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Measuring The Magic: Leveraging Data In Times Of Uncertainty

Last updated on December 18, 2020
39 minutes
Key Takeaways

  • Anticipate what your customer wants with the right data
  • Focus on restoring customer confidence
  • Top 3 major shifts in flight search as identified by Skyscanner
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As tourism professionals, staying ahead of the curve means learning to navigate consumers’ new and increasingly complex decision-making processes. Where do you even begin to re-evaluate consumer intent? The answer is data! With over 100 million users a month, it’s safe to say that flight search engine, Skyscanner, knows a thing or two about data, and they’re here to provide a case study on how to leverage data in your recovery phase.

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