Digital Marketing

  • NEW
  • 10 minute read
  • Tag Digital Marketing
  • Tag Email Marketing

Enhance Your Marketing Strategy With Personalized Content

Marketing your tour and activity company is the most common way to spread the word about your business, engage with past customers, and draw in new guests. But if you really want to drive conversions…
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Intermediate, Advanced
  • 8 minute read
  • Tag Digital Marketing
  • Tag Social Media

Keep Track of Your Content With a Social Media Calendar

By the end of 2019, a whopping 2.7 billion people will be using social media, according to Statista. This makes social networks like Facebook, Instagram, and Twitter essential locations for reaching a wide audience of…
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Beginner, Intermediate
  • 7 minute read
  • Tag Digital Marketing
  • Tag Social Media

Tips for Running a Successful Social Media Campaign

Social media is a necessity for any modern tour business, and there are many ways to leverage social media to increase online bookings. Running a social media giveaway or contest is a great way to…
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Intermediate
  • 5 minutes
  • Tag Digital Marketing
  • Tag Social Media

Using Instagram to Promote your Tours & Activities

Did you know Instagram has over 1 billion active users? This the ideal platform to show off your tours and activities, and this video guide covers the importance of using a business profile, what types…
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Beginner, Intermediate
  • 9 minute read
  • Tag Digital Marketing
  • Tag Industry Insights
  • Tag Search Engine Optimization (SEO)

How to Market Tours & Activities to Families

One of the most important aspects of marketing is determining who your target audience is and understanding their behaviors. If families make up a significant portion of your bookings and tour groups, then it’s crucial…
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Beginner, Intermediate
  • Tag Digital Marketing
  • Tag Social Media

YouTube Optimization Checklist

As one of the top social media trends, video is a useful tool that tour and activity operators can take advantage of to grow their businesses. According to Google, 88% of travel searches on YouTube…
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Beginner
  • 3 minutes
  • Tag Digital Marketing
  • Tag Email Marketing

The Power of Email Marketing: Best Practices Part Two

Ready to start sending marketing emails to your subscribers? This video will cover the different types of email campaigns you can start running, including sales and promotions, newsletters, lifecycle emails, and more. Learn how to…
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Beginner, Intermediate
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Email Marketing

Email Marketing Best Practices Checklist

Email marketing is one of the most efficient and cost-effective ways to reach your contacts year-round with engaging content, special incentives, important information about your business, and other quality content or offers. Whether you’re just…
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Beginner, Intermediate
  • 11 minute read
  • Tag Digital Marketing
  • Tag Email Marketing

Understanding the 5 Most Important Email Marketing Benchmarks

The only way to make sure your email marketing strategy is working for you is to look at the numbers, but it can be a bit overwhelming when you’re faced with a lot of data and…
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All Skill Levels
  • 7 minute read
  • Tag Digital Marketing
  • Tag Email Marketing
  • Tag Pay-Per-Click (PPC)

Take Your Digital Marketing to the Next Level: Why You Should A/B Test

Digital marketing is driven by data. Which image will increase an email’s click-through rate? Which subject line will get more people to open an email? These are the types of questions marketers ask themselves to…
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Intermediate
  • 9 minute read
  • Tag Digital Marketing

Glossary of Digital Marketing Terms

The digital world is full of terms like SEO, PPC, SSL, SERP, and many more. With countless terms and topics to process, digital marketing jargon can sometimes make you feel like you’re reading a different…
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Beginner
  • 11 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

9 Fun & Free SEO Tools

If you’ve been reading our SEO guides, you know there are plenty of tools out there that business owners can use to refine their SEO strategy. But especially for small businesses, paid premium tools can…
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All Skill Levels
  • 11 minute read
  • Tag Digital Marketing
  • Tag Social Media

Utilizing Video to Promote Your Tours & Activities

Emerging as one of the tourism industry’s biggest trends, video should be a central piece of your digital marketing strategy in 2020 and beyond. Video has become a dominant and valuable type of social content…
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Beginner, Intermediate
  • 10 minute read
  • Tag Business Growth Strategy
  • Tag Digital Marketing
  • Tag Websites

Mapping Your Customer’s Digital Journey

Booking vacations can be an exciting experience, but it can also require a lot of research from the traveler’s perspective. Customer journey maps are a great tool to visually represent your customers’ experience from beginning…
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Intermediate, Advanced
  • 7 minutes
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Search Engine Optimization (SEO)

Content Is King: Getting Started with Blogging

Search engines love websites that are frequently updated with new pages and content, and your customers do too! This video will show you how to add fresh content to your website by creating and maintaining…
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Beginner
  • 2 minutes
  • Tag Digital Marketing
  • Tag Email Marketing

The Power of Email Marketing: Best Practices Part One

Did you know that 50% of U.S. respondents check their personal email up to 10 times a day? That’s a lot of opportunities to communicate with potential customers, and email marketing is an effective way…
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Beginner
  • 3 minutes
  • Tag Digital Marketing
  • Tag Pay-Per-Click (PPC)

Pay to Play: Getting Started With PPC Marketing

Ninety-three percent of online experiences begin with a search. Reach your potential customers from their very first search with PPC marketing. PPC, or pay per click, is a form of marketing in which you, the…
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Beginner
  • 12 minute read
  • Tag Digital Marketing
  • Tag Email Marketing

The Best Types of Email Marketing Campaigns for Tour Operators

There are various ways to use email campaigns to achieve your marketing goals, whether it’s aiming for brand awareness, increased conversions, or increased revenue. There are three main categories of email — marketing, lifecycle, and…
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Beginner, Intermediate
  • 9 minute read
  • Tag Digital Marketing
  • Tag Email Marketing

Email Marketing Basics for Tour Operators

Email marketing is an efficient way to reach your customers and contacts without sacrificing your time or budget. This is a year-round tactic that you can use to engage previous customers, encourage repeat purchases, and…
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Beginner
  • 19 minute read
  • Tag Digital Marketing
  • Tag Pay-Per-Click (PPC)
  • Tag Social Media

Choosing the Right PPC Channel for Your Business

Pay-per-click (PPC) advertising is a quick way to generate traffic to your website, in addition to other tactics like search engine optimization. Through PPC, it’s easy to target an audience with advertisements across several platforms,…
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Intermediate, Advanced
  • 18 minute read
  • Tag Digital Marketing
  • Tag Pay-Per-Click (PPC)
  • Tag Websites

Digital Marketing Strategy: Breaking Down Pay-Per-Click Marketing (PPC)

When you purchase a product or booking a service online, where do you typically start? Chances are, you start with a search. Today, 93% of online experiences begin with a search engine (imForza). This is…
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Beginner, Intermediate
  • 13 minute read
  • Tag Digital Marketing
  • Tag Social Media

Social Media Trends You Need to Know Heading Into 2020

Social media plays a big marketing role for any business, with 3.196 billion active social media users in the world today, and it has quite an impact on the travel and tourism industry. Today, 30%…
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All Skill Levels
  • 15 minute read
  • Tag Digital Marketing

Building Blocks of a Digital Marketing Strategy

Creating a digital marketing strategy from scratch can seem time-consuming, and you might be tempted to start implementing tactics before developing a full plan, but having a clear strategy is the first step toward achieving…
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Beginner, Intermediate
  • 17 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Search Engine Optimization (SEO)

Content Marketing Strategy: Blogging Do’s & Don’ts

Why should you write a business blog? Looking for an extra boost in organic traffic or hoping to create more engagement with your website? Blogging drives more traffic to your site and is a fun…
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Beginner
  • 19 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Email Marketing
  • Tag Social Media
  • Tag Websites

Digital Marketing Strategy: Using CTAs to Drive Bookings

A call to action, or CTA, is a statement that directs readers to take a single action by prompting them or telling them exactly what to do next. If you have a website, you already…
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Beginner, Intermediate
  • 14 minute read
  • Tag Digital Marketing
  • Tag Email Marketing

Tips & Tricks to Build Your Email List

Email marketing is one of the most efficient and cost-effective ways to engage with your customers and contacts and to develop your brand. This is a year-round tactic that you can use to encourage repeat…
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Beginner
  • 16 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Email Marketing
  • Tag Pay-Per-Click (PPC)
  • Tag Search Engine Optimization (SEO)
  • Tag Social Media

How Digital Marketing Can Help Grow Your Business

What is digital marketing? With the number of internet users constantly increasing, it has become even more important for small businesses to reach their target audience online. That’s where digital marketing – any marketing efforts…
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Beginner
  • 15 minute read
  • Tag Digital Marketing
  • Tag Social Media

Social Media Platforms Every Tour Operator Should Use

While you might associate social media with pictures of food and videos of teenagers doing dangerous challenges, it’s actually an important marketing tool for businesses, particularly in the travel and tourism industry. For starters, it…
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Beginner
  • 19 minute read
  • Tag Digital Marketing
  • Tag Pay-Per-Click (PPC)
  • Tag Social Media

What Is Pay-per-Click (PPC) Marketing & How to Get Started

When you’re purchasing a product or booking a service online, where do you typically start? Chances are, you start with a search. Today, 93% of online experiences begin with a search engine (imForza). This is…
View Article
Beginner, Intermediate
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