Campaign Ideas: Influencer Marketing for Tours & Activities
In today’s digital age, influencer marketing has quickly turned into a powerful tool for businesses across a wide range of industries. Social media platforms like TikTok and Instagram are home to recognizable faces with a strong online presence and dedicated audiences.
People spend an average of 45 minutes on TikTok a day, but an influencer can deliver a potent marketing message in a matter of seconds. And with the top influencers securing millions of followers, there’s a massive audience out there to reach.
Before you start sliding into local influencers’ DMs, you need to carefully consider your campaign goals. Are you simply trying to increase your brand awareness, push for a particular goal, like increasing bookings, or both? When you know this, executing the next steps of your campaign will come easy.
Influencer Campaigns & Content Inspiration
Sponsored posts are a surefire way to increase brand awareness and gain new customers. The concept is simple—you pay influencers to feature your business in their content.
The influencer will showcase your tour to new, wider audiences while also providing you with high-quality content to be shared on your own social media channels.
Brand Representative Programs
Brand representative programs involve creating more lasting relationships with influencers so they regularly feature your tours or activities in their posts.
Being featured frequently helps foster a sense of recognition in the influencer’s audience. They’ll soon associate your business with the influencer and develop trust in your brand.
As a longer term relationship, you’ll likely develop a payment and content plan with the influencer, which can include discounts and free experiences in addition to standard payments.
Many influencers have audiences that trust their opinions, which can make their reviews even more convincing. Getting them to share positive, genuine experiences from your tours can influence their followers to give one a try.
Giveaways are a marketing tool as old as time, amazing for increasing your brand’s presence. By offering your tours and activities as prizes, you can encourage the influencers’ followings to interact with your brand. After all, everyone loves freebies!
In this guide on how to run a social media giveaway, we share tips for making the most of this campaign. For example, consider running a contest, a sweepstakes, or a lottery. Prizes can be material gifts, free tickets to one of your activities, or even a gift card that can be redeemed for any one of your offerings.
Having influencers make videos at a new tour, festival, or behind the scenes at your business is a great way to showcase your brand with an increased air of exclusivity. Give this a try at your special holiday event, season opening, or other noteworthy occasion.
Don’t forget to create a Facebook event to get more eyes on your business ahead of your event.
A common (and fun!) influencer campaign is an account takeover. You allow influencers to “take over” your social media account for a stretch of time in a series of stories or live videos. This is a fun way to refresh your social media presence and let the influencer share stories from their time at your business with their own unique spin.
Measuring Success of Influencer Campaigns
After setting up your influencer marketing campaigns, you need to be able to track how they’re doing. The most effective ways to do so are with promo and UTM codes.
Promo codes for a discount of your choosing will encourage bookings while also making it easy to monitor the success of the campaign.
UTM codes and parameters showcase the traffic that influencers direct to your site, regardless of bookings, so you can track your increase in brand visibility even though not every click will result in a booking.
As Instagram and TikTok influencer marketing becomes more and more popular, it’s vital for tour operators to strike while the iron is hot.
With a good plan, some creative content, and careful tracking, the benefits of influencer marketing can be massive.