When your busy season or event is just around the corner, you’re likely filled with anticipation for the upcoming months. And you’re not alone—potential customers are eagerly planning their summer or winter activities and are…

Starting on September 30, 2023, Google Optimize will no longer be available. All tests and personalizations will also end on that date. Not to worry though—Google plans to incorporate similar features and solutions of Google…

With a new year comes a renewed focus on optimizing your operations and online presence. Creating a successful digital marketing strategy will put your business in front of more potential customers, so it’s important to…

Are you planning to promote your tours and activities around Valentine’s Day this year? Even if you’re still on the fence about this romantic holiday, you might be surprised by how easily and quickly you…

Are you interested in creating marketing materials at a lower cost? From social media posts to email graphics and edited photos, professional design work is often pricey and time consuming—but it doesn’t have to be! …

Are you utilizing Instagram stories in your marketing strategy? You definitely should be! If you’re unfamiliar with them, Instagram (IG) stories are posts that live on your profile for only 24 hours. If you are…

Private tours can be a low-lift, high-reward new offering for your company. But how do you get them off the ground? At this point, you have considered the benefits and potential drawbacks of offering a…

Luxury or upscale experiences are a trend in 2023! From private sailing charters to exclusive wine tastings, these activities come in many shapes and sizes, giving you so many opportunities to market them to the…

Are you looking for creative ways to expand your reach? Having your business featured in the news or online publications can lead to more bookings, and it feels amazing to get good publicity for your…

Life as a tour and activity operator is fast-paced and busy, so you may not have enough time to really dive into your writing, marketing, photography, and public relations initiatives.  Enter the freelance worker.  Rather…

Whether it’s framing your first dollar earned or commemorating your company’s 25th anniversary, there are so many steps on your business’s journey that are worth taking time to celebrate!  These opportunities are great for bringing…

Blogging is one of the most effective ways to drive organic traffic to your site, establish yourself as an industry expert and develop a community of readers. Knowing what areas to focus on when creating…

Email marketing is one of the most efficient ways to communicate with your customers. If you’re already comfortable with the basics of email marketing, you may be wondering what’s next for your email strategy. Whether…

While group bookings can open the door to more customers and revenue, many operators worry they can sometimes be difficult to deal with. There’s often a lot to juggle in terms of payments, expectations, start…

As a tour or activity operator, your work doesn’t end with running your experiences. You might also be a social media guru, blogger, or photographer for your business. Put on your digital marketer hat and…

Photos of customers enjoying your tours and activities can easily be the most effective form of marketing for your business.   You may not have put an emphasis on how you take photos of your business…

Is writer’s block getting you down? Not sure where to start in delivering your content strategy? We have a secret weapon that’ll make writing and publishing your blog and website content easier than ever —…

What makes your business unique? What key factors prompt your customers to choose your activities over your competitors? The first things that come to your mind are likely your unique selling propositions, or USPs. USPs…

Videos are a great way to get your company’s messages across in a very human way. They offer the opportunity to relate to your audiences on social media to not only increase engagement, but also…

Grab a glass of hot apple cider, gas up the hayride tractor, and start working on your costume because that oh so spooky time of year is almost upon us again. As with any holiday…

Your peak season is winding down, but that doesn’t mean your revenue has to dwindle. The shoulder season (between your peak season and off season) is full of opportunities to capture revenue and continue running…

No time is as exciting as the lead-up to your annual fall festival or highly anticipated event. Whether you’re running your farm festival for the 10th year in a row or thinking about launching a…

We tend to think of the holidays as a time to unwind and celebrate with family and friends, but for most business owners, it’s the time to put your head down and focus on your…

We’ve spent a lot of time apart this past year, so call us crazy optimists but we anticipate a Valentine’s Day boom in 2021, with people going above and beyond – and getting creative –…

Nowadays, it seems like every day is an unexpected national holiday! From Paper Bag Day to Talk Like a Pirate Day (Arr, Matey), there’s always a reason to celebrate – no need to wait until…

With the holidays once again upon us, it’s time to execute your holiday marketing strategy to boost sales during what is traditionally a busy time of year. The holidays looked a little differently last year…

The holiday season always seems to come up quickly, and 2021 is no different, even with the new challenges the pandemic presents. If you’ve already planned your marketing efforts on holidays like Black Friday, Cyber…

Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs) play a key role in the long-term development of a destination by leading planning, management, and marketing efforts. They bring together governmental authorities, respected professionals,…

Creating a loyal, local clientele base is an important part of a well-rounded business strategy. Once you are ready to grab a slice of the metaphorical local pie, you’ll need to put together a local…

You’ve probably been in this situation before: You’re browsing a website for a product and a few minutes later you get an advertisement for that same product on your social media or elsewhere on the…

Social media is a necessity for any modern tour business, and there are many ways to leverage this tool to increase online bookings. Not only does it increase your brand awareness, but it can also…

The chaos of the holidays can sneak up quickly, and being prepared in advance will help you get your business ready for maximum sales. The popularity of online shopping continues to increase every year, especially…