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Checklist: Reduce Customer Calls with These Simple Website Updates

Last updated on July 20, 2022
Key Takeaways

  • Reducing call volume does not mean that you are turning your customers away.
  • Updating existing content and activity pages is a great place to start.
  • Use your FAQ page to do the heavy lifting.

Skill Level


Your busy season will always be your most frenzied time of year, and you may notice a major increase in customer phone calls. This could be an indication that they cannot find the answers they are looking for on your website. Especially if they are calling to ask something like “where to park?” or “how long does the activity last?”. 

Your website should be your top sales tool. If potential customers cannot find the answers they are looking for, they may abandon the booking altogether and look to your competition instead. Remember, your website is available 24/7 to answer questions whereas you and your staff are not.  

If your phone is ringing off the hook with easy-to-answer questions, follow this checklist to alleviate some of the calls and have more time to spend on other parts of your business!

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    Update existing content

  • No need to reinvent the wheel! Your first step is to make sure your existing website content is up to date and accurate to avoid any customer confusion. Here are a few quick changes you can make periodically to refresh your content and remove outdated information that will help you reduce phone calls.
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    Optimize activity pages

  • Next up, your activity pages. As you can imagine, it’s critical to have the most accurate information available about each of your offerings. Activity pages are typically what website visitors will use to decide if they want to make a booking. Well-designed and executed pages lead to more bookings – and less customer phone calls!
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    Build an FAQ Page

  • FAQ pages are one of the best ways to reduce customer phone calls. Not only do they increase legitimacy and professionalism, but they also offer some SEO perks like the potential to show up on the SERP in a featured snippet. Know that this is the first place most people will look for answers to common questions — so it is important to have up-to-date information!

Reducing call volume does not mean that you are turning your customers away. It’s about giving them a better experience on your website. When you have an updated website with all frequently asked questions available, it saves time for both you and your customer.

If a potential customer is frustrated with your site and their booking experience is interrupted, it could result in the booking being lost — and nobody wants that! Take a spin through this checklist and make the most of your busy season potential.

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