Understanding SEO: Tips to Make the Biggest Impact
Want to improve your online search presence, but don’t really know where to start? Join in as we discuss the key elements to understanding search engine optimization as well as what you can do to drive more qualified traffic to your website, target location-specific customers, and start making more revenue.
Frequently Asked Questions
Search Engine Optimization, or SEO, is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine like Google or Bing based upon their Algorithm.
Search engines are trying to solve the question “how do we find the most relevant webpages for this particular set of keywords (or search terms)?” Search engines use an algorithm to help display pages it considers relevant and authoritative.
The elements of the algorithm are comprised of thousands of different criteria, some of which include:
- The number and quality of links from other web pages
- How easy your pages are for Google to find
- Content quality & length
- Technical elements
There are a lot of techniques to optimizing your local SEO. Here are a few high-level things you can do:
- Claim and optimize your Google My Business page
- Get more reviews
- Use relevant keywords and do your research
- Create new content, for example: blogging
- Much more!