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How to Navigate the New Digital Market

Last updated on November 19, 2020
Key Takeaways

  • Travel search trends from Sojern's global insights report
  • Planning tips to improve your digital marketing
  • Ways to engage and capture more direct online bookings

Skill Level

All Skill Levels

Presented by Sojern

Guest Speakers:
Aline Hilsabeck – Data Analyst, Travel Insights, Sojern
Guy Miller – Senior Sales Director, Sojern

In today’s world of travel restrictions and budget cuts, tour and attraction operators need creative options to help drive demand to their businesses. With last-minute bookers and walk-ups on the rise, tackling online marketing can seem daunting.

In this webinar, we’ll take an in-depth look at the latest trends from Sojern’s global insights data and analyze how COVID-19 continues to impact search and booking trends. We will lay out some simple planning tips to help you improve your digital marketing, capture direct online bookings, and give you ways to engage with your potential visitors.

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