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Measuring The Magic: Leveraging Data In Times Of Uncertainty

Last updated on December 18, 2020
39 minutes
Key Takeaways

  • Anticipate what your customer wants with the right data
  • Focus on restoring customer confidence
  • Top 3 major shifts in flight search as identified by Skyscanner

Skill Level

All Skill Levels

As tourism professionals, staying ahead of the curve means learning to navigate consumers’ new and increasingly complex decision-making processes. Where do you even begin to re-evaluate consumer intent? The answer is data! With over 100 million users a month, it’s safe to say that flight search engine, Skyscanner, knows a thing or two about data, and they’re here to provide a case study on how to leverage data in your recovery phase.

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