Measuring The Magic: Leveraging Data In Times Of Uncertainty
As tourism professionals, staying ahead of the curve means learning to navigate consumers’ new and increasingly complex decision-making processes. Where do you even begin to re-evaluate consumer intent? The answer is data! With over 100 million users a month, it’s safe to say that flight search engine, Skyscanner, knows a thing or two about data, and they’re here to provide a case study on how to leverage data in your recovery phase.