for the first time can be a little overwhelming. Unlike other social media platforms where you can leisurely peruse, Twitter feels a bit more fast-paced with new posts constantly…

With over 2 billion active users, Facebook is the most popular social media platform out there, and it has a diverse user base from a variety of age groups. All businesses are expected to have…

With its visual nature and an ever-increasing number of users, Instagram is the perfect social media platform for tour and activity operators. It currently has more than 1 billion active accounts every month (Instagram), and…

Social media plays a big marketing role for any business, with 3.196 billion active social media users in the world today, and it has quite an impact on the travel and tourism industry. Today, 30%…

A call to action, or CTA, is a statement that directs readers to take a single action by prompting them or telling them exactly what to do next. If you have a website, you already…

What is digital marketing? With the number of internet users constantly increasing, it has become even more important for small businesses to reach their target audience online. That’s where digital marketing – any marketing efforts…

While you might associate social media with pictures of food and videos of teenagers doing dangerous challenges, it’s actually an important marketing tool for businesses, particularly in the travel and tourism industry. For starters, it…