Guides

Why Electronic Waivers Are Important Electronic waivers – just like traditional paper waivers – are a useful tool for protecting tour and activity operators from negligence liability. Whether a company offers high-adrenaline zip line rides…

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Checklist: Easy Ways to Improve Your Online Presence & Expand Your Reach

8 Ways to Reduce Your Website’s Bounce Rate

Breaking Down Bounce Rate & Engagement Rate in Google Analytics

Separating SEO Fact from Fiction: Don’t Fall for These 4 SEO Myths

Translating Your Website? Ask Yourself These 6 Questions First

SEO Best Practices for Multi-Language Websites

GA Upgrade: Meet The New Google Analytics 4

Need to Know: Get Ready for Google’s Page Experience Update & Core Web Vitals

Technical SEO: Understanding and Using Redirects

Daily & Weekly Checklist for Tour & Activity Operators

Improve Site Speed & Page Load Time with a Google Lighthouse Audit

Checklist: Tips for Writing Item Descriptions & Activity Pages

Design for Mobile Now: 11 Mobile-First Design Tips

Mobile-First Indexing is Here – Here’s What You Need to Know!

Why You Should Create Activity Pages On Your Website (Rather Than Driving Directly To The FareHarbor Lightframe)

The Anatomy of a SERP (Search Engine Results Page)

How to Rank on the First Page of Google

Understand Your Competition: Conducting SEO Competitor Analysis Is Easier Than You Think

Up Your Design Game: 8 Free and Easy-to-Use Design Tools

6 Tips to Write & Design a Winning FAQ Page

Capturing Lightning in a Bottle: Turn Challenges into Opportunities

Google Analytics Troubleshooting: Connecting GA to Your Google Ads Account

The Tour Operator’s Guide: Sharing Health & Safety Standards to Have the Most Impact

Top 6 Website Mistakes & How to Fix Them

Better Data, Better Decisions: Using Consumer Narratives with Google Analytics

Tell Your Story & Connect With Customers With Your Website’s ‘About Us’ Page

Common Google Analytics Mistakes – And How To Fix Them

Get to Know Google’s Top 10 Free Website & SEO Tools

How to Write a Tour Description That Sells

Conversion Tip: Stick The Landing (Page)

Grow Your Business With Local SEO

Communicating Health and Safety Policies on Your Website

Benefits of Including Web Chat on Your Website

Make a Good First Impression: Creating a Highly Converting Homepage

Choosing the Right Platform to Build Your Own Website

Your Content Audit Checklist

Save Money & Drive Revenue with Online Conversions

Google Analytics Checklist

Monthly Checklist For Tour And Activity Operators

Using Schema Markup To Up Your SEO Game

The Importance Of Making Your Website Accessible

Web Branding Basics Checklist

2021: Annual Checklist For Tour And Activity Operators

Building On Your Link Building Outreach Strategy

Why Sell Online? 5 Pros of E-Commerce

A Step-By-Step Guide to Creating a Link Building Strategy

Checklist: Promoting Your Tours & Activities During the Holidays

Optimize Your Website to Capture Last-Minute & In-Destination Bookings

The Ultimate SEO Checklist

Google My Business Checklist

Website UX Checklist

Using Google Analytics Data to Maximize Opportunity

13 Free & Fun SEO Tools

Why Duplicate Content Hurts SEO And How to Avoid It

Mapping Your Customers’ Digital Journey in Six Stages

Getting Started with SEO

Website Optimization Fundamentals: Getting Started

How Long Does It Take for a Site to Rank?

Domain Do’s and Don’ts

A Brief History of Google Algorithm Updates

8 Elements of a Website That Ranks & Converts

Google Analytics: What It Is & Why You Need It

Don’t Miss Out on Revenue: Why All Your Activities Should Be Bookable Online

Featuring Your Best-Selling Activity on Your Website

Digital Marketing Strategy: Using CTAs to Drive Bookings

Simplify Your Check-In Process: The Benefits of Using an Electronic Waiver

8 Tips for Creating Content That Your Customers – And Google – Want!

Using Keywords to Improve Site Ranking

Why You Need an SSL Certificate for Your Website

The Ultimate SEO Guide

SEO Trends & Tips for 2019 & 2020

What Is SEO & How Can It Help My Business?

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Please use your FareHarbor login to access Compass.