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How to Make Your Business Look More Professional

Last updated on March 14, 2023
Key Takeaways

  • Most customer first impressions will happen with your online presence.
  • Make sure your website and review pages are updated and optimized.
  • Great in-person first impressions can lead to repeat business.

Skill Level


In most cases, a customer’s first interaction with your business will be online — whether that be your website, Google Business Profile (formerly known as Google My Business profile), review sites like Yelp, and more.

People have very high expectations when it comes to online representation, so if anything looks unprofessional on your site, it may deter them from ever booking. 

Customers expect their positive experience on your website to translate to the activity as well! Maintaining a professional presence both online and at your location (especially during the activity) goes a long way.

If you are a newer business or are just looking for a refresh, this checklist will guide you to create a top-notch, trustworthy digital presence and wow customers in person!

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    Customer Communications

  • From your first conversation and beyond, being reliable and transparent is essential to building lasting relationships.
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    Website and Online

  • Now, let’s get down to business. These easy online optimizations will help to offer clear information and establish trust with potential customers.
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    During the Experience

  • First impressions in person are just as important as your online presence and a great one can lead to repeat customers. We’ve collected a few tips to set you apart from the competition.

All of this makes your business more professional and more trustworthy! This encourages people to leave reviews, become repeat customers, and build lasting relationships.

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