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How to Grow a Tour Business

Last updated on May 19, 2022
86 minutes
Key Takeaways

  • How to "put profit first" and avoid 5 common pricing mistakes
  • Maximizing your ROI from new distribution channels
  • 4 critical systems to streamline and grow your tour business

Skill Level


Guest Webinar Series

Presented by Be a Better Guide and The Sunshine Tribe

Be a Better Guide Project and The Sunshine Tribe helps tour and activity entrepreneurs all over the world create, sell and market their experiences. This webinar will cover:

  • How to “put profit first” as a tour company and avoid these five common pricing mistakes
  • Four critical systems to drop into your growing tour business to get “next level” streamlined, organized and efficient.
  • A scalable strategy for giving your ideal customers exactly what they want
  • How to sell more tours: Inspiration & best practices from three multi-million dollar operations
  • Maximizing your ROI from new distribution channels — a systematic approach to get more bookings

Josh Oakes – Founder of the Sunshine Tribe and former owner of Melbourne Private Tours
Having started, run and sold his own tour business for over 7-figures, he now shares his practical knowledge and tips and coach other operators to help them replicate his success.

Kelsey Tonner – CEO of the Online Tourism Academy and Be a Better Guide Project
Kelsey has built a career on providing down-to-earth advice, inspiration, and coaching to tour and activity businesses around the globe.

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