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Beyond the Basics: Stand Out in a Competitive Market

Last updated on March 8, 2021
Key Takeaways

  • Boost your digital presence with new tactics.
  • Use content marketing, PPC ads, and social media to expand your reach.
  • Analyze the competition to improve your own strategy.

Skill Level

All Skill Levels

A basic understanding of SEO and digital marketing are the fundamentals to crafting your brand’s online presence, but to build brand recognition and stand out in a competitive market, you need to have a firm grasp of how users behave online and what inspires them to do business with one brand over another.

This requires an ongoing effort to educate yourself on digital trends and refresh your approach to connecting with users online. Follow this checklist to boost your brand presence to stand out from the competition.

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    Differentiate Your Brand

  • Maybe you're the longest-running business of your type in your area, or maybe you have a brand-new approach that sets you apart from your competition. Whatever your unique value proposition is, make sure your potential customers know it by constantly reinforcing why they should choose you over the competition.
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    Expand Your Reach

  • While you should continue to nurture your existing customer base, it's also important to explore new avenues and platforms to reach even more customers.
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    Understand Your Competition

  • You probably have a general idea of your main competitors, but to truly get a leg up on the competition, you need to gather data and actionable insights to help drive your online strategy.
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    Manage Your Online Reputation

  • When it comes to your online reputation, you can't be a bystander. Influence your reputation by managing your online reviews and using them to your advantage.
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    Try New Things

  • Digital trends are always changing, and it's important to change your tactics along with them to keep up with the new ways in which customers are discovering and interacting with brands. Use A/B testing to determine what works, and don't worry when something doesn't. Trial and error is the best way to learn!

The way your brand is perceived online influences a customer’s decision to book with you – from building a sense of trust and expertise through your digital platforms to putting your best foot forward in the SERP. For more tips, check out our guide on conducting an SEO competitor analysis or watch our webinar on navigating the new digital market.

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