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One Element Your SEO Strategy is Missing: The Power of AI

Last updated on April 24, 2023
7 minute read
Key Takeaways

  • Generative AI like ChatGPT can improve your site's content and performance.
  • It's important to always verify the accuracy of content created by generative AI.

Skill Level

All Skill Levels

By now you have probably heard the buzz about generative AI, like ChatGPT, Bing Chat, or Google’s Bard, but you might not be sure how to leverage this new technology to grow your business. 

In this article, we’ll show you a variety of techniques that you can use to improve your site’s content and performance on the search engine results page (SERP) using AI.

This technology is incredibly powerful, but it’s not without its downsides. Generative AI has a tendency to make up facts, so using content created by AI without carefully verifying accuracy can lead to errors.

While we certainly don’t suggest writing your full website copy or tour commentary with AI, there are still tons of great ways tour operators can use this new technology to level up your SEO strategy with quick implementations that yield impactful results. 

The below examples use ChatGPT with prompts you can easily apply to your business.

shapeCruise for Keywords

Choosing the right keywords to target can make an enormous difference in your website’s search engine performance. Use the prompt below to generate a list of related keywords and the search intent associated with them.

Prompt: Identify 10 keywords related to [topic] and classify their search intent (commercial, transactional or informational) in a table.


shapeFormulate FAQs

Answering frequently asked questions is a great way to improve your page’s performance on the SERP because FAQs show up as rich results (search engine results outside of the standard blue link). Use the prompt below to generate a list of common questions and answers that target your chosen keyword. 

These can give you a good jumping off point if you’re making an FAQ page for the first time, and the responses can be further customized to your business.

Prompt: Create a list of [#] frequently asked questions about [keyword] and provide answers for each one of them considering the SERP and rich result guidelines.


In this example, it would be easy to replace the general information with more specific details about your business to customize the answers. For instance, you would add your company’s age and weight restrictions and possibly mention that you offer waterproof phone cases for rent. Remember to always check content generated by AI for accuracy before publishing.

shapePower Your Product Marketing

Deciding which features to focus on when marketing a new tour, activity, or rental can be daunting. Use the prompt below to generate an easy-to-read table of features to help you drill down the message you want to communicate in your marketing. 

Prompt: Summarize in table format the features, benefits, and pain solved for this product: [your tour/activity URL]


shapeHype up Your Headlines

What’s the secret to coming up with concise headlines that engage your audience? A curiosity gap is the space between what you know and what you want to know. The prompt below generates 10 headline ideas that are sure to catch your customers’ eyes. 

Prompt: Write 10 [headlines / social media threads / ad headlines] with a curiosity gap that discusses [topic]

text, application, letter, email

Use the ideas and prompts above to get started using generative AI to improve your content. Whether doing keyword research or brainstorming blog ideas, AI is a powerful tool to have in your arsenal. There’s no better way to get familiar with AI than to start experimenting. Just remember to always verify accuracy before you publish.

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