Search Engine Optimization (SEO)

  • NEW
  • 12 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Using Schema Markup To Up Your SEO Game

Schema markup, a structured data vocabulary, is a semantic vocabulary of tags or microdata you can add to your site’s HTML to tell search engines how you want them to display your pages in the…
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Intermediate, Advanced
  • NEW
  • 10 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Making Your Website ADA Compliant

In addition to website best practices for SEO, user experience, and online sales, ADA compliance is another essential component of your website. The Americans with Disabilities Act (ADA) was created in 1990 to ensure that…
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Intermediate
  • NEW
  • 3 minutes
  • Tag Reputation Management
  • Tag Search Engine Optimization (SEO)

Reputation Matters Part 2: Responding To Online Reviews

Good business owners respond to online reviews — both positive and negative. But it can be difficult to know what to say, especially if the review came from an unhappy customer. This video outlines the…
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Intermediate, Advanced
  • Tag Business Growth Strategy
  • Tag Dashboard
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Annual Checklist For Tours & Activities Operators

As a business owner, you already know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities to your customers. With so many tasks to…
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All Skill Levels
  • 11 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Building On Your Link Building Outreach Strategy

Link building is a combination of creating quality content, understanding what your audience wants to see, and getting a sense of how your competitors rank for similar keywords and content. If you’ve read our guide…
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  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Why Sell Online? 5 Pros of E-Commerce

Word of mouth and referrals have always been a cornerstone of the tours and activities industry, and while they are some of the best ways to create loyalty and foster trust, they don’t have as…
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Beginner
  • 9 minute read
  • Tag Digital Marketing
  • Tag Industry Insights
  • Tag Search Engine Optimization (SEO)

How to Market Tours & Activities to Families

One of the most important aspects of marketing is determining who your target audience is and understanding their behaviors. If families make up a significant portion of your bookings and tour groups, then it’s crucial…
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Beginner, Intermediate
  • 13 minute read
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

A Step-By-Step Guide to Creating a Link Building Strategy

When you’ve put a lot of time and energy into search engine optimization, it can feel frustrating when your website doesn’t rank well on the search engine results page (SERP). Although it can take three…
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Beginner
  • 10 minute read
  • Tag Reputation Management
  • Tag Search Engine Optimization (SEO)

Using Local Directories to Drive Website Traffic & Improve Local SEO

If you’ve read our guide to local SEO, you know it’s important to have local citations on business directories to help your rankings on local searches. A local citation is a mention of the name,…
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Beginner
  • 10 minute read
  • Tag Search Engine Optimization (SEO)

A Beginner’s Guide to Using Google Search Console

You’re probably already familiar with Google Analytics, but as a business owner, it’s equally important to use Google Search Console, a free tool that allows you to analyze your site’s performance in the search engines…
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Intermediate
  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Optimize Your Website to Capture Last-Minute & In-Destination Bookings

Tour operators love guests who book and plan their trip well in advance, but not all travelers are planners. Did you know that two in five bookings (38%) are actually made the day of, or…
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Beginner, Intermediate
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

The Ultimate SEO Checklist

Search engine optimization can feel a little overwhelming even to the most seasoned website owners, but it’s important to stay on top of your site’s performance and adjust your SEO as needed. If your site…
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All Skill Levels
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Google My Business Checklist

Google My Business is a vital tool to help customers find your company in search engines and ultimately book with you. It helps searchers get to know your business right in the search engine results…
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All Skill Levels
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Website UX Checklist

It’s easy to find yourself getting hung up on optimizing your website for SEO, but that doesn’t mean you should forget about user experience (UX) when designing your website. UX — how customers interact with…
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Beginner, Advanced
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)

10 Steps To Writing Content That Sells

From activity pages and about us descriptions to blog posts, FAQ pages, and everything in between, the content you write for your website is one of the most important aspects of your digital marketing strategy.…
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Beginner, Intermediate
  • 10 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Using Google Analytics Data to Maximize Opportunity

There are a lot of how-tos on navigating Google Analytics. Other third parties and industry experts have endless blogs and tutorials on what each report means and how to properly set up various filters, custom…
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Intermediate, Advanced
  • 9 minute read
  • Tag Reputation Management
  • Tag Search Engine Optimization (SEO)

Top Review Platforms for Tour & Activity Operators

A business’s online reputation is more important than ever. Reviews can make or break a potential customer’s decision to book with a tour operator, and responding to both positive and negative reviews across review platforms…
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Beginner, Intermediate
  • 56 minutes
  • Tag Business Growth Strategy
  • Tag Reputation Management
  • Tag Search Engine Optimization (SEO)

Understanding the Modern Customer Journey

Guest Webinar Series Presented by Podium Over 35,000 local businesses trust Podium to help them get found, get chosen and get connected to their consumers online. This webinar will cover: • The evolving customer journey…
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Beginner
  • 11 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

9 Fun & Free SEO Tools

If you’ve been reading our SEO guides, you know there are plenty of tools out there that business owners can use to refine their SEO strategy. But especially for small businesses, paid premium tools can…
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All Skill Levels
  • 11 minute read
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Why Duplicate Content Hurts SEO And How to Avoid It

Duplicate content is just what it sounds like — content that appears on the internet in more than one place. Since that “one place” is defined as any location with a unique URL, duplicate content…
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Intermediate
  • 7 minutes
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Search Engine Optimization (SEO)

Content Is King: Getting Started with Blogging

Search engines love websites that are frequently updated with new pages and content, and your customers do too! This video will show you how to add fresh content to your website by creating and maintaining…
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Beginner
  • 6 minutes
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Getting Started with SEO

With only 10 unique positions on the first page of any search engine, landing one of the top spots is essential for your website and business. If you’re new to search engine optimization (SEO), this…
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Beginner
  • 7 minutes
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Website Optimization Fundamentals: 8 Tips to Rank & Convert

Every great website is built with two goals in mind: To make the website easily discoverable on the search engine results page and to convert visitors into customers. This video covers eight optimization fundamentals that…
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Beginner, Intermediate
  • 7 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

How Long Does It Take for a Site to Rank?

This is a question that every business owner with a website will ask themselves at some point. You’ve worked on making your new website the best it can be or refreshed your existing site, and…
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Intermediate, Advanced
  • 11 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Domain Do’s and Don’ts

When it comes to your online presence and SEO, your domain name is one of the most important factors to consider. Your domain should reflect your brand, help you rank in SEO searches, and be…
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Beginner, Intermediate
  • 14 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

A Brief History of Google Algorithm Updates

If you stay on top of SEO news, you’re probably familiar with the dreaded algorithm update. But what does an algorithm update mean for your website? As Google learns more about how users interact with…
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All Skill Levels
  • 19 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

8 Elements of a Website That Ranks & Converts

Your company’s website should have two main goals: to make your business and activities discoverable in search engines and to convert visitors into customers. Optimizing your website helps you achieve these goals by giving your…
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All Skill Levels
  • 11 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Google Analytics: What It Is & Why You Need It

Google Analytics is one of the most popular and useful digital marketing tools you should have in your arsenal, and it’s free to use! Google Analytics has an abundance of uses but broadly speaking it…
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Beginner
  • 17 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Search Engine Optimization (SEO)

Content Marketing Strategy: Blogging Do’s & Don’ts

Why should you write a business blog? Looking for an extra boost in organic traffic or hoping to create more engagement with your website? Blogging drives more traffic to your site and is a fun…
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Beginner
  • 13 minute read
  • Tag Business Growth Strategy
  • Tag Reputation Management
  • Tag Search Engine Optimization (SEO)

Understanding the Importance of Online Reviews

Thanks to review websites like Yelp, TripAdvisor, and even Facebook business pages, a company’s online reputation can make or break a consumer’s decision to book a tour or activity. With smartphones always at our fingertips,…
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Beginner
  • 19 minute read
  • Tag Reputation Management
  • Tag Search Engine Optimization (SEO)

How to Respond to Positive & Negative Reviews

As a tour, activity or attractions operator, your day-to-day is likely very busy spent interacting with customers and making sure they have the best experience possible, managing employees, and keeping track of every aspect of…
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Beginner, Intermediate
  • 16 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Email Marketing
  • Tag Pay-Per-Click (PPC)
  • Tag Search Engine Optimization (SEO)
  • Tag Social Media

How Digital Marketing Can Help Grow Your Business

What is digital marketing? With the number of internet users constantly increasing, it has become even more important for small businesses to reach their target audience online. That’s where digital marketing – any marketing efforts…
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Beginner
  • 19 minute read
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

8 Tips for Creating Content That Your Customers – And Google – Want!

Writing killer content is one of the most important parts of digital marketing, and it’s a great tool to rank organically in search engines and to establish your company as an industry expert. Getting started…
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Beginner, Intermediate
  • 39 minutes
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Improve Your Website Traffic with SEO

Interested in driving more traffic to your website? Of course you are! Join us as we walk through SEO basics and best practices. This session will include the following: How SEO can help or hurt…
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Beginner, Intermediate
  • 22 minutes
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)

Creating Content That Sells

Create content that gets your customers excited about your tours or activities! Join us as we go over ways to engage users with informative and entertaining content. This session will include the following: Best practices…
View Webinar
Beginner
  • 21 minute read
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

How to Use Keywords to Improve Site Ranking

Keywords are the terms and phrases that describe the content of a page, and they’re what searchers type into search engines to find the content they’re looking for. Skillful use of keywords is one of…
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Beginner, Intermediate
  • 12 minute read
  • Tag Search Engine Optimization (SEO)

The Importance of Local SEO

Local SEO is absolutely crucial for small businesses and brick-and-mortar businesses to be discovered online. In fact, according to SEO Tribunal, 97% of people learn more about local businesses online than anywhere else. This is…
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Beginner
  • 24 minute read
  • Tag Search Engine Optimization (SEO)

Google My Business: Setup & Optimization

Whether you’ve just read our introductory guide to Google My Business and are setting up your account for the first time or you’ve already claimed your account and are looking for tips to get the…
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Intermediate
  • 13 minute read
  • Tag Search Engine Optimization (SEO)

Why You Need a Google My Business Listing

As a business owner, your main online goal is for customers to find you and book with your company. Google My Business is a vital tool for reaching that goal, helping searchers find and get…
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Beginner
  • 11 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Why You Need an SSL Certificate for Your Website

No matter how big or small your company is, it is important to have a secure website. You’ve probably read about data and website security and the rise of online fraud, from phishing breaches to…
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Advanced
  • 20 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

The Ultimate SEO Guide

Search engine optimization can feel a little overwhelming even to the most seasoned website owners. With so many changing best practices, new trends, and evolving strategies, it’s hard to keep up with the discipline. But…
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Advanced
  • 21 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

SEO Trends & Tips for 2019 & 2020

SEO, or search engine optimization, is the process of improving your website so that it attracts quality traffic and enjoys prime visibility on the search engine results pages. In other words, it’s all about drawing…
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All Skill Levels
  • 14 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

What Is SEO & How Can It Help My Business?

What is SEO? SEO stands for search engine optimization. It’s the process of improving your website so that it attracts quality traffic and enjoys prime visibility on the search engine results pages (SERPs). Google is…
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Beginner
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