We’ve all heard the saying about working hard and playing hard…well, it turns out the two truly go hand in hand in the form of “workations” (work vacations). Whether people have to travel for business…

A lower PPC budget, when spent strategically, is better than no budget at all. Many business owners learned this in 2020 when ad competition was significantly lower than usual due to the pandemic, and they…

Trust has always been a major indicator of success in the tour industry. Instilling trust in your customers is what gets them to book with you and leave a good review, not to mention that…

FareHarbor Spark is coming up soon, and we’re eager to ignite your passion for tours and activities all over again! We’re serving up immersive presentations and interactive dialogues you won’t want to miss. Before you…

What’s the first thing you do when you need a product or service? If you’re like the 85% of consumers who conduct research online before they make a purchase (Forbes), you probably head to the…

Seize the day! A busy tour business has lots of moving parts each and every day – from your staff and guests, to your marketing and promotions. With such a wide variety of tasks to…

Tour or activity descriptions – known as item descriptions in your FareHarbor Dashboard – are one of the most essential aspects of securing a booking. Not only do they cover all the important details like…

If you’re just starting your journey into sustainable tours and activities, you might be feeling a little overwhelmed or unsure of how your business can make an impact. Whether you are a small, family-owned business…

A basic understanding of SEO and digital marketing are the fundamentals to crafting your brand’s online presence, but to build brand recognition and stand out in a competitive market, you need to have a firm…

Keeping up with your likes, follows, and mentions on social media is always an important part of a comprehensive digital marketing strategy, and it’s even more essential in light of the on-going COVID-19 pandemic and…

Nowadays, it seems like every day is an unexpected national holiday! From Paper Bag Day to Talk Like a Pirate Day (Arr, Matey), there’s always a reason to celebrate – no need to wait until…

FareHarbor Spark is right around the corner, and this year, we’re serving up our most advanced content to date! To help you get the most out of each engaging workshop, we’ve compiled a resource guide…

If you’re advertising on Facebook, pixels are one of the most important tools to help you target, optimize, and remarket effectively. At its core Facebook pixel allows you to collect importation information you can use…

If you’re considering partnering with an OTA, it’s natural to worry about a complicated process. However, thanks to the FareHarbor Connectivity Team, working with an OTA and learning about API connections is easy and enjoyable.…

Welcome to FareHarbor! We’re excited to help you grow your business by sharing best practices and strategies. As a new client, there are a few things you should do to optimize your Dashboard to make…

Your company’s busy season may be fast-paced, exciting, and a great boost to your business, but it’s definitely not the time to be stressing over your online presence and marketing campaigns. Do yourself a favor…

We know how valuable your time is as a business owner, especially when your busy season is right around the corner. That’s why we’ve created this pre-season checklist to help you prepare, so when your…

Google My Business is one of the most important tools to communicate directly with your customers during COVID-19 and is and is crucial to update to help appeal to local bookers. Keep customers updated in…

From high-adrenaline off-road Jeep tours to cooking classes with a professional chef, all tours, activities, and attractions have to communicate safety guidelines to their guests in one way or another. This might mean featuring a…

The world of digital marketing moves quickly; you can start or stop a campaign in seconds by simply clicking a button. Among other things, being successful in digital marketing requires adaptability — the ability to…

Similar to SEO, PPC can seem like a nebula of constantly changing algorithms and undefined criteria, leaving you with more questions than answers. Naturally, this can become a roadblock or obstacle to those who might…

Reviews are one of the defining factors of a company’s reputation, and as such are can make or break a traveler’s decision on whether or not to book with your company. Consumers read an average…

Whether you want to start a travel blog, publish a new city guide, or update an old company news story, a content audit can help you track your website content to show you what needs…

The travel and tourism industry is going through an extremely challenging time as the novel coronavirus continues to impact tour operators and the tourism industry at large. While we know we will get through this…

Google Analytics (GA) is one of the most useful and popular digital analytics tools you can implement on your website. GA allows you to see high-level insights as well as drill down deep into details…

Whether your business is brand new or you’ve been in the tours and activities sphere for some time, creating and optimizing your brand is a subtle but important way to connect and communicate with potential customers. …

As a business owner, you already know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities to your customers. With so many tasks to…

When it comes to your online presence, branding doesn’t stop at your website. You want people to recognize any materials published by your company, such as email newsletters, social media posts, advertisements, and more. It’s…

You know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities. With so many tasks to take care of, it can be hard to…

The holiday season is upon us once again, and while 2021 will see many families and friends celebrating in new and different ways, online shopping and gift-giving are sure to increase in popularity this year.…

As one of the top 2020 social media trends, video is a popular and highly effective tool that tour and activity operators can take advantage of to help grow their businesses. According to Google, 88%…

Search engine optimization can feel a little overwhelming even to the most seasoned website owners, but it’s important to stay on top of your site’s performance and adjust your SEO as needed. If your site…

Google My Business is a vital tool to help customers find your company in search engines and ultimately book with you*. GMB displays important information about your business including location, hours, reviews, and pictures. It…

It’s easy to find yourself getting hung up on optimizing your website for SEO, but that doesn’t mean you should forget about user experience (UX) when designing your website. UX — how customers interact with…

From activity pages and about us descriptions to blog posts, FAQ pages, and everything in between, the content you write for your website is one of the most important aspects of your digital marketing strategy.…

Email marketing is one of the most efficient and cost-effective ways to reach your contacts year-round with engaging content, special incentives, important information about your business, and other quality content or offers. Whether you’re just…