Websites

  • NEW
  • 12 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Using Schema Markup To Up Your SEO Game

Schema markup, a structured data vocabulary, is a semantic vocabulary of tags or microdata you can add to your site’s HTML to tell search engines how you want them to display your pages in the…
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Intermediate, Advanced
  • NEW
  • 10 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Making Your Website ADA Compliant

In addition to website best practices for SEO, user experience, and online sales, ADA compliance is another essential component of your website. The Americans with Disabilities Act (ADA) was created in 1990 to ensure that…
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Intermediate
  • NEW
  • Tag Business Growth Strategy
  • Tag Websites

Web Branding Basics Checklist

When it comes to your online presence, branding doesn’t stop at your website. You want people to recognize any materials published by your company, such as email newsletters, social media posts, advertisements, and more. It’s…
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Beginner
  • Tag Business Growth Strategy
  • Tag Dashboard
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Annual Checklist For Tours & Activities Operators

As a business owner, you already know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities to your customers. With so many tasks to…
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All Skill Levels
  • 11 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Building On Your Link Building Outreach Strategy

Link building is a combination of creating quality content, understanding what your audience wants to see, and getting a sense of how your competitors rank for similar keywords and content. If you’ve read our guide…
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  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Why Sell Online? 5 Pros of E-Commerce

Word of mouth and referrals have always been a cornerstone of the tours and activities industry, and while they are some of the best ways to create loyalty and foster trust, they don’t have as…
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Beginner
  • 13 minute read
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

A Step-By-Step Guide to Creating a Link Building Strategy

When you’ve put a lot of time and energy into search engine optimization, it can feel frustrating when your website doesn’t rank well on the search engine results page (SERP). Although it can take three…
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Beginner
  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Optimize Your Website to Capture Last-Minute & In-Destination Bookings

Tour operators love guests who book and plan their trip well in advance, but not all travelers are planners. Did you know that two in five bookings (38%) are actually made the day of, or…
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Beginner, Intermediate
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

The Ultimate SEO Checklist

Search engine optimization can feel a little overwhelming even to the most seasoned website owners, but it’s important to stay on top of your site’s performance and adjust your SEO as needed. If your site…
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All Skill Levels
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Google My Business Checklist

Google My Business is a vital tool to help customers find your company in search engines and ultimately book with you. It helps searchers get to know your business right in the search engine results…
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All Skill Levels
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Website UX Checklist

It’s easy to find yourself getting hung up on optimizing your website for SEO, but that doesn’t mean you should forget about user experience (UX) when designing your website. UX — how customers interact with…
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Beginner, Advanced
  • 10 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Using Google Analytics Data to Maximize Opportunity

There are a lot of how-tos on navigating Google Analytics. Other third parties and industry experts have endless blogs and tutorials on what each report means and how to properly set up various filters, custom…
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Intermediate, Advanced
  • 11 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

9 Fun & Free SEO Tools

If you’ve been reading our SEO guides, you know there are plenty of tools out there that business owners can use to refine their SEO strategy. But especially for small businesses, paid premium tools can…
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All Skill Levels
  • 11 minute read
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Why Duplicate Content Hurts SEO And How to Avoid It

Duplicate content is just what it sounds like — content that appears on the internet in more than one place. Since that “one place” is defined as any location with a unique URL, duplicate content…
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Intermediate
  • 10 minute read
  • Tag Business Growth Strategy
  • Tag Digital Marketing
  • Tag Websites

Mapping Your Customer’s Digital Journey

Booking vacations can be an exciting experience, but it can also require a lot of research from the traveler’s perspective. Customer journey maps are a great tool to visually represent your customers’ experience from beginning…
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Intermediate, Advanced
  • 6 minutes
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Getting Started with SEO

With only 10 unique positions on the first page of any search engine, landing one of the top spots is essential for your website and business. If you’re new to search engine optimization (SEO), this…
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Beginner
  • 7 minutes
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Website Optimization Fundamentals: 8 Tips to Rank & Convert

Every great website is built with two goals in mind: To make the website easily discoverable on the search engine results page and to convert visitors into customers. This video covers eight optimization fundamentals that…
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Beginner, Intermediate
  • 7 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

How Long Does It Take for a Site to Rank?

This is a question that every business owner with a website will ask themselves at some point. You’ve worked on making your new website the best it can be or refreshed your existing site, and…
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Intermediate, Advanced
  • 11 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Domain Do’s and Don’ts

When it comes to your online presence and SEO, your domain name is one of the most important factors to consider. Your domain should reflect your brand, help you rank in SEO searches, and be…
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Beginner, Intermediate
  • 14 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

A Brief History of Google Algorithm Updates

If you stay on top of SEO news, you’re probably familiar with the dreaded algorithm update. But what does an algorithm update mean for your website? As Google learns more about how users interact with…
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All Skill Levels
  • 18 minute read
  • Tag Digital Marketing
  • Tag Pay-Per-Click (PPC)
  • Tag Websites

Digital Marketing Strategy: Breaking Down Pay-Per-Click Marketing (PPC)

When you purchase a product or booking a service online, where do you typically start? Chances are, you start with a search. Today, 93% of online experiences begin with a search engine (imForza). This is…
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Beginner, Intermediate
  • 19 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

8 Elements of a Website That Ranks & Converts

Your company’s website should have two main goals: to make your business and activities discoverable in search engines and to convert visitors into customers. Optimizing your website helps you achieve these goals by giving your…
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All Skill Levels
  • 11 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Google Analytics: What It Is & Why You Need It

Google Analytics is one of the most popular and useful digital marketing tools you should have in your arsenal, and it’s free to use! Google Analytics has an abundance of uses but broadly speaking it…
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Beginner
  • 7 minute read
  • Tag Business Growth Strategy
  • Tag Websites

Don’t Miss Out on Revenue: Why All Your Activities Should Be Bookable Online

Historically, tour and activity operators were able to rely on word of mouth and in-destination bookings such as walk-ups or concierge desks. However, due to the rise of online search engines and social media, the…
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Beginner
  • 9 minute read
  • Tag Business Growth Strategy
  • Tag Websites

Why You Need to Feature Your Best-Selling Activity on Your Website

Imagine you’re planning a trip to Puerto Rico and you’ve been browsing the web for tour and activity ideas. You’ve found a couple of tours that take guests to popular waterfalls in El Yunque Rainforest…
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Beginner
  • 19 minute read
  • Tag Content Marketing & Blogging
  • Tag Digital Marketing
  • Tag Email Marketing
  • Tag Social Media
  • Tag Websites

Digital Marketing Strategy: Using CTAs to Drive Bookings

A call to action, or CTA, is a statement that directs readers to take a single action by prompting them or telling them exactly what to do next. If you have a website, you already…
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Beginner, Intermediate
  • 7 minute read
  • Tag Business Growth Strategy
  • Tag Dashboard
  • Tag Websites

Simplify Your Check-In Process: Why You Should Have an Electronic Waiver on Your Website

Why Electronic Waivers Are Important Electronic waivers are a useful tool for protecting tour and activity operators from negligence liability. Whether a company offers high-adrenaline zip line rides or horseback riding tours, requiring customers to…
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Beginner
  • 19 minute read
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

8 Tips for Creating Content That Your Customers – And Google – Want!

Writing killer content is one of the most important parts of digital marketing, and it’s a great tool to rank organically in search engines and to establish your company as an industry expert. Getting started…
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Beginner, Intermediate
  • 24 minutes
  • Tag Websites

Optimizing Your Website for Sales

Ever wonder how well your website is performing? If not, you should be! Little changes can go a long way when it comes to your website. Join us as we dive into user experience and…
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Advanced
  • 39 minutes
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Improve Your Website Traffic with SEO

Interested in driving more traffic to your website? Of course you are! Join us as we walk through SEO basics and best practices. This session will include the following: How SEO can help or hurt…
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Beginner, Intermediate
  • 21 minutes
  • Tag Business Growth Strategy
  • Tag Dashboard
  • Tag Websites

Optimizing FareHarbor for Online Sales

Our goal is to set you up for success – and that starts with your FareHarbor dashboard. Come join us as we go through ways to optimize your dashboard to maximize sales. This session will…
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Beginner
  • 21 minute read
  • Tag Content Marketing & Blogging
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

How to Use Keywords to Improve Site Ranking

Keywords are the terms and phrases that describe the content of a page, and they’re what searchers type into search engines to find the content they’re looking for. Skillful use of keywords is one of…
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Beginner, Intermediate
  • 11 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

Why You Need an SSL Certificate for Your Website

No matter how big or small your company is, it is important to have a secure website. You’ve probably read about data and website security and the rise of online fraud, from phishing breaches to…
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Advanced
  • 20 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

The Ultimate SEO Guide

Search engine optimization can feel a little overwhelming even to the most seasoned website owners. With so many changing best practices, new trends, and evolving strategies, it’s hard to keep up with the discipline. But…
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Advanced
  • 21 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

SEO Trends & Tips for 2019 & 2020

SEO, or search engine optimization, is the process of improving your website so that it attracts quality traffic and enjoys prime visibility on the search engine results pages. In other words, it’s all about drawing…
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All Skill Levels
  • 14 minute read
  • Tag Search Engine Optimization (SEO)
  • Tag Websites

What Is SEO & How Can It Help My Business?

What is SEO? SEO stands for search engine optimization. It’s the process of improving your website so that it attracts quality traffic and enjoys prime visibility on the search engine results pages (SERPs). Google is…
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Beginner
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