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Mastering Marketing: Crafting an Effective Marketing Plan for Success

Last updated on December 11, 2023
28 minutes
Key Takeaways

  • Your logo and website design are key components of your brand identity.
  • Create SMART goals for SEO, social media, email marketing and more.
  • Use calls to action, incentives, and regular timing & consistency for successful email marketing.

Skill Level

All Skill Levels

In this Spark 2023 rewind, FareHarbor account managers Jordan Baham and Lindsay Boutelle present their session from this year’s Spark conference in Orlando, Florida! This is one of several select on-demand sessions from Spark 2023.

Gain the knowledge and skills to develop a marketing plan rooted in SMART goals that align seamlessly with your business objectives. From SEO to email marketing, every part of your marketing and online strategy can benefit from SMART goals and marketing best practices. This session is ideal for business owners and operators seeking guidance on their marketing strategies and efforts.

Pro Tip: Download the SMART Goals Worksheet before watching the presentation and follow along with the speaker prompts to complete the worksheet with your own marketing goals.

Additional Session Resources

SMART Goals Worksheet

View the related guides below for additional marketing content.

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