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Industry Insights

8 minute read

Industry Insights
Social Media

Learning from COVID-19 YouTube Search Trends

Last Updated: October 9, 2020

The COVID-19 pandemic has affected many aspects of our daily lives, including the things people search for online. We’ve already explored the ways in which Google search trends have changed during the pandemic. In this…

All Skill Levels

6 minute read

Dashboard & FareHarbor
Industry Insights

How FareHarbor Spark Can Help Revitalize Tourism

Last Updated: October 13, 2020

For many reasons, 2020 has become a year that no one will forget. We saw the rise of new social conventions and the decline of major industries around the world, all while only leaving home…

All Skill Levels

4 minute read

Dashboard & FareHarbor
Industry Insights

API Connectivity 201: Expert Advice on Getting Connected with OTAs

Last Updated: September 9, 2020

The world of travel looks vastly different than it did five years or even one year ago. With the number of ways to promote your tours only growing, it’s worth putting some thought into your…

All Skill Levels

6 minute read

Dashboard & FareHarbor
Industry Insights

API Connectivity 101: Breakdown and Benefits of API Connectivity

Last Updated: October 14, 2020

What is API connectivity? API Connectivity creates a link between your FareHarbor Dashboard and the Online Travel Agency (OTA) that is reselling your tours, allowing you to use FareHarbor as your one-stop-shop for managing bookings…

All Skill Levels

8 minute read

Business Management Tips
Industry Insights

How Direct Bookings Help Your Bottom Line

Last Updated: October 13, 2020

As a tour or activity operator, you are no doubt familiar with online travel agencies (OTAs). Partnering with OTAs can help your business fill more availabilities and expand your audience. However, OTAs are not right…

All Skill Levels

5 minute read

COVID-19 Resources
Industry Insights

2020 Travel Trend: Self-Guided & Private Tours

Last Updated: September 1, 2020

2020 has thrown us all more than a few curveballs, and new travel and tourism trends are on the rise. While fewer of us are planning to travel via plane or walk through a crowded…

All Skill Levels

16 minute read

COVID-19 Resources
Industry Insights

Anticipating the Return of Travel: How to Prepare

Last Updated: July 16, 2020

In the first part of this series, we discussed the waves of travel we expect to see as the industry slowly begins to pick up again. As this happens, there are some steps that tour…

All Skill Levels

11 minute read

COVID-19 Resources
Industry Insights

Anticipating the Return of Travel: Waves of Travel

Last Updated: July 16, 2020

One thing has become clear to many of us over the past few months: We miss exploring the world, and we will find ways to travel again. While this year has been difficult for our…

All Skill Levels

11 minute read

COVID-19 Resources
Industry Insights

Preparing for Budget-Conscious Travelers in 2020

Last Updated: July 16, 2020

The economic implications of the pandemic have inevitably had an impact on the travel and tourism industry, but there’s one thing we can be sure of — people still want to travel. However, travelers will…

All Skill Levels

10 minute read

COVID-19 Resources
Industry Insights
Local Strategies

2020 Travel Trend: The Return of the Road Trip

Last Updated: July 16, 2020

Travel has changed in some very unexpected ways in 2020, and new trends are sure to emerge and remain even after we’re able to travel the world again. One trend that has resurfaced and is…

All Skill Levels

8 minute read

COVID-19 Resources
Industry Insights
Local Strategies

Understanding Domestic Tourism Before & After the Pandemic

Last Updated: July 21, 2020

When thinking about tourism and travel, we commonly think of things like boarding planes to exotic destinations, and booking adventurous activities overseas. However, tourism has historically been much more local, with more than 7 out…

All Skill Levels

COVID-19 Resources
Industry Insights

Providing Safe Experiences: Implementing Cleanliness & Sanitation Standards

Last Updated: August 25, 2020

From high-adrenaline off-road Jeep tours to cooking classes with a professional chef, all tours, activities, and attractions have to communicate safety guidelines to their guests in one way or another. This might mean featuring a…

All Skill Levels

9 minute read

Industry Insights
Virtual Experiences

Before Going Live: 5 Steps To Prepare For Your Virtual Experience

Last Updated: May 6, 2020

Whether your virtual event is hosted live or is pre-recorded, the opportunities that virtual tours and digital experiences offer are seemingly endless. They are a way for you to showcase your creativity, try something new,…

Beginner, Intermediate

20 minute read

Industry Insights
Virtual Experiences

Choosing The Right Virtual Platform For Your Tour Or Activity

Last Updated: May 6, 2020

Hopefully, by now you’ve read our guide on the first steps to creating a virtual tour and have come up with a few ideas on how you can make it work for you. Virtual experiences…

Beginner, Intermediate

12 minute read

Industry Insights
Virtual Experiences

Transform Activities Into Virtual Experiences With Google Tour Creator

Last Updated: May 6, 2020

Virtual tours are a fun and exciting way to engage with your audience when you’re unable to run your traditional, in-person tours. Tour and activity operators around the world have experimented with online cooking classes,…

Beginner, Intermediate

5 minutes

Business Management Tips
Digital Marketing
Industry Insights

Steps In the Traveler’s Booking Journey

Last Updated: October 21, 2020

Booking travel requires a lot of research and planning on the traveler’s end. Throughout their booking journey, there are a handful of common touchpoints and important micro-moments where you can increase awareness of your brand…

Beginner

15 minute read

Business Management Tips
Industry Insights
Virtual Experiences

First Steps to Creating a Virtual Tour

Last Updated: October 7, 2020

While the global coronavirus (COVID-19) pandemic has forced many tour operators to temporarily close down, it’s more important than ever to think about new ways to generate business. Whether that means promoting gift cards for…

Beginner, Intermediate

10 minute read

Business Management Tips
COVID-19 Resources
Industry Insights

A Beginner’s Guide to Small Business Loans

Last Updated: October 7, 2020

The global event that is the current COVID-19 health crisis is unprecedented in our lifetimes. Many types of businesses and individuals are feeling the effects of travel restrictions and quarantines as they become the harsh…

All Skill Levels

COVID-19 Resources
Dashboard & FareHarbor
Industry Insights
Local Strategies

Actionable Resources For Your COVID-19 Response

Last Updated: September 9, 2020

The travel and tourism industry is going through an extremely challenging time as the novel coronavirus continues to impact tour operators and the tourism industry at large. While we know we will get through this…

All Skill Levels

10 minute read

Industry Insights
Social Media

Social Media Travel Accounts You Should Be Following

Last Updated: April 9, 2020

Social media is not only a useful tool for digital marketing, but it’s also the best place to learn about trends in your industry and what your customers care about. In addition to using your…

All Skill Levels

10 minute read

Industry Insights

2020 Travel Trends: Ecotourism & Voluntourism

Last Updated: February 20, 2020

One of the best ways to make your tour and activity business stand out from the competition is to show your guests that you stay up to date with the latest industry trends like solo…

All Skill Levels

9 minute read

Business Management Tips
Industry Insights

Get to Know Your FareHarbor Teams

Last Updated: January 7, 2020

Whether you’re just getting started with FareHarbor or you’ve been with us for years, you know it’s our priority to help you grow your business. We have a variety of teams at your disposal who…

All Skill Levels

9 minute read

Industry Insights
Local Strategies

What Makes A Great Tour Guide?

Last Updated: March 18, 2020

It’s no secret that tour guides can make or break a guest’s experience. From the negative TripAdvisor reviews about tour guides who were rude or unprofessional to the social media selfies of happy guests with…

Beginner

9 minute read

Digital Marketing
Industry Insights
SEO

How to Market Tours & Activities to Families

Last Updated: December 12, 2019

One of the most important aspects of marketing is determining who your target audience is and understanding their behaviors. If families make up a significant portion of your bookings and tour groups, then it’s crucial…

Beginner, Intermediate

65 minutes

Industry Insights

10 Trends Defining Tours, Activities & Attractions

Last Updated: September 28, 2020

Guest Webinar Series Presented by Arival and Unexpected Atlanta Arival has become the defining platform for the Tours, Activities & Attractions sector, with three conferences worldwide, a series of definitive research reports and Arival.travel media…

All Skill Levels

13 minute read

Industry Insights

5 Travel & Tourism Trends to Watch in 2020

Last Updated: October 22, 2019

Keeping up with industry trends is essential for finding and retaining happy customers. In today’s fast-paced world of new technology, social media influencers, and Instagrammable vacation destinations, new travel and tourism trends are constantly emerging,…

All Skill Levels

11 minute read

Business Management Tips
Industry Insights

Increase Online Bookings With Partnerships & Resellers

Last Updated: October 24, 2019

Marketing your tour or activity company and growing your business can be a challenge in a constantly evolving industry. Between managing employees, responding to customer reviews, and making your tours or activities the best they…

Beginner, Intermediate

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