Affiliate Rules: A New Way to Take Charge of Control When Affiliates Can Book
Calling all operators who work with affiliates (a.k.a. resellers or partners)! We’ve got a brand new feature for you: affiliate rules.
Affiliate rules is a powerful tool that enables you to control the days that affiliates can book your tours and activities.
This fully customizable feature can help you maximize your earnings and put you in the driver’s seat with your affiliate relationships.
This guide will provide context into how affiliate rules can work for your business as well as a few important items to keep in mind when designing your rules.
How to Use Affiliate Rules
Affiliate rules allow you to limit when affiliates can book your activities. They can affect months at a time or just a specific day. How you decide to create your rules will depend on your unique business.
To get you started, here are two examples of how you can shape your rules.
During Your High Season
Throughout the months that your tours typically sell out through direct bookings, you should add rules that limit affiliates from booking your offerings. This will increase the number of your organic bookings which in turn maximizes your profits by circumventing affiliate commission fees.
During Your Low Season
On the other hand, when you reach your slow season, you can remove your rules to leverage affiliate bookings. This can help boost your bottom line and fill up your availabilities.
Ways to Customize Your Rules Even Further
As mentioned, you can get very granular when it comes to when affiliates can or cannot book. Here are a few other ways you can design your rules:
- Automate the release of remaining openings of an availability to your affiliates prior to the start date. Note that you must open an availability at least 24 hours before start time.
- Pick and choose which affiliates can or cannot book your offerings for each rule.
- Pick and choose which items to limit affiliates from booking.
When setting up your rules, it is up to you to ensure your affiliate rules do not break your contract with each affiliate. Check the contract with each affiliate you work with to see if there is a clause about limiting bookings.
If you think affiliate rules could work for your business to maximize your revenue, see our Help Center article for information on how to get started.