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From Likes to RSVPs: A Playbook for Optimizing Your Facebook Event

Last updated on July 21, 2023
Key Takeaways

  • Facebook events can help you increase your event's reach and attendance.
  • Encourage likes, shares, and comments to build buzz for your events.

Skill Level

Beginner, Intermediate

If you are already familiar with setting up Facebook events to increase your event’s reach and boost its attendance — now is the time to take them to the next level!

Optimizing this tool in your marketing strategy won’t take much time, but will yield great results.

The following tips and tricks will help you further promote your fall festival, winter carnival, or early season sale to ensure you are getting as many eyes as possible on your Facebook event.

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    While Setting Up Your Event

  • There are simple details that you can incorporate when building your Facebook event to help drive sales. A few extra minutes on the front end will make your event much more successful!
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    After Your Facebook Event is Live

  • Don’t let your event page go unnoticed! Here are some ways to reach your target audience and get them excited for your celebration.

Running an event is no simple task. Using Facebook events within your marketing strategy is a low-lift, free way to reach more customers. Use this checklist to make it more effective! 

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