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Checklist: 10 Steps To Writing Content That Sells

Last updated on December 3, 2020
Key Takeaways

  • Steps for writing compelling content from start to finish
  • How to research topics and find keywords
  • How to write content and publish it for best results
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Skill Level

Beginner, Intermediate
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From activity pages and about us descriptions to blog posts, FAQ pages, and everything in between, the content you write for your website is one of the most important aspects of your digital marketing strategy.

No matter what kind of content you write, every great piece of content should follow a set of guidelines to appeal to both your customers and search engines. When it comes time to write content for a new page of your website, or when you’re looking to refresh an old blog post, this checklist covers everything you need to write content that sells.

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    1. Do Your Topic Research

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    2. Write For Search Intent

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    3. Write a Great Headline

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    4. Answer The 5 Ws

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    5. Hit Your Word Count

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    6. Do Keyword Research & Include Keywords

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    7. Add Photos

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    8. Include CTAs

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    9. Add Internal Links

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    10. Add External Links

If you can check these 10 items off your list, you’re well on your way to creating content that sells. For more tips on how to improve your writing and make the most of the content on your site, head on over to our ultimate content guide and blogging do’s and don’ts.

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