What happens when you get to the bottom of the Google search results page? In the past, if you didn’t find a result you were looking for, you might have typed in a different query or clicked to the second page to see more results.

Now, scrolling is continuous on desktop and mobile. This means whether you’re on your phone, computer or other device, you don’t have to click to the second or third page to load additional results.

Results will display automatically with up to six pages of URLs before users have to click on “more results.” 

As of December 2022, continuous scrolling is only active in the U.S., but it will likely expand to other regions in the future. For now, let’s take a look at how this affects your website and audience. 

What does this mean for your website?

This is good news! For searchers, it’s now possible to continue scrolling through a large amount of results – six pages, to be exact – without needing to click to the next page. This creates a more consistent experience across devices, giving users relevant information at their fingertips.

For you, it means that if your site ranks on pages two to six of the search results, it will become even more visible, hopefully removing the pressure to rank number one on Google. Without the appearance of separate pages, users will find more results to answer their query, even if they’re technically on page two or three. 

What can you do to make the most of continuous scrolling?

Continuous scrolling is designed to make search results more user-friendly and intuitive. You do not have to take any action on your website in relation to this update, and it will not change how position reporting works.

Of course, following website best practices and SEO improvements, especially on mobile, increases your chances of ranking in the top few pages. You’ll want to continue using keywords, optimizing your website for mobile, and staying up to date on user experience and SEO. 

In the meantime, you don’t have to lift a finger to benefit from continuous scrolling.