FareHarbor Compass is exclusively for FareHarbor clients. Please use your FareHarbor login to access Compass.

During the summer of 2022, 30% of European bookings were made on the same day as the scheduled activity (FareHarbor). With this in mind, it’s more important than ever to market your activities to in-destination…

Beginner, Intermediate

NEW
38 minutes

Business Management Tips
Industry Insights
Local Strategies

[Spark Virtual] How To Make The Most of Your Off Season

Learn useful tools to boost and grow your business during your off season. We show you how to take advantage of your slow time in order to increase your revenue and online presence, as well…

Beginner, Intermediate

NEW
32 minutes

Digital Marketing
Industry Insights
Local Strategies

[Spark Virtual] Marketing to British Customers and How to Keep Them Coming Back

In this presentation we take a look at travelers from the UK and break down specifics on where and how they travel. We also take a deep dive into some great ways to turn these…

Beginner, Intermediate

NEW
24 minutes

Dashboard & FareHarbor
Industry Insights

[Spark Virtual] Using Data To Understand Your Customer

With so much data at your fingertips, it can be difficult to know where to start. The goal of this Spark session is to show you how your business can use data to better understand…

Last Updated: November 21, 2022

Beginner, Intermediate

NEW
6 minute read

Digital Marketing
Industry Insights
Websites

Attract More Group Bookings & Keep Them Running Smoothly

While group bookings can open the door to more customers and revenue, many operators worry they can sometimes be difficult to deal with. There’s often a lot to juggle in terms of payments, expectations, start…

Last Updated: November 18, 2022

Beginner, Intermediate

10 minute read

Business Management Tips
Industry Insights

It Doesn’t Always Stay in Vegas: Spark 2022 Highlights

Spark Las Vegas was a major success and we’re thankful for each client, sponsor, and partner that was able to join us on October 10th, 2022. We’re still buzzing from seeing you face-to-face once again!…

Learn how enhancing the booking process, customer experience and effective communication can drive positive reviews for your business! We will also be introducing FareHarbor’s exciting partnership with Podium who will share how they can help…

All Skill Levels

30 minutes

Industry Insights
Reputation Management

3 Tips To Get Positive Reviews

Beginner, Intermediate

7 minute read

Business Management Tips
Industry Insights

5 Strategies To Reduce Tour and Activity Staff Turnover

Last Updated: November 16, 2022

When you put a lot of time and energy into hiring the right staff for your tour or activity business, you really want them to stick around. Of course, with highly seasonal businesses and changes…

Last Updated: November 9, 2022

Beginner, Intermediate

7 minute read

Digital Marketing
Industry Insights

3 Digital Marketing Tips Every Tour Operator Should Follow

As a tour or activity operator, your work doesn’t end with running your experiences. You might also be a social media guru, blogger, or photographer for your business. Put on your digital marketer hat and…

Last Updated: November 2, 2022

Beginner

6 minute read

Digital Marketing
Industry Insights
Social Media

5 Easy Photography Tips to Catch the Attention of Bookers

Photos of customers enjoying your tours and activities can easily be the most effective form of marketing for your business. You may not have put an emphasis on how you take photos of your business…

Want to gain an understanding of how the data you are collecting through Google Analytics can work for you? Join us as we cover Google Tag Manager and the value it brings to your Google…

Beginner

40 minutes

Digital Marketing
Industry Insights
SEO

What Every Tour Operator Should Know About Google Tag Manager and Goal Flows

Beginner, Intermediate

6 minute read

Digital Marketing
Industry Insights

What is a Unique Selling Proposition? (Plus How to Use It To Your Advantage)

Last Updated: October 27, 2022

What makes your business unique? What key factors prompt your customers to choose your activities over your competitors? The first things that come to your mind are likely your unique selling propositions, or USPs. USPs…

Last Updated: October 24, 2022

Beginner, Intermediate

7 minute read

Digital Marketing
Industry Insights

How To Confidently Appear On Video To Promote Your Business

Videos are a great way to get your company’s messages across in a very human way. They offer the opportunity to relate to your audiences on social media to not only increase engagement, but also…

Beginner

5 minute read

Business Management Tips
Industry Insights

How To Improve the Customer Experience at Your Rental Business

Just because you’re not providing a guided tour doesn’t mean you don’t have any control of your customers’ experiences. From the minute they book an equipment rental with your company, your customer is relying on…

Last Updated: October 14, 2022

Beginner, Intermediate

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Prepare for Spark Virtual 2022 (CEST) – Pre-Event Checklist & Resources

Spark Virtual is almost here, and we are so excited to connect with you on October 24th-28th, starting at 10:00 CEST, for a full week of immersive presentations and networking. We’ve designed this experience with…

Last Updated: October 14, 2022

All Skill Levels

6 minute read

Business Management Tips
Industry Insights

Expand Your Reach: Offer Private Tours & Experiences

Private tours have become increasingly popular recently. Not only does this type of offering promote safety and peace of mind, but it also helps travelers have a unique experience with their chosen company. People can…

Last Updated: October 14, 2022

Beginner

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Prepare for Spark Virtual 2022 (AEDT) – Pre-Event Checklist & Resources

Spark Virtual is almost here, and we are so excited to connect with you on October 25th and 26th, 2022, starting at 9am AEDT, for two days of immersive presentations and networking. We’ve designed this…

Last Updated: November 9, 2022

All Skill Levels

40 minutes

Dashboard & FareHarbor
Digital Marketing
Industry Insights

Promo Codes, Gift Cards, & The Holiday Season

With the holiday season approaching quickly, take the time to engage with your promo codes and gift card options. Give the gift of simplicity by setting up these two FareHarbor features today!

Last Updated: October 5, 2022

Beginner, Intermediate

7 minute read

Business Management Tips
Content Marketing
Digital Marketing
Email Marketing
Industry Insights
Pay-Per-Click
Social Media

Should You Outsource Marketing? Considerations for Getting Started

Marketing your tours and activities is one of the top ways to be successful. It leads to more visibility online and new and retained business. Whether your goals are lofty (like starting a blog and…

Last Updated: September 30, 2022

Beginner

Dashboard & FareHarbor
Industry Insights

Are You Ready for Spark 2022? Don’t Miss These Pre-Conference Resources

FareHarbor Spark is almost here, and we are so excited to be back in person for our most anticipated event of the year! Hundreds of tour operators will be joining us in Las Vegas on…

Last Updated: September 28, 2022

All Skill Levels

6 minute read

Business Management Tips
Industry Insights

7 Must-Ask Customer Feedback Questions

Customer feedback is an essential part of doing business. While it might feel a little uncomfortable to ask guests for their honest opinion, it’s the best way to improve the quality of the experiences you…

Last Updated: September 22, 2022

Beginner, Intermediate

8 minute read

Business Management Tips
Industry Insights

Everything You Need to Know About Operating Multi-Day Tours

Multi-day tours are exciting for guests and tour operators, with options to enjoy diverse itineraries, meet new people, and try multiple activities over the course of several days. For guests, multi-day tours offer hassle-free travel,…

Last Updated: September 7, 2022

Beginner, Intermediate

7 minute read

Business Management Tips
Industry Insights

Adding a Self-Guided Tour to Your Offerings

Tour operators are always searching for creative, unique ways to keep their businesses successful. One option that is exceedingly popular (especially after travel restrictions and social distancing) is a self-guided tour. A self-guided tour is…

Last Updated: October 24, 2022

All Skill Levels

36 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Get Ahead of Next Season: Build Your 2023 Booking Calendar Now!

With many customers hoping to book their activities in advance, your 2023 booking calendar should be ready to go as soon as possible! FareHarbor is here to help you set up your booking calendar in…

All Skill Levels

8 minute read

Digital Marketing
Industry Insights
Social Media

5 Marketing Ideas to Scare Up Your Spooky Season

Grab a glass of hot apple cider, gas up the hayride tractor, and start working on your costume because that oh so spooky time of year is almost upon us again. As with any holiday…

Last Updated: August 24, 2022

Beginner, Intermediate

7 minute read

Business Management Tips
Industry Insights

4 Questions to Ask Yourself Before Introducing a New Tour or Activity

Are you ready to offer a new experience to your customers? While the excitement of developing a new activity can be enticing, taking a strategic approach to growing your business is key. Similar to the…

All Skill Levels

6 minute read

Business Management Tips
Digital Marketing
Industry Insights

How to Take Advantage of the Tourism Shoulder Season

Your peak season is winding down, but that doesn’t mean your revenue has to dwindle. The shoulder season (between your peak season and off season) is full of opportunities to capture revenue and continue running…

Last Updated: August 12, 2022

All Skill Levels

7 minute read

Industry Insights
Reputation Management

5 Ways to Get More Reviews and Referrals

When your whole team puts in the effort to provide your guests with an incredible tour or activity experience, you hope that you wowed them enough for them to leave you a good review. But…

Last Updated: August 5, 2022

Beginner, Intermediate

5 minute read

Digital Marketing
Industry Insights
Reputation Management

Customer Feedback: 2 Surveys That Will Give You Actionable Data

Collecting customer feedback is a great way to improve your business. The individuals that have already experienced your tour or activity are able to give you real answers and suggestions about the aspects they enjoyed…

Last Updated: July 29, 2022

Beginner, Intermediate

6 minute read

Business Management Tips
Industry Insights

How to Reduce Wait Times and Start Your Activities On Time

As a tour operator, wait times may not immediately seem like a problem. This usually means your attractions are bringing in significant crowds and revenue. The flipside of having long wait times, though, is that…

All Skill Levels

31 minutes

Business Management Tips
Industry Insights
Local Strategies

How to Extend Your Season & Maximize the Value of the Shoulder Months

Bookings don’t have to stop when your high season does! Join us and discover how to extend your peak season into the shoulder months to capture additional bookings from your local audience.

Last Updated: July 20, 2022

Intermediate

Business Management Tips
Industry Insights
Websites

Checklist: Reduce Customer Calls with These Simple Website Updates

Your busy season will always be your most frenzied time of year, and you may notice a major increase in customer phone calls. This could be an indication that they cannot find the answers they…

Last Updated: July 27, 2022

Intermediate

55 minutes

Business Management Tips
Industry Insights
Reputation Management

Collect Customer Feedback; Improve the Guest Experience

Do you know what your customers really think about your business? Now is the time to find out! Discover actionable strategies to ask for customer feedback – and implement it! This webinar covers customer surveys,…

Last Updated: June 29, 2022

Intermediate

5 minute read

Digital Marketing
Industry Insights

Why Do Customers Choose Certain Activities? [3 Reasons]

How did you decide what to do on your last vacation? Maybe you researched the top-ranked activities on Tripadvisor or you got a recommendation from a local friend. Choosing which tour or activity to add…

Last Updated: June 24, 2022

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

Tour Guide Training: 5 Strategies for Success

As a tour operator, you want to get people talking about your business, and one of the best ways is to employ tour guides that make the experience amazing for your guests. Much of this…

Beginner, Intermediate

9 minute read

Digital Marketing
Industry Insights
Local Strategies

Festival & Event Guide: FareHarbor Features and Marketing Tips

No time is as exciting as the lead-up to your annual fall festival or highly anticipated event. Whether you’re running your farm festival for the 10th year in a row or thinking about launching a…

Last Updated: June 2, 2022

All Skill Levels

7 minute read

Business Management Tips
Industry Insights
Local Strategies

Generate Additional Business with Equipment Rentals

Whether you’re in your slow season or just looking to make additional revenue, offering equipment rentals can be a great addition to your business model. There are many companies that rent equipment as their sole…

Last Updated: May 27, 2022

Beginner, Intermediate

Business Management Tips
Digital Marketing
Industry Insights

Checklist: Make Your Tours & Activities Appeal to “Workationers”

We’ve all heard the saying about working hard and playing hard…well, it turns out the two truly go hand in hand in the form of “workations” (work vacations). Whether people have to travel for business…

Last Updated: June 23, 2022

All Skill Levels

40 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

3 FareHarbor Reports for a Successful Summer Season

Reporting is essential all year-round, but especially during your summer or busy season! You might think you need to wait for some downtime before you start running reports in your Dashboard, but that’s not the…

Last Updated: May 13, 2022

Intermediate

10 minute read

Business Management Tips
Industry Insights
Reputation Management

7 Customer Service Tips to Give Your Guests an Amazing Experience

Tour and activity providers must have stellar customer service skills in order to run their business more smoothly, get positive reviews, and stay successful. You and your employees interact with guests every day, and while…

Last Updated: April 22, 2022

All Skill Levels

6 minute read

Business Management Tips
Industry Insights

4 Benefits of Including Free Tours in Your Business Model

As a business owner, adding a free offering may seem counterproductive. Contrary to what you might think, adding a free tour may actually help you increase profits! Of course, this is not for everyone and…

Last Updated: April 15, 2022

All Skill Levels

8 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Drive Busy Season Revenue with the FareHarbor Distribution Network

Are you looking for fresh strategies to generate revenue? Use the FareHarbor Distribution Network (FHDN) to expand your reach this busy season. The FHDN lets you sell other FareHarbor clients’ tours and activities as well…

Last Updated: April 8, 2022

All Skill Levels

6 minute read

Business Management Tips
Industry Insights

Travel Trend: Welcome Dogs on Tour!

Looking for additional ways to market your tours and draw in new customers? Offer dog-friendly activities! These days, it seems like more and more people love to travel with their furry, four-legged friends. In fact,…

Last Updated: March 23, 2022

All Skill Levels

10 minute read

Digital Marketing
Industry Insights
Websites

Travel Trend: Marketing to Solo Travelers

Traveling alone is a unique and exciting experience that everyone from Baby Boomers to Gen Zers is eager to have, creating a valuable opportunity for tour and activity operators. Marketing to solo travelers is a…

Last Updated: March 9, 2022

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

Travel Trend: Exploring Your Roots Through Ancestry Travel

In the past few years, at-home DNA testing has become more and more common with the popularity of companies like Ancestry and 23andMe. People are increasingly interested in learning where they come from, and these…

Last Updated: February 15, 2022

All Skill Levels

9 minute read

Industry Insights
Local Strategies

Travel Trend: Bikepacking

One of the best parts of traveling is experiencing the beauty of the great outdoors, and luckily you don’t need to plan an expensive trip abroad to do just that. The emerging travel trend of…

Last Updated: February 24, 2022

All Skill Levels

30 minutes

Content Marketing
Industry Insights
Local Strategies

Diversity, Equity, and Inclusion – The Future of Tourism

Do you prioritize diversity, equity, and inclusion (DEI) in your business plan? When tour, activity, and attraction operators implement DEI policies, they can influence positive change within their communities and expand their customer base. In…

Last Updated: January 19, 2022

All Skill Levels

8 minute read

Content Marketing
Industry Insights
Websites

How to Make Your UX Writing More Inclusive & Accessible

You’ve heard us say many times that your website is your number one sales tool. When a user lands on your website, you have a chance to convert them into a customer through great copy,…

Last Updated: January 13, 2022

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

Reframing & Decolonizing Tourism

We typically think of travel as a way to connect with different cultures, but the reality is that travel is often framed through a lens of colonialism, particularly when tourists from higher-income, predominantly white countries…

Last Updated: December 10, 2021

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

2021 (Food) Tour Trend: Veggie & Vegan Travelers

Veganism has far surpassed being a new diet trend. In fact, WTVOX estimates there are 79 million vegans worldwide. With veganism and vegetarianism entering the mainstream, it’s time for tour operators to revisit the way…

Last Updated: December 6, 2021

All Skill Levels

15 minutes

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Rapid Fire: Connect the Dots with Zapier’s Data Automation

Learn about our Integration with Zapier, a third-party tool for automating processes and moving data between softwares. This information will be helpful whether you are a Zapier power user, or have never heard of it…

Last Updated: February 17, 2022

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

Effective Ways to Earn More Tips as a Tour Guide

Leading tours in a historic city or pristine wilderness location is one of the most enjoyable jobs available… but that doesn’t mean it’s all fun and games! Tour guides work hard to make the experience…

Last Updated: November 10, 2021

Beginner

30 minutes

Industry Insights

From Eco to Educational: Creating a Greener, More Giving Landscape for Tours, Activities, and Attractions

Sustainable tourism, eco tourism, voluntourism and other niche tourism activities are a popular way to both help your local community and set yourself apart from the competition. This type of tourism addresses the current and…

Last Updated: November 15, 2021

All Skill Levels

35 minutes

Dashboard & FareHarbor
Industry Insights

A Look Under the Hood: FareHarbor’s Latest Dashboard Updates

Have you ever wondered how FareHarbor determines what new products to develop and how to roll them out? In this session, our product team takes you through our focus for the year ahead, including helping…

Last Updated: March 11, 2022

All Skill Levels

Business Management Tips
Digital Marketing
Industry Insights

The Trust Factor: Instill Trust in Your Customers & Boost Your Bottom Line

Trust has always been a major indicator of success in the tour industry. Instilling trust in your customers is what gets them to book with you and leave a good review, not to mention that…

Last Updated: August 17, 2021

All Skill Levels

7 minute read

COVID-19 Resources
Industry Insights

Your Questions About the EU Digital COVID Certificate, Answered

International travel has been slow to pick up amid the pandemic, with a variety of different restrictions and quarantine requirements in place throughout the world. The European Union Digital COVID Certificate (EUDCC), launched on July…

Last Updated: August 13, 2021

All Skill Levels

9 minute read

Business Management Tips
Industry Insights
Reputation Management

Impress Your Guests and Create Memorable Experiences [7 Tips]

Few things are more rewarding to a business owner than opening your computer and seeing a great 5-star review for your tour or activity business. To keep the praise coming, focus on creating an amazing…

Last Updated: August 4, 2021

All Skill Levels

9 minute read

Business Management Tips
Industry Insights
Reputation Management

5 Tips to Help You Deal with Challenging Customers on Tour

Hospitality is central to our industry, and that means we always have to be prepared to deal with any challenges that arise with customers. Most customers will be excited to partake in your tour or…

Last Updated: September 10, 2021

All Skill Levels

7 minute read

Business Management Tips
Industry Insights
SEO

Goodbye, Reserve With Google — Hello, Things To Do

Earlier this year, Google announced that it would be phasing out Reserve with Google (RwG) for tours, activities, and attractions. The booking service officially ended on August 1, 2021. Reserve with Google was a feature…

Last Updated: May 14, 2021

All Skill Levels

6 minute read

Industry Insights
Local Strategies

2021 Travel Trend: Family Flexications

With vaxications on the rise, we can expect to see travel picking up throughout the North American summer season in countries where vaccines have been rolled out effectively. It comes as no surprise that a…

Last Updated: May 12, 2021

All Skill Levels

11 minute read

Business Management Tips
Digital Marketing
Industry Insights

All Together: Your Guide to Inclusive Marketing

Tourism is about bringing people of different identities and backgrounds together to share in a common experience — often one that exposes them to new cultures and ideas — and when selecting tours and activities…

Last Updated: June 21, 2021

All Skill Levels

7 minute read

Industry Insights
Local Strategies

Travel Trend: How Tour Operators Can Capitalize on Vacation Rentals

We saw many new travel trends arise throughout 2020 and into 2021, like the return of family road trips to mountain, beach, or lake destinations. One of the major travel trends of the year is…

Last Updated: May 3, 2021

All Skill Levels

8 minute read

COVID-19 Resources
Industry Insights
Local Strategies

3 Ways the Pandemic Has Made Travel Better (Yes, Better!)

As we navigate through the spring of 2021, most of us have spent over a year in some form of lockdown following ever-changing travel restrictions, and we’re all itching to get back out there and…

Last Updated: April 26, 2021

All Skill Levels

7 minute read

Business Management Tips
Industry Insights

Save Time & Stay Organized with Staff Scheduling Software

As a tour and activity business owner, you’re probably used to wearing many hats. In addition to managing daily operations, your other responsibilities probably include monitoring reviews, posting to social media, and communicating with customers…

Last Updated: May 3, 2022

All Skill Levels

4 minute read

Business Management Tips
Industry Insights
Local Strategies
SEO

Reserve with Google Shake Up – New Search Experiences Coming Later in 2021

For the latest information on this topic, head over to our new guide on the introduction of Google Things to do! As a tour operator, you’re probably familiar with Reserve with Google (RwG), the service…

Last Updated: April 6, 2021

All Skill Levels

Business Management Tips
Industry Insights
Local Strategies

Start Here: A Sustainability Checklist for Tour Operators

If you’re just starting your journey into sustainable tours and activities, you might be feeling a little overwhelmed or unsure of how your business can make an impact. Whether you are a small, family-owned business…

Last Updated: April 7, 2021

All Skill Levels

8 minute read

COVID-19 Resources
Industry Insights
Local Strategies

2021 Travel Trend: Vaxications

What do you get when you take eager travelers and give them the coronavirus vaccine? A new travel trend: VAXICATIONS! These celebratory trips stem from pent-up demand for travel and the increased feelings of safety…

Last Updated: August 12, 2021

All Skill Levels

10 minute read

Business Management Tips
Industry Insights

Come One, Come All: Making Your Tours More Accessible

One of the main tenets of the tourism industry is to give people the opportunity to experience different places and cultures. When we fail to consider tourists with different accessibility needs, we ignore a huge…

Last Updated: April 22, 2021

All Skill Levels

5 minute read

Industry Insights
Local Strategies

2021 Industry Trend: (Re)Focus on Sustainability

As we look forward to the continued return of travel in 2021 we do so after a year where we collectively re-examined our relationships with work, technology, businesses, and the planet. One silver lining to…

Last Updated: March 8, 2021

All Skill Levels

Business Management Tips
Industry Insights

Beyond the Basics: Stand Out in a Competitive Market

A basic understanding of SEO and digital marketing are the fundamentals to crafting your brand’s online presence, but to build brand recognition and stand out in a competitive market, you need to have a firm…

Last Updated: March 8, 2021

All Skill Levels

7 minute read

Industry Insights

Open Up the World: Promoting Inclusion & Diversity in Tourism

The tourism industry is built on a desire to see and share the world, experiencing diverse places, people, and cultures. As you read our content on the topic of diversity and inclusion, you’ll see us…

Last Updated: February 22, 2021

All Skill Levels

16 minutes

COVID-19 Resources
Industry Insights

The End of Tech (As We Know It)

Like you, Arival knows that in-destination experiences are the best part of travel. But why is the tour, activity, and attraction sector one of the most fragmented in the industry? Will recent events potentially accelerate…

Last Updated: January 19, 2021

All Skill Levels

48 minutes

COVID-19 Resources
Industry Insights

A Journey Into The Future Of Distribution

It’s no secret that OTAs play an influential role in the tour, activity, and attraction industry. Join our discussion to hear from some of the largest OTAs about how they’ve adapted over the past few…

Last Updated: February 2, 2021

All Skill Levels

6 minute read

Industry Insights

Trend Alert: 2021’s Most Popular Activities Revealed By Our Booking Data

Our Booking Data Reveals This Year’s Most Popular Activity Types The events of 2020 provided a sharp reminder that nothing is guaranteed. With distant adventures out of the question, travelers turned closer to home and…

Last Updated: March 8, 2021

All Skill Levels

14 minute read

COVID-19 Resources
Industry Insights

8 Lessons We Learned from COVID-19 in 2020 (And What’s Here To Stay)

As we begin 2021 it’s hard to believe that almost a year has passed since the coronavirus pandemic began. Much has changed, especially in our beloved travel and tourism industry. Without question, there have been…

Last Updated: May 19, 2022

All Skill Levels

60 minutes

Digital Marketing
Industry Insights
SEO

9 Trends For Tour & Activity Operators To Know In 2021

Get a jump start on the New Year by taking a closer look at travel and marketing trends that will be impactful for tour and activity operators in 2021. Now is a great time to…

All Skill Levels

Digital Marketing
Industry Insights
Local Strategies

Creative Marketing Tip: Practical & Playful Travel & Tourism Holidays to Promote in 2021

Nowadays, it seems like every day is an unexpected national holiday! From Paper Bag Day to Talk Like a Pirate Day (Arr, Matey), there’s always a reason to celebrate – no need to wait until…

Last Updated: January 5, 2021

All Skill Levels

13 minutes

Industry Insights
Local Strategies

Where, When, & How Sustainable Tourism is Changing

Despite what you may think, being sustainable and turning a profit are far from exclusive. In fact, your business can benefit from riding the “local” wave and taking better care of our planet at the…

Last Updated: January 6, 2021

All Skill Levels

5 minutes

Business Management Tips
Industry Insights

2020 Rewind: Top Compass Learnings

There’s no way around it – 2020 was a tough year for travel and tourism. But it was also a year where many of you took the opportunity to learn, adapt, and identify new ways…

View Video

All Skill Levels

44 minutes

Business Management Tips
Industry Insights

From Conversation to Action: Diversity & Inclusion in the Tourism Industry

Last Updated: November 25, 2020

This year brought some long-standing injustices into glaring clarity alongside the call to action to honestly examine how each of us can play a vital role in making our industry more equitable for all. Let’s…

Last Updated: November 23, 2020

All Skill Levels

7 minute read

Industry Insights
Local Strategies

How DMOs Can Support Local Businesses Throughout COVID-19

The COVID-19 pandemic has brought unexpected challenges to the tourism industry, and the road to recovery is not a straight line. Reopening tour, activity, and attraction businesses safely and continuing to provide exciting experiences for…

Last Updated: November 13, 2020

Beginner, Intermediate

9 minute read

Dashboard & FareHarbor
Industry Insights

Shared Experiences Strengthen Connections at FareHarbor Spark: Our Top 3 Takeaways

On October 19 and 20, 2020, over 800 tour, activity, and attractions professionals came together at FareHarbor Spark, a fully-virtual event that united diverse perspectives from more than 30 countries around the world. We challenged…

Last Updated: November 19, 2020

All Skill Levels

COVID-19 Resources
Digital Marketing
Industry Insights

How to Navigate the New Digital Market

Presented by Sojern Guest Speakers: Aline Hilsabeck – Data Analyst, Travel Insights, Sojern Guy Miller – Senior Sales Director, Sojern In today’s world of travel restrictions and budget cuts, tour and attraction operators need creative options to help drive demand to…

Last Updated: October 9, 2020

All Skill Levels

8 minute read

Industry Insights
Social Media

Learning from COVID-19 YouTube Search Trends

The COVID-19 pandemic has affected many aspects of our daily lives, including the things people search for online. We’ve already explored the ways in which Google search trends have changed during the pandemic. In this…

Last Updated: October 13, 2020

All Skill Levels

6 minute read

Dashboard & FareHarbor
Industry Insights

How FareHarbor Spark Can Help Revitalize Tourism

For many reasons, 2020 has become a year that no one will forget. We saw the rise of new social conventions and the decline of major industries around the world, all while only leaving home…

Last Updated: September 24, 2021

All Skill Levels

4 minute read

Dashboard & FareHarbor
Industry Insights

API Connectivity 201: Expert Advice on Getting Connected with OTAs

The world of travel looks vastly different than it did five years or even one year ago. With the number of ways to promote your tours only growing, it’s worth putting some thought into your…

Last Updated: October 14, 2020

All Skill Levels

6 minute read

Dashboard & FareHarbor
Industry Insights

API Connectivity 101: Breakdown and Benefits of API Connectivity

What is API connectivity? API Connectivity creates a link between your FareHarbor Dashboard and the Online Travel Agency (OTA) that is reselling your tours, allowing you to use FareHarbor as your one-stop-shop for managing bookings…

Last Updated: October 29, 2020

All Skill Levels

8 minute read

Business Management Tips
Industry Insights

How Direct Bookings Help Your Bottom Line

As a tour or activity operator, you are no doubt familiar with online travel agencies (OTAs). Partnering with OTAs can help your business fill more availabilities and expand your audience. However, OTAs are not right…

Last Updated: February 3, 2021

All Skill Levels

5 minute read

COVID-19 Resources
Industry Insights

Travel Trend: Self-Guided & Private Tours

2020 threw us all more than a few curveballs, and along with changes we’ve made to life and work, new travel and tourism trends are on the rise. While fewer of us are planning to…

Last Updated: January 19, 2021

All Skill Levels

16 minute read

COVID-19 Resources
Industry Insights

Anticipating the Return of Travel: How to Prepare

In the first part of this series, we discussed the waves of travel we expect to see as the industry slowly begins to pick up again. As this happens, there are some steps that tour…

Last Updated: July 16, 2020

All Skill Levels

11 minute read

COVID-19 Resources
Industry Insights

Anticipating the Return of Travel: Waves of Travel

One thing has become clear to many of us over the past few months: We miss exploring the world, and we will find ways to travel again. While this year has been difficult for our…

Last Updated: January 8, 2021

All Skill Levels

11 minute read

COVID-19 Resources
Industry Insights

Preparing for Budget-Conscious Travelers in 2020 & Beyond

The economic implications of the pandemic have inevitably had an impact on the travel and tourism industry, but there’s one thing we can be sure of — people still want to travel. However, travelers will…

Last Updated: July 16, 2020

All Skill Levels

10 minute read

COVID-19 Resources
Industry Insights
Local Strategies

2020 Travel Trend: The Return of the Road Trip

Travel has changed in some very unexpected ways in 2020, and new trends are sure to emerge and remain even after we’re able to travel the world again. One trend that has resurfaced and is…

Last Updated: July 21, 2020

All Skill Levels

8 minute read

COVID-19 Resources
Industry Insights
Local Strategies

Understanding Domestic Tourism Before & After the Pandemic

When thinking about tourism and travel, we commonly think of things like boarding planes to exotic destinations, and booking adventurous activities overseas. However, tourism has historically been much more local, with more than 7 out…

Last Updated: August 25, 2020

All Skill Levels

COVID-19 Resources
Industry Insights

Providing Safe Experiences: Implementing Cleanliness & Sanitation Standards

From high-adrenaline off-road Jeep tours to cooking classes with a professional chef, all tours, activities, and attractions have to communicate safety guidelines to their guests in one way or another. This might mean featuring a…

Last Updated: May 6, 2020

All Skill Levels

9 minute read

Industry Insights
Virtual Experiences

Before Going Live: 5 Steps To Prepare For Your Virtual Experience

Whether your virtual event is hosted live or is pre-recorded, the opportunities that virtual tours and digital experiences offer are seemingly endless. They are a way for you to showcase your creativity, try something new,…

Last Updated: May 6, 2020

Beginner, Intermediate

20 minute read

Industry Insights
Virtual Experiences

Choosing The Right Virtual Platform For Your Tour Or Activity

Hopefully, by now you’ve read our guide on the first steps to creating a virtual tour and have come up with a few ideas on how you can make it work for you. Virtual experiences…

Last Updated: May 6, 2020

Beginner, Intermediate

12 minute read

Industry Insights
Virtual Experiences

Transform Activities Into Virtual Experiences With Google Tour Creator

Virtual tours are a fun and exciting way to engage with your audience when you’re unable to run your traditional, in-person tours. Tour and activity operators around the world have experimented with online cooking classes,…

Last Updated: October 21, 2020

Beginner, Intermediate

5 minutes

Business Management Tips
Digital Marketing
Industry Insights

Steps In the Traveler’s Booking Journey

Booking travel requires a lot of research and planning on the traveler’s end. Throughout their booking journey, there are a handful of common touchpoints and important micro-moments where you can increase awareness of your brand…

View Video

Beginner

15 minute read

Business Management Tips
Industry Insights
Virtual Experiences

First Steps to Creating a Virtual Tour

Last Updated: October 7, 2020

While the global coronavirus (COVID-19) pandemic has forced many tour operators to temporarily close down, it’s more important than ever to think about new ways to generate business. Whether that means promoting gift cards for…

Last Updated: March 11, 2022

Beginner, Intermediate

11 minute read

Business Management Tips
COVID-19 Resources
Industry Insights

A Beginner’s Guide to Small Business Loans

Whether or not to seek a small business loan is a decision that each business must make for themselves by weighing the overall pros and cons. Even if you’re not planning on taking on a…

Last Updated: September 9, 2020

All Skill Levels

COVID-19 Resources
Dashboard & FareHarbor
Industry Insights
Local Strategies

Actionable Resources For Your COVID-19 Response

The travel and tourism industry is going through an extremely challenging time as the novel coronavirus continues to impact tour operators and the tourism industry at large. While we know we will get through this…

Last Updated: April 9, 2020

All Skill Levels

10 minute read

Industry Insights
Social Media

Social Media Travel Accounts You Should Be Following

Social media is not only a useful tool for digital marketing, but it’s also the best place to learn about trends in your industry and what your customers care about. In addition to using your…

Last Updated: October 12, 2021

All Skill Levels

11 minute read

Industry Insights

2021 Travel Trends: Ecotourism & Voluntourism

One of the best ways to make your tour and activity business stand out from the competition is to show your guests that you stay up to date with the latest industry trends like solo…

Last Updated: January 7, 2020

All Skill Levels

9 minute read

Business Management Tips
Industry Insights

Get to Know Your FareHarbor Teams

Whether you’re just getting started with FareHarbor or you’ve been with us for years, you know it’s our priority to help you grow your business. We have a variety of teams at your disposal who…

Last Updated: March 18, 2020

All Skill Levels

9 minute read

Industry Insights
Local Strategies

What Makes A Great Tour Guide?

It’s no secret that tour guides can make or break a guest’s experience. From the negative TripAdvisor reviews about tour guides who were rude or unprofessional to the social media selfies of happy guests with…

Last Updated: October 12, 2021

Beginner

9 minute read

Digital Marketing
Industry Insights
SEO

How to Market Tours & Activities to Families

One of the most important aspects of marketing is determining who your target audience is and understanding their behaviors. If families make up a significant portion of your bookings and tour groups, then it’s crucial…

Last Updated: September 7, 2022

Beginner, Intermediate

65 minutes

Industry Insights

10 Trends Defining Tours, Activities & Attractions

Guest Webinar Series Presented by Arival and Unexpected Atlanta Arival has become the defining platform for the Tours, Activities & Attractions sector, with three conferences worldwide, a series of definitive research reports and Arival.travel media…

Last Updated: October 22, 2019

All Skill Levels

13 minute read

Industry Insights

5 Travel & Tourism Trends to Watch in 2020

Keeping up with industry trends is essential for finding and retaining happy customers. In today’s fast-paced world of new technology, social media influencers, and Instagrammable vacation destinations, new travel and tourism trends are constantly emerging,…

Last Updated: August 1, 2022

All Skill Levels

8 minute read

Business Management Tips
Digital Marketing
Industry Insights
Local Strategies

Everything Tour & Activity Operators Need to Know about Google Things to do

With over 90% of the global search engine market share (SEO Tribunal), Google continues to revolutionize the way people find websites like yours. One of the most useful tools to get more bookings right from…

Last Updated: February 12, 2021

Beginner

12 minute read

Business Management Tips
Dashboard & FareHarbor
Industry Insights

Increase Online Bookings With Partnerships & Resellers

Marketing your tour or activity company and growing your business can be a challenge in a constantly evolving industry. Between managing employees, responding to customer reviews, and making your tours or activities the best they…