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Seasonal Surges: Why the Holidays are a Goldmine for Tour Operators

Last updated on November 9, 2023
3 minute read
Key Takeaways

  • Look for opportunities to make the most of the holiday season.
  • Don't forget about snagging deals on products and services for your own business.

Skill Level


As the holiday season approaches, tour operators should tap into the potential these special days bring.

But why can holidays like Halloween, Thanksgiving, Black Friday, and Christmas do so much for tour operations? 

In this article, we will delve into the benefits that come with the festive periods for tourism businesses.


1. Attract New Customers

By nature, the holiday season beckons people to travel and explore. By offering exclusive experiences such as holiday lights tours, food fairs, or carnival attractions, you can draw in those wandering souls on the hunt for festive adventures. 

Limited-time Black Friday deals and other holiday tour discounts not only entice new customers but also ensure that people are encouraged to spend more after they arrive.

2. Convert Existing Customers into a Sale (and Snag Long-Time Lookers)

You probably have potential customers who regularly visit your website to browse through your offerings, but somehow never commit to a final booking. 

The holiday season, with its magical allure, discounts, and exclusive offerings, can be the push they need. By presenting special holiday offers, you can convert these window shoppers into paying customers. 

Similarly, you can offer exclusive discounts to your loyal clientele, motivating previous customers to choose you above the competition time and time again.

3. Take Advantage of Deals for Your Business

a man and a woman looking at the camera

As a tour operator, the season isn’t just about selling holiday tours, it’s also the best time to be a buyer. Whether reloading on office supplies, getting some new decorations or gear for a tour, or looking for discounted memberships to marketing software tools, the holiday season offers ample opportunities to enhance your business with less investment.

4. Generate Revenue in Your Off-Season

What if you’re a summer tour operator? No worries! The winter holidays, although outside of your niche, can still be a great time to make some extra income. 

How? Consider marketing and selling gift cards to be purchased during the holiday season and redeemed later. Alternatively, selling discounted merchandise or even operating a short run of winter-themed activities like a Santa train ride can be an exciting way to stay in business during the off-season. See our full list of ideas for summer operators here.

The holiday season offers tour operators an unparalleled opportunity to grow their business, attract new customers, and engage the existing ones. 

As you gear up for the holiday season, it’s vital to leverage social media at every stage, amplifying your marketing efforts and tapping into a larger audience. After all, the world is out there, waiting to explore, and it’s your job to guide them. Happy holiday season!

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