From high-adrenaline off-road Jeep tours to cooking classes with a professional chef, all tours, activities, and attractions have to communicate safety guidelines to their guests in one way or another. This might mean featuring a disclaimer on your Dashboard or providing certain requirements/guidelines in the booking confirmation email. Either way, tour guests and potential customers tend to book tours and activities with companies that prioritize safety and put the wellbeing of their guests and staff first.
This will become even more important as tour and activity businesses begin to reopen following the elimination of stay-at-home orders and periods of self-isolation. Although new cases of COVID-19 have dropped significantly in some areas, proper precautions such as thorough sanitation, use of PPE (personal protective equipment, like masks), and social distancing remain imperative to prevent the spread. By making a few changes to your tours/activities and customer communication, you can keep your audience informed, promote your tours, and most importantly, ensure a safe, clean environment for everyone. This checklist has tips on preparing to reopen your business, daily sanitation, and customer communication.
Learn more about communicating your health and safety policy on your website and getting your policies displayed in your FareHarbor Dashboard in this guide.
Update Your Website & Dashboard
Communicate New Policies & Procedures
Remember, it can take some time to adjust to this new normal, but every action you take benefits your tour participants, guides, and staff and sets you on the right track for increasing bookings. For more strategies to help your business adapt to these changing times, consider looking into virtual experiences if you haven’t already done so, and check out our guides on appealing to local bookers and how to market to your local communities for when you start running tours and activities again.