Business Growth Strategy

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  • Tag Business Growth Strategy
  • Tag Dashboard

Expand Your Reach with the FareHarbor Distribution Network

Do you have excess capacity that you’re not sure how to fill? Come join our webinar and discover how the FareHarbor Distribution Network (FHDN) makes it easy to distribute your tours/activities on a wider scale.…
Register for Webinar: 01/29/2020
All Skill Levels
  • NEW
  • Tag Business Growth Strategy
  • Tag Websites

Web Branding Basics Checklist

When it comes to your online presence, branding doesn’t stop at your website. You want people to recognize any materials published by your company, such as email newsletters, social media posts, advertisements, and more. It’s…
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Beginner
  • 16 minute read
  • Tag Business Growth Strategy

Branding 101: Building A Smart, Effective Brand for Your Tour or Activity Business

Your brand is one of the most powerful tools in your marketing arsenal as it represents your identity as a business and the quality of the services you provide, at-a-glance. Taking the time to create…
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Beginner, Intermediate
  • Tag Business Growth Strategy
  • Tag Dashboard
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Annual Checklist For Tours & Activities Operators

As a business owner, you already know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities to your customers. With so many tasks to…
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All Skill Levels
  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Industry Insights

Get to Know Your FareHarbor Teams

Whether you’re just getting started with FareHarbor or you’ve been with us for years, you know it’s our priority to help you grow your business. We have a variety of teams at your disposal who…
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All Skill Levels
  • 11 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Building On Your Link Building Outreach Strategy

Link building is a combination of creating quality content, understanding what your audience wants to see, and getting a sense of how your competitors rank for similar keywords and content. If you’ve read our guide…
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  • 4 minutes
  • Tag Business Growth Strategy
  • Tag Reputation Management

Reputation Matters – Managing Your Online Reviews: Part 1

Are you making the most of your company’s online presence? Reviews and ratings can make or break a business, so promoting good reviews is essential for growth. This video covers the importance of your company’s…
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  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Why Sell Online? 5 Pros of E-Commerce

Word of mouth and referrals have always been a cornerstone of the tours and activities industry, and while they are some of the best ways to create loyalty and foster trust, they don’t have as…
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Beginner
  • Tag Business Growth Strategy

Checklist: Promote Your Tours & Activities During the Holidays

The holiday season is upon us again, bringing flocks of online shoppers looking for family activities in the new year, gift cards for friends or loved ones, and the best deals on the internet. With…
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Beginner, Intermediate
  • Tag Business Growth Strategy
  • Tag Dashboard
  • Tag Email Marketing

Boost Holiday Sales with Promo Codes and Gift Cards

The holiday season is right around the corner and we want you to get ahead of the chaos. In this webinar, we’ll discuss ways to get prepared and boost sales during the season utilizing gift cards…
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Beginner
  • 12 minute read
  • Tag Business Growth Strategy

5 Marketing Strategies for Black Friday Weekend (And Beyond)

The chaos of the holidays can sneak up quickly, and being prepared in advance will help you get your business ready for maximum sales. The popularity of online shopping continues to increase every year, especially…
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Beginner
  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Optimize Your Website to Capture Last-Minute & In-Destination Bookings

Tour operators love guests who book and plan their trip well in advance, but not all travelers are planners. Did you know that two in five bookings (38%) are actually made the day of, or…
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Beginner, Intermediate
  • Tag Business Growth Strategy
  • Tag Industry Insights

Get Ready for Your Busiest Time of Year with Our Pre-Busy Season Checklist

Whether your business gets busy in the summer, winter, or somewhere in between, every tour and activity company has that time of year when you’re flooded with guests. This is great for business, of course,…
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Beginner, Intermediate
  • 86 minutes
  • Tag Business Growth Strategy

How to Grow a Tour Business

Guest Webinar Series Presented by Be a Better Guide and The Sunshine Tribe Be a Better Guide Project and The Sunshine Tribe helps tour and activity entrepreneurs all over the world create, sell and market…
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Beginner
  • 56 minutes
  • Tag Business Growth Strategy
  • Tag Reputation Management
  • Tag Search Engine Optimization (SEO)

Understanding the Modern Customer Journey

Guest Webinar Series Presented by Podium Over 35,000 local businesses trust Podium to help them get found, get chosen and get connected to their consumers online. This webinar will cover: • The evolving customer journey…
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Beginner
  • 10 minute read
  • Tag Business Growth Strategy
  • Tag Digital Marketing
  • Tag Websites

Mapping Your Customer’s Digital Journey

Booking vacations can be an exciting experience, but it can also require a lot of research from the traveler’s perspective. Customer journey maps are a great tool to visually represent your customers’ experience from beginning…
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Intermediate, Advanced
  • 9 minute read
  • Tag Business Growth Strategy

Navigating the Slow Season: Extend Your Seasonal Operation Into a Lucrative Business All Year Long

Whether you operate a snowmobile tour in Colorado or a dolphin cruise in Florida, there is a chance you experience downtime at some point during the year. Seasonality is an obstacle that the vast majority…
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Beginner
  • 6 minute read
  • Tag Business Growth Strategy
  • Tag Dashboard

Are Tour Add-Ons Right For My Business?

No matter which pricing strategies are used to sell activities, there’s always room for something extra to help drive revenue and set yourself apart from the competition.  Tour add-ons are additional services or products that…
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Beginner
  • 10 minute read
  • Tag Business Growth Strategy

Ways to Implement Pricing & Upsell Strategies

Pricing strategies for tour operators often involve a balance between marketing goals and financial analysis. Whether you’re just starting out as a tour operator and wondering what to charge for activities or you’ve been on…
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Intermediate, Advanced
  • 8 minute read
  • Tag Business Growth Strategy

Using Reserve with Google to Increase Online Bookings

With over 90% of the global search engine market share (SEO Tribunal), Google continues to revolutionize the way people find websites like yours. From displaying important company information on Google My Business to offering services…
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Beginner
  • 7 minute read
  • Tag Business Growth Strategy

Is Reserve with Google Right for My Business?

Today’s travelers turn to Google for almost every aspect of their trip planning process. From selecting a dream destination and booking flights to choosing the perfect hotel and researching activities once they arrive at their…
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Beginner
  • 11 minute read
  • Tag Business Growth Strategy
  • Tag Industry Insights

Increase Online Bookings With Partnerships & Resellers

Marketing your tour or activity company and growing your business can be a challenge in a constantly evolving industry. Between managing employees, responding to customer reviews, and making your tours or activities the best they…
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Beginner, Intermediate
  • 7 minute read
  • Tag Business Growth Strategy
  • Tag Websites

Don’t Miss Out on Revenue: Why All Your Activities Should Be Bookable Online

Historically, tour and activity operators were able to rely on word of mouth and in-destination bookings such as walk-ups or concierge desks. However, due to the rise of online search engines and social media, the…
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Beginner
  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Websites

Why You Need to Feature Your Best-Selling Activity on Your Website

Imagine you’re planning a trip to Puerto Rico and you’ve been browsing the web for tour and activity ideas. You’ve found a couple of tours that take guests to popular waterfalls in El Yunque Rainforest…
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Beginner
  • 13 minute read
  • Tag Business Growth Strategy
  • Tag Reputation Management
  • Tag Search Engine Optimization (SEO)

Understanding the Importance of Online Reviews

Thanks to review websites like Yelp, TripAdvisor, and even Facebook business pages, a company’s online reputation can make or break a consumer’s decision to book a tour or activity. With smartphones always at our fingertips,…
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Beginner
  • 9 minute read
  • Tag Business Growth Strategy

Are OTAs Right for Your Business?

Online travel agencies, or OTAs, are third-party resellers such as Viator, Expedia, GetYourGuide, and others that sell local tours and activities. This might make it sound like OTAs are competition for your business, but the…
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Beginner
  • 7 minute read
  • Tag Business Growth Strategy
  • Tag Dashboard
  • Tag Websites

Simplify Your Check-In Process: Why You Should Have an Electronic Waiver on Your Website

Why Electronic Waivers Are Important Electronic waivers are a useful tool for protecting tour and activity operators from negligence liability. Whether a company offers high-adrenaline zip line rides or horseback riding tours, requiring customers to…
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Beginner
  • 27 minutes
  • Tag Business Growth Strategy
  • Tag Dashboard

Introduction to FareHarbor Reports

Looking to dive into the world of FareHarbor reporting? This webinar is a perfect place to start! This session will include the following: Reports terminology Advanced reports: Sales, Bookings, Customers, Custom Field Answers Navigating, customizing…
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Beginner
  • 18 minutes
  • Tag Business Growth Strategy

Working with Affiliates

The more bookings, the better! Join us as we explore how FareHarbor can help enhance your reseller partnerships. This session will include the following: Streamlining the booking process for your third party resellers Benefits of…
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Beginner
  • 21 minutes
  • Tag Business Growth Strategy
  • Tag Dashboard
  • Tag Websites

Optimizing FareHarbor for Online Sales

Our goal is to set you up for success – and that starts with your FareHarbor dashboard. Come join us as we go through ways to optimize your dashboard to maximize sales. This session will…
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Beginner
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